From February 18 to 21 in the exhibition area of Fiera Milano-Rho, the MIPEL show returns with its 125th edition, organized with the support of the Ministry of Foreign Affairs and International Cooperation (MAECI) and Italian Trade Ageny, as the patronage of the City of Milan.
The opening of the event, along with the concurrent Micam, TheOne Milano, Milano Fashion&Jewels and Lineapelle is scheduled for Sunday 18 at 10:30 a.m. in the presence of Minister of Made in Italy Adolfo Urso.
With an itinerary of more than 4,000 square meters and 200 brands selected from historical brands and emerging companies from Italy and abroad, MIPEL will once again offer̀ a comprehensive view of the new handbags and leather accessories collections for the FW2024-25 season inside Halls 1 and 3, with an additional area dedicated to overseas companies in Hall 7.
"The Journey" is the key theme chosen for the 125th edition. From the layout to the creative concept, infact, the spaces of the event will evoke one of the symbolic places of contemporary travel: the airport, experienced not as a simple transit destination, but as a real place where the adventure begins.
The theme also fits perfectly with MIPEL's decision to expand its offerings by presenting a new area completely dedicated to the TRAVEL&BUSINESS sector: an exclusive space reserved for national and international brands that offer their collections of suitcases, trolleys, travel bags, backpacks, accessories, office bags and everything that can help make a leisure trip easier and more enjoyable, but also an away trip or a work day. Among the brands featured: Aleon, Bric's, Echolac, Got Bag, Heys, Momodesign, Plein Sport, Porsche Design, Spalding, Swissbrand, Titan, Travelite, Tucano.
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Assopellettieri and MIPEL President Claudia Sequi comments, "MIPEL125 marks an important step forward in our ongoing commitment to offer a stage of excellence for the leather goods sector. With the new project dedicated to TRAVEL&BUSINESS, we aim to expand and diversify the offer presentat the fair with the goal of meeting the needs of an increasingly attentive and dynamic public. For buyers and companies, especially those of small and medium size, the show continues to represent an unmissable business opportunity to gain international visibility, as well as to compare and update on new and emerging market trends. What we propose at MIPEL is a real journey into the best of Italian and international leather goods, a theme we have precisely chosen for this edition."
After the success of the September edition, the Showcase Milano area curated by Mirta, the digital showroom that connects local contemporary brands with international curators, also returns inside Hall 1. Innovation, creativity, attention to market demands and research in the use of materials and shapes, production and processing techniques are some of the characteristics that distinguish the fashion and design companies featured in this special section.
Totally renovated inside Hall 3 is the TREND Area, the place to discover and explore the fashion trends of bags and accessories for the FW 2024/25 season. An area born from the collaboration with the MIPEL Fashion Committee, which for the study and development of trends in the world of leather goods for the coming season has been carried away by the intimate and personal history of consumers, tastes and desires that change like the surrounding reality. In this edition, the product becomes the star of this area as a representative medium of the season's themes. A selection of bags, backpacks, trolleys, gloves, hats and small leather accessories from some of the exhibitors at the fair will showcase the essential features of the FW 2024/25 moods. The area will be set up thanks to the contribution of products by: Arcadia, Biagini, Boldrini Selleria, Bruno Carlo, Caterina Bertini, Claudia Firenze, Fontanelli By Reco's, Gt Handmade, Heys, I Medici - Firenze, Keddo, Lanzetti, Marini Silvano, Minobossi Firenze, Parise, Ripani, Roberta Gandolfi, San Marco, Spalding, Tucano, Valentino Orlandi, Visonà Italia 1959.
As in the best trips, there will also be a lot of entertainment and sharing moments. Animating the days of the event will be a series of performances aimed at offering a well-rounded experience to visitors and exhibitors. It starts on Sunday afternoon, Feb. 18, with Andrea Paris - magician, comedian and illusionist made famous by successful shows suchas TúsíQueVales 2020, Italia's Got Talent 2019 and Zelig - who will entertain the audience in the afternoon with traveling performances as well as during the exclusive networking event MIPEL COCKTAIL PARTY (from 6:30 p.m. at the Trend Area) with his show "ApparisScomparis"; the evening will be rounded out by deejay sets with a pass-through dinner and open bar.
The entertainment will continue in the following days with the extraordinary company of dancers, athletes and acrobats Kataklò and the energetic funk and hip-hop dance artists Fresh'n'Clean. From Hall 1 to the TREND Area in Hall 3, the companies will give life to touring performances also involving the fashion proposals of some of the exhibiting brands (including Anneke, Boldrini Selleria, Bric's, Chiarugi, Claudia Firenze, Lanzetti, Lo Stile srl, Momodesign, Salvatore Sorrentino, Tucano, Valentino Orlandi, Visonà Italia 1959), to leave visitors and exhibitors with a baggage of emotions, knowledge and exciting experiences just like those related to an unforgettable trip.
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