MICAM - Footwear & Accessories Show - Milan Italy (Z1381)
MICAM CLOSES THE 89TH EDITION WITH A SLIGHT DROP IN ATTENDANCE (-5%)
Great interest shown by dealers and the foreign press in MICAM Americas, to be held at the Las Vegas Convention Center from 17 to 19 August 2020
MICAM X FASHION SQUARE


Milan 19 February 2020

Today, the 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close. The trade-fair recorded a slight drop (-5%) in the numbers of visitors who, over the four-day event, were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).

As Siro Badon, Chair of MICAM and Assocalzaturifici, commented: “The contraction we expected was confirmed. We saw a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties - caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of the Italian Trade Agency (ITA). We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in particular, in the high-quality Italian collections”.

“The Italian fashion industry works increasingly in synergy, as a ‘system’, - stresses Tommaso Cancellara CEO of MICAM-, and the fact that, in the lead-up to Fashion Week, MICAM coincides with a number of other trade fairs provides foreign buyers with increased business opportunities, enabling them to discover the very best of made-in-Italy in just ten days in Milan”.

In 2019, the footwear sector recorded an increase in both exports (+ 6.8%, amounting in value terms to a record figure of over ten billion euros) and the trade balance (+ 10.3%), against a slowdown in production (-3.1% in quantity).

One of the new-entries at this edition that proved most popular with the public was MICAM X, the area dedicated to the most innovative and technologically advanced ideas and products.
Here buyers were able to enjoy a packed schedule of seminars and fashion parades bringing them up-to-date with the latest developments in the sector, including fashion trends, new materials, sustainability and the future of retail.

Social and environmental sustainability represented one of the key themes at the heart of other successful initiatives, such as The Garden, a space dedicated to respect for the environment, and the iKids Square, which hosted the Wonder Dolls. The limitededition dolls made by the artist Allison Hoffmann were sold out in the first few days of the event, with proceeds going towards projects run by Humana People to People Italia to improve primary school education in Malawi.

The world of sports and outdoor shoes was spotlighted in the Players District, a lively, dynamic area hosting exhilarating performances by freestyle entertainment professionals. The attention of visitors was also drawn to the Emerging Designers area, showcasing the creations of 12 young up-and-coming designers selected by a panel of experts, and to the area dedicated to Italian Footwear Startup, promoted by the Italian Trade Agency (ITA) and the Ministry of Economic Development, in collaboration with Suitex International which selected eight companies to exhibit their products.

The announcement of the first edition of MICAM Americas, scheduled to take place from 17 to 19 August 2020 at the Las Vegas Convention Center was met with great interest on the part of both dealers and the foreign press. The exhibition, created in partnership with Informa Markets, takes the place of FN Platform as the biggest event dedicated to footwear in the USA and will provide the global footwear community with a new place in which to get together and do business.

MICAM will be back again at the Fiera Milano from 20 to 23 September 2020 to present the S/S 2021 collections.


 
Speedy News Headlines Index Links
 

MICAM AMERICAS IS BORN. MICAM PARTNERS WITH MAGIC AND PROJECT TO LAUNCH A NEW EVENT FOR THE FOOTWEAR MARKET IN LAS VEGAS
FROM 17 TO 19 AUGUST - Z1373



  MICAM’S NEW THEME,
STORY-TELLING AND CREATIVITY - Z1372
       
  MICAM X: INITIATIVES AND MEETINGS TOUCHING ON SUSTAINABILITY AND INNOVATION - Z1371


  MICAM MILANO FROM 16 TO 19 FEBRUARY 2020:
NEW LAYOUT, MORE CONTENT AND CLOSER ATTENTION TO ISSUES OF SUSTAINABILITY
- Z1370


       
  Given the latest news about the Coronavirus health warning - Z1352


  THE EXCITEMENT OF NEW TALENT: THE “EMERGING DESIGNERS” AREA IS BACK AT MICAM 89 - Z1339
       
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THE EXCITEMENT OF NEW TALENT: THE “EMERGING DESIGNERS” AREA IS BACK AT MICAM 89 - Z1338


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MICAM’S NEW THEME, STORY-TELLING AND CREATIVITY - Z1324


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MICAM - Footwear & Accessories Show - Milan Italy (Z1373)
MICAM AMERICAS IS BORN. MICAM PARTNERS WITH MAGIC AND PROJECT TO LAUNCH A NEW EVENT FOR THE FOOTWEAR MARKET IN LAS VEGAS
FROM 17 TO 19 AUGUST

MICAM continues to grow, now making its debut on American soil with a new event partnership with MAGIC -- designed to create a strong bond between the trade-fair brand and buyers operating in the American market.

In fact, the very first edition of MICAM Americas, an international event entirely dedicated to the American market, is due to be held at the Convention Center in Las Vegas from 17 to 19 August 2020. It will succeed FN PLATFORM as the largest footwear event in the USA and brings together the global footwear community.

Produced in partnership with Informa Markets, an international exhibition organiser which has in its portfolio over 550 B2B events representing industries in various sectors, MICAM Americas will be held in conjunction with MAGIC and PROJECT, the most important fashion trade show in the USA, offering dealers from all over the world an unprecedented business and training opportunity.

“By joining up with MAGIC, MICAM will be creating a new business opportunity, thanks to the organisational experience of two already successful and well-established trade fairs – says Siro Badon, Chair of MICAM and Assocalzaturifici – For this reason we are happy to extend the MICAM brand and to be able to meet the American fashion community, thanks to the creation of MICAM Americas and our partnership with Informa Markets.

There is no doubt that the possibilities this new event offers are of considerable interest to our Italian manufacturers as well – continues Badon – In fact, as far as exports are concerned, the United States represent the fourth largest market for Italian-made footwear and in the first 10 months of 2019 exports grew substantially, both in terms of value (+11% compared with the previous year) and average price (+14%), with over 2 million 300 thousand pairs of Made-in-Italy shoes entering the country”. (Data: Confindustria Moda for Assocalzaturifici).

Leslie Gallin, President Footwear, Informa Markets Fashion, said “MAGIC has grown the footprint for the footwear industry in the United States. This new partnership forges a powerful global footwear community, servicing our customers with more access to trends, education and business opportunities.”

Thanks to the wealth of experience accumulated by the world’s leading footwear tradefair and to the synergy with America’s best-known fashion trade show, MICAM Americas will in fact offer the community a new opportunity for coming into contact with the most prestigious international brands interested in the US market.

The appointment with MICAM Americas is at Las Vegas Convention Center, from 17 to 19 August 2020, in conjunction with MAGIC and PROJECT.

MICAM - Footwear & Accessories Show - Milan Italy (Z1372)
MICAM’S NEW THEME,
STORY-TELLING AND CREATIVITY
#micamtales are the new protagonists of the international shoe exhibition: the theme for 2020 - “MICAM in Wonderland”

Creativity, dreams and genius: MICAM, the shoe industry’s leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales. The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key.

The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).

The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa.

At the core of the marketing campaign, made possible thanks to the contribution of the ITA (Italian Trade Agency) and MAECI, are sets featuring completely distorted volumes and perspectives, created by means of special wide-angle lenses that deform the figure. The sets include a host of elements and details – many of which are personalised, such as the famous “Eat me” biscuits, the “Drink me” bottles, sweets and playing cards – belonging to the imagery associated with the fairy-tale and here shuffled around, manipulated and then re-assembled: because nothing is as it appears. Behind the apparently muddled, topsy-turvy images, there is in actual fact a precise meaning, an order that on the surface appears to be lacking, just as in Alice’s Wonderland. Some of these objects will also accompany visitors inside the trade-fair venue, providing them with a real exhibit-experience.

The fairy-tale theme also makes use of a series of short video-stories that feature irony as their leitmotiv. Brief, fragmented excerpts which draw the public into the set and make the whole experience more immersive.

The poses and styling also contribute to creating a distortion of reality, highlighting the skewed perspectives and exaggerated graphics. The items of clothing and accessories chosen for the campaign are eccentric, exaggerated, voluminous.

Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.

 
 
MICAM - Footwear & Accessories Show - Milan Italy (Z1371)
MICAM X: INITIATIVES AND MEETINGS TOUCHING ON SUSTAINABILITY AND INNOVATION

Vision, opportunities, creativity: there will be plenty of interesting content at MICAM X, the new MICAM area, premièring this year, dedicated to the future-direction of innovation, sustainability and research.

At such a symbolic and decisive time for the footwear industry, which is going through profound changes as regards production processes and the very concept of footwear (also in the perception of end consumers), MICAM “X” - at the very heart of the fair, in the fashion shows and seminars area of Pavilion 1 - sets the stage for the coming season’s most innovative and technological proposals.

Here, the MICAM audience will enjoy an immersive experience, discovering the latest market trends in terms of style, research in materials, sustainability and the future of retail.

Speakers from all over the world (New York’s Fashion Institute of Technology, M.I.T., Tuft University Boston and many more) will take the stage, offering their contribution and inspiring the audience at three workshops epitomising the innovations of MICAM X:

- ART, FASHION, HERITAGE AND FUTURE: from retail to product design (16 February, 14:00)

- THE FUTURE OF RETAIL (17 February, 11:00)

- CSR&SUSTAINABILITY (18 February, 14:00)

The MICAM X area will also feature a number of WGSN workshops devoted to the latest trends and inspirations underpinning the coming season’s offering, and others, organised by Lineapelle, on the most striking innovations and on the industry’s continuous evolutions in terms of materials, especially leather. The area will also include the MICAM fashion shows, highlighting - through the models paraded - the trends identified by WGSN.

A concrete contribution to the development of new corporate communication strategies, especially in social and digital terms, comes from MICAM PhotoLab (Pavilion 2 R23), an initiative organised in collaboration with EPHOTO, through which companies will be able to avail of expert photographers to produce still lifes of their models.

Sustainability is a key issue of the X-Ray Fashion Virtual Reality Experience (Pavilion 1 H22) dedicated to the documentary of the same name produced by film director Promoted by: Via Alberto Riva Villasanta, 3 I-20145 Milano Telephone +39 02 43829.1 press@themicam.com www.themicam.com Francesco Carrozzini. This experience immerses viewers in the contradictions of the fashion industry, underscoring the urgent need to move towards a paradigm of sustainable fashion.

The MICAM X fashion show “Elements of sustainability”, produced in collaboration with Piattaforma Formativa Sistema Moda, will also centre on sustainability and training. During the event, the student projects of 15 schools will offer food for thought on opportunities for sustainable fashion.

Training the younger generations lies at the heart of a special interactive talk, involving entrepreneurs, young people and schools, scheduled to take place at 11:20 on 18 February.

The meeting forms part of the Open Your Mind campaign - promoted by the European Commission within the framework of the Programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (COSME) and launched by the Executive Agency for Small and Medium-Sized Enterprises (EASME) and by DG GROW (the Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs) - designed to attract young talents aged 14 to 30 to the textile, clothing, leather and footwear industries.

MICAM X sets out to unveil the scenarios that lie ahead for the accessories market, becoming a key means for companies, workers and trend-setters to keep up-to-date and reflect on the future of the industry. For details of the MICAM X meetings and fashion shows, please see the full schedule of events.

 
MICAM - Footwear & Accessories Show - Milan Italy (Z1370)

MICAM MILANO FROM 16 TO 19 FEBRUARY 2020:
NEW LAYOUT, MORE CONTENT AND CLOSER ATTENTION TO ISSUES OF SUSTAINABILITY

• New layout: focus on sustainability

• Players District: the game continues

• Emerging designers and Startups: spotlight on young talent

• From accessories to the supply chain: concurrent trade fairs


MICAM Milano returns to the Fiera Milano from 16 to 19 February 2020 and, with its new MICAM in Wonderland communication campaign, embarks on a new edition chock-a-block with novelties.

The main features of the International Footwear Fair’s forthcoming February 2020 edition will be a renewed and even more dynamic layout, with a strong focus on innovation, trends and sustainability, without neglecting new creative talents.

“The digitalisation of production processes, an awareness of the issues of sustainability in the fashion supply chain, and the need to train and attract professional figures with up-to-date skills into our companies – these are the three issues that are changing the footwear industry all over the world – observes Siro Badon, Chair of Assocalzaturifici and MICAM – For this reason, from this edition onwards, we are going to focus strongly on the changes taking place in every sector of the industry, providing dealers and companies with concrete answers, identifying the best practices to follow and turning the spotlight on creative and productive businesses that have distinguished themselves thanks to their ability to look ahead and project themselves into the future”.

MICAM 89 will be attended by 1205 exhibitors, including 628 Italian and 577 foreign companies, who will be presenting a preview of their collections for F/W 2020-2021. Amongst the big names present at the fair for the first time are HIDE & JACK and MANILA GRACE while ALBERTO FASCIANI, BORBONESE, DKNY and LOVE MOSCHINO will be returning again this year.

NEW LAYOUT: FOCUS ON SUSTAINABILITY

Confirming its ability to anticipate trends, starting from this edition MICAM Milano has renewed its layout in order to reflect the changes taking place within the market, giving “traditional” areas an even stronger identity and enriching the trade show with new content.

The theme of environmental and social sustainability will be prevalent at MICAM, in various different forms and contexts, testifying to the profound transformation that the footwear industry, too, is involved in promoting within the fashion and accessories sector.

As well as being designed to spotlight the new MICAM X project, the Fashion Square’s new setup will also open the way for a closer collaboration with the various trade-fair events in the supply chain. Lineapelle, the leading international exhibition dedicated to leather, accessories, components, fabrics, synthetics and models for the fashion and luxury industry, will make its research on the latest trends in materials for the FW20/21 season available to MICAM X, as well as giving presentations on the most innovative aspects and constant evolution of leatherware.

The aim of this initiative is to show how the use of highly innovative and sustainable materials is of benefit to the product, both in terms of style and technological innovation, while also laying the basis for a new approach with the customer. The WGSN workshops dedicated to the new trends and ideas that will dominate the coming season will also be held in the MICAM X area.

In the Man Square, the area dedicated to men’s shoes, the emphasis will be instead on lightheartedness: for the first time, an area will be set up devoted to traditionally male hobbies and passions. After being pampered in the barber shop, men will be able to visit the cigar lounge where talks illustrating the technique of preparing and smoking cigars will be given. A games area with billiard table, toy car race track and open bar will also be available for visitors.

In the iKids Square, the artist Allison Hoffman will use completely recycled yarn to create the Wonder Dolls, a limited-edition collection representing characters from MICAM in Wonderland. Sales proceeds will be used to fund primary school projects in Malawi run by HUMANA People to People Italia.

Apart from the iKids Square, the Wonder Dolls will also be sold in the Assocalzaturifici Area in pavilion 1 stand F01, at the Press Office in pavilion 1 stand G01 and in the Humana Area pavilion 4 stand N07.

Also, on the first two days of MICAM, the artist Riccardo Zangelmi - the first and only Italian LEGO® Certified Professional - will construct a child’s shoe made entirely with LEGO® bricks. 500 small shoe-shaped gadget keyrings made with mini LEGO® bricks will also be available.

The values of eco-sustainability will be the protagonists of The Garden (Pav. 4), a space dedicated to the theme of respect for the environment for the first time at MICAM. Here, hanging leaf shapes and illuminated texts projected onto the floor of the corridor will invite reflection on the subject, while a bar counter with comfortable seats in the form of rocks will welcome visitors.

Visitors to this space will receive a special pencil: if planted after use, it will in fact be able to germinate and grow, thanks to the forget-me-not seeds contained inside it.

The special guest area for international buyers has also been redesigned: the theme of the Vip Lounge in Pav. 1 E01 pays homage to the Russian culture and is dedicated to Russia and ex CIS countries, which are key players in the global footwear market.

PLAYERS DISTRICT: THE GAME CONTINUES (Pav. 7P)

Following the success of the first edition, the Players District is back again this February. This area of MICAM Milano was designed to provide the variegated world of outdoor and sports shoes with its own exclusive space: it represents an important vantage point from which to observe a constantly evolving market and a unique occasion for buyers, dealers and retailers.

Amongst the brands exhibiting here are: Lotto, Bjorn Borg, CMP, Dolomite, Joma Sport, Skechers and Patrick.

A feature of the area will once again be The Arena – a space enlivened by professional performances of freestyle entertainment such as bike trial, football, basketball and breakdance: the full lineup of events is available on the event calendar.

EMERGING DESIGNERS AND STARTUPS: SPOTLIGHT ON YOUNG TALENT

Attentive as ever to the younger generations, MICAM Milano will once again play host to 12 talented young designers, the Emerging Designers (Pav. 4E), selected by a panel of experts.

One of the highlights of the fair will be represented by the fashion parade showcasing their creations, which will be held on 17 February starting at 12.45.

The Italian Footwear Startup space will also be back again at this edition: this area is curated by ICE and the Ministry of Foreign affairs and International Cooperation in collaboration with Suitex International, an international recruitment company specialising in fashion, which has selected 8 startups to exhibit at MICAM (Pav. 1 D05): BOTTEGA SENATORE, ID.EIGHT, MARCO PROIETTI DESIGN, UNALIRA, WAO, YUOOL, ZINGALES SHOES.

FROM ACCESSORIES TO THE SUPPLY CHAIN: CONCURRENT TRADE FAIRS

While MICAM is on, fashion industry professionals have the possibility of visiting two other events that are highly representative of the fashion-accessory galaxy: MIPEL, the world’s most important leather fair and HOMI Fashion & Jewels, the only event in Italy devoted to costume jewellery, jewellery and accessories.

The final day of MICAM, 19 February, on the other hand, coincides with the opening day of LINEAPELLE, the international platform for leather, accessories, components, fabrics, synthetics and models, and SIMAC, an international exhibition of machinery and technologies for the footwear, leather goods and tanning industries.

For all visitors to MICAM, the fact that these fairs are being held concurrently provides a further opportunity for discovering new trends and doing business.


MICAM - Footwear & Accessories Show - Milan Italy (Z1352)


Given the latest news about the Coronavirus health warning, with the following briefing, we would like to inform you that organization of MICAM Milano is proceeding as scheduled.


The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations. In order to safeguard exhibitors and visitors, MICAM Milano will adopt all additional preventive measures recommended by the health authorities.

We are at your disposal for clarification or any needs you might have and will promptly notify you of any developments in the situation.

Thank you for your attention.

Best regards.

Siro Badon
President


MICAM - Footwear & Accessories Show - Milan Italy (Z1339)

THE EXCITEMENT OF NEW TALENT: THE “EMERGING DESIGNERS” AREA IS BACK AT MICAM 89

 

EMERGING DESIGNERS:
BIO & BRAND NEWS

A BY ANABELLE by Anabelle Tsitsin

ALOHAS SANDALS by Alejandro Porras

Founded in 2016 by Anabelle Tsitsin, the brand offers the luxury of footwear that is made to last.
The designer’s style is inspired by architectural lines and timeless forms. Materials are the brand’s key focus, and all its styles are made out of only the best quality fabrics and Italian leathers.
A by Anabelle shoes are made entirely in Italy, in the town of Parabiago, taking great care with every little detail at every stage in production.

A brand established in Honolulu in 2015 by Alejandro Porras, its current CEO,
featuring designs by stylist Ines Martín-Borregon.
Going back to its roots by coming up with a contemporary twist on the
traditional Espadrille, the Barcelona-based company designs finely crafted
espadrilles and sandals expressing the handcrafted roots of the Spanish
sandals that have made the brand famous. The brand has now come up with its first AW collection of boots and mules, which have met with great success.
Alohas Sandals are sold on some of the biggest and most exclusive online
shops on three continents.

CONTRE-ALLÉE by Marouane Haial

DOTZ by Rodrigo Doxandabarat

Contre-Allée was born out of a friendship. After travelling through the
medinas of Morocco together, Anne and Marouane discovered a material
underused in the textiles industry: raffia, a very strong fibre made from a
variety of palm tree that grows in swampy areas and along river banks.
Seduced by its qualities, the two friends decided to use this soft yet solid
material to make a unique shoe that would be both natural and comfortable,
the added value of which lay in the precision of Moroccan handicrafting.

DOTZ is a brand that is constantly reinventing itself, inspired by the key concepts of diversity, empathy and
plurality.
The entire production process is carried out by hand to create a product of superior quality and manufacture.
The company is committed to making shoes in the most sustainable, ethical way possible. From procurement of
materials to assembly and unique construction, the brand has launched the challenge of living up to the ideals of the
DOTZ concept. Rodrigo Doxandabart, the brand’s founder, was already known to the world of fashion, first as a model and then as the manager of prominent Italian fashion brands, and continues to find components in line with his vision, working toward innovative sustainable solutions.

DEPLACÉ MAISON by Marco Contigiani,
Leonardo and Aldo D’Autilio

Déplacé is an independent footwear and accessories brand that arose out of a unique convergence of art and personality. Imagine a combination of tattoos, architecture and electronic music; a sort of orderly disorder, given form in the creative designers’ first collection. Three young designers and entrepreneurs with a lot of imagination, who considered Déplacé a way of expressing their shared vision of urban and outdoor living. Déplacé is the story of a connection, of the three designers’ interest in the new and emerging, with all the responsibility of people who want to experiment, invent and discover something new.

DYAN by Diána Polgár

LES JEUX DU MARQUIS by Emanuele Coppari

DYAN is named after designer Diána Polgár, who graduated from the
Department of Fashion and Textile Design at Moholy-Nagy University of Art
and Design before beginning her career with famous Hungarian shoemaker
Asso Shoe. The brand contrasts symmetry with asymmetry, combining
elegance with minimal looks in uniquely comfortable shoes. Made strictly by
hand in Hungary from top-quality materials, DYAN shoes have a unique look
with a contemporary silhouette in sober, elegant colours. The collection is
inspired by the constructivism of artists such as Ellsworth Kelly or John
McLaughlin and built to guarantee practicality and comfort.

Les Jeux du Marquis was founded in 2012 by Emanuele Coppari (born in
1978). The brand draws on the tradition of Italian excellence typical of its
founder’s native region, Marche, which has a long history of producing
timeless fashion accessories.
The brand reinterprets the classics of the female image in irreverent,
seductive forms. Every single item is made by hand by the best craftspeople
of the Marche: pumps and sandals with sensual lines, reinvented with a range
of imaginative accessories such as modular bracelets to be worn in unusual,
playful combinations, fur pompoms, precious silk bow ties... Les Jeux du
Marquis makes every woman a goddess of her times.

MAIORANO by Matteo Maiorano

PIJAKBUMI by Rowland Asfales

MAIORANO was founded in Rome in 2018 by Matteo Maiorano (born in
1991).
The brand seeks to achieve the perfect compromise between shoes and
sculpture, and the result is a luxury shoe as unique as a work of art.
All shoes are made by hand in Italy using the best leathers, to guarantee
comfort and durability. A strong focus on detail gives the product a bold
identity and surprising versatility.
MAIORANO is a promising new brand: the first two collections
(Spring/Summer 2019 - Autumn/Winter 2019-20) were praised all over
Italy, where they are sold in selected shops.

With ten years of experience, Rowland Asfales was acknowledged at
Good Design Indonesia 2017 and was among the Indonesian designers
who took part in the 2018 Amazon Tokyo Fashion Week. Asfales creates “ecological and beautiful” shoes for the Pijakbumi brand. The brand is committed to producing high-quality footwear made to high standards of sustainability. The brand’s story-telling and ecological
publicity campaign promote awareness of the need to reduce our energy consumption and conserve natural resources.
Asfales believes that teamwork is essential to achieve success, and works with illustrators and artists, taking part in environmental initiatives to encourage everyone to work #forbetterearth.

TIMOTHÉE PARIS
by
Masamitsu Hata & Pierre Rivière

A brand established in 2017 by Japanese designer Masamitsu Hata and French manager Pierre Rivière. Masamitsu Hata, born in Hiroshima province, studied in Great Britain and worked as assistant to fashion photographer Simon Procter before becoming a designer for Berluti until 2017. Pierre Rivière was born in Bordeaux, France. He met Masamitsu while living in London in 2002. With a degree in economics, Pierre has worked in sales for international companies. In 2017, he suggested to Masa that they should set up a new footwear brand together. The brand is named after a naughty little boy who spent all his days by the designers’ studio, and was called home by his mother at regular intervals: his name echoed through the streets, producing the very French sound "Timothée”, the perfect name for the brand.

WXY by Xin-Yu Weng

YATAY by Umberto De Marco

A Taiwanese brand established at the end of 2011 by designer (Joi) XinYu Weng. It is named after the XX and XY chromosomes which determine gender, describing an endemic species born out of the new unisex era.
WXY is based on the concept of "Reverence for life", offering thanks to the
creator of all the natural beauty on our planet. WXY reflects on today’s
society, combining traditional materials and production methods to create a unique new aesthetic vision. The brand’s styles are inspired by simplicity, and every collection is dedicated to one of today’s global issues, from environment to society.

YATAY is a true lifestyle, demonstrating that sophisticated design and an
eco-compatible approach can be combined to create comfortable, highperforming luxury footwear. The company’s production process is
particularly sustainable, using low-impact materials and high-efficiency
production processes in terms of consumption of energy and raw materials.
Production and procurement of materials and the manufacturing process
prevent exploitation of workers and other people who live in the community, supporting all the people involved and taking care of the environment.
Repair and recycle: fashion products can be brought back to life if repaired or reused in a different way, or if the fabrics and other components they are made of are transformed into useful new accessories.

 

 
MICAM - Footwear & Accessories Show - Milan Italy (Z1338)
THE EXCITEMENT OF NEW TALENT: THE “EMERGING DESIGNERS” AREA IS BACK AT MICAM 89

MICAM Milano, the International Footwear Show, will be back at Fiera Milano Rho February 16 through 19, 2020 with a special area set aside for Emerging Designers, offering young creative artists a unique opportunity to present their styles in the prestigious setting of the international show and confirming the trend toward renewal of the footwear sector.

The younger generations play an increasingly important role in determining the trends among consumers today, and also represent an important turning point for the footwear industry. This is why the International Footwear Show once again turns the spotlight on the creations of 12 young new talents in the industry, selected by a panel of experts and showcased in a special space at the event where they will introduce footwear makers and buyers to their surprising new style intuitions.

The creative designers featured in the Emerging Designers space at MICAM 89 will be: Annabelle Tsitsin with her A BY ANABELLE brand (Israel); Ines Martin Borregon of ALOHAS SANDALS (Spain); Marouane Haial with CONTRE ALLÉE (Morocco); Marco Contigiani, Leonardo and Aldo D’Autilio with DEPLACÉ (Italy); Rodrigo with the DOTZ brand (Brazil); Diàna Polgàr with DYAN (Hungary); Emanuele Coppari presenting LES JEUX DU MARQUIS (Italy); Matteo Maiorano with MAIORANO (Italy); Asfales Rowland presenting PIJAK BUMI (Indonesia); Masamitsu Hata and Pierre Rivière of TIMOTHÉE PARIS (France); Xin-Yu Weng of the WXY brand (Taiwan); and Umberto De Marco of YATAY (Italy).

The 12 designers were selected by a professional panel of fashion and communications experts under the guidance of stylist Ernesto Esposito, who included the following panellists in the jury of the 2020 contest: Ivan Bontchev (Fashion Stylist), Simonetta Gianfelici (Fashion Consultant & Talent Scout), Riccardo Grassi (Founder and CEO of Riccardo Grassi Showroom), Julian Hargreaves (Photographer) and Stefania Lorini (Fashion Stylist).

The styles proposed by the young designers range from pop citations to study of classic forms and from the metropolitan atmospheres of electronic music to rediscovery of natural and recycled materials, put to use in surprising new fashion concepts. There are plenty of truly unusual experiments and original new versions of the styles that have made the history of footwear design.

New talent is ready to emerge once again at this season’s MICAM! The Emerging Designers look forward to meeting dealers interested in new trends in hall 4E February 16 through 19, 2020.


MICAM - Footwear & Accessories Show - Milan Italy (Z1329)

PLAYERS DISTRICT: BACK IN PLAY FOR A BOOMING BUSINESS SECTOR


In line with market trends and a growing demand on the part of buyers, the area dedicated to sports and outdoor shoes is back again



After its highly successful debut, the PLAYERS DISTRICT - the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space - will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020.

The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly: in the first nine months of 2019 Italian families, in fact, spent 3.4% more on this type of shoe compared with the same period in 2018, for a total of 750 million Euros in value and 15.4 million pairs sold, +3.0% (source: Confindustria Moda - Italian Federation of Textiles, Fashion and Accessories- based on data from Sita Ricerca). A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation.

Figures provided by the Italian National Institute of Statistics (Istat) regarding exports of Italian sports shoes are also positive: in the first 9 months of 2019, in fact, Italy exported 11.8 million pairs, amounting in value to 645.4 million Euros (with a tendential increase of 9.5% and 6.7% respectively). Extending the analysis to the European Union as a whole, according to Eurostat the 28 member States exported more than 200 million pairs (considering trade flows both within and outside the EU) in the same period, for a total of 6.3 billion Euros; this was in line with January-September 2018 levels, although trade flows towards non-EU countries showed an increase of 5.5% in volume and 15.3% in value.

Assocalzaturifici has been monitoring trends regarding this type of footwear for some time and has set up this area both to demonstrate the importance of this specific segment and provide manufacturers and buyers in the field with an exclusive area in which to do business. At the September edition of MICAM, when the Players District made its debut, sports shoes were in fact amongst the products most dealt-in at the fair, attracting 8.5% of buyers’ attention (in particular, amongst the visitors interested in this type of product, 34% were looking for men’s sports shoes and 40% for women’s).

Remaining in the field of sports and outdoor shoes, it is worth mentioning that 16% of interest in this segment was concentrated on “Trekking and outdoor footwear” (37% menswear and 37% womenswear).

As far as the business aspect is concerned, therefore, the next edition of the PLAYERS DISTRICT will once again undoubtedly represent an important vantage point from which to observe this constantly changing market, as well as providing all those in the trade, dealers and retailers, with a unique business opportunity.

Once again, the layout’s central feature will be The Arena, an area dedicated to demonstrating all the variegated types of sports footwear “in action”, through a series of performances and dynamic events perfectly in tune with the spirit of this commodity segment.

So, to recap: the not-to-be-missed appointment with the PLAYERS DISTRICT for dealers and companies operating in the sector is confirmed for the forthcoming edition of MICAM Milano, from 16 to 19 February 2020.

PLAYERS DISTRICT: where outdoor and sports shoes play the game!


MICAM - Footwear & Accessories Show - Milan Italy (Z1324)
MICAM’S NEW THEME, STORY-TELLING AND CREATIVITY
#micamtales are the new protagonists of the international shoe exhibition:
the theme for 2020 - “MICAM in Wonderland”

Creativity, dreams and genius: MICAM, the shoe industry’s leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales.

The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key.

The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).

The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa.

At the core of the marketing campaign, made possible thanks to the contribution of the ITA (Italian Trade Agency) and MAECI, are sets featuring completely distorted volumes and perspectives, created by means of special wide-angle lenses that deform the figure. The sets include a host of elements and details – many of which are personalised, such as the famous “Eat me” biscuits, the “Drink me” bottles, sweets and playing cards – belonging to the imagery associated with the fairy-tale and here shuffled around, manipulated and then re-assembled: because nothing is as it appears. Behind the apparently muddled, topsy-turvy images, there is in actual fact a precise meaning, an order that on the surface appears to be lacking, just as in Alice’s Wonderland. Some of these objects will also accompany visitors inside the trade-fair venue, providing them with a real exhibit-experience.

The fairy-tale theme also makes use of a series of short video-stories that feature irony as their leitmotiv. Brief, fragmented excerpts which draw the public into the set and make the whole experience more immersive.

The poses and styling also contribute to creating a distortion of reality, highlighting the skewed perspectives and exaggerated graphics. The items of clothing and accessories chosen for the campaign are eccentric, exaggerated, voluminous.

Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.


MICAM - Footwear & Accessories Show - Milan Italy (Z1308)


MICAM “X” SPOTLIGHTS FOOTWEAR INNOVATION



From February 2020, a new event dedicated to sustainability, materials and trends, the future of retail makes its debut at MICAM

Milan, 16th December 2019 – A new format aimed at exploring the transformation taking place in the shoemaking industry, from avant-garde materials to the most revolutionary consumer trends and from sustainability to new retailing methods: the “Zero Edition” of MICAM “X” will make its debut at the forthcoming edition of MICAM, the international footwear exhibition, to be held from 16 to 19 February 2020.

In a symbolic and pivotal moment for the world and the industry, which is undergoing a significant transformation both as regards production processes and the whole ethos surrounding footwear (including the way it is perceived by the final consumer), MICAM “X” will provide the stage for the most innovative and high-tech products and ideas. Set up right in the heart of the fair, in the area in Pavilion 1 where the fashion parades and seminars are held, it will be an engaging and stimulating place for the general public at MICAM to discover the latest market trends, explore different fashion styles and learn about innovative materials, sustainability and the future of retail.

Presentations, workshops, special installations and other initiatives dedicated to innovation will be developed around three key themes for the industry: materials, sustainability and retail. A focal point, with guest speakers and innovative enterprises from all over the world, in which to explore the unknowns of the future (the “X”) and find the key to understanding the increasingly disruptive changes that are altering the rules of the game.

How are consumer/buying trends changing? What drives consumer choices? Micam “X” will be an immersive experience thanks to presentations, research work and materials that can be seen and touched.

Then there is the increasingly important issue of sustainability: a word around which new consumer influences and new business models are being created. But what does it actually mean, and how and to what extent can sustainability be achieved? How can we ensure we make informed and truly sustainable purchasing decisions? Micam “X” will offer an opportunity to hear authoritative opinions and to explore the issue in depth, providing those working in the industry with solid grounds on which to base their decisions.

With the development of increasingly advanced technology, distribution channels are also changing: brands and retailers engaged in this constantly evolving sector have to change their approach, adapting their offering and presence on the market to meet new styles and patterns of consumption. The technologies, prototypes, solutions and inspiration offered by Micam “X” will help to form the basis of new market strategies aimed at the consumer of the future.

MICAM’s new initiative aims to tackle this complex process of innovation in a responsible but also provocative way. MICAM “X” intends to be a format with a strong proactive personality, capable of growing, edition after edition, and making a significant contribution to the footwear sector. After the teaser in February, in fact, the first edition of Micam “X” will make its official debut in September 2020 with an even richer and more immersive program.

Ever attentive to new developments in the fashion and fashion accessories market, MICAM once again provides those operating in the industry with a unique opportunity to keep abreast of the changes taking place, while at the same time reaffirming its ability to constantly renew itself.

 
 
 
 
 
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