TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1420)
THEONEMILANO SPECIAL FEATURED BY MICAM THE EXHIBITION MULTIPLIES: EXTENDED AND VIRTUAL, FOR THE PERFECT TOTAL LOOK


Everything must change if it is to remain faithful to itself. And so TheOneMilano the women's haut-à-porter exhibition continues to play an important role in Milan's fashion week.

The September edition of the exhibition will take place from 20 to 23 September in the usual location: the Fiera Milano Rho complex, where it will run for the first time in conjunction and integrated with Micam Milano, the international exhibition for the footwear sector, as was announced during the February edition.

TheOneMilano will make its "Special featured by Micam" début with selected capsule collections to offer buyers the chance to put together total looks of leather, fabric and fur clothing, complemented by the best footwear accessories. All this has been achieved through a far-reaching synergy that reflects the excellent teamwork required for the common good to get Italy back on its feet again by means of trade fairs and the hard work of its companies and institutions.

The last taboo has been broken, and inward-looking exhibitions are making way for extended exhibitions, where brands and exhibitors are supported by several kinds of expertise all working hard to provide their best tools. For TheOneMilano Special featured by Micam, this means being able to have genuine total looks, from head to toe, in a single location, which will appeal to the most demanding buyers too.

So TheOneMilano Special featured by Micam is an open exhibition, a new formula destined to become the norm in TheOneMilano's trade fair vocabulary, the natural culmination and evolution of the flagship February event.
 
"Our vision is to always keep up with the constant changes in the exhibition scenario," says Elena Salvaneschi, TheOneMilano CEO. "We want to continue offering our customers increasingly complete, state-of-the-art services and to create increasingly useful and practical tools for them, to support companies and buyers. This initial, first-time experiment with Micam - a partner we have been working with for some time and one that, like ours, is an exhibition created by trade associations that are members of Confindustria Moda - is a model that we will replicate through agreements that will lead our companies to create other "extended exhibitions": initially with Micam, at foreign events scheduled for the end of the year and for the first few months of 2021."

The September 2020 exhibition will certainly be remembered as one full of courage: TheOneMilano is firmly and decisively launching a new approach to taking on exhibitions - with an "open mood". It also means another great experience: the real-world "TheOneMilano" exhibition is joined by the digital "AlwaysOn Show", a fully-fledged, active project that has been up and running for two years now. AlwaysOn Show ( www.alwaysonshow.com ) will introduce some important new features in September, starting with a dedicated app. The digital platform, which has always been aimed at the B2B sector, will include a section that is open and can be viewed by everyone with no need to register: so visitors can see a preview of products selected by the companies.  But that's not all: a new Wall will give exhibitors the chance to directly upload images of their products, so that they can promote their brand identity even more quickly, and in the "One to One" section they will have the chance to add exclusive products and meet the most interesting buyers "virtually", setting up contacts and sales agreements there and then.

Thanks to crossposting on the corporate website and social media and its exclusive B2B appeal, AlwaysOn Show has already gained thousands of contacts in the shape of companies and individual professionals from all over the world.

The exhibition will be taking place from 20 to 23 September at fieramilano (Rho), with TheOneMilano, Special Edition and its virtual extension www.alwaysonshow.com



Get Involved with 'Speedy Links'
 
Speedy News Headlines Index Links
 
 
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1397)
TheOneMilano offices are operating by smart working
 


Dear TheOnemilano Visitor/Exhibitor,

the impact the Coronavirus is having on the world economy and our relationship has been achieving unexpected proportions throughout these weeks.

The North of Italy, which has been hit first, has been able to react quickly and scrupulously both in terms of containment and health support, bringing out the excellence of these areas so hard affected.

The new drastic measures adopted, are functional to a net impact whose results should be seen soon.

In full compliance with the directions of the Italian Government, our offices are fully operating by smart working and at your service for any need.

Nothing has changed in operational terms and TheOneMilano team is working daily on the preparation of the forthcoming events.

We remain at your disposal for any further information,

Best regards
 
Norberto Albertalli
Presidente



TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1365)
Italo Rota: “TheOneMilano anticipates a new model for fashion exhibitions”


The world-renowned Italian architect is behind a revolutionary overhaul of the layout for the high-end women’s ready-to-wear exhibition, alongside the celebrated set designer Margherita Palli.

“We started by looking at how to transform a straight exhibition space into a complex setting, drawing inspiration from old-fashioned local markets, which might look disorganized on the surface but are neat and tidy underneath. Our central idea was that it’s always Winter somewhere in the world, with people constantly on the move around our ever-shrinking planet,” explains star architect Italo Rota. Alongside the celebrated set designer Margherita Palli, he was commissioned by TheOneMilano to redesign the exhibition spaces at fieramilanocity for the 7th edition of the international high-end women’s ready-to-wear hub which takes place from 20th to 23rd February 2020.

The project is one-of-a-kind in the fashion industry. It is the first time the event has called on the vision of two globally-renowned artists to reshape both its sales spaces and the role of the exhibition hub itself, turning it into an ever more emotional, experiential moment.

Italo Rota describes this significant step change in detail. “It’s a transitional, hybrid exhibition that anticipates a new way of creating this type of event. In a couple of years, new technologies - not least 5G - will transform the physical nature of exhibitions; cutting-edge analogue will live alongside pioneering digital, and there will be new needs such as creating online fashion shows. An important role will be played by artificial intelligence, which will enable the products on show to be adapted in real time to suit visitor and market needs. Fashion exhibitions are also set to become more emotional events involving all five senses, like a theatre of memory with experiences we will never forget.”

The project is no less innovative for its sustainability: “The idea is that the exhibition should be as low-impact as possible, with modular structures and reusable materials to reduce waste. It is important for us to be able to appreciate the positive aspects of the climate emergency. TheOneMilano might even become a touring event in the near future,” the architect goes on to say.

While Rota has completely redesigned the interiors, turning the aisles into avenues and adding gigantic structures, wintry trees and snowballs, Margherita Palli has reshaped the new meeting place Piazza del Fare, a showcase for artisan crafts, as well as the relaxation area. “I wanted to highlight the work of artisans, whose creativity no longer relies on their hands alone but now involves digital technologies. We need to create a story around the products, and our audiences should be able to feel the atmosphere in a place that sparks new ideas. The project will also provide trade operators with a tranquil workplace, giving them modular structures that can be adapted to suit last-minute needs.”

The new model for TheOneMilano is highly inclusive at heart, not only addressing new visitors but ensuring that the exhibition sector integrates more widely with the high-end manufacturing industry. “Once purely trade events, exhibitions will become more open to the wider public; while it’s true that a store is the mirror for a product and brand, nowadays it’s important to open up the production sector to show off all the qualities of the supply chain.”

TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1363)
THEONEMILANO
The women's haut-à-porter exhibition takes a cosmopolitan turn At fieramilanocity from 20 to 23 February “IT’S ALWAYS WINTER SOMEWHERE…”


Whirring from workshops and noises from the city can be heard in the background at the 7th TheOneMilano, which will be revealing all the coolest trends and must-have items for the next A/W 2021 season for women. The haut-à-porter exhibition is revolutionising pavilions 3 and 4 at fieramilanocity, which have been completely redesigned by Italo Rota and Margherita Palli, two of the most important names internationally in architecture, art, scenography and design thanks to the great contribution they have made. The design of the February 2020 TheOneMilano is part of a project in which the exhibition turns into an industrious and productive city. At fieramilanocity from 20 to 23 February, the women's haut-à-porter exhibition has devised a cosmopolitan experience for its public, inspired by the hustle and bustle of urban centres. And this is precisely the vision behind the project for pavilions 3 and 4 in Via Scarampo in Milan, offering a view of the urban and cosmopolitan world of the great metropolises, a visual, cultural and aesthetic melting pot that perfectly sums up a message like TheOneMilano's message, which is based on the same principles of communication. The concept is a powerful and well-defined one that aims right at the "core" of the exhibition: “It’s always Winter somewhere… C’è sempre un inverno da qualche parte nel mondo”, making an explicit reference to the great circularity of the modern world, where physical and cultural distances no longer exist, creating a system that has no rigidly defined seasons anymore.

The 2020 project - IT’S ALWAYS WINTER SOMEWHERE….

Italo Rota is a starchitect who has designed grand pavilions for world Expos (the next one will be the Italian pavilion at the World Expo 2020 in Dubai), museums, exhibitions and boutiques, and is renowned for endowing his architecture with the appearance of a story. Margherita Palli has designed sets for important theatre performances in Italy and around the world (from the Venice Biennale to the Piccolo Teatro in Milan, from Salzburg to Brussels and Tokyo), as well as art exhibitions and visionary installations, including ones for Milan's fashion scene, with her masks on the façade of the Rinascente department store and cascading fabrics in Piazza della Scala in Milan. This step by TheOneMilano is a further piece in the "new world" idea devised by the salon, which joins the concepts introduced in the latest exhibitions: the winter garden (which references the real and emotional spaces of a regenerating return to nature) in February 2019 and the nontime of the "seasonless" concept in September, with garments that have no strict seasonality, making them modern and versatile in the broadest sense. Today, this has been moved up a gear with something revolutionary. The city is in the spotlight, with all its contradictions and its screeches, its stories, and the communities that live in it. This is the metropolis designed by Rota and Palli, with the corridors of the exhibition space turning into avenues, and the stands being transformed into buildings replete with their own stories and people, and the squares are once again a place for people to meet and discuss, or to relax and ponder. And at the central access point to the two pavilions, in the nerve centre created by the escalators (the ever-moving symbol of malls, airports, subways and stations), gigantic unexpected mountain-shaped structures, winter trees, mushrooms and snowflakes appear: snow globes, with their slow, fantastical and dreamy world, the quintessential souvenir, the fun and colourful item that everyone wants to take home, to remind them of their travels on the desk they sit at every day and make them unforgettable, just like this edition of TheOneMilano.

The collections

The exhibitors' collections feature a wardrobe that ranges from #furandleather garments to knitwear, through outerwear and all of haut-à-porter, placing the focus on production companies whose distinctive individuality can be found in a personalised and creative new craft, one that involves great manufacturing skill and modern craftsmanship. Knitwear plays a primary role with soft knitwear collections in soft and precious fibres, perfectly produced and styled, like the ones presented by Rosamaglia, an Italian brand established in 2015, together with garments created with fine "Made in Italy" mohair yarns by Maglificio Fagotto. The collections abound with modern dynamism, like in the garments presented by "Le fate", enriched with exclusive patterns. French elegance will be present with "Solexlo", while "Arja Cajo" adds some colour to the mood with its silk, cotton and hemp stoles; and from Poland we'll be seeing Vicher's lively garments and Mr Fashion's bags. The numerous demi couture, cocktail and evening collections are destined to make their mark and have already attracted much interest from buyers, who were able to admire a preview on the digital platform www.alwaysonshow.com As always, the fur and leather sector play a leading role. This is another reason why TheOneMilano, which brings together the main names in the fur and leather sector, is a highlight in the diaries of the most important buyers, who will find more than one hundred exhibitors confirming the huge appeal of Made in Italy brands around the world thanks to the creative and manufacturing quality of their collections. "TheOneMilano welcomes the return of historic companies to the exhibition, who over recent years had chosen other distribution formulas and who today now return, recognising the unrivalled attractive role it plays in terms of the system. Also worth highlighting is the excellent performance in terms of the number of companies from Europe's grand manufacturing tradition, as well as the presence of totally new brands thanks to international scouting by the exhibition's Marketing team," said the President Norberto Albertalli.

The Buyers

TheOneMilano has always been strongly committed to the internationalisation of Italian companies, thanks to a collaborative and synergistic relationship with the Ministry of Foreign Affairs and International Cooperation and with "ITA - Italian Trade Agency Ice", the agency that promotes and internationalises Italian businesses abroad. This relationship has been further strengthened this year with the prestigious "MADE IN ITALY: MAKING OF and SUPERBRAND" project - devised in collaboration with Confartigianato - which adds experience to the storytelling of "knowing how to do things well", via a representative area/installation that puts the spotlight on stages the crafts and "skills" that that make our collections famous around the globe and a talk that identifies the key messages of the "Made in Italy" concept that can turn it into an attractive superbrand for international consumers, with the help of the tangible and evocative content that it always carries with it. As always TheOneMilano positions itself as an exhibition with an international soul that attracts and appeals to buyers with fashion that is loved by people from all over the world, as participation data show, with international visitors traditionally exceeding 60% of the total number. And this is also why, at the next TheOneMilano we will welcome a delegation of buyers consisting of many from Russia, as well as the USA, Korea, Japan, Kazakhstan and Azerbaija.

Events

- THEONEMILANO OFFICIAL OPENING: the ribbon is scheduled to be cut on 20th February at 3.00 p.m. in Pavilion 3.

- THE MAKING OF MADE IN ITALY – PRODUCTION TALES An installation telling the story of a "behind the scenes look at fashion", waiting to be explored through the trades that make it a reality.

- MADE IN ITALY – GRAND TOUR: On Thursday 20 from 7.00 to 9.00 p.m., the exhibition's Food Park will take you on a journey through the aromas and fragrances of an intriguing itinerary exploring Italian cuisine's traditional products, which for our international buyers is - together with fashion - the very essence of our lifestyle. - MADE IN ITALY

- SUPERBRAND, The story telling and the values of “Made in Italy” for Italian fashion in foreign markets. On Friday 21 at 11.30 a.m.: a panel for buyers and professionals to look in more depth at and capitalise on a brand that makes us the envy of the world.

AlwaysOn, TheOneMilano's digital show

Going from strength to strength is www.alwaysonshow, the digital version of TheOneMilano, designed to transform physical trade days into 365 days of effective work, that continues to be of great interest to both exhibitors and buyers. Positioned as a service for companies, the platform offers both a simple and intuitive portal that buyers can use to easily get ready for their visit, to find interesting new brands to "follow", to contact them, and to "save" the products they like most in a "special list", and a web marketing tool launched in 2019 with the help of 20 influencers who upload photos of the styles of an exhibition like no other in the world and of its exhibitors. TheOneMilano, a hub for top-end feminine prêt-à-porter, will take place from 20 to 23 February 2020 in Milan in pavilions 3 and 4 at fieramilanocity. Here are the times: 20, 21, 22 February from 9.30 a.m. to 6 p.m.; 23 February from 9.30 a.m. to 5.00 p.m.

349 BRANDS - 172 ITALIAN - 177 INTERNATIONAL - over 6,000 PRE-REGISTERED BUYERS AT END OF JANUARY - 3 scheduled events


TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1355)

Aggiungi elena.rizzo@theonemilano.com alla tua rubrica

TheOneMilano
What's going on!
05/02/202
0

THEONEMILANO FEBBRAIO 2020: 
LA PREREGISTRAZIONE E' APERTA!

Stampa il tuo biglietto di ingresso a TheOneMilano febbraio 2020, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice:
segreteriaTomFebb20

THEONEMILANO FEBRUARY 2020: 
THE PREREGISTRATION IS OPEN!

Print your entrance ticket to TheOneMilano February 2020, click on the botton "buyers" and type in the following invitation code:
segreteriaTomFebb20

SCOPRI I NOSTRI BRAND!
I nostri BRAND sono sul nostro sito, clicca su BRANDS e vieni a scoprirli!

FIND OUT OUR BRANDS!
Our Brands are on our web site, click on "BRANDS" button and discover them!

NOGOON

ANNA MARCHETTI

IN PARTNERSHIP WITH

Acqua S.Bernardo&TheOneMilano
Acqua S.Bernardo, apprezzata sin dal 1926 per la sua leggerezza e per le eccellenti caratteristiche organolettiche, rappresenta la perfetta unione di qualità, tradizione ed eleganza.
Questi valori sono il fil rouge che lega S.Bernardo a TheOneMilano, importante salone del prêt-à-porter femminile d’alta gamma, che si svolge nel capoluogo lombardo, a fieramilanocity dal 20 al 23 febbraio 2020.
San Bernardo spring water, which has been appreciated for its particular lightness and organoleptic properties since 1926, represents the perfect union of quality, tradition and elegance. These values are the common thread that allows San Bernardo to establish a partnership with TheOneMilano, namely the most influential prêt-à-porter fashion show. The event will be held at Fieramilanocity from 20th to 23rd February 2020. 

Ricevi questa email all'indirizzo pclark@pcdsreview.com perché hai dato il consenso a ricevere le nostre comunicazioni.
Puoi annullare la tua iscrizione in qualsiasi momento cliccando sul collegamento disiscrizione.

Disiscrizione

Condividi:

Forward to friend

Share Facebook

Share Twitter

Share Linkedin

 
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1350)

TheOneMilano
What's going on!
31/01/2020


THEONEMILANO: IMPORTANT INFORMATION


Gentili Visitatori, 
in seguito alle recentissime notizie relative al dossier sanitario Coronavirus, desideriamo con la presente informativa comunicarvi che l’organizzazione di THEONEMILANO FEBBRAIO 2020 sta procedendo regolarmente.

La manifestazione si svolgerà attenendosi scrupolosamente alle indicazioni dell’Organizzazione Mondiale della Sanità, del Ministero della Salute, dell’Istituto Superiore di Sanità e in ottemperanza alle normative vigenti. THEONEMILANO FEBBRAIO 2020 si doterà di tutte le misure di prevenzione aggiuntive consigliate dalle organizzazioni sanitarie al fine di tutelare espositori e visitatori.

Rimaniamo a disposizione per ogni necessità o chiarimento e vi terremo aggiornati sugli eventuali sviluppi della situazione.

Vi ringraziamo per l’attenzione!

Dear Visitors, 
Given the latest news about the Coronavirus health warning, with the following briefing, we would like to inform you that organization of THEONEMILANO FEBBRAIO 2020 is proceeding as scheduled.

The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations. In order to safeguard exhibitors and visitors, THEONEMILANO FEBBRAIO 2020 will adopt all additional preventive measures recommended by the health authorities.

We are at your disposal for clarification or any needs you might have and will promptly notify you of any developments in the situation.


Thank you for your attention!



Ricevi questa email all'indirizzo pclark@pcdsreview.com perché hai dato il consenso a ricevere le nostre comunicazioni.
Puoi annullare la tua iscrizione in qualsiasi momento cliccando sul collegamento disiscrizione.

Disiscrizione

Condividi:

Forward to friend

Share Facebook

Share Twitter

Share Linkedin

 
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1345)

Aggiungi elena.rizzo@theonemilano.com alla tua rubrica

TheOneMilano
What's going on!
27/01/202
0

 

THEONEMILANO FEBBRAIO 2020: 
LA PREREGISTRAZIONE E' APERTA!

Stampa il tuo biglietto di ingresso a TheOneMilano febbraio 2020, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice:
segreteriaTomFebb20

THEONEMILANO FEBRUARY 2020: 
THE PREREGISTRATION IS OPEN!

Print your entrance ticket to TheOneMilano February 2020, click on the botton "buyers" and type in the following invitation code:
segreteriaTomFebb20

SCOPRI I NOSTRI BRAND!
I nostri BRAND sono sul nostro sito, clicca su BRANDS e vieni a scoprirli!

FIND OUT OUR BRANDS!
Our Brands are on our web site, click on "BRANDS" button and discover them!

CIELLE CONFEZIONI

MONETA

Ricevi questa email all'indirizzo pclark@pcdsreview.com perché hai dato il consenso a ricevere le nostre comunicazioni.
Puoi annullare la tua iscrizione in qualsiasi momento cliccando sul collegamento disiscrizione.

Disiscrizione

Condividi:

Forward to friend

Share Facebook

Share Twitter

Share Linkedin

 
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1295)

THEONEMILANO: IT'S ALWAYS WINTER SOMEWHERE…”


Italo Rota and Margherita Palli, designers of
THEONEMILANO at @fieramilanocity from 20 to 23 February

The #7 edition of TheOneMilano is on its way, with the exhibition areas of fieramilanocity designed by two internationally famous names: the first is Italo Rota, the architect who has created grand pavilions for world Expos (the next one will be the Italian pavilion at the Dubai 2020 Expo), museums, exhibitions and boutiques, and who is celebrated for his architecture that tells a story. 
The second is a set designer of important theatre shows in Italy and around the world (from the Venice Biennale to the Piccolo Teatro in Milan, from Salzburg to Brussels and Tokyo), of art exhibitions and of visionary displays, such as the ones from Milan Fashion Week featuring masks on the Rinascente store front, and cascading fabrics in Piazza della Scala in Milan.

And storytelling is the starting point of the project for pavilions 3 and 4 in Via Scarampo in Milan, offering a view of the urban and cosmopolitan world of the great metropolises, a visual, cultural and aesthetic melting pot that perfectly sums up a message like TheOneMilano's message, which is based on the same principles of communication.
The concept is a powerful and well-defined one that aims right at the "core" of the exhibition: Its always Winter somewhere… 
making an explicit reference to the great circularity of the modern world, where physical and cultural distances no longer exist, creating a system that has no rigidly defined seasons anymore. 
For TheOneMilano this is the next step in the concepts introduced by the previous exhibitions, with the February 2019 exhibition set in a winter garden for example, and September's seeing the launch of the "seasonless" concept, with garments that are no longer bound by rigid seasonality, making them modern and versatile in the broadest sense.

Today, this has been moved up a gear with something revolutionary. With the help of Rota and Palli the exhibition areas will be completely redesigned, the aisles will become avenues, the stands buildings telling a story and full of people, and the product areas will be joined together by elements and a design that has a powerful communicative impact. Giant constructions, winter trees and snow globes will be the stand-out features of this edition, an exhibition destined to be truly unforgettable.

All the areas will converge on a new meeting place: the Piazza del Fare, where events will be held, such as presentations and in-depth looks at the various forms of the "Made in Italy" manufacturing skills that are the envy of the whole world.  So the exhibition is turned into a colourful metropolis, a new place to meet up where different materials, colours and sounds mix together to create new imperfect harmony.
The emotional experience takes its inspiration from Milan and the great international metropolises that are reflected in the accomplished and lively image that has been created. TheOneMilano no longer has a single colour theme, but one that takes in all the colours from streets around the world, as can be seen in the new image (a ONE composed of pixels, signs and skylines), announcing this wonderful world of ours in glorious Technicolor, with the kind of storytelling that isn't intended to make it seem fraudulently perfect, but one that is overflowing with industrious energy.

TheOneMilano, a hub for top-end feminine prêt-à-porter, will take place from 20 to 23 February 2020 in Milan in pavilions 3 and 4 at fieramilanocity.


TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1279)

Aggiungua rubrica

TheOneMilano
What's going on!
07/10/201
9


#THEBESTONEJAPAN

Sono dei designer della Bunka Fashion Graduated University, la più importante scuola di moda giapponese, i 69 loghi creati appositamente per il nostro Salone TheOneMilano. Uno solo dei loghi sarà però il vincitore del concorso #thebestonejapan  e il vincitore verrà ospitato a Milano durante la prossima edizione di TheOneMilano, che si terrà dal 20 al 23  febbraio persso i pad. 3 e 4 di Fieramilano City. A noi piacciano tutti e a voi? Cliccate sul bottone rosso #thebestonejapan e mettete i vostri like!

69 logos have been created for our exhibition TheOneMilano by the designers of the best fashion school of Japan: Bunka Fashion Graduated University. Only one logo can win the #bestonejapan competition and the winner will be hosted in Milan during TheOneMilano next edition, which will be held from the 20th to the 23rd of February, at the pav. 3 and 4 of Fieramilano City. We are deeply in love with all these logos and you? Click on the red button #thebestonejapan and like your favourites!


DISCOVER THE LOGOS ON #THEBESTONEJAPAN

 

Condividi:

Forward to friend

Share Facebook

Share Twitter

Share Linkedin

 
 
Italian Fashion Trends Show - Milan Italy (Z1278)

rubrica

TheOneMilano
What's going on!
03/10/2019

SOME PICS FROM OUR SEPTEMBER EDITION!


TheOneMilano: the fashion event that looks at our ever-changing world comes to a close


A select exhibition. This September exhibition aimed at creating macro-themes, starting with buying routes for buyers and exhibitors, as well as codifying aesthetics that pick up on the market's taste and demands.The buyers visiting the exhibition included: from Kazakhstan: MOT, ELETTO, SENSO; from the United Arab Emirates: THE CARTEL; from the USA: RENAISSANCE; from Saudi Arabia: MEZZA LUNA, ARTEBLE; from Korea: HANDSOME; from Japan: ALMOND-EYE CO. LTD., L’AGENTE CO.LTD., MAGIC INTERNATIONAL CO.LTD; from Russia: NADINE&Flamingo. Many Camera Buyer Italia top traders took part in the project, including L’INDE LE PALAIS; TESSABIT; SUGAR;SPINNAKER; BERNARDELLI; CAMMALLERI; IL CORTILE; JULIAN FASHION.

#Facciamosistema. The partnership with CBI, Camera Buyer Italia, provided a great boost to the synergy between companies and stores. The goal was to create outfits by combining garments together adopting a retail vision and picking up on local tastes.Norberto Albertalli, president of TheOneMilano said: "In this edition we have managed to carve out a role for ourselves as promoters and innovators working to support our clients, not only by joining forces with important partners like Camera Buyer Italia and Ice but also through new forms of  communication that offer exhibitors the important opportunity to increase their visibility. And last but not least, having coordinated the exhibition dates with the fashion calendar, we are in an even better position to be part of a leading system in our country."[read more]


 

Condividi:

Forward to friend

Share Facebook

Share Twitter

Share Linkedin

 
Italian Fashion Trends Show - Milan Italy (Z1275)

TheOneMilano:
The fashion event that looks at our ever-changing world comes to a close


The 6th TheOneMilano, with its 120 collections, including 22% foreign, closed yesterday at fieramilanocity, with a total 3,700 professional buyers, including 40% from abroad. The figures are in line with the September 2018 exhibition, with one noticeable change being fewer visitors from France and Germany, who were down by 2%, and double-figure growth for specialists from Spain and Great Britain.

Once again Southeast Asia proved to be a strategic area in commercial terms.


The buyers visiting the exhibition included: from Kazakhstan:  MOT, ELETTO, SENSO; from the United Arab Emirates: THE CARTEL; from the USA: RENAISSANCE; from Saudi Arabia: MEZZA LUNA, ARTEBLE; from Korea: HANDSOME; from Japan: ALMOND-EYE CO. LTD., LAGENTE CO.LTD., MAGIC INTERNATIONAL CO. LTD;  from Russia: NADINE&Flamingo.

Many Camera Buyer Italia top traders took part in the project, including LINDE LE PALAIS; TESSABIT; SUGAR; SPINNAKER; BERNARDELLI; CAMMALLERI; IL CORTILE; JULIAN FASHION.

#Facciamosistema. The partnership with CBI, Camera Buyer Italia, provided a great boost to the synergy between companies and stores. The goal was to create outfits by combining garments together adopting a retail vision and picking up on local tastes.

Norberto Albertalli, president  of TheOneMilano said: "In this edition we have managed to carve out a role for ourselves as promoters and innovators working to support our clients, not only by joining forces with important partners like Camera Buyer Italia and Ice but also through new forms of communication that offer exhibitors the important opportunity to increase their visibility. And last but not least, having coordinated the exhibition dates with the fashion calendar, we are in an even better position to be part of a leading system in our country."

A select exhibition. TheOneMilano remains a niche exhibition that always identifies growth models for its clients' business.  This September exhibition aimed at creating macro-themes, starting with buying routes for buyers and exhibitors, as well as codifying aesthetics that pick up on the market's taste and demands.

Our Partner. TheOneMilano was also aided by support from the ICE Agency which identified and attracted qualified buyers not just from Europe but also from Japan, Russia, Ukraine, USA, Korea, Lebanon and Azerbaijan, who found the exhibition's diversified offer very appealing.

All-round sustainability. One of this TheOneMilano's distinguishing features was a concern for sustainability: some exhibitors presented collections that were designed with caring for the environment in mind, while others involved genuinely educational initiatives such as the collection in yak yarn whose profits help children in Tibet.

TheOneMilano
, the haut à porter exhibition, continues its AlwaysOn (www.alwaysonshow.com) digital project that has put the 1,100 garments photographed over the 4 days of the exhibition online and keeps the contact between supply and demand alive. The number of hits for the virtual exhibition during the real exhibition was excellent: over 1,800 hits in particular from Italy, USA, UK, Greece and Spain from exhibitors preparing their visit. 

The next TheOneMilano is scheduled to take place from 20 to 23 February in pavilions 3/4 at fieramilanocity.  Further information and details: www.theonemilano.com

 
2020
2020
2020
2020
2020
2021
Online
2020 Digital
JOIN US
'Speedy Show Links'
 
PCDS - Philip Clark Design Studio publishes pcdsreview.com and accepts no responsibility for the news, products and services featured.
We accept no liability for any action that may lead to the infringement of copyright or financial loss!