TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1279)1

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TheOneMilano
What's going on!
07/10/201
9


#THEBESTONEJAPAN

Sono dei designer della Bunka Fashion Graduated University, la più importante scuola di moda giapponese, i 69 loghi creati appositamente per il nostro Salone TheOneMilano. Uno solo dei loghi sarà però il vincitore del concorso #thebestonejapan  e il vincitore verrà ospitato a Milano durante la prossima edizione di TheOneMilano, che si terrà dal 20 al 23  febbraio persso i pad. 3 e 4 di Fieramilano City. A noi piacciano tutti e a voi? Cliccate sul bottone rosso #thebestonejapan e mettete i vostri like!

69 logos have been created for our exhibition TheOneMilano by the designers of the best fashion school of Japan: Bunka Fashion Graduated University. Only one logo can win the #bestonejapan competition and the winner will be hosted in Milan during TheOneMilano next edition, which will be held from the 20th to the 23rd of February, at the pav. 3 and 4 of Fieramilano City. We are deeply in love with all these logos and you? Click on the red button #thebestonejapan and like your favourites!


DISCOVER THE LOGOS ON #THEBESTONEJAPAN

 

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Italian Fashion Trends Show - Milan Italy (Z1278)2

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TheOneMilano
What's going on!
03/10/2019

SOME PICS FROM OUR SEPTEMBER EDITION!


TheOneMilano: the fashion event that looks at our ever-changing world comes to a close


A select exhibition. This September exhibition aimed at creating macro-themes, starting with buying routes for buyers and exhibitors, as well as codifying aesthetics that pick up on the market's taste and demands.The buyers visiting the exhibition included: from Kazakhstan: MOT, ELETTO, SENSO; from the United Arab Emirates: THE CARTEL; from the USA: RENAISSANCE; from Saudi Arabia: MEZZA LUNA, ARTEBLE; from Korea: HANDSOME; from Japan: ALMOND-EYE CO. LTD., L’AGENTE CO.LTD., MAGIC INTERNATIONAL CO.LTD; from Russia: NADINE&Flamingo. Many Camera Buyer Italia top traders took part in the project, including L’INDE LE PALAIS; TESSABIT; SUGAR;SPINNAKER; BERNARDELLI; CAMMALLERI; IL CORTILE; JULIAN FASHION.

#Facciamosistema. The partnership with CBI, Camera Buyer Italia, provided a great boost to the synergy between companies and stores. The goal was to create outfits by combining garments together adopting a retail vision and picking up on local tastes.Norberto Albertalli, president of TheOneMilano said: "In this edition we have managed to carve out a role for ourselves as promoters and innovators working to support our clients, not only by joining forces with important partners like Camera Buyer Italia and Ice but also through new forms of  communication that offer exhibitors the important opportunity to increase their visibility. And last but not least, having coordinated the exhibition dates with the fashion calendar, we are in an even better position to be part of a leading system in our country."[read more]


 

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Italian Fashion Trends Show - Milan Italy (Z1275)3

TheOneMilano:
The fashion event that looks at our ever-changing world comes to a close


The 6th TheOneMilano, with its 120 collections, including 22% foreign, closed yesterday at fieramilanocity, with a total 3,700 professional buyers, including 40% from abroad. The figures are in line with the September 2018 exhibition, with one noticeable change being fewer visitors from France and Germany, who were down by 2%, and double-figure growth for specialists from Spain and Great Britain.

Once again Southeast Asia proved to be a strategic area in commercial terms.


The buyers visiting the exhibition included: from Kazakhstan:  MOT, ELETTO, SENSO; from the United Arab Emirates: THE CARTEL; from the USA: RENAISSANCE; from Saudi Arabia: MEZZA LUNA, ARTEBLE; from Korea: HANDSOME; from Japan: ALMOND-EYE CO. LTD., LAGENTE CO.LTD., MAGIC INTERNATIONAL CO. LTD;  from Russia: NADINE&Flamingo.

Many Camera Buyer Italia top traders took part in the project, including LINDE LE PALAIS; TESSABIT; SUGAR; SPINNAKER; BERNARDELLI; CAMMALLERI; IL CORTILE; JULIAN FASHION.

#Facciamosistema. The partnership with CBI, Camera Buyer Italia, provided a great boost to the synergy between companies and stores. The goal was to create outfits by combining garments together adopting a retail vision and picking up on local tastes.

Norberto Albertalli, president  of TheOneMilano said: "In this edition we have managed to carve out a role for ourselves as promoters and innovators working to support our clients, not only by joining forces with important partners like Camera Buyer Italia and Ice but also through new forms of communication that offer exhibitors the important opportunity to increase their visibility. And last but not least, having coordinated the exhibition dates with the fashion calendar, we are in an even better position to be part of a leading system in our country."

A select exhibition. TheOneMilano remains a niche exhibition that always identifies growth models for its clients' business.  This September exhibition aimed at creating macro-themes, starting with buying routes for buyers and exhibitors, as well as codifying aesthetics that pick up on the market's taste and demands.

Our Partner. TheOneMilano was also aided by support from the ICE Agency which identified and attracted qualified buyers not just from Europe but also from Japan, Russia, Ukraine, USA, Korea, Lebanon and Azerbaijan, who found the exhibition's diversified offer very appealing.

All-round sustainability. One of this TheOneMilano's distinguishing features was a concern for sustainability: some exhibitors presented collections that were designed with caring for the environment in mind, while others involved genuinely educational initiatives such as the collection in yak yarn whose profits help children in Tibet.

TheOneMilano
, the haut à porter exhibition, continues its AlwaysOn (www.alwaysonshow.com) digital project that has put the 1,100 garments photographed over the 4 days of the exhibition online and keeps the contact between supply and demand alive. The number of hits for the virtual exhibition during the real exhibition was excellent: over 1,800 hits in particular from Italy, USA, UK, Greece and Spain from exhibitors preparing their visit. 

The next TheOneMilano is scheduled to take place from 20 to 23 February in pavilions 3/4 at fieramilanocity.  Further information and details: www.theonemilano.com

 
Italian Fashion Trends Show - Milan Italy (Z1271)4

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TheOneMilano
What's going on!
22/09/2019


LAST CALL FOR THE BEST ONE PICS BY CBI!

LAST CALL per vedere dal vivo i nostri BRAND  selezionati dai BUYER di CBI / LAST CALL to meet our BRANDS selected by the BUYERS of CBI


A.M.R.

SUGAR

ANTONIA RICCIONE

SPINNAKER

FLAMINIO SONCINI

PARISI TAORMINA

LUDOVICA CAROTENUTO

L'INCONTRO

JULIAN FASHION

MARCOS

GAUDENZI

RE ARTU'


CBI @ THEONEMILANO #FACCIAMOSISTEMA

TheOneMilano ha stretto un’importante sinergia con CBI, Camera Buyer Italia, che associa i più importanti negozi lusso multimarca sul territorio italiano con le vetrine più belle d’Italia. La partnership metterà̀ in rapporto diretto le aziende di qualità̀ con l'universo dei top retailers in maniera capillare. Una strategia per intercettare le esigenze dei diversi consumatori grazie a una conoscenza dei trend locali, offrendo una shopping experience unica. Due i progetti previsti in questo ambito: The Best ONE Pics e The Best ONE New Talents, che arricchiscono la kermesse con altrettante nuove aree dedicate ai migliori total look selezionati tra le proposte dei marchi presenti alla manifestazione e ai più̀ grintosi new talent. Territorio di scelta e di analisi la piattaforma digitale ALWAYSON SHOW, l’estensione digitale di TheOneMilano che trasforma i giorni di fiera fisici in 365 giorni di lavoro effettivo. Il team di AlwaysOn  Show, lavorando in sinergia con CBI, ha fotografato nei mesi precedenti l’apertura del salone le collezioni degli espositori, per permettere ai VIP Buyers CBI di valutarle e di comporre i look che sposerebbero le loro vetrine creative, fresche e contemporanee. «Siamo felici di collaborare con TheOneMilano, innovativa piattaforma e osservatorio con un ruolo centrale all'interno della fashion week di Milano. Una sinergia che unisce i brands alle eccellenze del retail italiano, favorendo un’ulteriore crescita del Made In Italy.» dichiara Francesco Tombolini, Presidente CBI. [leggi di più]

TheOneMilano has entered into an important partnership with CBI, Camera Buyer Italia, which brings together the most important multibrand luxury stores in Italy with the most beautiful store fronts in the country. The partnership will directly connect top quality companies with the universe of the top retailers in a comprehensive way. It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer a unique shopping experience.  Two projects are scheduled for this purpose:  The Best ONE Pics and The Best ONE New Talents, which will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.The digital platform offering choice and analysis is ALWAYSON SHOW , the digital version of TheOneMilano that transforms physical trade days into 365 days of effective work. The AlwaysOn Show team, working in synergy with CBI, in the months prior to the exhibition opening, has photographed the exhibitors' collections to allow CBI VIP Buyers to assess them and compose looks that would be the perfect match for their fresh, creative and contemporary showcases."We are delighted to work with TheOneMilano, an innovative platform and observatory with a central role to play as part of Milan Fashion Week. The synergy brings together brands and the very best of Italian retail, promoting further growth for the "Made In Italy" sector,".said Francesco Tombolini, CBI President.[ read more]


LAST CALL: PREREGISTER AND DISCOVER OUR BRANDS!



THEONEMILANO SETTEMBRE 2019: PREREGISTRATI E STAMPA IL TUO BIGLIETTO!/ THEONEMILANO SEPTEMBER 2019: PRINT YOUR ENTRANCE TICKET!
Stampa il tuo biglietto di ingresso a TheOneMilano Settembre 2019, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice: 
segreteriaTomSett19
Print your entrance ticket for TheOneMilano 2019 September edition, click on the "buyers" botton below and type in the following code: 
segreteriaTomSett19


OUR BRANDS & NEW TALENTS



11GIORGIANDREAZZA17-ANNA MARCHETTI-AQUAPULIA-ARPEL FUR-ARTO-AVAGOLF-BE COLLECTION-BLUEBERRY ITALIA-BOHOMOSS-BRUNO CARLO-CARMEN MILANO-CHACHA MILANO-CINZIA CALDI-CLAMAR-CLUB VOLTAIRE-COLB RED LABEL-CONFARTIGIANATO IMPRESE-CONSORZIO CENTRO TESSILE MILANO-CONSORZIO MODA IN ITALY-CORA BELLOTTO-DAPHNE MILANO-DARIN HACHEM-DISTRICT MARGHERITA MAZZEI-DOTZ-DREAM YOURSELF-DUNO-EMPATHIA-FARZANEH H CHRISTENSEN-FEDERAZIONE MODA ITALIA-FEDERMODAMILANO-FEICHENG OUYALI GARMENTS CO-FLO & CLO-FORESTI-FRATELLI GUZZINI-GHIBLI-GLASSING OFFICIAL BRAND-HEFEI EASY WAY IMP EXP CO-INTIMA MEDIA GROUP-JNC-KISSA BEACHWEAR-KONTESSA-LANIFICIO BISENTINO-LE JUMEAU-LUCARELLA PELLICCE ITALIA-LUCIANO MODA ITALIA-MALIBU HOTEL-MARGOT MILANO-MASTRO MODA-MCLXX STREET COUTURE-MCM-MICHELE CHIOCCIOLINI-MOVITRA-MPA_STYLE-MYAK-NANJING YEMOR TEXTILE CO-NANTONG JOYFUL FASHION CO-NOME COMUNE-NUOVO BORGO-OBLIQUE CREATIONS-PAMELA COLLEZIONE-PIERO MORETTI-RENE DERHY-ROSANNA PELLEGRINI-SAVART-SECONDA BASE-SHANGAI H&S TEXTILE MATERIALS CO-SHANGHAI DOLCE INTERNATIONAL CO-SHANGHAI SUNCIES APPAREL-SHANGHAI T&C TRADING CO-SOPRALENUVOLE-THE MAGLIETTINA-THE OLIVIA DRESS-TRE-TWICE TOO NICE-ULLA POPKEN-ULTRACHIC-VILLA TRENTUNO-WILD ARCTIC-WINFLY TRADING CORPORATION LIMITED AND MUCH MORE...

 

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Italian Fashion Trends Show - Milan Italy (Z1268)5

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TheOneMilano

What's going on!
18/09/2019
9


THEONEMILANO P/E 2020: DON'T CHANGE YOURSELF.
CHANGE THE GAME!

Al via la nuova edizione tra PARTNERSHIP DI SISTEMA e area seasonless
Giovedì 19 settembre si alzerà il sipario della VI edizione di “TheOneMilano”, che presenterà al pubblico di buyer italiani e internazionali un’edizione ancora più ricca e indirizzata al business in quanto espressione dei macrotrend e delle tendenze emergenti nel mondo del fashion. Due percorsi d'acquisto, uno legato alla rivisitazione dei CANONI ESTETICI e uno sulla SOSTENIBILITA’, il nuovo mantra. La crescente richiesta di capi di abbigliamento, le conseguenze dell’inquinamento creato da una produzione basata sullo sfruttamento intensivo delle risorse, la consapevolezza che le materie prime utilizzate ad oggi non sono infinite e competono con la produzione di altre risorse essenziali per la sopravvivenza porta ad un concreto ripensamento della riorganizzazione dei processi produttivi e dei prodotti da immettere sul mercato.[  leggi di più ]



DAPHNE MILANO


The new exhibition is almost here with a SYSTEM PARTNERSHIP and seasonless area Thursday, September 19,  the curtain rises on the 6th edition of "TheOneMilano", presenting an even fuller and more business-oriented edition to its audience of Italian and international buyers, reflecting the macrotrends and up-and-coming trends in the world of fashion. There will be two buying routes, one regarding the the most modern interpretations of the AESTHETIC CANONS and the second one, which focuses on SUSTAINABILITY, the new mantra. The growing demand for clothing garments, the consequences of pollution caused by a manufacturing industry that relies on the intensive exploitation of resources, and an awareness that the raw materials used so far are not endless and must compete with the production of other resources essential for survival all mean that we must really think again about how production processes and products to be released on the market can be organised. [ read more ]


ENTRANCE TICKET



THEONEMILANO SETTEMBRE 2019: PREREGISTRATI E STAMPA IL TUO BIGLIETTO!/ THEONEMILANO SEPTEMBER 2019: PRINT YOUR ENTRANCE TICKET!
Stampa il tuo biglietto di ingresso a TheOneMilano Settembre 2019, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice: 
segreteriaTomSett19
Print your entrance ticket for TheOneMilano 2019 September edition, click on the "buyers" button below and type in the following code: 
segreteriaTomSett19


OUR BRANDS..



11GIORGIANDREAZZA17-ANNA MARCHETTI-AQUAPULIA-ARPEL FUR-ARTO-AVAGOLF-BE COLLECTION-BLUEBERRY ITALIA-BOHOMOSS-BRUNO CARLO-CARMEN MILANO-CHACHA MILANO-CINZIA CALDI-CLAMAR-CLUB VOLTAIRE-COLB RED LABEL-CONFARTIGIANATO IMPRESE-CONSORZIO CENTRO TESSILE MILANO-CONSORZIO MODA IN ITALY-CORA BELLOTTO-DAPHNE MILANO-DARIN HACHEM-DISTRICT MARGHERITA MAZZEI-DOTZ-DREAM YOURSELF-DUNO-EMPATHIA-FARZANEH H CHRISTENSEN-FEDERAZIONE MODA ITALIA-FEDERMODAMILANO-FEICHENG OUYALI GARMENTS CO-FLO & CLO-FORESTI-FRATELLI GUZZINI-GHIBLI-GLASSING OFFICIAL BRAND-HEFEI EASY WAY IMP EXP CO-INTIMA MEDIA GROUP-JNC-KISSA BEACHWEAR-KONTESSA-LANIFICIO BISENTINO-LE JUMEAU-LUCARELLA PELLICCE ITALIA-LUCIANO MODA ITALIA-MALIBU HOTEL-MARGOT MILANO-MASTRO MODA-MCLXX STREET COUTURE-MCM-MICHELE CHIOCCIOLINI-MOVITRA-MPA_STYLE-MYAK-NANJING YEMOR TEXTILE CO-NANTONG JOYFUL FASHION CO-NOME COMUNE-NUOVO BORGO-OBLIQUE CREATIONS-PAMELA COLLEZIONE-PIERO MORETTI-RENE DERHY-ROSANNA PELLEGRINI-SAVART-SECONDA BASE-SHANGAI H&S TEXTILE MATERIALS CO-SHANGHAI DOLCE INTERNATIONAL CO-SHANGHAI SUNCIES APPAREL-SHANGHAI T&C TRADING CO-SOPRALENUVOLE-THE MAGLIETTINA-THE OLIVIA DRESS-TRE-TWICE TOO NICE-ULLA POPKEN-ULTRACHIC-VILLA TRENTUNO-WILD ARCTIC-WINFLY TRADING CORPORATION LIMITED AND MUCH MORE...

SPECIAL PARTNER

AQUA MOOD @THEONEMILANO

AQUA MOOD Sponsor of TheOneMilano, Pav. 3, 19-22 settembre, fieramilano city, entrance Colleoni Gate

 

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Italian Fashion Trends Show - Milan Italy (Z1260)6
The curtain rises on the 6th edition of "TheOneMilano"
Elena Salvaneschi AF. Productions


Thursday, September 19, the curtain rises on the 6th edition of "TheOneMilano", presenting an even fuller and more business-oriented edition to its audience of Italian and international buyers, reflecting the macrotrends and up-and-coming trends in the world of fashion.

As firm believers in the fact that fashion is an expression of culture and social indicators, for the September edition of the exhibition, TheOneMilano has commissioned KB Knowledge, a Milan-based company specialising in trendwatching, to report on the major trends of the historic moment we are living through. The aim is to provide its specialised audience (who are always in a rush during Milan fashion week with fashion shows and exhibitions all joining forces) with a key to understanding the collections of its exhibitors and above all, in terms of marketing, a focus on the end consumers, who must find that the reason they want to buy these products is because they reflect their values and aspirations.

KB's Fashion Trendwatching has resulted in strongly developing themed areas: the first two "buying routes" of the exhibition.

The first buying route offers the most modern interpretations of how AESTHETIC CANONS are being reworked, the challenge of the moment.  Fashion, which has been accustomed to being exclusive, must increasingly demonstrate its capacity to be inclusive in today's world. This is an intriguing challenge whose credibility is based on authenticity and transparency and that begs the question of how to keep "allure" and magic alive whilst under the pressure of extolling normality.

Beauty becomes inclusive, fluid, genderless, boundless.

The stands tell the stories of collections created for women who are mothers, managers, and wives and who are at the same time sexy, active and fun (# 7.0), able interpreters of social movements (Arto) and of a new phenomenon that focuses on body positivity (Kissa) and adaptive fashion (Ulla Popken).

Being yourself makes the boundaries of normality wider in terms of gender fluid choices (Giorgia Andreazza), in powerful declarations of identity (Be), and in a positioning aimed at new generations that bring together East and West (Empathia).

The second buying route focuses on SUSTAINABILITY, the new mantra. The growing demand for clothing garments, the consequences of pollution caused by a manufacturing industry that relies on the intensive exploitation of resources, and an awareness that the raw materials used so far are not endless and must compete with the production of other resources essential for survival all mean that we must really think again about how production processes and products to be released on the market can be organised.

There are numerous collections that deal with sustainability: from Blueberry which is launching #natural, comfortable, affordable to Cinzia Caldi, with its hand-picked cotton and linen knitwear; from Cora Bellotto, with a collection featuring natural, environmentally and socially aware products, including nettle yarn, to Darin Achem which focuses on the values of life and humanity through a multicultural collection hovering between Lebanon and Mexico, offering a new definition of belonging; from Dotz, the Portuguese footwear brand that highlights the supply of raw materials and good business practices in its manufacturing and sales supply chain to Econyl swimsuits (a yarn made from salvaged fishing nets to protect the sea) by Savart.

The themed areas highlighted by Trendwatching KB are joined by two buying routes organised by TheOneMilano marketing team to help buyers choose from a wide and sound range of products. The September event is made even more special by its SEASONLESS section, something totally new and original in the fashion exhibition world. The area features collections that abandon the concept of predefined seasonality and whose style and opportunities to be worn go right across the board.  This is the world of Bruno Carlo, with its accessories that can be worn all year round, of Pamelaand of Margot, with season-beating “specials”, and of Lucarella, with its products that focus on the exceptional charm of formal and holiday-time fur. It is the magical world of Myak: special knitwear pieces made with yak yarn, boldly different, and proudly involved in the "a thread that unites" project, because it goes back to the land of the yak, Tibet, providing educational support to the country's children.

Also exhibiting in this sector is the winner of the "TheOneMilano seasonless" award, given out by the exhibition as part of the Mittelmoda competition for young designers and which will be awarded on 16 September at the final.

The last buying route is B.BOX, a treasure trove of everything beautiful and well-made. It also means the pure haut à porter stories of Anna Marchetti, Avagolf, Bohomoss, Club Voltaire, Ghibli, Nome Comune, and Daphne Milanowith their precise clothing and accessories collections, packed with details, and full of painstaking craftsmanship and care, even when produced industrially. And it means the close connections with the local area and traditions of Clamar and Mastromoda, glocal in business terms.

ALL 4 Business
TheOneMilano is also one of the unmissable dates in the diaries of the most important buyers because of its close and fruitful partnership with ICE ITA, the agency that promotes and internationalises Italian businesses abroad.  Coming to TheOneMilano are delegations from Kazakhstan, UK, Russia, USA, Korea, Japan, and United Arab Emirates, as well as numerous buyers from countries all across Europe.  At the Haut-à-porter Exhibition, sector specialists will find collections that reflect the event's modern and cosmopolitan heart, with companies from Italy, Germany, Brazil, UK, France, China, Egypt and Spain.  A real round the world trip taking in Europe, Asia and America. 

CBI @ THEONEMILANO
As of this edition, TheOneMilano has entered into an important partnership with CBI, Camera Buyer Italia, which brings together the most important multibrand luxury stores in Italy with the most beautiful store fronts in the country. The partnership will directly connect top quality companies with the universe of the top retailers in a comprehensive way. It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer a unique shopping experience.  Two projects are scheduled for this purpose:  The Best ONE Pics and The Best ONE New Talents, which will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The digital platform offering choice and analysis is ALWAYSON SHOW (www.alwaysonshow.com), the digital version of TheOneMilano that transforms physical trade days into 365 days of effective work. The AlwaysOn Show team, working in synergy with CBI, in the months prior to the exhibition opening, has photographed the exhibitors' collections to allow CBI VIP Buyers to assess them and compose looks that would be the perfect match for their fresh, creative and contemporary showcases.

"We are delighted to work with TheOneMilano, an innovative platform and observatory with a central role to play as part of Milan Fashion Week. The synergy brings together brands and the very best of Italian retail, promoting further growth for the "Made In Italy" sector,".said Francesco Tombolini, CBI President.

TheOneMilano SS 2020 exhibition will be taking place from 19 to 22 September in pavilion 3 at fieramilanocity, Porta Teodorico entrance, viale Scarampo. Times: 9.30 a.m. to 6 p.m. Further information and details: www.theonemilano.com

 
 
 
Italian Fashion Trends Show - Milan Italy (Z1246)7
THEONEMILANO TEAMS UP WITH CAMERA BUYER ITALIA

Creating a coherent and responsive system


A system partnership.  Integration with the segment that follow on from the production chain.  The aim is to shorten times and distances between the various players and respond to the new challenges of the global fashion industry that call for increasingly fast action and answers for the markets.  A way to unite and join forces, thanks to the melting pot of quality that is Italian fashion.

TheOneMilano is looking beyond its borders and has established a partnership with CBI-Camera Buyer Italia to increase the opportunities for trade between brands and end consumers, thanks to the multi-faceted identity of the network of the 100 best Italian shops. The partnership between the women's haut-à-porter exhibition - a pioneer and promoter of an innovative trade fair format - and the most important association between luxury multi-brands in Italy will directly connect top-end companies with the retail universe in an even broader way.  It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer the best shopping experience.

With the project TheOne & CBI The Best Shops, the exhibition that is ambassador for Italian-made goods bolsters its image as an observatory, laboratory and privileged showcase for the stars of fashion: from big-name
brands with impressive heritages, to excellent small and medium-sized companies, the epitome of the wealth of the Italian and international production chain, as well as luxury start-ups and their premium collaborations. 

The first results of this important and innovative partnership will be revealed at the next TheOneMilano, taking place from 19 to 22 September 2019 in the pavilions of fieramilanocity.

Two projects are scheduled that will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The first is The Best ONE Pics: an area devoted to displaying the total looks chosen by CBI fashion buyers after poring over the garments and accessories from the collections of over one hundred brands taking part in the next TheOneMilano.

The second area, The Best ONE New Talents, is an international stage for young must-have brands. These are designers whose creations are content-heavy in terms of research, that convey a visionary new message and that are therefore worthy of our attention and support.

TheOneMilano, 19-22 September @fieramilano
ci
ty.

 
 
Italian Fashion Trends Show - Milan Italy (Z1245)8

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TheOneMilano
What's going on!
17/06/201
9


THEONEMILANO SETTEMBRE 2019: LA PREREGISTRAZIONE E' APERTA!/ THEONEMILANO SEPTEMBER 2019: THE BUYERS PREREGISTRATION IS OPEN!


Stampa il tuo biglietto di ingresso a TheOneMilano Settembre 2019, clicca sul bottone "buyers" che trovi di seguito e digita il seguente codice: segreteriaTomSett19
Print your entrance ticket for TheOneMilano 2019 September edition, click on the "buyers" botton below and type in the following code: segreteriaTomSett19


THEONEMILANO SEPTEMBER 2019 APPLICATION FORM IS ON LINE!/

LE ISCRIZIONI A THEONEMILANO SETTEMBRE 2019 SONO APERTE!

TheOneMilano by Mifur&Mipap, 19-22 September 2019, pav. 3 Fieramilano City


TheOneMilano non si ferma mai, scopri Always On la nostra estensione virtuale!/TheOneMilano is always on-line, find out Always On, our virtual exhibition!

 365 Giorni l'anno, no-stop, TheOneMilano non si ferma mai e vi da la possibilità di poter vedere le collezioni dei nostri brand in qualunque momento e contattarli direttamente. Scopri il mondo di Always On!/ 24/7 for 365 days, TheOneMilano is never ending and is always on line. In any moment you will be able to have a look at the collections of our Brands end get in touch with them directly. Find out the world of Always On!


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Italian Fashion Trends Show - Milan Italy (Z1238)9
TheOneMilano returns to Korea with Mipel

TheOneMilano makes an enthusiastic return to the Far East for the VI edition of Mipel Leathergoods Showroom that will take place in South Korea from 12 to 14 March.

Also taking part will be a delegation from TheOneMilano, the haut-à-porter exhibition and star of Milan Fashion Week, and AIP – Associazione Italiana Pellicceria, a collective that will bring together bag and small leather goods manufacturing companies with fur garment and outerwear manufacturing companies.  The event will take place at the Park Hyatt Hotel in Gangnam, Seoul, with B2B the core focus, and in particular the F/W 2020 collections of the companies BASETTI, HERESIS, NELLO SANTI, NiMA 1708, NIPAL, OLIVIERI and ROSSI FUTURING. 

"We are seizing this great opportunity with renewed enthusiasm for two main reasons: first and foremost we are proud to offer the chance to a selection of our companies to present previews of their new collections in a market that is as fundamental for us as Korea for a whole week; a country that has shown great interest in our segment, as its participation at the last TheOneMilano unequivocally demonstrates, which was up by +22%.

We mustn't forget either that thanks to these initiatives the Italian Fashion System continues to follow the same path together, a productive and effective one, and one in which we strongly believe," commented Elena Salvaneschi, CEO of TheOneMilano, who concluded: "I would therefore like to thank Mipel and Assopellettieri for asking us this year too to get involved in this important experience that they have been organising with great success for several editions now."

TheOneMilano is a young Exhibition that combines the know-how and long-standing experience of two fundamental players in Milan's fashion trade fairs: MIFUR, the international fur and leather exhibition organised by Ente Fieristico Mifur since1996 and MIPAP, the prêt-à-porter exhibition organised by Fiera Milano since 1980. Today TheOneMilano is part of Confindustria Moda which comprises the main business associations that best represent the "Made in Italy" concept around the world. 



 
 
Italian Fashion Trends Show - Milan Italy (Z1234)10

THEONEMILANO ENDS WITH 11,165 VISITORS


Craftsmanship and innovation: a winning combination that particularly appeals to an international audience.   
 

"There's no future without a great past" was the mood that could be felt around the aisles of TheOneMilano. Indeed what stood out most in this edition was the great capacity to offer collections that combined craftsmanship, creativity and research: the essential ingredients for success on the market.

TheOneMilano ended today at fieramilanocity with more than 11,000 visitors, of whom 64% came from abroad, a slight increase on the February 2018 exhibition.

Business focused mostly on exports, and on the international front - compared to the previous exhibition - Europe performed well, led by Greece (+18%) followed by Germany (+17%) and Spain (+16%). Increased interest in the sector was shown by South Korea, up +22%, and Ukraine, +7%; very positive signals came from USA, up +21%; while the historic market of Russia remained stable. There was a double-figure fall in percentage terms for France, down 16%, and China, down by 30%. The domestic market continued to suffer, and there are no signs of an upturn.

"We end the 2019 edition of TheOneMilano with a slight increase in visitors," said Norberto Albertalli, the exhibition president, "consciouslyaware that we were able to respond to the market with products that were of sufficient quality to satisfy the demands of select buyers. In particular, I would like to thank the Ice Agency, who helped us scout for quality buyers from around the world.

"At the same time we managed to innovate," continued Albertalli, "bolstering and promoting the AlwaysOn platform (www.alwaysonshow.com) which keeps supply and demand in touch 365 days a year, increasing business opportunities for our sector professionals."



TheOneMilano
will return in September 2019 to present the S/S 2020 collections.
 
 
 
 
 
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