ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1447) 12.10.2020

ISPO Munich 2021: The global meeting place for the industry will take place. New hybrid concept to reach the largest-possible international audience

The world-leading trade fair ISPO Munich will take place from January 31 to February 3, 2021, for the first time as a hybrid event that will be held both in-person in Munich and online around the world. The new concept marks the event’s systematic transformation into a platform and applies the broad range of digital expertise that ISPO has gained over the past 10 years. With the threat of travel restrictions looming over the trade fair, the digital elements will create the ideal basis for integrating global target groups: While representatives from European markets are generally expected to attend the in-person event, the digital enhancements will enable an intercontinental audience to participate as well. Another new addition next year will be the digital integration of end consumers.

Very close to the products are not only the participants on site but also the digital participants of ISPO Munich 2021.
Image credit: Messe München


  • Hybrid concept to combine the best of both worlds
  • Systematic enhancement of ISPO’s digital strategy
  • End consumers to be digitally integrated into the event for the first time


“Sports and outdoor activities – two areas that are closely related to the topic of health at the moment – have never been so socially relevant,” said Klaus Dittrich, the Chairman and CEO of Messe München. “This has created a growing desire in the industry for personal interaction. The urge to present and discuss new potential, partnerships and business models is greater than ever. The industry has been communicating this need to us, and we have come up with the concept to meet it.”

Personal interaction meets global participation

New participation options, new topics, expanded target groups: All of these things are reflected in particular in the large number of physical and digital attendance options devoted to the focus topics of creativity & digitalization, health and sustainability. In addition to product presentations in the trade fair halls, the event will focus on networking, matchmaking, knowledge transfer and innovations.

Thanks to the integrated hybrid stages, people will be able to attend presentations, talks and workshops not only on site, but also from locations around the world. Brands, key players and top athletes will speak with an audience that extends well beyond the walls of the trade fair halls. ISPO Munich will also include two single-day conference formats: ISPO Digitize Summit (February 1, 2021) and the Sports Tech Conference Europe (February 2, 2021).

In implementing the hybrid concept, the ISPO team has drawn on the digital expertise and reach that it has acquired over the past 10 years: They are based on the development of an eco-system with services that extend along the value chain and on the implementation of an entirely digital ISPO Re.Start Days in the summer of 2020.

New: digital integration of end consumers

For the first time, end consumers will have an opportunity to experience something that was formerly reserved for the B2B audience: the chance to participate digitally and conduct a direct dialogue with the industry. With the help of presentations, workshops and master classes, the brands and companies will have an opportunity to make digital presentations to sports and outdoor fans around the world and speak directly to them. The ISPO Open Innovation Community has already demonstrated the effectiveness of this concept: Approximately 80,000 end consumers contribute their know-how to crowd-sourcing and market research campaigns and provide companies with valuable insights about new products and ideas throughout the year.

Personal interaction on the exhibition grounds in Munich will remain the provision of the B2B audience.

Markus Hefter: “We are ready for ISPO Munich 2021 and are really looking forward to lots of new ideas. One thing is clear: Even though many issues can be solved digitally, the desire to meet and interact in person has grown dramatically during the coronavirus pandemic. We are really happy about the strong support we have received from the industry and will provide our customers with a safe platform.”

Maximum safety and flexibility

A comprehensive safety and hygiene concept that Messe München worked out with the state government of Bavaria will be used during the on-site activities of ISPO Munich 2021. The safety of exhibitors and visitors will have the highest priority. Events began to be successfully held once again on the Munich exhibition grounds on September 1. The rule of thumb for international visitors is: Trade fair participants may travel from all countries to Germany provided that certain conditions are met because they are considered to be business travelers on an important mission.

Exhibitors will have more flexibility as a result of the extension of deadlines and flexible cancellation terms. If needed, pre-built booths may be used in order to cost-effectively and efficiently participate in the trade fair.

If exhibitors or visitors have any questions about the safety and hygiene concept, they may contact the Messe München hotline by phone +49 89 949 11400 or e-mail at corona.support@messe-muenchen.de. The service hours are: Monday through Thursday from 9 a.m. to 5 p.m. and Friday from 9 a.m. to 4 p.m.


Image credit: ISPO / Messe München
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ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1440) 22.09.2020

ISPO Award 2021: Start of the application phase

This is the tenth time that ISPO is distinguishing outstanding products and services in the sports industry with the prestigious ISPO Award. Companies from the entire sporting goods industry can submit their new products between September 28 and December 4, 2020. The internationally staffed expert jury judges the products according to a strictly defined catalogue of criteria. The well-established seal of quality helps the featured companies attract special attention for their business.

ISPO Award 2021: Application phase started
Image credit: Messe München


  • Wanted: New products and innovations of the sports industry
  • Application phase: September 28 - December 4, 2020
  • The ISPO Award is celebrating its tenth anniversary


ISPO, the leading international sports business network, presents the ISPO Award every year in recognition of the top products in the sports industry. In doing so, an international and neutral jury of experts made up of media representatives, retailers, athletes, consumers and material experts review several hundred submissions according to certain criteria, such as design, function, sustainability and innovation. Companies from the entire sports industry are welcome to participate, regardless of whether or not they are taking part in an ISPO trade fair.

Franziska Zindl, Head of Awards & Innovation at ISPO, expects a large turnout: “We are expecting more pioneering new products for the ISPO Award 2021 than ever, as many companies have reduced, postponed or even canceled their summer collections due to the coronavirus and are now focusing all of their efforts on the coming season.”


In order to offer the innovations an even greater reach, the ISPO Munich 2021 award ceremony will be livestreamed for the first time. This will provide the excellent products with even more international visibility and enable a global audience to tune in live when the latest product innovations receive their awards.

A prize with a big impact

For ten years, the ISPO Award has been the seal of quality in many segments – from outdoors and snow sports to running through to fitness and team sports – signaling innovation, quality and functionality and creating a strong external impact. Winners benefit from the award in several ways: Specialized retailers focus on products that have been distinguished and add them to their upcoming product ranges. For consumers, the award serves as a reason for buying the product, and journalists use it as a source of information when covering the next season’s highlights.

The winners also receive a comprehensive communications and benefits package. This includes the ISPO Award label, hangtags and stickers for the product award at the point of sale (POS) along with product features and extensive media presence on the ispo.com news platform, all of which generate additional marketing opportunities with greater external impact at sporting goods retailers and with consumers.

Application period with an early-bird bonus

Companies can benefit from special early-bird rates when submitting their products by November 6, 2020. Exhibitors at ISPO Munich and ISPO Beijing pay only an additional €125 (instead of €325) per product submission with the early bird rate, and €200 (instead of €450) with the regular rate.

Award ceremony at ISPO Munich

The ISPO Awards are presented at ISPO Munich from January 31 to February 3, 2021.
More information on the ISPO Award is available online.



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