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Italian Fashion Trends Show - Milan Italy (Z1245)

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TheOneMilano
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17/06/201
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THEONEMILANO SETTEMBRE 2019: LA PREREGISTRAZIONE E' APERTA!/ THEONEMILANO SEPTEMBER 2019: THE BUYERS PREREGISTRATION IS OPEN!


Stampa il tuo biglietto di ingresso a TheOneMilano Settembre 2019, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice: segreteriaTomSett19
Print your entrance ticket for TheOneMilano 2019 September edition, click on the "buyers" botton below and type in the following code: segreteriaTomSett19


THEONEMILANO SEPTEMBER 2019 APPLICATION FORM IS ON LINE!/

LE ISCRIZIONI A THEONEMILANO SETTEMBRE 2019 SONO APERTE!

TheOneMilano by Mifur&Mipap, 19-22 September 2019, pav. 3 Fieramilano City


TheOneMilano non si ferma mai, scopri Always On la nostra estensione virtuale!/TheOneMilano is always on-line, find out Always On, our virtual exhibition!

 365 Giorni l'anno, no-stop, TheOneMilano non si ferma mai e vi da la possibilità di poter vedere le collezioni dei nostri brand in qualunque momento e contattarli direttamente. Scopri il mondo di Always On!/ 24/7 for 365 days, TheOneMilano is never ending and is always on line. In any moment you will be able to have a look at the collections of our Brands end get in touch with them directly. Find out the world of Always On!


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Italian Fashion Trends Show - Milan Italy (Z1238)
TheOneMilano returns to Korea with Mipel

TheOneMilano makes an enthusiastic return to the Far East for the VI edition of Mipel Leathergoods Showroom that will take place in South Korea from 12 to 14 March.

Also taking part will be a delegation from TheOneMilano, the haut-à-porter exhibition and star of Milan Fashion Week, and AIP – Associazione Italiana Pellicceria, a collective that will bring together bag and small leather goods manufacturing companies with fur garment and outerwear manufacturing companies.  The event will take place at the Park Hyatt Hotel in Gangnam, Seoul, with B2B the core focus, and in particular the F/W 2020 collections of the companies BASETTI, HERESIS, NELLO SANTI, NiMA 1708, NIPAL, OLIVIERI and ROSSI FUTURING. 

"We are seizing this great opportunity with renewed enthusiasm for two main reasons: first and foremost we are proud to offer the chance to a selection of our companies to present previews of their new collections in a market that is as fundamental for us as Korea for a whole week; a country that has shown great interest in our segment, as its participation at the last TheOneMilano unequivocally demonstrates, which was up by +22%.

We mustn't forget either that thanks to these initiatives the Italian Fashion System continues to follow the same path together, a productive and effective one, and one in which we strongly believe," commented Elena Salvaneschi, CEO of TheOneMilano, who concluded: "I would therefore like to thank Mipel and Assopellettieri for asking us this year too to get involved in this important experience that they have been organising with great success for several editions now."

TheOneMilano is a young Exhibition that combines the know-how and long-standing experience of two fundamental players in Milan's fashion trade fairs: MIFUR, the international fur and leather exhibition organised by Ente Fieristico Mifur since1996 and MIPAP, the prêt-à-porter exhibition organised by Fiera Milano since 1980. Today TheOneMilano is part of Confindustria Moda which comprises the main business associations that best represent the "Made in Italy" concept around the world. 



 
 
Italian Fashion Trends Show - Milan Italy (Z1234)

THEONEMILANO ENDS WITH 11,165 VISITORS


Craftsmanship and innovation: a winning combination that particularly appeals to an international audience.   
 

"There's no future without a great past" was the mood that could be felt around the aisles of TheOneMilano. Indeed what stood out most in this edition was the great capacity to offer collections that combined craftsmanship, creativity and research: the essential ingredients for success on the market.

TheOneMilano ended today at fieramilanocity with more than 11,000 visitors, of whom 64% came from abroad, a slight increase on the February 2018 exhibition.

Business focused mostly on exports, and on the international front - compared to the previous exhibition - Europe performed well, led by Greece (+18%) followed by Germany (+17%) and Spain (+16%). Increased interest in the sector was shown by South Korea, up +22%, and Ukraine, +7%; very positive signals came from USA, up +21%; while the historic market of Russia remained stable. There was a double-figure fall in percentage terms for France, down 16%, and China, down by 30%. The domestic market continued to suffer, and there are no signs of an upturn.

"We end the 2019 edition of TheOneMilano with a slight increase in visitors," said Norberto Albertalli, the exhibition president, "consciouslyaware that we were able to respond to the market with products that were of sufficient quality to satisfy the demands of select buyers. In particular, I would like to thank the Ice Agency, who helped us scout for quality buyers from around the world.

"At the same time we managed to innovate," continued Albertalli, "bolstering and promoting the AlwaysOn platform (www.alwaysonshow.com) which keeps supply and demand in touch 365 days a year, increasing business opportunities for our sector professionals."



TheOneMilano
will return in September 2019 to present the S/S 2020 collections.
 
Italian Fashion Trends Show - Milan Italy (Z1235)

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THEONEMILANO CHIUDE CON 11.165 VISITATORI/
THEONEMILANO ENDS WITH 11,165 VISITORS!

THEONEMILANO CHIUDE CON 11.165 VISITATORI/
THEONEMILANO ENDS WITH 11,165 VISITORS

TheOneMilano chiude con oltre 11mila visitatori di cui il 64% esteri, in lieve aumento rispetto all’edizione di febbraio 2018. Un business che guarda soprattutto all’export, infatti, sul fronte internazionale, rispetto alla passata edizione, bene l’Europa con in testa la Grecia (+18%) a seguire la Germania (+17%) e la Spagna (+16%). Confermano l’interesse per il settore la Corea del Sud che registra un +22% e l’Ucraina un +7%; segnali più che positivi dagli USA con un +21%; stabile la Russia, storico mercato di riferimento. Si registrano invece cali a doppia
cifra dalla Francia con un -16% e Cina con una caduta pari a 30%[continua a leggere]

TheOneMilano ended with more than 11,000 visitors, of whom 64% came from abroad, a slight increase on the February 2018 exhibition. Business focused mostly on exports, and on the international front - compared to the previous exhibition - Europe performed well, led by Greece (+18%) followed by Germany (+17%) and Spain (+16%). Increased interest inthe sector was shown by South Korea, up +22%, and Ukraine, +7%; very positive signals came from USA, up +21%; while the historic market of Russia remained stable. There was a double-figure fall in percentage terms for France, down 16%, and China, down by 30% [read more]

ITALIAN FASHION NIGHT 2019
Highlights della quarta "Italian Fashion Night" organizzata durante Milano Moda Donna da TheOneMilano in collaborazione con AIP e SagaFurs [leggi di più]

Highlights from the Italian Fashion Night 2019 organized during Milano Moda Donna by TheOneMilano in collaboration with AIP and SagaFurs [read more]

DISCOVER OUR VIRTUAL EXTENSION

ALWAYS ON: l'estensione digitale di TheOneMilano/ ALWAYS ON: the virtual extension of TheOneMilano
ALWAYS ON è la prima tangibile estensione digitale di un evento Trade: pensata per trasformare i giorni di fiera fisica in 365 giorni di lavoro concreto. Navigando la piattaforma i BUYERS potranno preparare con facilità la propria visita, trovare nuovi brand interessanti da “seguire”, contattarli, “salvare” i prodotti che preferiscono in una “special list”, o semplicemente scoprire le novità sui profili dei Brand che già seguono. La piattaforma è stata disegnata con attenzione allo scopo di supportare in modo concreto i Buyers nella propria ricerca e per aiutare i Brand a mostrare i propri prodotti sul web nel modo migliore, uscendo dalla massa e scalando il mercato.
ALWAYS ON is the first virtual extension of a Trade Show thought to broaden the few days of the physical fair in a 365 days of concrete work. Browsing the platform BUYERS can easily prepare their visit, find new interesting brands to follow, contact them, save their products in a special list or simply look "what’s new" about brands they already follow.The platform is carefully designed to concretely support buyers in their research and to truly help brands to finely show their creations on web, moving-over the market.

OUR PARTNERS

 

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Italian Fashion Trends Show - Milan Italy (Z1220)

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Easy TheOneMilano!
Before asking for the bill, show your Buyer Pass or your Exhibitor Pass or your Press Pass and Enjoy the 10%LESS in the following restaurants!
Prima di chiedere il conto, mostra la tua
Tessera Buyer oppure la tua Tessera Espositore  o la Tessera Press e avrai subito il 10% di sconto presso i seguenti ristoranti! 

PULLEY&CLUB HAUS 80'S

RISTORANTE BIANCA

TRATTORIA DELLA PESA

FATTO BENE BURGER

OUR PARTNERS

 

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Italian Fashion Trends Show - Milan Italy (Z1218)
THEONEMILANO - A Winter Garden at the women's haut-à-porter exhibition
At fieramilanocity from 22 to 25 February a great boost for business:
constant upgrading in terms of content, image and services.



TheOneMilano welcomes its visitors in a regenerating Winter Garden. At fieramilanocity from 22 to 25 February, the women's haut-à-porter exhibition has devised an emotional experience for its public, inspired by the green used in the exhibition's graphic design, to escape from the freezing frenzy, and find the perfect range of glamorous fashion in a sophisticated space.

TheOneMilano's new colour intends to highlight the need for new energy and at the same time to regenerate, by devising a new way of experiencing the exhibition that is undoubtedly unique in the sector with the aim of turning it into a lifestyle experience, making individuals the focus and enriching the visitor experience overall. The result is Re-GenLounge, the area dedicated to visitors, buyers, and operators (besides exhibitors of course), arriving from all over the globe, who can use the new music area with live music and a brand new experience waiting to be tried out: “the sound chair”. In the Re-GenLounge, a totally innovative piece of equipment will be making appearance, designed allow listeners to listen to music not only with their ears, but with the whole body. Using special algorithms, the subsonic and acoustic waves of the music are transmitted through a high resolution headset and move across the listener's body (from the ankles to the shoulders, from right to left, diagonally along the back, towards the nape of the neck...) creating an extraordinarily immersive experience and pleasantly massaging the body in a dynamic way with a relaxing, energising effect, freeing up energy between the periods of intense work that the show calls for.

The collections

The exhibitors' collections comprise wardrobes that range from fur and leather garments to knitwear, via outerwear and the whole gamut of haut-à-porter, highlighting in particular the accessories sector, to brighten up the women's side of fashion.

This will be the heart and soul of TheOneMilanoAvenue which makes its debut at this fifth exhibition, taking visitors on an unforgettable journey that will be nothing like other tradefairs and that will emphasise beauty and creativity above all.

Knitwear play a primary role with soft knitwear collections, including Italian brands and others telling an international story, as well as pieces from every continent, and brand new labels from South Africa.

There will be numerous demi-couture, cocktail and evening collections that are guaranteed to cause a stir, and that have already aroused great interest, as the buyers registered on the virtual exhibition platform “AlwaysOn Show” have shown.

From Georgia to the UK, from France to Italy, everyone's experimenting again. The Italian and international proposals are allwaiting to be explored, with an emphasis on design, with pure prêt-à-porter collections, made with apparent simplicity but that underneath feature structures and geometries that play with silhouette constructions.

The number one star is TheOneFur&leather, the showcase for the main names in the fur and leather sector, and a highlight in the diaries of the most important buyers, who will find more than one hundred exhibitors confirming the allure of Made in Italy brands around the world thanks to the creative and manufacturing quality of their collections.

TheOneMilano welcomes the return of historic companies to the exhibition, who over recent years had chosen other distribution formulas and who today now return, recognising the unrivalled attractive role it plays in terms of the system.  Also worth highlighting is the excellent performance in terms of the number of companies from Europe's grand manufacturing tradition like Greece, as well as the presence of emerging countries thanks to internationa lscouting by the exhibition's Marketing team: interesting new companies from India and Mongolia, for example.

The Buyers

TheOneMilano provides a great boost and this 5th edition features an even more powerful format that can increase business opportunities, continuing to be an "ambassador" for the Italian system on global markets, thanks in part to its partnership with ITA - ItalianTrade Agency Ice, the agency for the promotion and globalisation of Italian businesses. 

As always TheOneMilano positions itself as an exhibition with an international soul that attracts and appeals to buyers with fashion that is loved by people from all over the world, as participation data show, with international visitors traditionally exceeding 60% of the total number.

And this is also why, at the next TheOneMilano we will welcome a delegation of buyers consisting of many from Russia, as well as the USA, Korea, Japan, Kazakhstan and Azerbaijan.

The 2019 project

With the goal of increasingly being an important laboratory and, at the same time, observatory on the trade fair scene, this show will see the launch of TheOneMilano's WeAreTheOne, project, which calls on well-respect and recognised professionals to assist with their wealth of experience. The contributors to this edition are Giulio Sapelli, the Italiane conomist, historian and academic; Italo Rota, the architect who likes his architecture to tell a story; Salvatore Aranzulla, the famous digital expert; the Business Development Consultan Maurizio Merenda.

WeAreTheOne is the first chapter of a long-term project that aims to focus on small and medium-sized businesses - the real asset of the fashion sector, whose strength lies in the creativity and expertise of their work force. It willr eflect the appeal of simple, creative answers, the stories of the people involved, the intrinsic and aesthetic value of their output, and, as of the next edition, it will be extended to take in companies too: certain companies chosen for the high value what they produce will have the unique chance to put their point of view across more clearly, giving them even greater visibility to their buyers.

The events

A pioneer and promoter of a trade fair system that champions the Italian system on international markets, TheOneMilano becomes an even more appealing show thanks to its fringe “fuori saloneevents. One of the most eagerly anticipated is the “Italian Fashion Night”, scheduled for 22 February at 7.30 p.m., in the marvellous setting of the Fashion Hall in Via San Luca 3: it's an event that has become an important date in the Milan Fashion Week calendar (19-25 February), with the last event bringing together an audience of over a thousand guests.

Another date to remember in the calendar of fringe events taking place during the exhibitionis Remix, the international competition for young talents in fashion and fur design organised by IFF (International Fur Federation). The award ceremony for the finalists in the competition, whose main theme is responsibility, isscheduled for 24 February at an invitation-only evening event.      

AlwaysOn, TheOneMilano's digital show

TheOneMilano strongly believes in the growth of the market and is consolidating its ALWAYSON SHOW, the digital version of the event, designed to transform physical trade days into 365 days of effective work. The digital platform debuted at last September'sexhibition and it piqued the interest of both exhibitors and buyers, allowing them to browse in a simple and intuitive portal and get ready for their visit easily, find new interesting brands to "follow", contact them, "save" the items they lik emost in a "special list" and simply read the latest news about the brands they already follow.

The headquartersas a message

TheOneMilanois a young Exhibition that combines the know-how and long-standing experience of two fundamental players in Milan's fashion tradefairs: MIFUR, the international fur and leather exhibition organised by Ente Fieristico Mifur since1996 and MIPAP, the prêt-à-porter exhibition organised by Fiera Milano since 1980. Its offices are in Milan in the Confindustria Moda building, where the headquarters of Micam, Mido, Milano Unica and Mipel with the category associations that organise them are located. Their shared voice isjoined by that of Lineapelle, a member of the same Confederation although it doesn't share the same building.  This common message underscores the strength of the sector and the importance of synergy and collaboration between the various players in this complex and fascinating industry, as Claudio Marenzi, President of Confindustria Moda, pointed out at the opening press conference. A message launched by a category association and an exhibition that speaks on behalf of a manufacturing tradition that we are so very proud of and that must be safeguarded, protected and promoted, not only because of its inherent value, but also because it means employment, growth for the country, and a brighter future.

TheOneMilanolooks forward to welcoming you from 22 to 25 February at fieramilanocity, in pavilions 3 and 4, at the Porta Teodorico entrance.

393 BRANDS - 212 ITALIAN - 181 INTERNATIONAL - over 8,000 PRE-REGISTERED BUYERS AT END OF JANUARY 2019 -  2 FRINGE EVENTS


 
Italian Fashion Trends Show - Milan Italy (Z1219)
OPPORTUNITIES OR CHALLENGES?

In a balancing act between international trends, Brexit and tension over tariffs, Italian fashion gets ready to meet the buyers: at fieramilanocity from 22 to 25 February for THEONEMILANO, the best international prêt-à-porter companies look to the future with some concern but also a desire to get things done.



TheOneMilano, the women's haut-à-porter exhibition, is just one week away now, and it will be the perfect business opportunity for the sector, ready to welcome Italian and international buyers. The exhibitors feel different sentiments about the current situation.  Some talk about the challenges posed by the market and some - in perhaps a more modern way - prefer to tackle uncertain times by focusing on new opportunities that only emerge during turbulence and change, envisioning what the future could be like.

The general feeling is one of slight pessimism, as can be seen in the difficulty of doing business in an Italy where the economic and political scenario can be perplexing and where consumption shows no signs of recovery.  Fashion industry professionals consider themselves skilled in style, creativity and quality, but they are critical about the growth possibilities of their work, which has always been export-oriented and has now become even more complex due to international trends, the threat of Brexit, and the tariff situation.

According to research carried out for TheOneMilano by the ConfindustriaModa Research Centre, the 2018 preliminary data of the exhibition's integral sectors - fur and clothing - reveal a situation that is certainly not easy for furs, with a production value, in retail terms, of 1,275 million euros and a decrease of -6.7% in 2018 compared to 2017.

“But the data must be interpreted taking into account two of its important elements.  The first relates to the fall in the price of leather: the decline has been caused by the fact that China, which has been the biggest buyer for years at all the international fur skin auctions, has significantly reduced its purchases to focus on domestic production, purchased locally, with modernised and improved farms.  Its decision to reduce its role as an international player has meant the level of the whole market has taken a nosedive.  The value of production has obviously been affected, because the price of furs has fallen.  The second element is linked to the change in the incidence of client types for Italian fur production," says the president of TheOneMilano, Norberto Albertalli.  "Considering the percentage shares of the various clients, we see that production for fur brands remained substantially stable (with a share of 46% of the total in 2017 and 47% in 2018), production for designer labels fell (from a 43% share to a 41% share) and production for clothing brands increased (from 10% to 12% in the two years under consideration).  This is significant when in interpreting the value of production at the retail level, because the mark-up changes depending on the client, as shown by the summary slide ".




For fur, exports of finished garments returned to historic levels, after a totally triumphant 2017 that saw an increase of + 14.4% in Italian exports in the sector.  In terms of percentage 2018 was down by -11.7% compared to 2017, but when export value is analysed, the figures are 325.6 million euros in 2018, in line with 322.3 in 2016 and with 327.1 in 2014:




"The historical export figures clarify what sector professionals know from experience," says Albertalli.  "Normally a positive year is followed by a year of reflection.  This happens because the retail sector around the world enthusiastically stocks Italian furs by making quantitatively large purchases to get better prices; Italian furs, however, because of their infinitely superior quality and design compared to other countries' output, are also more expensive and are more difficult to sell than other furs. They have a longer sales cycle and usually the result is a two-year purchase process."

These aspects that are typical of this sector's trade are joined by more generalised ones, regarding economic issues and tariff wars: bearing the brunt are exports to Russia, which has always been a reference market for the fur sector, now in trouble due to a euro/rouble exchange rate that is extremely unfavourable (74 roubles to the euro) and the change in import regulations, which require furs entering the country to be chipped, which has led to greater interest in purchasing domestic furs.

Balancing out these negative signals are purchases from two markets that have always been keen on aesthetics and fashion: France and South Korea, purchasing + 1% and + 4.5% more Italian furs respectively.

Confirming the supremacy of Italian fashion in the sector was the analysis of the top 5 European countries for fur exports, which reveals Italy's clear lead over other European competitors; Italy, of course, is second after China in global terms.




"We are certainly facing momentous changes that require companies to step up a gear," continued Albertalli, "and, unlike in the past, when sectors moved as one in a cohesive and comprehensive body, today growth occurs individually.  In other words: in the same production sector there are companies that are growing, others in deadlock and yet others shrinking.  Today's individual business cases are what makes the difference."

The sample survey carried out by the ConfindustriaModa Research Centre on sector professionals provides confirmation of what President Albertallisaid: in a fur sector that is in a reflective phase significant individual growth has been recorded, demonstrating the willingness of companies to find opportunities to guarantee their presence on the market in spite of the crisis. 35% of the sample analysed via individual interviews reported turnover that is increasing and 51.4% of the sample stated the number of their employees has not changed.




These are companies that believe that operational efficiency goes hand in hand with active, concrete, effective marketing; with modern business networks; and with skilled managers who adopt strategies that make the most of the opportunities of the modern world, from digital opportunities to innovative solutions in terms of products. Companies that believe that picking up the right product is fundamental, but that style on its own is not the solution for the new rules of a market moving towards faster production cycles, linked to paying more attention to what happens commercially.

The scenario for the other sector that forms an integral part of TheOneMilano - clothing and accessories - is decidedly rosier.

The analysis of the ConfindustriaModa Study Centre reveals preliminary results for 2018 that show a sector that is still growing, but that is slowing down in percentage terms; a sector that in any case remains one of the most important for the Italian trade balance and one of the frontrunners in terms of the ability to combine industry and craftsmanship around the world, and that considers exhibitions to be the main vehicle of globalisation for companies.

In particular, the turnover of companies in the sub-sector of clothing, leather goods and footwear reached 56.8 billion euros in the year just ended, up +2.2% compared to 2017's final balance of 55.6 billion euros.  Clothing, leather goods and footwear exports also grew, reaching reached 39 billion euros, an increase of +4.9% compared to 2017's 37.1 billion euros.  

Looking at the geographical distribution of exports during the first ten months of 2018 in more detail, among EU countries the partners of choice for companies in the sector were France (+5.4%), Germany (+1.7%), the United Kingdom (+8.7%) and, falling slightly, Spain (-2.5%).   

Among non-EU markets mention must be made of Switzerland, up +19.7%, which has become the main logistics platform for many product categories for subsequent re-export to other markets. Sales to the United States grew by + 3.2%.

As far as Asia is concerned, Hong Kong saw a drop of -1%, while direct exports to China stayed buoyant, rising up by +26.3%.   South Korea also grew (+ 15.3%), as well as Japan (+ 2.1%).
Russia took a downward turn, recording -3.6% for the first 10 months of the year. 



 
Italian Fashion Trends Show - Milan Italy (Z1217)

 AlwaysOn Show, a successful first six months for the online showcase

FASHION, ALWAYS, EVERYWHERE


On 22 February 2019 the curtain will rise on the 5th TheOneMilano, but now is the perfect time to take initial stock of the virtual AlwaysOn Show.  Launched last September, AlwaysOn Show is a digital support for TheOneMilano exhibitors. “Fashion, always, everywhere” is the slogan in English and Italian of the platform that can be viewed at alwaysonshow.com or on the theonemilano.com portal, which has generated interest and contacts way beyond expectations. The innovative online project extends TheOneMilano's exhibition period from the number of days when the trade exhibition takes place to all year round. 

The B2B appeal of AlwaysOn Show is evident from the constant requests received to join from buyers and potential exhibitors. An accurate profiling of Italian and international companies who have applied via the website has led to 400 new buyers being selected, who have already been added to AlwaysOn Show.

Crossposting activities on the project's corporate website and on social media, concentrating in particular on Facebook and Instagram, have secured around 10,000 other contacts with companies and individual professionals from countries around the world. 

The centralising of photo shoots has also been a success, with 33 brands photographed since September, highlighting their products using fashion e-commerce photography techniques and guaranteeing users instant image awareness compared to what they are used to seeing.  In the virtual showcase you can browse a range of 600 individual items, all viewable with technical information about the garment, brand and other details of interest to international buyers.

This year too, as a service for its exhibitors, TheOneMilano's creative team has organised a photo shoot set where photos will be taken of the 10 “it looks” for each collection, both total looks and a focus on the items that make up the collection. The same "package" will be offered every 6 months, in line with fashion's seasons. The garments are photographed in single images and with "LookBook" videos to create the elements that make up a "look".  The photos and videos are given to the participating brand, who will have the last word on how the images are used, both individually and with third parties.

AlwaysOn Show's significant communication activity, with monthly investments both in social media advertising for photos and looks, and with a double monthly Newsletter sent to the mailing list of TheOneMilanobuyers and to those who register on the website, has led to thousands of views in the project's first six months. Feedback is also positive about the involvement of twenty nationally important Instagram micro-Influencers (from between 20k to 100k followers per profile) who will choose AlwayOn Show garments in their feeds and their stories, by tagging exhibiting companies.

What AlwaysOn Show is about

Created as a virtual extension to “TheOneMilano”, “Always On” is an e-commerce website (although no transactions will be possible on the platform), optimised for smartphones, tablets and PCs. It is an indispensable tool today that buyers can use to search through the collections physically present at the exhibition in a simple and intuitive way. You can find, follow and/or contact the most interesting brands, or simply save your favourite items in a "special list" to then find them later when you visit the exhibition.

Always On: providing added value, making TheOneMilano an innovative and effective format that works on speed of impact, on the value of experience, and on business that becomes opportunities for branding and visibility. This is an important strategic tool for sector specialists, both brands and buyers, who will find it provides real support in their business relations.


 
Italian Fashion Trends Show - Milan Italy (Z1209)

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Easy TheOneMilano!
Before asking for the bill, show your Buyer Pass or your Exhibitor Pass or your Press Pass and Enjoy the 10%LESS in the following restaurants!
Prima di chiedere il conto, mostra la tua
Tessera Buyer oppure la tua Tessera Espositore  o la Tessera Press e avrai subito il 10% di sconto presso i seguenti ristoranti! 

PULLEY&CLUB HAUS 80'S

RISTORANTE BIANCA

TRATTORIA DELLA PESA

FATTO BENE BURGER

OUR PARTNERS

 

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Italian Fashion Trends Show - Milan Italy (Z1187)

the onemilano wish you all a happy new year!

PRE-REGISTER TO VISIT!


TheOneMilano non vede l'ora di aprire le porte e accogliere i propri Buyers dal 22 al 25 febbraio nei Pad.3/4 di fieramilano city: pre-registrati sul nostro sito e stampa direttamente il tuo biglietto!

TheOneMilano can't wait opening its doors and meeting with the Buyers from the 22nd to the 25th of February at the Pav.3/4 of fieramilano city! Print directly your Entrance Ticket, pre-register on our website!

VISIT LOMBARDY: DISCOVER THE JEWELS AND THE BIJOUX!

Ori e Bijoux tra Milano e Casalmaggiore/ Jewels and Bijoux between
Milan and Casalmaggiore

TheOneMilano propone un percorso da Milano al confine con l’EmiliaRomagna, dai gioielli ai bijoux, con due i punti focali di interesse...[sopri di più]

TheOneMilano invites you to make a journey from Milan to the border of Emila Romagna, from the jewels to the bijoux, focusing on two main locations...[find out more]

#inLombardia
TheOneMilano invita i propri espositori e visitatori da tutto il mondo a visitare la Lombardia, regione che offre moltissimi spunti di cultura, arte, paesaggio e moda. La Lombardia è la regione italiana con più siti Unesco, dove natura, arte e storia si fondono. Oltre agli scenari naturali e urbani, alle proposte sportive, ricreative e culturali, la Lombardia è nota per una città simbolo internazionale di moda e design: Milano. Vi sono poi altre mete di grande interesse turistico legate storicamente alla moda. Le prime proposte di visita “moda e turismo” elaborate da TheOneMilano sono: Como, città della seta, Vigevano e il Museo della Calzatura e Crespi D’Adda e il villaggio tessile  [scopri di più]
TheOneMilano invites its exhibitors and visitors to visit Lombardy, a region full of interesting culture, art, landscapes and fashion. Lombardy is the Italian region with the greatest number of UNESCO Sites, where nature, art and history mingle. Lombardy is famous not only for its natural and urban lanscapes, but also for a city, which represents itself the world of the international fashion and design: Milan. But there’s more to Lombardy than just Milan, there are many very interesting tourist and fashion destinations In Lombardy. The first destinations giving exhibitors and visitors to TheOneMilano from all over the world the chance to learn more about the area and fashion are: Como, city of silk; Vigevano and the Museum of Footwear; Crespi D’Adda, the textile village [learn more]

In collaborazione con/In collaboration with:

ALWAYS ON

ALWAYS ON: l'estensione digitale di TheOneMilano/ ALWAYS ON: the virtual extension of TheOneMilano
ALWAYS ON è la prima tangibile estensione digitale di un evento Trade: pensata per trasformare i giorni di fiera fisica in 365 giorni di lavoro concreto. Navigando la piattaforma i BUYERS potranno preparare con facilità la propria visita, trovare nuovi brand interessanti da “seguire”, contattarli, “salvare” i prodotti che preferiscono in una “special list”, o semplicemente scoprire le novità sui profili dei Brand che già seguono. La piattaforma è stata disegnata con attenzione allo scopo di supportare in modo concreto i Buyers nella propria ricerca e per aiutare i Brand a mostrare i propri prodotti sul web nel modo migliore, uscendo dalla massa e scalando il mercato.
ALWAYS ON is the first virtual extension of a Trade Show thought to broaden the few days of the physical fair in a 365 days of concrete work. Browsing the platform BUYERS can easily prepare their visit, find new interesting brands to follow, contact them, save their products in a special list or simply look "what’s new" about brands they already follow.The platform is carefully designed to concretely support buyers in their research and to truly help brands to finely show their creations on web, moving-over the market.

THEONEMILANO HOSPITALITY SERVICE

Scopri i nostri alberghi, vista la pagina dedicata agli Hotel!

Discover our Hotels, visit our page on the Hotels!


TheOneMilano in collaborazione con Booking.com
, ha attivato delle convenzioni con degli Hotel, scopri quali sono!

TheOneMilano in collaboration with Booking.com, has some very special prices with some Hotels, discover our offers!

Home at Hotel
TheOneMilano ha attivato una convenzione con Home at Hotel: i migliori comfort di un albergo con i vantaggi di essere in un appartamento. Colazione,cena, transfer, auto a noleggio e molto altro e inserendo il codice:Tomfeb19, potrete avere il 10% di sconto! TheOneMilano suggests you Home at Hotel: the best comforts of a hotel with the plus of being in an apartment. Breakfast, dinner, transfer, rental car and much more. Typing in our code:Tomfeb19, you will enjoy the 10% of discount!

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International Footwear Exhibition organized by Assocalzaturifici
 
MIPEL-THE BAGSHOW is the most important B-to-B international event in the world dedicated to leather goods and fashion accessories.
 
 
 
What's On
 
 
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