MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1282)

MIDO’s milestone 50th anniversary.

Work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry – companies, opticians, buyers, the media and institutions – for a proper celebration of the Golden Edition”, remarked Giovanni Vitaloni, President of MIDO, the largest eyewear fair in the world.

Sustainability is going to be one of the greatest news for MIDO 2020. The goal is to obtain the ISO20121 certification by 2022. The certification defines the requirements for the organization of sustainable events, that must be able to reduce the impact on the environment and on the community, reinforcing the relations with all stakeholders.

In order to support circular economy, plastic free policies have already been implemented. At the same time, employees have been made aware of the policies related to waste of water, paper, food and energy.

The 50th MIDO anniversary will be an opportunity to get the exhibitors involved by dedicating the prize Stand Up For Green, which will be granted to the most sustainable stand.

The last MIDO edition ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days of industry professionals from 159 countries to approx. 59,500.

The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, Mr Vitaloni added.

The Milan exhibition expresses a strongly international spirit, yet – compared with the eyewear fairs worldwide - with an Italian attention to design and style. ‘MIDO is not just an event’, Giovanni Vitaloni underlines, ‘It is a combination of different businesses and crafts aimed at nourishing the eyewear business, like ANFAO (the national association of optical articles) or CDV (the medical Commission for the protection and health of sight) and DaTE, the exhibition which is dedicated to the most cutting edge and independent firms’.

The significance of the past edition was also apparent in the caliber of visiting officials and in many sports and entertainment celebrities that were spotted in the halls, proving that MIDO also spells glamour and fashion – a must-attend on the calendars of those who want to rock the latest trends. 

The latest activities have contributed to transform a mainly b2b system into a year around pole of attraction for national and international stakeholders, opinion leaders, buyers, institutions, VIPs, media and influencers.

President Vitaloni mentions that ‘visitors have increased by 20% in the last 5 years, with great satisfaction of exhibitors who record a larger number of contacts and sales’.

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MIDO: sustainability in progress
The journey toward environmental and social responsibility has begun

Mido President Giovanni Vitaloni.

Corporate Social Responsibility and sustainability have become almost synonymous. If, up until a few years ago, sustainability was understood only as a commitment to the environment, like CSR, it now has three dimensions: economic, social and environmental.

MIDO, the leading global eyewear show and its associated services company have begun a journey aimed at sustainability and corporate transparency.

The two-pronged approach has several parts. In-house, plastic water bottles have already been eliminated and replaced with large bottled water dispensers, while meeting rooms are provided with special green bottles that can be recycled (composted) with wet waste.

All employees have also approved the MIDO Code of Ethics and Code of Conduct that will be explained to exhibitors, visitors, suppliers and partners. These two fundamental documents confirm the company’s core values and make its work and goals even more transparent.

“Integrity, fairness, cooperation, professionalism and sustainability are the core values of our code of ethics. It is a document that formalizes the concern MIDO has consistently held for the wellbeing of its staff and the environment. A key step to actively engage everyone, transforming their habits and impacting their way of life,” according to Mido President Giovanni Vitaloni.

The Code of Conduct, along with a simpler document – Sustainability, instructions for use –translates the principles expressed in the Code of Ethics into concrete terms and daily life.

At the same time, the MIDO exhibition has embarked on a sustainability plan that aims, over the next three years, to obtain ISO 20121 certification: a standard which defines requirements for the management of sustainable events to reduce their harmful social and environmental impacts while contributing to strengthening relations with stakeholders.

At MIDO 2020, which marks the end of Year Zero on this journey, while the initial steps will be explained, training and informative events will be organized for visitors and exhibitors. A Stand up for green award for the most sustainable stand is also being considered. The importance of sustainability is the basic premise – a pivotal asset in future development and a driver of modern business.

“We have long been aware of the environmental and social impact a trade show like MIDO can have and we have always tried to limit it. Today, it is crucial to tangibly adopt policies focused on the environment and sustainability that involve not only us and our event but all the players in the industry with whom we interact”, concludes President Vitaloni.

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The 2019 edition of the
MIDO Eyewear Show closes


The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days to approx. 59,500 industry professionals from 159 countries.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

The significance of this edition was also apparent in the caliber of visiting officials. Filled with amazement and admiration, one after another, the Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.
Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the 3 days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry companies, opticians, buyers, the media and institutions for a proper celebration of the Gold Edition”, concludes Vitaloni.

See you next year: February 29 - March 2, 2020!

The wonder continues … #Livethewonder

Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1232)3

Deputy Minister Dario Galli
visits the show

MIDO honors most attractive optical stores, explains eyewear consumer habits, is a business barometer

Milan, 24 February 2019. The 2nd day of MIDO (the international eyewear trade exhibition taking place at Rho Fiera Milano), was a Sunday spent in the world of eyewear, rubbing shoulders with public officials and celebrities, including Fabrizio Corona, Valeria Marina and Cecilia Rodriguez; awards bestowed on the most alluring eyewear stores in the world; and some intriguing surveys that measured market trends and consumer habits around the globe.

“Eyewear is an Italian tradition that, between major brands and SMEs, is now a leading global industry. This leadership also raises its head in pop culture where the bespectacled stars in TV movies are probably wearing Italian frames or shades. MIDO epitomizes the manufacturing prowess of the industry,as well as its ability to innovate, fueling a shared objective to propel high-quality Italian eyewear into the future”, stated Dario Galli, Italy’s Vice Minister of Economic Development.

The Ministry’s number-two met with MIDO and ANFAO President Giovanni Vitaloni at what has become one of the most eagerly anticipated events: the Bestore awards honoring the most magnificent optical stores in the world, chosen from among the many candidates from 35 countries. The winning stores are located in Buenos Aires and London. Argentina’s Infinit Eyewear received the BESTORE DESIGN award while Kite, located in Shoreditch in the he art of London, received the BESTORE INNOVATION award. The jury singled out Infinit Eyewear for the way its layout, materials, design, and furnishings contribute to creating an unforgettable shopping experience for eyewear enthusiasts in Buenos Aires. The award to Kite based in Redchurch Street in London was based on the superb quality experience customers enjoy in this shop where they receive a one-on-one style consultation with an eyewear expert in their own booth, state-of-the-art eye exams and sip an exclusive Bompas & Parr coffee or drink at the Eyebar.

Research was also center stage at the show today with the presentation of key findings about the eyewear market, consumers, trends, and designs. For MIDO, global trend analyst and forecaster WGSN studied the evolution of styles and trends in eyewear delivered in the “Accessories and Eyewear Forecast” presentation. Two classic MIDO surveys were also presented: the OMO-Optical Monitor, essential to understanding consumer behavior in the four global macro-markets, and MIDO Outlook, barometer of the eyewear market.

GFK unveiled the need-to-know findings of the 9th Optical Monitor survey. The study examined eyewear purchase patterns and trends of nearly 5,000 consumers in China, Russia, the US and Japan. Regarding purchase channels, data indicate that the lion’s share of shopping is still done offline; but, the popularity of online purchasing is growing across all continents and, above all, in Japan, where its growth is double-digit. Quality is the main driver for choice. Brand now plays a secondary role. Only in China, where consumers consider eyewear products true status symbols, is it still a key driver. In terms of market segmentation, the main consumer clusters claiming 55% of revenue streams are Sunglass Lovers, successful people keenly aware of their image; and the Young Fashion Hunters, young people who choose to allocate their (albeit  limited) budget to new trends. Interestingly enough, these clusters are found not only in the four macro markets studied but also in the five top European markets – Germany, France, the UK, Spain and Italy, as pointed out in the last edition of the Optical Monitor – an unexpected finding, given the cultural and sociological differences between the Old Continent and the countries analyzed.

The 3rd edition of MIDO Outlook took stock of the current global eyewear market and future expectations. The 1320+ businesses surveyed in 98 countries by GRS viewed the current market as stable. On the brighter side, more than half the respondents (53%) expressed confidence in the future, especially in America and Oceania. As to concerns, the interviewees all viewed fiscal, bureaucratic, and regulatory issues, as well as retail prices and cost of labor, as the trickiest challenges they’re facing. Exports remain a key factor for companies; 40% of them generate more than half of their income abroad (with Western Europe and America the top consumers). The United States is the foreign country with the most networks around the world, while China is considered the one with the greatest future potential. In-depth analysis of the market reveals that opticians remain the favored channel for connecting with clients, although future investments will increasingly focus on e-commerce. Still speaking of distribution, private labels have cornered 35% of the market and are generally considered an attractive bet for the future. The area with the greatest expected market growth is IT systems for the eyewear world. Finally, with a view to staying abreast of the times, companies still consider trade shows the most effective tool for boosting their business (76%), followed by Internet websites (66%) and social networks (55%).

Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1230)4
Record - setting number of exhibitors for the international eyewear show – focus on continuity pays dividends

A record-setting MIDO, the 49th edition of the world’s leading eyewear show, opens tomorrow in Milan with 1,323 exhibitors, 110 of themfirst-timers, occupying 52,000+ m2 of net exhibit space.

Saturday to Monday, the 7 completely sold-out pavilions of Rho Fiera will host the top Italian and international players, manufacturers and buyers, designers, entrepreneurs, opticians, ophthalmologists and the entire global eyewear supply chain, keen to meet in Milan every year. The unpredictable but fantastic numbers, mirroring last year’s record, reflect enormous confidence in the trade show tool, the best way to begin the journey toward MIDO’s 50th anniversary, coming in 2020. “The industry is vital and conveys confidence – remarks MIDO President Giovanni Vitaloni.

MIDO is approaching its historic half - century milestone in a climate that, despite international economic uncertainties, is still encouraging for our industry.  

This is reflected in record levels of participation by exhibitors who eagerly bring their A - game to the leading industry trade event, full of energy and determined to pave the way to future success. For them, and for the droves of visitors we expect to see, we have prepared a MIDO filled with creative insights.”

The Ministry of Economic Development actively supports MIDO, which it sees as a pivotal event in promoting the growth of the country’s economic system. This is why 150 top buyers and international journalists (in addition to the tens of thousands of pre-registered visitors), have been invited to attend MIDO. Thanks to the hosted buyers program orchestrated by the Italian Trade Agency (ITA), they will have the opportunity to visit the show and experience the industry’s best first-hand.

MIDO’s gaze is focused on the future of eyewear. Proof of the rapid developments occurring in Italy and abroad is the expansion of the MORE! Pavilion and Lab Academy, the incubator of ideas, where companies that craft the most innovative products and apply cutting-edge business formulas are invited to display.

MIDO also offers unique insights to where global eyewear styles and trends are headed. Thanks to its partnership with authoritative trend forecaster, WSGN, projections of the most contemporary
and future-forward influences in product and lifestyle evolution will be revealed at the show.

“Not just about business – continues Vitaloni – MIDO is a true design show with the spotlight on eyewear.

A walk through its pavilions offers a full-immersion experience of futuristic sitting rooms, LED floors and gigantic lenses: a journey that sparks emotions and offers unrivaled opportunities for deepening insights.”

MIDO 2019 is fully invested in professional training and information at Otticlub, where the latest market data and product trends will be unveiled.

These include presentation of optical-industry studies and research on Sunday,beginning with the semi-annual Optical Monitor, developed by GFK for MIDO and SILMO, a survey of eyewear purchase and use patterns of consumers in China, Russia, the USA and Japan; and the 3rd edition of MIDO Outlook, the eyewear industry barometer.

The show will again honor the leading global optical shops. This year, BESTORE received entries from more than 35 countries for the Bestore Design and Bestore Innovation awards. The former focuses on stores whose outstanding layout, materials, design and furnishings contribute to creating an unforgettable shopping experience; while the Bestore Innovation rewards the most outstanding shop in terms of new ways of engaging in customer service, interacting with suppliers, communication, store history and professional, human and emotional aspects. The awards ceremony takes place Sunday, February 26th, in the Fashion District plaza.

The wonder of MIDO will be broadcast live on MIDO TV featuring celebrities, exhibitors, opticians and eyewear devotees in non-stop programming all 3 days of the show.

Thanks to a live streaming channel, TV content can be viewed immediately at 3 dedicated locations, on the MIDO YouTube channel and, of course, on the MIDO APP.

For real-time updates on all the events and to ‘live the wonder’ in all its dimensions, the new MIDO APP can be downloaded from Google Play and App Stores. The #MIDO2019 app was completely redesigned to ensure a unique experience for visitors and exhibitors at the leading international eyewear show. A new tool that strengthens the dialog between exhibitors, buyers and visitors, the app makes it possible to get your entry pass, browse the catalog and contact optical companies, follow events like the 2019 Bestore Awards, watch MIDO TV and, with the “myCard” function, create your own digital business card to easily share with other #MIDO2019 participants.

Maintaining its clear focus on social media, the show will offer custom content on its official channels, especially on Instagram (@mido_exhibition), as well as posts through Stories, Facebook
(@MIDOExhibition), live broadcasts, and live tweets on Twitter (@MIDOExhibition).

Hashtags for the 49th edition are: #MIDO2019 and #Livethewonder.

Let the Wonder Begin!


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Mido International Press Conference


The general context is not exactly brilliant; global commerce is down and global trade remains weak due to ever-growing uncertainties.

Among the many factors aggravating this state of uncertainty are protectionist policies, tensions between the USA-China and in other areas (Iran, Venezuela), and the Brexit quagmire.

The Eurozone economy keeps growing at a slow but steady pace, with new jobs and lower unemployment driving up consumption, albeit still restrained by the general lack of confidence.

The ECB bond-buying (quantitative easing) program ended, and although a monetary stimulus is still needed, easing restrictions on long-term interest rates might cause them to rise, hence also
increasing the cost of credit.

The strong growth in the USA is also not immune to risks; the longest government shut-down in American history, which started at the end of 2018, might severely affect the GDP and hinder economic growth.

At the end of 2018 the Chinese economy showed further signs of slowing down.

Exports and imports decreased, while restrictive credit policies aimed to offset and rebalance excess production capacity hindered investments.

In mid-2018 the government enacted economic incentives, but private debt remains high.

Regretfully, Italy continues to slow down.

Exports are on a downslide, domestic demand is very weak, employment is stagnant, business confidence is lower and so are investments in 2018.

The Italian eyewear industry results reflect the above illustrated situation.

Export-wise, 2018 was stagnant.

The year certainly got off to a bad start, also because of adverse weather conditions postponing the sunglasses season. Exports however picked up pace late in the year, and ended up being Slightly higher than 2017.

The domestic market at this point is unfortunately in a state of recession. Consumption decreased, and 2018 closed with negative results.


In 2018, Italian eyewear production totaled 3,865 million Euro, up by 1.6% from 2017.

Although 2018 was a moderately stable year for the eyewear industry, the sector's growth exceeded the national average.

The number of companies essentially remained the same with 867 businessesnati onwide, 4 more than last year.

Employment perspectives are good, especially because of substantial investments by the largest companies in the industry.

Nearly 400 jobs were created. Without accounting for the different types of contract, at the end of 2018, the eyewear industry had 17, 673 employees, up 2.3% from 2017.


Exports of frames, sunglasses and lenses, accounting for 90% of the sector's overall production, remained more or less in line with 2017, rising slightly by 1.1%, for a total of 3,378 million Euro.
(Preliminary forecast by ANFAO based on the latest ISTAT data for January-November 2018).
In 2018 sunglasses exports were up by 1.2%, totaling approx. 2,525 million Euro.

Exports of frames increased by only 0.4%, totaling about 1,128 million Euro.

Imports increased by 3.8%, totaling close to 1,270 million Euro, thereby confirming the liveliness of the sector.

The Italian eyewear industry trade balance continues to be largely in surplus, (2,468 million Euro export/import balance in 2018), about the same as 2017.


Exports recovered in the last few months of 2018, especially in October and November, causing the optical-sunglasses year-end results to rise slightly above 2017 (+0.9%).

In some geographical areas however this recovery did not suffice to close the gap and offset the decline in exports suffered in the first part of the year.

Therefore, only Europe and America, which respectively account for 49.7% and 32.3% of the industry exports, posted growth higher than the overall average.

Analysis of the two macro-product segments, frames and sunglasses, reveals differences in contribution to growth, primarily tied to the performance of sunglasses.
Analysis of the overall exports of sunglasses and frames in relation to specific geographical areas, shows that:

➢The main market for eyewear exports in 2018 continued to be Europe, with a growth trend of 2% (+2.5% for sunglasses, 1.2% for frames).

➢In 2018 sunglasses-frames exports to the Americas were 2.2% higher than in 2017 (+4% for sunglasses, + -2.3% for frames).

We should also note the different growth within the two Americas: in North America recovery and growth were solely attributable to sunglasses, while frames played that role in Central and South America.

➢Asia, which now claims 16% of Italian sunglasses and frames exports, suffered a 2.2% decrease in 2018. An opposite performance was reported for exports of sunglasses (-3.9%) and frames (+3.9%).
Also, given the extensive size of the Asian continent, we should note that the sunglasses negative trend primarily originated from Western Asia.

➢Africa currently claims less than 2% of the industry current exports, but its growth potential might be good, although yet untapped.
In 2018 the value of frames exports increased by 4.2%, while that of sunglasses dropped by 23.9%.
Overall, exports to Africa plummeted by 16.2% compared to 2017.

➢Oceania remains a marginal export area, with a less than 0.5% share. The value of Italian sunglasses and frame exports in 2018 dropped by 19% from 2017, with both sectors following the same trend.

➢With regard to imports, Asia remained the leading supplier market with a share close to 75% in 2018, almost solely attributable to Eastern Asia.
The exports analysis by country reveals that:

➢For the United States, (which has traditionally been the eyewear industry main exports market, with a share above 26%), overall exports of frames and sunglasses increased by 2.7% over 2017. Growth was mostly attributable to sunglasses, up by 5.9% in value.
The opposite trend applied to frame exports, down by -5.6%.

➢The trend of Italian exports towards different European counties reflects the general economic situation and the leading countries' slightly slower-paced domestic consumption.

Hence lackluster results were observed for traditionally relevant export countries while excellent performances were posted in North and Eastern European countries that are just starting to show an interest in Italian products.

In 2018 exports of frames-sunglasses to France essentially remained the same as in 2017 (-0.1%).

Frame exports fared well with a 4.1% growth trend, while sunglasses exports were down by -3.1% compared to 2017. Italian eyewear exports to Germany were sluggish, as overall sales decreased by 1.4%, with sunglasses exports up by +1% and frames down by -4.9%.

The trend for exports to Spain was even worse, down by 4.2% from 2017 (-6.3% for sunglasses and +1.2% for optical frames).

The results for exports to the United Kingdom should be considered separately, as last year's good performance might have been fueled by preemptive purchases driven by Brexit-related concerns regarding future export tariffs (especially for sunglasses).

Overall, exports were up by 7% from 2017 (+11.1% for sunglasses, -2.4% for frames).

Overall exports to the Netherlands registered a 9.9% increase in 2018 (+11.7% for sunglasses, and +7.1% for frames).

As initially stated, some North and Eastern European countries are seemingly starting to show interest in Italian eyewear. These two areas have good potential although their shares are still low.
Remarkable Italian eyewear exports were in fact reported for Sweden and Norway in the North, and Poland and Hungary in the East.

In Sweden overall exports for 2018 increased by 23.7% (+32.2% for sunglasses and +12.9% for optical frames); in Norway exports were up by 21.4% (+17.6% sunglasses and +28.8% optical frames); in Hungary the overall trend rose by +18.2% (+21.4% sunglasses and +7.7% optical frames); lastly, for Poland overall exports of optical frames and sunglasses recorded a 2.9% increase from 2017 +2.1% sunglasses and +3.5% optical frames).

➢Let’s now conclude with a look to the eyewear export trends for the industry "emerging" countries.

From a market share standpoint these numbers are still unremarkable, but some are starting to be noteworthy, especially in view of the circumstances.

Such is the case with China, which now claims an overall share of the eyewear industry exports in excess of 5% (5.1% in 2018).

Clearly it's still quite low for a country as large as China, with far greater potential, but this share nonetheless affects the industry's exports and might determine its overall results.

Listed below, ranked according to their current Italian eyewear industry export market share, are the 2018 trends for these countries:

China -2.6%(-1.4% for sunglasses and -6.3% for frames)

Mexico +14.2% (+13.4% for sunglasses and +15.7% for frames)

Turkey -1.1% (+0.5% for sunglasses and -7.9% for frames)

South Korea + 1% (-0.4% for sunglasses and +42.1% for frames)

United Arab Emirates -6.1% (-12.4% for sunglasses and +22.6% for frames)

Brazil -6.8% (-11.3% for sunglasses and +0.7% for frames)

Russia +0.5% (+1.5% for sunglasses and -0.9% for frames)

Israel -19.7% (-25% for sunglasses and +0.2% for frames)

South Africa -9.7% (-17.3% for sunglasses and +11.4% for frames)

Japan +10.4% (+6.8% for sunglasses and +18.1% for frames)

Saudi Arabia -28.8% (-30.4% for sunglasses and -24.1% for frames)

India +18.6% (+18.1% for sunglasses and +19.8% for frames).


According to the latest data, the global export market for sunglasses and frames estimated worth was 18 billion Euro in 2018 (-1%), about the same as 2017, while Italy's market share was 21%, slightly higher than in 2017, and second only to China.
If only high-end exports had been taken into account, Italy would still be in first place with a share close to 70%.

Overall, the Italian eyewear industry exported about 103 million pairs of eyeglasses in 2018, about the same as in 2017 (-0.2%).
Of the overall total pairs exported, 69 million were sunglasses (67%) and 34 million were optical frames (33%).
More specifically, the exports volume for sunglasses (-01%) and frames (-0.3%) remained stable compared to last year.

In 2018 the domestic market suffered yet another setback, and closed in negative territory for the second consecutive year.

Sell-in figures compiled by ANFAO show a 0.8% decrease in overall value.

Sell-out figures, and therefore consumption, reported by GfK for Specialized eyewear channels are down by 0.7%, for an overall value of nearly 2.9 billion Euro.

Sunglasses and optical frames were the most affected (-4.9% and -4.6% respectively), while optical lenses seemed to hold and increase in value (+2.5%), especially due to the high refractive index and progressive lenses market sectors.
The market trend for frames and sunglasses remains focused on high-end (luxury), and low-end (i.e. private label products), to the detriment of mid-high range offerings.

Also with regard to sunglasses, the market share of traditional optical channels continues to decrease and shift in favor of online sales channels.


The overall forecast for 2019 is not exactly brilliant, and many factors might further undermine growth, including Brexit, the end of Draghi's quantitative easing program, the USA-China trade conflict, the European elections, the global economy slowing down, Federal Reserve interest rate hikes, and lower crude oil prices.

All of these factors further increase uncertainty and undermine confidence.

Nonetheless, there are still a few positive aspects to consider, such as the constant growth of the United States economy, which drives global growth and boosts stock market prices.

Infact yield rates for developed markets are expected to be the highest recorded in the last five years.

Moreover, government debt estimates have only risen slightly so much so that the yield of developed countries' government securities should be better than in 2013.

With specific regard to Italy, experts' reports seemingly agree on the same forecast: in 2019 the Italian economy will slow down again.

This would hold true whether or not the GDP settles at 0.6%, as estimated by Banca d'Italia and the International Monetary Fund, or drops to 0.2% as predicted by the European Commission.

In either case, Italy would remain way behind the other European countries.

Italy's financial stability is mostly at risk not only due to low growth, but because of its high government debt.

In 2019 Italy will have to finance its public debt by borrowing at least 400 billion Euro from markets, a fourth of which from foreign countries.

The ability to attract foreign capital will be closely tied to its ability to convey confidence in its policies and mitigate politicians’ unruly conducts that may drive foreign investors’ capital away and that, under the elections might become even more frequent.

We, like all Italian entrepreneurs, can only hope that our Government will recover some sense of responsibility and once again start focusing on issues of crucial importance for economic growth and development:

Europe, Italian businesses, jobs and employment, investments.

In fact, government and private investments are critical to start growing again and close the negative growth gap with the rest of Europe.

The 2019 forecast for the Italian eyewear industry certainly has to account for all of these factors. Nonetheless, 2018 also ended with a few positive notes, such as the recovery of exports to the United States, higher employment and production, by which we can be a little more optimistic about the future.

Regretfully, based upon the latest sell-in data available, the same cannot be said about domestic consumption.

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Once again sold-out, MIDO doubles down on its commitment to offer exhibitors and visitors more and more tools to analyze the industry, its performance and markets

Exhibit space sold out for months, record numbers of m2 sold and participating businesses (1316), expansion of pavilion 6 and the Lab Academy – areas with an innovative business format that are making their debut at a trade show – visitor preregistrations on the rise, and a new App. These are the latest developments from the leading global eyewear

show, set to take place February 23-25 at Fiera Milano Rho. This year, the focus is on continuity, to reinforce the achievements of recent years that saw record numbers in terms of visitors and exhibitors.

In the last few editions, MIDO has proven its ability to keep the focus on business while at the same time offering opportunities to broaden insights. This year it has partnered with global trend forecaster, WGSN, for an eye-opening presentation of developments in styles and lifestyles to give eyewear insiders relevant tools to make smarter decisions. MIDO also keeps topics of industry interest, like the key issue of raising awareness around preventive eyecare, top of mind with a meeting featuring international trade professionals. 

MIDO’s digital presence gets an upgrade this year with a new APP with enhanced graphics and contents. Users will be able to access their entrance pass, consult the entire catalog (where they can read exhibitor profiles), send email and visit their websites. The App also makes it possible to follow MIDO events, like the presentation ceremony of the coveted BeStore Awards. Not to mention single-tap access to one’s own social channels for quick sharing of posts and tweets. The App is available on Google Play and the Apple Store.


 #MIDO2019 #livethewonder

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