MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1270)1


MIPEL 116: excellent first results as President for Franco Gabbrielli (+ 19% of presences), "we reversed course and now we have to move fast!"

The 116 edition of MIPEL has just ended, an exceptional edition in terms of presence of qualified visitors and events, the first under the presidency of Franco Gabbrielli and the fifth led by Danny D'Alessandro, General Manager of Assopellettieri and CEO of MIPEL.

Sustainability and environmental awareness were the leitmotif of the numerous events and workshops held during the days of the event.

The edition ended by registering a 'boom' in attendance (+ 19% of qualified operators compared to the September 2018 edition) thanks, above all, to the strong increase in buyers from the EU and from the main world reference markets of the Italian leather goods sector.

In particular, with regard to the European market, there was a strong increase in visitors from Germany (+27.80%), Spain (+ 23.16%), United Kingdom (+19.46%), Switzerland (+13.22%) and France (+8.44%). As for the non-EU markets, the performance recorded by buyers from South Korea (+17.58%) and China (+6.36%) should be highlighted. Japan is the first "visitor" country of MIPEL, followed by the Russian Federation. The presence of US visitors slightly decreased (- 2.76%).

The panorama is completed by the strong increase in Italian visitors (+12.37%). In this regard, Franco Gabbrielli, after thanking his predecessor Riccardo Braccialini for his excellent work, states: "We have closed an exceptional edition which, apart from the numbers, has garnered the satisfaction of exhibitors and buyers, and this is what matter the most for me. This satisfaction is the perfect attention-grabber for our trade fair and gives us the right incentive to work hard on the future. On the future - continues Gabbrielli - I have clear ideas: fashion is innovation, courage and a touch of ruthlessness. I like to surprise!"

The next edition of MIPEL will take place from 16th to 19th February 2020 at Fieramilano-Rho, coinciding with Micam and Homi and overlapping with the first day of Milan Fashion Week.

 
 

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1267)2

MIPEL116 LOOKS TO SUSTAINABILITY: A CAMPAIGN TO FOCUS ON THE MAN-NATURE RELATIONSHIP


MIPEL, the most important international fair dedicated to fashion handbags and accessories, has unveiled the theme of its next edition, the 116th, which will be held in Milan from 15th to 18th September 2019 at the Fieramilano-RHO spaces in Milan.

The event will be dedicated to the theme of sustainability, already part of the concept of the event last February. Through some metaphorical installations, MIPEL launches a clear message: all the green of our planet, hills, mountains, plants, trees, abandons the earth due to indiscriminate mistreatment and pollution.

To explain this tragic abandonment, the fair's advertising campaign features a figurative element: the mirror.

The mirror depicts a doorway between the real and the imaginary, shows us what is there but could disappear.

As in the reflection of the mirror, in which the space expands, revealing what to the eye may not appear but which instead constitutes a fundamental part of our world, that is nature, even man should expand his gaze and stop intervening on the environment without worrying about the consequences, thus realizing that the time left to "save" our world is very little and that respect for nature (but also for man) is an essential condition for this purpose.

The campaign focuses on the contrast between the work of man that intervenes on the nature and the beauty of the reflection of nature itself, pure and uncontaminated.

MIPEL therefore launches a message that speaks of sustainability, harmonious coexistence between man and nature, in the hope of raising awareness, also through the projects that will be presented at the fair. MIPEL launches a concept also on its contents: even leather, an element offered by nature itself, can and must be interpreted in a sustainable manner, both in terms of procurement and processing techniques.

The place that made it possible to best interpret this message is the Sculpture Park of Chianti, in the province of Siena; a magical place in which the works of man in the form of sculptures are integrated with the surrounding nature.

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1261)3

MIPEL 116
THE NEW EDITION SPEEDS UP ON SUSTAINABILITY AND GREEN COMMITMENT


Next MIPEL edition, the most important international event dedicated to the B2B market of bags and fashion accessories, is starting under the guidance of the new President of Assopellettieri, Franco Gabbrielli. Many new collaborations will be presented thanks to the contribution of Gabbrielli who, already at his nomination at the end of June, declared that among the priorities to direct efforts there would have to be the renewal of the MIPEL fair, which must focus more and more on quality, young people and innovative ideas.

“I joined the organization when MIPEL116th edition was already mostly planned but we have already brought several interesting innovations that I am sure will be appreciated by visitors and exhibitors; I'm already thinking about the next MIPEL117 to complete the path of renewal I have in mind", says Gabbrielli.

The event, organized by Assopellettieri with the support of ITA-Italian Trade Agency and MISE, renews its commitment in favor of environmental sustainability and social responsibility.

Next edition, MIPEL116, which will be held in pavilion 10 of Fiera Milano Rho from 15 to 18 September, in conjunction with MICAM and HOMI (15 and 16 September) continues the path begun last season, based on awareness of the supply chain and consumers on sustainability.

The event, which brings together over 350 brands and more than 12,000 qualified visitors from all over the world (96 countries), welcomes established brands including: Athison, Bric's, Cabin Zero, Caterina Lucchi, Cromia, Gabs, La Martina, Tosca Blu, and for the first time new companies such as: Aeronautica Militare, Gio Cellini, Lamborghini, Nannini.

Many initiatives and special collaborations designed for the new edition of the fair.


President of Assopellettieri, Franco Gabbrielli



HOT NEWS!

MIPEL AND RDS 100% GRANDI SUCCESSI: FEEL THE MUSIC RDS 100% Grandi Successi is the official radio of MIPEL 116.

In the increasingly globalized and multimedia world, the collaboration between MIPEL and RDS (one of the top italian leading radios) is a sign of the fair that, besides confirming itself as a reference point in its segment, aims to involve the final consumer and the general public in order to interact in the world.

On the other hand, RDS is once again close to the world of entrepreneurship and its international showcases such as MIPEL, the largestevent dedicated to leather goods and fashion accessories.

The event, now in its 116th edition, will benefit in these days from a lot of communication in the RDS show-schedule aimed at promoting the event and in the days of the Fair the hosts Petra Loreggian, Sunday 15 September and Giuditta Arecco, Monday 16 September, will tell about all the curiosities and news with live connections with the radio thus creating a link with the general public. Furthermore, in the MIPEL pavilion, in collaboration with RDS and its DJs, it will be set up a dedicated space: a meeting place where to listen to the music, meet the main interpreters of Italian industry and participate in the scheduled workshops in the four days of the fair that will be moderated by the hosts Petraand Giuditta.

RDS 100% Grandi Successi, with its vocation to be an entertainment company, thus accompanies MIPEL in a path dedicated to promoting the Fair and the entrepreneurial realities that represent the pride of Made in Italy.

The sponsors of the initiative are: YKK, UNIC, FIERAMILANO and Ta-Bru SpA.

THE CREATIVE THEME

MIPEL invests and bets again on sustainability.

Assopellettieri, the trade association that promotes MIPEL, tries again to raise awareness among industry, buyers and consumers on a topical issue that involves everyone.

First of all, the setting up: visitors to the fair will be greeted by a suggestive display: meta-phorical installations in which all the green of our planet hills, mountains, grass, trees, flowers leaves the land due to indiscriminate exploitation and pollution. Nature does not die but voluntarily moves upwards, leaving the ground to which it belongs to remain suspended, as in a sort of limbo, on the heads of visitors as to remind them the weight of their own responsibility towards the Planet and future generations.

The vegetation and trees are raised in the air, at the entrances and along the aisles of the pavilion. The flowers are imprisoned in the plastic as well as in plastic are the crowns of the trees whose dry trunks are lying in the air. Only arid lands, cement and polluted water surfaces remain on the surface.

The collaboration with the artist Enrica Borghihas also been renewed: with her artistic work Enrica creates a heterogeneous universe that comes to life and takes life from materials that our society rejects and discards. In the upcoming MIPEL edition Enrica presents,in the “SCENARIO” square, the most important site in the pavillon, her ”Nebulosa”: floating, shimmering and light as a wind blow, the plastic bottles, cut and deformed with heat from the hands of Enrica, stand out precious in the suspended space. They seem to twirl like butterflies. They remind us the thousands of bottles that we all throw into our plastic bells.

THE AREAS OF THE EVENT SCENARIO

The leading sector of MIPEL has been confirmed. Positioned at the heart of the event, it is the stage dedicated to research companies and the coolest brands. The key words of this area are: creativity, innovation and research. A unique and original set-up will characterize this area and allow the uniqueness of the brands and products that will be exhibited here to emerge further.

Also in this area the message of the event will be clear: the nature that metaphorically abandons us: on the ground the gray cement, cold and impersonal, high and suspended, as if to distance itself from the work of the man who has taken up space vital to nature, the luxuriant green crossed by flashes of light.

In the SCENARIO square a new project also takes shape: SIGNATURE.

• SIGNATURE -THE PROJECT

Prestigious position within the SCENARIO square will be occupied by the innovative SI-GNATURE project promoted by MIPEL.

Storytelling, uniqueness, made in Italy, sustainability, traceability, are the key words for the companies participating in the project that present their creations in a different way, giving space to the story behind each product, underlining the characteristics of sustainability un-derstood as a story “ behind the scene” handed down for generations and updated through modern design and innovative techniques.

The story of a product becomes the "Signature" mark that characterizes each leather goods brand; different stories that highlight the creative ability of Italian brands.

The underlying intent of the project is to tell the world of leather goods to the contemporary generations of consumers who are paying more and more attention to stories, products and processes; but at the same time also a different way of dialoguing with international buyers.

The brandsparticipating in the project are: Athison, Boldrini Selleria, Claudia Firenze, De Couture, Innuè, Lara Bellini, Plinio Visona’, Terrida, 11-10 Undici Dieci.

MIPEL STREETSTYLE AREA

Mipel Street Style Area is back: a space where new trends are absolute protagonists. Thanks to the strong collaboration between MIPEL and UNIC-Italian Tanneries, which supplies the leather and fabrics that, together with the finished products, make up the area, visitors have the opportunity to observe them closely butabove all to touch them andunderstand their features. The layout of this space is entirely designed to create a direct link with the raw materials.

THE CIRCULAR ECONOMY OF MIPEL: THE SPECIAL PROJECTS

At MIPEL116 all the special projects are linked together and united by the common deno-minator which is sustainability. This is how the consumption of plastic bottles will be com-pensated by the creation of drinkable water wells for the most unlucky populations and in raising awareness of visitors and exhibitors to recycle them properly; part of the carbon dioxide produced in the days of the fair will be compensated by trees planted in another area of the world, an activity that will also support local economies, ensuring farmers and workers with work and food.

The environmental sustainability promoted by MIPEL116 is highlighted also from the promotion of virtuous means of transport such as the tram, dedicating a special project to it.

Here are all the details of the various projects:

ATTACCATIALTRAM

It is a new contest dedicated to all MIPEL exhibitors supported by the Lombardy Region and with the patronage of the Municipality of Milan. The project consists in the creation of a limited edition product inspired by the tram, the iconic Milanese means of transport with a sustainable soul due to its low environmental impact and example of virtuous urban mobility.

The 15 finalist brands will have the opportunity to exhibit their creations within a dedicated area of MIPEL and will have a further opportunity for visibility during the evening event of "MIPEL IN CITTÁ", the Fuorisalone of the Fair, which will take place at the San Pietro Concept Store in Porta Venezia and during which the three best projects will be announced. The three winners will have the opportunity to exhibit their creations in the shopping window of the Concept Store for a week. The jury will be: Franco Gabbrielli, president of Assopellettieri and creator of the brand "Gabs", Roberto Lambicchi, Fairs Director of the Lombardy Region and Virginia Varinelli, fashion influencer who boasts about 450K followers.

The finalists brands are: Aballi, Alberto Olivero, Artphere, Athison, Baiadera-I Dipinti, Bru-ga Venezia, Ciak Roncato, Femea Milano, Jadise Sicilia, Laboratorio Mariucci, Le Zirre Napoli Limited Edition, My Best Bag by Florence Bags srl, Ripani, 11-10 Undici Dieci, Va-lentino Orlandi.

RECYCLEàEATàENJOY

With the aim of encouraging the recycling of plastic bottles consumed during the event, MIPEL has thought of a fun and tasty initiative! Infact, during the 4 days of the event, two very special eco-compactors will be placed inside the pavilion: for each plastic bottle intro-duce in them, they will generate a ticket that will allow, both visitors and exhibitors, to re-ceive a tasty free snack in one of the dedicated points scattered around inside the pavilion.

The aim is to make visitors and exhibitors aware of the importance of waste separation by passing on the message that "differentiating repays, always!". The free snack ticket is obviously a symbol: recycling waste correctly allows everyone to be rewarded by nature.

FEEL THE GREEN!

THE ENVIRONMENTAL AND SOCIAL COMMITMENT OF MIPEL BECOMES A FOREST THANKS TO TREEDOM

MIPEL is at the forefront of environmental protection through a new initiative created in collaboration with Treedom,the only web platform in the world that allows you to plant a tree at a distance and follow it online.

All trees are planted directly by farmers in various countries of the worldand contribute to producing environmental, social and economic benefits.

MIPEL has thus created its own forest named "FEEL THE GREEN", populated by 300 trees donated to each of its exhibitors; in this way the show aims to contribute to the reduction of Co2 emissions and therefore to produce not only environmental but also socialbenefits, contributing to the sustenance of the economies of the countries in which these trees have been planted.

On the Treedom platform, which can also be accessed from the totem in the pavilion, the MIPEL forest will remain "open" to the public throughout the month of September, so as to give the opportunity to all participants in the event to adopt and plant their own tree and thus make a personal contribution to the cause.

MIPEL AND WAMI: DRINKING WATER BECOMES AN EXTRAORDINARY GESTURE

Mipel is once again linked to WAMI - Water with a Mission, a startup that was born with an ambitious mission: to help reduce the world water problem and make the daily gesture of drinking water extraordinary.

Every WAMI bottle purchased finances a water development project in villages without access to water; WAMI in fact builds aqueducts and water networks by connecting individual families with a tap where there was never any drinking water available. By entering the code on the neck of the bottle on the site, it is possible to see to which family was given water.

Each of the bottles consumed during MIPEL donates 100 liters of water to needy villages; MIPEL choice to adhere to the WAMI mission is thus realized in the donation of 800,000 liters of water to communities in Senegal, Tanzania and Kenya that did not have access to this resource.

WAMI is 100% recyclable and 50% made from recycled plastics. Trees are planted in Italy in order to compensate CO2 emissions.

MIPEL AND “IL GIRASOLE” SOCIAL COOPERATIVE TOGETHER TO SUPPORT SOCIAL INTEGRATION

Also for this edition, the collaboration with the leather workshop of the "Il Girasole" Social Cooperative in Florence continues. The Cooperative supports those in difficulty, encourages the “teaching of a job” and social integration.. Thanks to the support of UNIC–Italian Tanneries the guys of the Cooperative have produced manually gadgets and leather products that will be distributed during MIPEL presentation events to international buyers and press.

Moreover, thanks also to the contribution of YKK Italia SpA, which has been working with Assopellettieri for a long time, they have been realized some leather card holders, for MIPEL116 press conference, using recycled materials supplied by UNIC–Italian Tanner-ies and by YKK Italia SpA with the aim of enhancing all the components of the product.

WORKSHOPS

MIPEL confirms itself as a meeting place for cultural exchange between subjects coming from different sectors. Through a rich program of workshops the public will have the opportunity to discuss various topics related to the supply chain.

Among others, Beppe Angiolini, the most famous Italian fashion buyer in the world, Nicola Giuggioli, CEO of ECO-AGE, a company that aims to help companies create a culture of sustainability, and Virginia Varinelli, fashion influencer with about 450k that has created her own consulting and web-developer company.

“MIPEL IN CITTÁ”, the “side event” of the fair

The connectivity path between MIPEL and Milan continues, the city will be in fact the prestigious location for MIPEL side-event to be held on Monday 16 September.

MIPEL 116 has chosen the San Pietro Concept Store, in Porta Venezia; on September 16th, the store will host the 116th MIPEL cocktail party in collaboration with RDS 100% Grandi Successi, which will liven up the evening thanks to a deejay set and one of its top anchorwoman, Rossella Brescia.

During the event the #ATTACCATIALTRAMcontest will be presented and the three best projects will be awarded; the winners’ products will be displayed in the shopping window of the concept store for a week starting from September 17th.

TOP BUYER INCOMING PROJECT

ITA-Italian Trade Agency, MISE and MIPEL will work together also for the next edition to give more and more impetus to the internationalization path of the event and support the Made in Italy in the world.

The incoming project of top international buyers is back, thanks to which MIPEL attracts more and more foreign buyers to the event.

Following the path of internationalization and the success of the previous editions, the MIPEL LEATHERGOODS SHOWROOM IN KOREA initiative will return from 15 to 17 October in Seoul; the event will bring the best of Italian realities to the heart of one of the most important reference markets for Italian leather goods. This project is in addition to another successful initiatives such as MIPEL roadshows which have allowed the organization to present the event to buyers and press of important worldwide markets such as Japan (Tokyo) France (Paris) and Germany (Berlin).

These projects confirm MIPEL as an example of Italian excellence always open to the international competition, to the future and the innovation.

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1262)4

 BAGS AND LEATHER GOODS STYLE DIRECTIONS SS 2020


Three stories to forecast the most relevantstyles of leather goods lovers which can be summarized through three adjectives: FOOLISH, POSITIVE, SENSITIVE.

FOOLISH:
#show #easy #bling #feminine #asian #attraction #sunshine #bold #international #eyecatching #exciting #folk #young #futuristic

Bags with geometric shapes, spacious and soft shoppers with intense and electric colors in contrast to each other: light blue, green water, pink and cold white are the season’s must-have products. 

Follies of stylemeld together withinlay worksandcrochet decorations.

Widespread the use oflaminated fabrics woven together with leather 4D digital printed andlarge hole synthetic rope nets that recallfishing nets.



POSITIVE:


#techcraftmade#premium #healthy #classic #nature #light #comfort #exotic #exotic  #essential #smoothfeel #conservative #classic #localessence #premium #wellbeing

Compact volumes and rigid structures are widespreadbut also shopper, bucketsand soft backpacks with natural colors, from beige to powder, brick red and orange brown.

This trend focuses on unlined bags enriched withweaves of natural straws and crochet decoration made of recycled raffia and cotton.

Classic volumes renewed with the use ofvegetal tanned leathers turn into unique and customizable products.



SENSITIVE:


#abstractdesign #architectonic #sophisticated #modernism #refined #niche #research #retrofuturism #innovative #focustarget#technology

The research of new shapes, asymmetric and modern cuts, leather with minimal, smooth and shimmering surfaces is the key point to create innovative products.

Canvas or cotton decorated with embossed drawings and digital printed materials areenriched with colorful accessories andplastic chains.

Cool, summer shades from bright green to blue, light and intense lilacs, beige and black combinations to accentuate the light and dark lines of decorations.


MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1263)5

SIGNATURE PROJECT: THE ART OF STORYTELLING


Prestigious position within the SCENARIO square is occupied by the innovative SIGNATURE project promoted by MIPEL.

Storytelling, uniqueness, made in Italy, sustainability, traceability, are the key words for the companies participating in the project that present their creations in a different way, giving space to the story behind each product, underlining the characteristics of sustainability understood as a story “ behind the scene” handed down for generations and updated through modern design and innovative techniques.

The story of a product becomes the "Signature" mark that characterizes each leather goods brand; different stories that highlight the creative ability of Italian brands.

The underlying intent of the project is to tell the world of leather goods to the contemporary generations of consumers who are paying more and more attention to stories, products and processes; but at the same time also a different way of dialoguing with international buyers.

The brands participating in the project are: Athison, Boldrini Selleria, Claudia Firenze, De Couture, Innuè, Lara Bellini, Plinio Visona’, Terrida, 11-10 Undici Dieci.


ATHISON

Athison is a brand of Manifattura di Domodossola, world leader company established in 1913 and specialized in the production of premium quality braided materials. Our bags collection is the result of technology, traditions and fine raw materials. All the processes are done internally in order to guarantee a product 100% Made in Italy.

Over hundred years of expertise and handcraft traditions wisely combined with the latest technologies. A celebration of colors marries sustainability and attention to the environment. Only the best hides, deep dyed into water based tinctures, and beautifully woven with potato starch waxed cotton threads.


 
BOLDRINI SELLERIA

Since 1955 Boldrini Selleria has been synonymous with excellence in the Made in Tuscany leather bag.A handcrafted workshop handed down from father to son; bags with a classic taste revisited in a modern way, in step with the times and with the needs of the international market. Timeless bags for a quality authentic, original, protected and preserved for over 60 years.

The Opera collection represents for us the most prestigious collection that best identifies our brand: top-quality vegetable tanned leather, attention to details but also innovative design and stylistic research.



 

CLAUDIA FIRENZE

“Claudia Firenze” is synonymous with cultural tradition and Tuscan craftsmanship in the creation and manufacturing of leather products. Founded in Florence in 1971 by Vittorio Sequi, and still run by the family, a strong technical competence coexist within it, animated by enthusiasm and creativity.

From the Tuscan landscape that surrounds us we take inspiration to create our bags, handmade in Florence by expert craftsmen; from nature we take the positive energy of the sun to power our company through solarpanels.


 

DECOUTURE

DeCouture: where “modern” and “classic” meet and merge giving life to accessories with an unmistakable look. Handcrafted techniques updated and reinvented to create models with a sophisticated taste, aristocratic but still modern, with a strong Rock allure.

The “Chain Crochet”, the exclusive workmanship that characterizes the Dalida line, through its innumerable creative possibilities, allows to create unique accessories. Created by our artisans according to the personal taste of each customer thanks to the Made to Order service.


 

INNUÉ

Our idea is a product made by hand in an era of automated production processes. This is achieved using exclusively handcrafted techniques and accurate quality control to create a unique and exclusive product through the choice of precious and selected materials.

Experience the present at its best; a concept for two identities illustrated through the dual use of the reversible SOFIA bag that aims to describe the different female personalities, sometimes colourful and humorous, sometimes minimal and serious.


 

LARA BELLINI

Along with excellent materials and a combination of contrasting and harmonious colour schemes and geometrical lines, the Lara Bellini brand has become a true icon of “Made in Milan” with high quality craftsmanship and attention to detail that characterizes each creation.

The Lara Bellini’s Vela mini bag, handmade by milanese craftsmanship, reminds the sails blown by the wind. Inspired by the passion for the sea and sailing of Lara and Claudio Bellini, tells a story of love and attention to details.

 

PLINIO VISONÁ

The Plinio Visonà Maison was founded in Vicenza in 1959, founded by the homonymous artisan and entrepreneur; nowadays it has been developed in an innovative and cosmopolitan way by his sons who try to spread identity, artisan tradition, culture and love for beauty all over the world. In 2019 the brand celebrates the important milestone of the first 60 years of activity.

Heritage: Plinio Visonà was born in Vicenza, territory of Palladian villas and rolling hills. Historicity: from generation to generation, skilled hands create handmade bags in the historic headquarter. Signature: The patented seam is still today the company signature.

 

TERRIDA

Our Mantra is Made in Italy, Made in Ethics, Made in Magic.“Made in Italy” is a value but no longer enough: our products aremade of “sustainable” materials but also respecting human dignity and legality. “Made in Ethics”: man at the center, highlighting the value of each person. “Made in Magic”: the art and magic of manual creativity and ideas.

From love for nature, from tradition to research, a new vegetable waterproof tanned leather is born. From skilled arts, manual creativity, uniqueness of the processing, from respect for nature a new concept of bag is born. A genuine vegetable waterproof tanned leather bag.


 

UNDICI DIECI 11-10

The idea was born almost as a joke, from the passion for creativity of the designer and creator of the brand which, not by chance, bears his date of birth fire branded on each piece.

Each garment is hand-dyed so it takes on completely different colors and shades.


 

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1264)6

#ATTACCATIALTRAM, A CONTEST DEDICATED TO ALL MIPEL EXHIBITORS


It is a new contest dedicated to all MIPEL exhibitors supported by the Lombardy Region and with the patronage of the Municipality of Milan. The project consists in the creation of a limited edition product inspired by the tram, the iconic Milanese means of transport with a sustainable soul due to its low environmental impact and example of virtuous urban mobility.

The 15 finalist brands will have the opportunity to exhibit their creations within a dedicated area of MIPEL and will have a further opportunity for visibility during the evening event of "MIPEL IN CITTÁ", the Fuorisalone of the Fair, which will take place at the San Pietro Concept Store in Porta Venezia and during which the three best projects will be announced. The three winners will have the opportunity to exhibit their creations in the shopping window of the Concept Store for a week. The jury will be: Franco Gabbrielli, president of Assopellettieri and creator of the brand "Gabs", Roberto Lambicchi, Fairs Director of the Lombardy Region and Virginia Varinelli, fashion influencer who boasts about 450K followers.

The finalists brands are: Aballi, Alberto Olivero, Artphere, Athison, Baiadera-I Dipinti, Bru-ga Venezia, Ciak Roncato, Femea Milano, Jadise Sicilia, Laboratorio Mariucci, Le Zirre Napoli Limited Edition, My Best Bag by Florence Bags srl, Ripani, 11-10 Undici Dieci, Va-lentino Orlandi.

Here the detailsof each project:



ABALLI

The product presented for the contest aims to demonstrate how the ancient and the new of a city like Milan can live together. The bag is made of leather with the addition of reflective leather inserts that remind to pavé on which the rails are placed, which give functionality and "a touch of modernity" to the traditional setting. Furthermore, to represent the reticular windows of the vehicle, there is an ornamental detail on both sides of the bag.


 

ALBERTO OLIVERO

For #ATTACCATIAL TRAM project the brand was inspired by the shapes that make the TRAM MOD.1500 unique. The front part has been reproduced on the backpack, while the lower panel has been transformed into a large pocket. One of the details that makes it up is thewood handle that takes inspiration from the "Pantografo" (element that allows the passage of electricity from tram electric wires) and recalls the classic interior of these historical mean. In memory of the folding shape, the backpack has an aesthetic butalso functional element that reproduces it. The materials respect the sustainability standards thanks to vegetable tanned leather and Orca t3, a railway certified material derived from processing waste.




 

ARTPHERE

For #ATTACCATIAL TRAM contest, has been renewed one of the iconic backpack. It is characterized not only by its modern design, which is in contrast with the historicity of the tram, but also for its functionality and safety: for this reason it can be used by those who work and usually moves by public transports. The orange front part recalls the classic Milanese style and the opening mechanism reminds to its old wooden seats.


 

ATHISON

"STRESA" bag is the product realized for #ATTACCATIAL TRAM contest. The braiding, made of cotton, refersto the tram, while the elongated "T" represents the electrical current that allows the vehicle movement. The embroidery is realized with the colours that characterized Milan and the date 1913 corresponds to the brand birth.


 

BAIADERA –I DIPINTI

"IRMA” is a shoulder bag with clean lines made of neoprene fabric with leather finishing. Strictly hand painted, the illustration reproduces some of the most important Milanese symbols. This comfortable bag is perfect for daily journeys on public transport. The yellow colour is a clear reference to the tram.


 

BRUGA VENEZIA

This bag is completely made by hand. According with the concept of sustainability, have been used all materials recovered from brand native area: in particular from Venice. The product, which reproduces a real tram, has a rigid wood base that recalls the interiors of the vehicle. The bag body is crocheted with silk while the inserts that remind the windows and the handles, are made of Murano glass.

 

CIAK RONCATO

For #ATTACCATIAL TRAM contest Ciak Roncato starts from one of its iconic models: the E-pop trolley and emphasizes the figure of the tram that is reproduced through the use of a front screen and an additional rear screen. Shells have been punctured to recreate the interiors of the vehicle. Also the wheels recall the effect of the moving and tram mechanical parts. At the end, both front and rear lighting highlight the concept.

 

 

FEMEA MILANO

Review of "MILANO" bag of"CITY COLLECTION -LIMITED EDITION". Made of leather, completely by handusing traditional methods. The main feature is the marble powder low-relief that represents Milan and the historical Milanese means of transport.


 

JADISE SICILIA

Jadisebag is inspired by the old Milanese green 1723 tram and its wooden details. The cuts joined by green-colored studs are elements that recall the metal plates joined by rivets, the central closure is inspired by the only street light on tram while the wooden handle is supported by brown leather straps. One of the most important element is represented by the pendant: red and oval, referring to the mirror of the mean. On the front side the number "1723" and on the back side a multi-purpose mirror. To decorate it there are lot of figures of stylized citizens who get in and off from tram every day.

   

LABORATORIO MARIUCCI

The idea is inspired by everyday life scene: a classic ride on tram number 10. An orange leather bag, made with materials taken from ATM warehouses such as handles, signs and electric cables. Inside it there is a clutch with a small "souvenir" given by people on tram that represents "the Essence of the tram",  a “life piece" of each of us.

   

LE ZIRRE NAPOLI LIMITED EDITION

The "Tram Clutch" took its inspiration from the colour of the Milanese mean of transport. It has an elongated shape recalling the tram. The main material used is the hand-painted jute canvas on which is represented the side profile of the vehicle. A great importance is given to sustainability theme thanks to the use of natural dyes such as the yellow from saffron, a typical symbol of Milanese cuisine.

   

MY BEST BAG BY FLORENCE BAGS

MI-1501, the bucket-clutch bag that was born from the registration number of the first tram in Milan. It is made with sustainable materials and is apparently flat: it rotates on itself and is worn by a handle recalling the one of the tram. Zip opens and the bag turns into a bucket with a drawstring to carry by hand.

The base is a circular ring in eco-sustainable wood with a metal one that enhances it. The bag body is made of nylon and the handle is in eco-sustainable leather. The colors used are those of tram.

   

RIPANI

The project aims to represent tram under its most peculiar aspects: a street style bag realized with production wastes and natural fabrics according with sustainability theme.  The interior is made of ecological material, while the exterior iscomposed of multiple pieces of recovered leather. What immediately catches the look is the word "FORBIDDEN TO SPOIL" on the shoulder strap of the bag that recalls the ban explicitly stated on the tram.

   

UNDICI DIECI 11-10

The #ATTACCATIAL TRAM project comes from a leather backpack with a light alloy handle recalling the handle of the old historical Milanese trams. The fabric seat is represented by the front pocket of the backpack that opens itself like the real seat.

   

VALENTINO ORLANDI

The product aimsto symbolize the central figure of the initiative: the tram, in a fun and cool way. The element that best fits with the brand's heritage is embroidery, for this reason on the mini bag has been recreated a special matelassé inspired by the seats padding. The breaking symbol is represented by the plastic handle, similar to the one on the Milanese means of transport.


 
 
 
 
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