ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1404)

ISPO moves eSports further into focus

eSports has developed from a niche existence to a mass phenomenon that is followed by millions of people via livestream or in sold-out stadiums. ISPO has recognized the potential of digital sports for the sports and outdoor industry and is committed to actively shaping and advancing this area. Under the umbrella of ISPO Digitize, the engagement in the field of eSports is constantly being expanded - and the community is actively involved.

ISPO has recognized the potential of eSports for the sports and outdoor industry, is driving the topic forward and actively shaping it.
Image credit: Messe München

  • ISPO Open Innovation Community contributes to shaping the future of eSports

  • Online webinars for sports professionals and gamers

  • ISPO being the exclusive German Broadcaster of the Rocket League Championship Series

Since 2018 ISPO is dedicated to the topic eSports. Over the past two years, the segment has established itself - with its own focal points and formats. Thus, ISPO not only meets the digital change, but also opens to new target groups. Christoph Rapp, International Sales & Retail Manager at ISPO and responsible for ISPO Digitize says: "Being a platform for the entire sports and outdoor industry, we also play a connecting role - between traditional and newer, digitally influenced disciplines. We open new perspectives and give the community a voice".

ISPO Open Innovation Project: Future of eSports

ISPO is asking the community members of the ISPO Open Innovation Platform about the future of eSports. The results of the survey are then analyzed and made available to the sports industry. Furthermore, they will be considered in the further planning of ISPO's eSports-specific measures and formats. Planned measures include the expansion of the existing streaming offer and the implementation of new events based on feedback from the scene. The project will run until April 20th. All participants will be entered into a raffle for high-quality prizes from the partners Tentelian, Ority and Sphery.

ISPO Academy: Online training and coaching

For further education in the field of eSports, ISPO now provides all relevant lectures from the past ISPO Munich within the ISPO Academy Webinars. Twenty coaching webinars for amateurs and semi-professional eSports enthusiasts will be following at the same place from April 10th. The tutorials in the games Rocket League and FIFA20 are held in cooperation with the platform SUPRSKILL. Well-known professionals from the scene act as coaches.

Live Broadcast of the Rocket League

For the second year in a row ISPO is the exclusive German broadcaster for the Rocket League Championship Series and shows the highest level of the Rocket League via Twitch. During the broadcasts, viewers are accompanied by the commentator team of the eSports Talent Agency 'Team FireWall'. Last year, the agency provided all Rocket League eSports commentators and presenters for the programs of ISPO.

For the implementation of all eSports services ISPO receives support from the 'Force of Disruption GmbH'. The eSports agency, based in Munich, is responsible for both strategic consulting and implementation of eSports in the ISPO network.

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ISPO forms new Awards & Innovation team
- Z1361


Final report
ISPO Munich 2020: The industry is taking responsibility - Z1348

Sport becomes a synonym for health - Z1343

ISPO Munich to showcase solutions for responsible and sustainable consumption
- Z1336

ISPO Munich 2020 to showcase concepts and solutions for a more active society - Z1332

Winners of the ISPO Awards named
ISPO Award jury honors sporting goods highlights of 2020 - Z1328

ISPO Brandnew 2020
A fresh breeze for the industry: sports start-ups convince with new, smart ideas - Z1301


ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1361)

ISPO forms new Awards & Innovation team

With the ISPO Award, ISPO Brandnew and ISPO Textrends, the all-year ISPO sports network offers three platforms for the latest innovations in the sporting goods industry. A new internal team will now handle the entire organization, execution and enhancement of the products.

The innovation platforms ISPO Award, ISPO Brandnew and ISPO Textrends have been relevant trend indicators for the sporting goods industry for years. In order to cope with the growing strategic relevance, ISPO is establishing the new “Awards and Innovation Team”.

The innovation platforms ISPO Award, ISPO Brandnew and ISPO Textrends have been relevant trend indicators for the sporting goods industry for years. In order to cope with the growing strategic relevance, ISPO is establishing the new “Awards and Innovation Team”.
Image credit: Messe München

  • New internal team will work for the ISPO award and innovation platforms
  • Start is set for the second competition for Outstanding Outdoor

From recognition of exceptional material and design innovations to the springboard for startups and the award for the best products in the sporting goods and outdoor industry: The product platforms ISPO Textrends, ISPO Brandnew and ISPO Award with their related honors have been relevant seals of quality and trend indicators for the sporting goods business for years now. All three platforms are playing an increasingly important role within the ISPO portfolio. The award portfolio was expanded last year with the addition of Outstanding Outdoor. To address the growing strategic significance, ISPO is expanding the related internal product management team.

New, well-known team

On January 1, Franziska Zindl became Head of Awards & Innovation and replaced David Badalec who left the company. Previously, Zindl had served as ISPO Community Manager in the area of Digitize—Retail & Industry Services since October 2018. Before moving to Munich, she was a project manager at Messe Berlin, including for tools Berlin and Retailtech Solutions at Panorama Berlin

The newly created positions of (Senior) Product Manager for Awards & Innovation were assumed by three well-known ISPO colleagues:

Jacqueline Eskandar worked for two years at in the area of sales & marketing before she joined the ISPO team in 2016. In addition to her work as project manager for ISPO Munich and OutDoor by ISPO, she has been working with the ISPO Award and, occasionally, with ISPO Brandnew since 2018.
Susanne Reinthaler has been a project manager for ISPO Munich and OutDoor by ISPO in the areas of outdoor and snowsports since 2018. The 28-year-old sports economist also worked for more than three years as marketing manager at Marmot Mountain Europe GmbH.
Stephan Barth followed his athletic passion after completing a banker training program and earning a business administration degree. After completing an internship at ISPO Open Innovation, he assumed a full-time position as a project manager for ISPO Digitize and for the segments snowsports and shoes at ISPO Munich and OutDoor by ISPO.

The partnership with the creative agency Pascher+Heinz was ended following the restructuring of the team and the conclusion of the past ISPO Munich. “For more than 20 years Pascher+Heinz served as the agency for our award and innovation platforms. We would like to thank them for our long, trusting partnership,” said Dr. Jeanette Loos, Global ISPO Group Director.

Outlook: Outstanding Outdoor enters the second round

The new team got down to work right away: In the lead-up to the next OutDoor by ISPO (June 28 – July 1, 2020, in Munich), the second competition for the product award Outstanding Outdoor that is presented to exceptional outdoor and sporting goods products is about to take place. The nomination period will run from April 1 to May 8. Special early-bird conditions apply until April 17.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1348)

Final report
ISPO Munich 2020: The industry is taking responsibility

About 80,000 visitors from all parts of the world flocked to ISPO Munich over the past four days to gain inspiration from the latest sports innovations, trends and products that were showcased in Messe München’s 18 halls. Sustainability has become increasingly important. This commitment to the environment demonstrated that ISPO Munich has become much more than a pure product show: It is a network that fuels partnerships and initiatives.

The industry is taking responsibility
Image credit: ISPO

• About 80,000 visitors from 120 countries

• Sustainability continues to gain ground

• New format: ISPO SDG Summit

“The world is going through sweeping social change,” says Chairman and CEO of Messe München Klaus Dittrich. “Developments like climate change, globalization and polarization in our societies are so far-reaching that they trigger global discussions. We must find solutions to these problems before it is too late.”

The sporting goods industry understands its responsibility and focuses more than ever before on sustainably manufactured products and on the circular economy, something that encompasses a product’s entire life cycle. Product ideas ranged from a jacket made of plastic fished out of the world’s seas to vegan running shoes. But today’s consumers want something more than sustainable products. They also expect companies to increasingly practice a philosophy of purpose. “Platforms like ISPO Munich play a key role in launching initiatives and partnerships and raising awareness levels about the need to sustainably use our planet’s resources,” says Mark Held, the President of the European Outdoor Group (EOG). “We set up a new format designed to facilitate a discourse about important issues and to place it onto a stage for society to see – the ISPO SDG Summit. The integrative power of sports can help to build bridges and overcome hurdles,” says Dittrich. The summit will take place for the first time on June 29, 2020, in Munich parallel to OutDoor by ISPO. Its objective is to develop solutions and joint projects that promote the United Nations’ Sustainable Development Goals (SDGs). One of the summit’s first supporters is Tegla Loroupe, who received the ISPO Cup honoring her outstanding social commitment: Her foundation operates a sports sponsorship program for refugees. She will lead the Stateless Athletes team into the stadium at the 2020 Olympic Games in Tokyo.

The running trend

People’s failure to exercise is one of the world’s major social challenges today. Running, one of the most popular sporting activities since the beginning of the 1970s, is one way to significantly reverse this trend. Leisure-time and hobby runners dominate the market, a place that continues to bring forth new brands and other innovations. The latest facts about the running market were presented to the audience at the 7th Runner’s World Running Symposium. With more than 300 attendees, every seat in the house was taken. The latest running shoe models and accessories were showcased in the new Shoe Village, an area that addressed the future market in the appropriate way.

Meeting place for designers and creative people: the Urban Lab
Image credit: ISPO


Nearly 20 percent of people between the ages of 11 and 17 are not sufficiently physically active, according to a recent study by the World Health Organization. “We have to meet these target groups in places where their interests lie,” Dittrich says. For young people, these places are digital media, he added. One major opportunity in this regard is eSports with top athletes acting as role models for the young generation. esports have been an important aspect of ISPO Munich since 2019 and proved to be very popular this year as well.

Inspiration and creativity

The sporting goods industry demonstrated its creativity throughout the trade fair’s 18 halls. And there appears to be no limits in the textile segment: Function and fashion come together and are increasingly melding into a single unit. The Urban Lab has become the venue where the design community and creative individuals get together. It was one of the highlights of the fair. More and more brands have been signing up for the first time to showcase their products at the trade fair. This year’s newcomers included Sony, with its innovative technical materials, and Save the Duck, with its vegan clothing range.

ISPO Munich in numbers

Around 80,000 industry visitors from 120 countries came to Munich (2019: 80,200). The countries with the largest number of visitors (in this order) were Germany, Italy, Austria, France, Switzerland, Great Britain and the Russian Federation. The ratio of visitors from outside Germany rose to 70 percent (2019: 69 percent). There was an increase of visitors from France, Japan, South Korea and New Zealand. According to a survey carried out by market research company Gelszus Messe-Marktforschung among visitors, 45 percent of respondents believe that ISPO Munich will continue to play an increasingly important role.

2,850 exhibitors took part in the trade fair (2019: 2,926). For the first time, Toyota joined traditional sporting goods and outdoor brands at ISPO Munich and introduced its mobility concept to the international audience.

The next ISPO Munich will be held from January 28 to 31, 2021, in Munich.

The ISPO Munich Sports Week is in full swing and will conclude with the Night Run in Olympiapark on February 1. More than 1,000 runners have already registered: a new record for the Night Run.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1344)

An overview of the ISPO Munich 2020 trends and highlights

The 2020 sporting calendar has already begun—there could hardly be a better time to hold ISPO Munich. Today (January 26) marks the start of the world’s largest sports trade fair where 2,850 exhibitors from 55 countries will be showcasing all the key developments from the world of sports, business and technology. The platform is the most important industry event for retailers, manufacturers and sports business professionals for exchanging ideas and information and networking. Even famous athletes such as Lindsey Vonn and Felix Neureuther will be on site. Not only will visitors enjoy wandering through 18 packed halls but they can also look forward to an extensive supporting program running all the way through to January 29.

ISPO Munich
Image credit: ISPO

• The world’s largest sports trade fair gets underway

• 2,850 exhibitors, around 90 percent of which are from abroad

• New: Shoe Village in Hall A5

Crowd-pulling appeal spanning 50 years

Boasting a wealth of contacts, providing an industry overview and serving as a trend barometer, ISPO Munich hasn’t lost any of its crowd-pulling appeal even after 50 years. Every year since 1970, thousands of sports business professionals have been flocking to Munich and seizing the opportunity to showcase their products and services. This is where trends start, innovative developments are discussed, and partnerships are formed and maintained. The industry platform is an international event for the entire sports world – startups, SMEs and corporate giants alike.

More and more brands are signing up for the first time to showcase their products at the trade fair, with this year’s newcomers including Sony, with its innovative technical materials, and Save the Duck, with its vegan clothing range. For the first time, adidas Terrex is attending the trade fair. Other companies are making a welcome return, such as adidas and the world’s largest action sports company Boardriders, which will be exhibiting products from Quiksilver, Roxy, Billabong, Element, VonZipper and DC Shoes, as well as Postcard which sells exclusive fashionable clothing, sportswear and ski apparel. The full list of exhibitors can be found here.

New: Hall A5 is now the Shoe Village

ISPO Munich is making extra space available for a growth market: This year, in 2020, Hall A5 is the Shoe Village. Exhibitors will be showcasing the latest developments in the booming shoes, socks and related accessories segment all under one roof. Anyone keen to find out more about running won’t want to miss the RUNNER’S WORLD running symposium on January 27 in the ICM (International Congress Center).

Winter sports: the beating heart of ISPO Munich continues to be popular

The Snowsports segment occupies five halls (B2 to B6) and will continue to be an interesting sector in the future in view of exciting innovative developments in cross-country skiing, sledding, skiing, snowboarding and winter hiking. This will further boost the already positive trend being seen across this sector, whereby approximately 3.7 million pairs of skis were sold worldwide in the 2018/2019 season—an increase of 16.9 percent (source: FESI). Since it accounts for 13 percent of the country’s total consumer spending, skiing is also the most commercially significant sport in Germany. It is also a very popular sport: Most winter sports enthusiasts enjoy winter hiking and alpine skiing during their winter sports vacation (just under 40 percent in each case). 16.4 billion euros are spent every year in Germany on all types of winter sports as a whole—that’s around 20 percent of total consumer spending on active sports in Germany. Snowsports can cater for all age groups which is why they are referred to as “lifetime sports”.

esports: a digital movement that could also encourage physical movement

As digitalization already plays a role for young people in the world of sports, esports represent a huge opportunity for brands and manufacturers to attract this target group and motivate them to do some physical leisure activities. Figures recently released by the World Health Organization (WHO), which show that almost 20 percent of adolescents aged between 11 and 17 are not doing enough physical exercise and are turning into couch potatoes, make clear just how important this is. esports have been part of ISPO Munich since 2019. In Hall C6 and at the East entrance, visitors can expect a diverse esports program, including the MultiBall Hackathon (sponsored by Fun With Balls and Hype & Force of Disruption) as well as the ES_COM CUP X3 (the “Triathlon of the Future”).

ISPO Munich 2021 in January

The next ISPO Munich will be held from January 28 to 31, 2021. “We wanted a stable set of dates for the trade fair at the best possible time for the industry and have therefore honored the wishes of the majority of our customers,” says Markus Hefter, Exhibition Director for ISPO Munich, explaining the new date. A period spanning a weekend was also desirable in order to give smaller retailers the opportunity to take part in the trade fair.

Tegla Loroupe receives the ISPO Cup 2020

Tegla Loroupe is one of the most important track and field athletes in the world, is a world record holder and was the first woman from Africa to win the New York City Marathon. She is also an ambassador for peace and tolerance through her Tegla Loroupe Peace Foundation. This award is ISPO’s way of honoring this incredible woman from Kenya for her outstanding sporting achievements and social commitment and will be presented at the ISPO VIP Dinner on January 28.

ISPO Munich Sports Week

Even though the multi-segment trade fair is reserved for trade visitors, for the third time ISPO Munich will be opening itself up to consumers with the ISPO Munich Sports Week. A diverse program of events, including workshops, product tests, presentations and much more, will be available to end consumers in the city and its surrounding areas encouraging them to actively get involved between January 25 and February 1. The highlight event will be the Night Run on February 1 at the Olympic Park for which over 500 runners have already registered.

Stay up-to-date with the hall plan app and the events calendar

The event app for ISPO Munich provides you with an overview of all the information you need to know about ISPO Munich whilst on the move and includes a hall plan and a networking platform. All information regarding events, workshops, panel discussions and live presentations can also be found in the events database.


ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1343)

Sport becomes a synonym for health

Health will be one of the next decade’s megatrends. The sports industry is, for its part, one of the growth drivers, not least because society now views fitness as a synonym for health. In the future, athleticism will have an ever greater bearing on our everyday lives. “Medical fitness” refers to ensuring both a sporty lifestyle and the right medical care tailored to the individual needs. Winter sports are also set to assume a challenging yet important role in the future as a vehicle for teaching values within society. Veit Senner, Professor of Sports Equipment and Sports Materials at the Technical University of Munich, says: “Sports must be used as an emotional Trojan Horse for teaching skills and in particular for teaching values.” There are also other challenges that will need to be faced in the next few years: Children and adolescents need to be encouraged to lead more active lifestyles and our aging population needs to be kept fit and mobile for as long as possible. Senner believes that winter sports could hold the key for today’s youth: “We need to demonstrate the kinds of educational content and values that can be taught through sports.” Attractive products and services therefore need to be created for children. The latest winter sports trends and products will be showcased at ISPO Munich from January 26 to 29.

Winter sports trends for 2020/2021—Live at ISPO Munich 2020.
Image credit: ISPO

• Winter sports trends for 2020/2021

• The winter sports industry is increasingly focusing on sustainability

• ISPO Munich (January 26 to 29) to showcase next season’s products

Keep on skiing: generation 50+

The aim is to help people enjoy being active again and keep them feeling like that for as long as possible. As such, long-established Italian brand Nordica is launching its new HF ski boot range and breaking new ground in terms of ski book comfort. The completely reinterpreted easy-access rear-locking boots are comfortable, include a heel support, and are a pleasure to use. “HF” stands for “hands free” and means that the double buckle can be easily locked and unlocked from a standing position with just the use of a ski pole or your other foot. The HF Elite Heat GW model with fully heatable thermic inner boot can be heated to various degrees via a smartphone-controlled app for hours. The ISPO jury crowned this ski boot model the winner in its category.

The winter sports industry is increasingly focusing on sustainability

“The really big trend is for biopolymer fabrics and materials,” says Senner. “The idea is to replace the many different types of plastics that are used in the sports industry with biopolymers.” Together with his team, he is working hard to conduct in-depth research in both areas. This is a trend which French ski brand Rossignol has also identified, whereby it has focused on the use of raw and recycled materials for the production of its new Black Ops Freeride skis. The Black Ops Sender TI model was crowned the winner in its category by the ISPO Award jury.

Alpina Sports is also exploring new ecological avenues and launching a completely sustainable back protector made from 100 percent sheep’s wool, obtained exclusively from sheep in Switzerland and Norway. The back protector, which consists of three layers of pressed sheep’s wool, meets the standards for protection class 1 and boasts all the impressive properties that the natural material has to offer: In icy temperatures it remains supple, can both warm and cool the wearer, and is odorless. The ISPO Award jury chose Alpina Sports’ “Prolan Vest” as the “Product of the Year”* in the Snowsports Hardware category. Swedish label Spektrum uses plant-based polymers made from castor oil as well as corn and recycled polyester for its ski and snowboard goggles. The ISPO Award jury was extremely impressed with both the ecological aspects and the execution and named the “Östra Medium” model the Gold Winner.

Textile manufacturers are giving the winter sports industry an eco-boost

Swedish label Klättermusen impressed the ISPO Award jury so much with its first fully compostable down jacket “Farbaute” that they named it the Gold Winner in the Outdoor category and the winner of the ISPO Sustainability Award. The first 100 percent biodegradable down jacket biologically decomposes on the compost heap after around three months (all apart from the zippers and a few snap fasteners which can be removed and reused). When washed it does not release any microplastics into the environment. Norwegian clothing manufacturer Helly Hansen is launching a new membrane technology for winter 2020/2021 which can be produced without any additional chemicals. The microporous Lifa Infinity membrane is made using a Please observe the following embargo period: Communications regarding the ISPO Award “Products of the Year” must not be released until 16:30 on January 26, 2020 (following the official award ceremony as part of ISPO Munich).

solvent-free process and, together with a water-repellent Lifa outer material, provides extremely impressive protection from the elements. Helly Hansen’s new Lifa Infinity Pro technology also uses the spinning jet dyeing process whereby the color pigments are already injected during the fiber production process. This can save up to 75 percent water. What’s more, no harmful wastewater is produced.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1342)

The sports industry in upheaval: from algae power to the circular economy

The megatrends over the next 10 to 15 years will include neo-ecology*, digitalization and mobility. These global developments will continue to result in socio-cultural trends and, in turn, consumer trends. As part of neo-ecology, a mega-trend which is influencing the whole of society, the textile industry in particular is exploring new avenues and coming up with impressive, innovative and smart technologies that are ensuring that outdoor clothing is highly functional yet also ecologically sustainable. They are also boosting the entire industry which is registering an increasing number of positive developments in the hardware sector too. The (electric) bikes of the future, for example, will play a growing role as part of the digitalization and mobility megatrends, firstly because they will completely transform inner-city mobility and secondly because new “smart mobility” combines sports with sustainability.

Neo-ecology is having an increasing influence on the sporting good industry.

Image credit: ISPO

• Neo-ecology is having an increasing influence on the sporting good industry

• Future mobility and digital solutions for greater consumer consciousness

• ISPO Munich (January 26 to 29) to showcase future trends and development

What’s more, the changes across the major urban outdoor trend are interesting: Born of a sense of longing for more nature in inner cities, the trend is now synonymous with more sustainable lifestyles and the feeling of being surrounded by nature right in the heart of the city. Urban outdoor has evolved into a solid marketplace and continues to show nothing but strong upward trends. At ISPO Munich (January 26 to 29, 2020), trade visitors will gain a comprehensive overview of current and future trends.

The circular economy is booming

Researchers at the Zukunftsinstitut (Future Institute) believe that neo-ecology will be the most significant megatrend of the 2020s. The consumer trend will become an important part of the economy, and an individual philosophy of life will become a global identity. Many years ago, the U.S. American manufacturer of thermally insulating fibers, PrimaLoft, decided to dedicate itself to the development of sustainable functional fabrics. Jochen Lagemann, Senior Vice President/Managing Director Europe & Asia PrimaLoft, says: “A major area which, in our opinion, will play a key role in the future, is the circular economy. We have been carrying out R&D work in this area for some time already. Recent independent tests have shown that our PrimaLoft Bio fibers are renewable in the true sense of the circular economy. During this process, polyester is broken down into its constituent parts which can then be fully processed into a new base substance for technical materials without any loss in performance – over and over again.” Lagemann is also proud of the fact that, for example, the Primaloft-P.U.R.E. (Produced Using Reduced Emissions) manufacturing process has been able to reduce CO2 emissions by up to 48 percent compared to production methods in which thermally insulating fibers are bound together using heat from thermal ovens.

Another company that has been making good headway and leading the way in terms of sustainability over the last few years is the Norwegian clothing brand Bergans. With the Finnish biodegradable fiber manufacturer Spinnova, they have set themselves the goal of further developing cellulose-based textile fibers together. The first achievement of this collaboration is their “Collection of Tomorrow | future.labs.05.A”.

All of the plastic used in Jack Wolfskin’s new Ecoloader rucksacks is 100 percent recycled material. However, the really great thing here is that the padding in the back and the shoulder straps is made from BLOOMFOAM algae foam. In addition to boasting impressive cushioning properties, the natural foam is also produced using a great manufacturing method: the algae clean the water which can be fed into the natural cycle as potable water.

There is a growing sense of global unity and consumer goods are coming under increased scrutiny

The Zukunftsinstitut (Future Institute) believes that the growing importance for many people of sharing a sense of community is another trend, as are people’s interest in regional products and fair-trade practices. These are areas which are also playing an increasing role in the sports industry, as demonstrated by from Kenya. Produced locally, the Enda Lapatet running shoe was designed in cooperation with Kenyan athletes. The newcomer has confidently burst onto the scene claiming to have the lightest, most comfortable and affordable shoe in its class and also plans to contribute to the economic development of the African nation.

Future mobility and digital solutions for greater consumer consciousness

Trend researchers believe that bikes will be one of the most important everyday objects in the future. More and more people are relocating to towns and cities. In a bid to ensure their own mobility, make a positive contribution to the environment and improve their own health, urban residents are using (electric) bikes. The magic formula for the future here is smart mobility.

The U.S. startup Awayco has invented an app designed to inject new life into the rental sector and sustainably tackle waste and overconsumption. Customers can book items and make payments via the app and retailers can use it to boost their online presence.

iVibe is firmly focused on the health megatrend with its Insole 1.0, a vibrating insole made in Germany. The vibrating plates are operated online via an app in which exercises and training goals can also be recorded and directly loaded into Google Fit or Apple Health.

Urban outdoor: super trend for “casual tech” made from up to 100% natural materials

Born of a sense of longing for more nature in inner cities, urban outdoor is now synonymous with more sustainable lifestyles and the feeling of being surrounded by nature right in the heart of the city. Urban outdoor has evolved into a solid marketplace and continues to show nothing but strong upward trends. Eric Yung, Vice-President International at Polartec, refers to the combination of functionality and fashion as “casual tech” and believes this is an area which not only has the power to unlock massive potential but which already constitutes a real and solid marketplace in its own right. It is a consequence of changing consumer behavior. Yung says: “Young consumers are increasingly on the look-out for clothing made from technical and versatile fabrics that they can wear for lots of different types of occasions. We are currently working with lots of exciting brands such as bleed clothing, Yeezy, BonneGueule, Banana Republic, Champion, Fila, Moncler, Bailly, Diadora, and Acronym.”

Founded in 2018, Berlin-based label mvdham combines design with functionality and re-interprets urban outdoor clothing – especially for female urbanites. The fledgling German label uses only natural fibers, as is the case with LAPALUE, a padded two-layer fabric made from silk and wool, developed in-house. Adidas has impressively managed to strike a fine balance between functionality and fashion with its TERREX PrimaLoft Parley anorak “made with the Loop Creation process”: Style, combined with functionality and the sustainable production process using upcycled plastic waste from the world’s oceans.

Italian ski apparel label Spyder intends to bring some of the glamour of the slopes to the streets. Felix Burmann, Sales Manager Europe at Spyder, says: “We have developed a separate “Mountain to Metro” collection, which combines style with functionality but also brings the ski look to the city streets.”

Multifunctionality: the new way of ensuring all-round versatility

U.S. technology brand Gore-Tex is confident that design and technology will both continue to play a stronger role in the outdoor sector in the future: The trend, for example, is for light and very comfortable shoes that fit like stockings, paired with an urban design made from knitted uppers or uppers made from soft leather. Plus slender silhouettes, flat soles and other sole rubbers and sole profiles. Waterproofing together with climate comfort will also play a key important role. Multifunctional outdoor shoes with urban style will boast versatility and won’t be weather or style-dependent. Andreas Marmsoler, Global PR Manager at Gore-Tex, says: “We see huge potential here for us and our brand partners. As such, fashion-focused brands are working our high-tech waterproof Gore-Tex technology into shoes, such as the waterproof Converse Chuck Taylor shoes, and into jackets, such as the Supreme Gore-Tex Court Jacket.”

*Neo-ecology is deemed to mean sustainability and efficiency in all sectors: from the finance industry, urban development sector and mobility concepts through to ethical consumption, the major process of social change and resource-efficient and sustainable economies.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1336)

ISPO Munich to showcase solutions for responsible and sustainable consumption

In 2020, the world’s largest multi-segment trade fair for the international sports business, ISPO Munich, will also be a platform for the sporting goods industry to showcase comprehensive solutions and technology for ensuring responsible and sustainable consumption. In line with the motto “Be responsible—Sport for a planet worth living on”, visitors to the trade fair being held between January 26 and 29 will be able to find out everything they need to know about new approaches as well as areas of potential and innovative solutions for ensuring that the sports industry is sustainable. A wide variety of event spaces will also provide a compact overview and give attendees the opportunity to discover promising new applications and areas with development potential across all sectors.

ISPO Munich to showcase solutions for sustainable consumption. 

Image credit: Messe München

• The motto “Be responsible” will bring sustainability to center stage

• The Sustainability Hub will feature guided tours, presentations and more

• The Textrends Hub will reveal the sustainable textiles of the future

Terms such as sustainability, fair trade and social responsibility have been on the radar of sporting goods manufacturers for years now and are gaining traction as important topics thanks to public debate. Consumers are increasingly on the look-out for fair-trade products as well as those made using environmentally friendly processes and now expect companies themselves to also adopt an appropriate stance. In line with the motto “Be responsible”, ISPO Munich 2020 will be offering visitors a comprehensive insight into the areas of environmental protection, production & design, and society & health. Brands such as adidas Terrex and VAUDE will be unveiling their latest developments in these areas. Trade fair visitors can also look forward to interesting insights from corporate social responsibility experts and an overview of the latest sustainability projects and products across the entire industry.

Focus areas with an interesting supporting program

Sports, fashion and lifestyle have always been inherently linked to people’s individual attitude and identity. Focus areas dedicated to specific topics as well as special exhibition and networking spaces will feature a diverse supporting program full of presentations and workshops every day to enable exhibitors, experts and visitors to exchange information and ideas specifically focused on the future.

The focus areas and events at a glance:

Sustainability Hub (Hall A2)

In line with the maxim “Do good and talk about it”, visitors can expect a wealth of information and products all relating to sustainability in Hall A2. In addition to an extensive program of presentations, ISPO Munich will also be providing themed guided tours as part of the Sustainability Hub. Change makers can meet in the Speakers Corner and enjoy networking, panel discussions and top-class presentations. One of the slots will be for ISPO’s new partner Neonyt who will talk about The Future of Sports Fashion at 10:30 on Sunday morning. Visitors who prefer more open exchanges and swarm intelligence will enjoy the panel discussion entitled “Virtually Fashionable—and Sustainable?”. Representatives from Zalando, Arianee, Human Solutions, Lectra and Bogner will be discussing the relationship between fashion and sustainability. The Sustainability Hub is being curated by the long-term partners Brands for Good and GreenroomVoice.
ISPO Academy Masterclass (Sustainability Hub in Hall A2)

The Sustainability Hub will also be of interest to international design students as they will be impressed by an exceptional initiative which ISPO has set in motion: as part of the ISPO Academy Masterclass, up-and-coming designers will be showcasing the creative and functional potential of performance wear in the 21st century in daily speeches and presentations. The public presentation of the masterclass will take place at 16:00 on Monday.
Textrends Hub (Halls C1 and C2)

This platform for showcasing innovative materials and accessories for performance wear will be used by exhibitors to present their latest innovative developments relating to fabrics, fibers, cuts and components for sportswear and outdoor clothing. The Textrends Hub is an important source of inspiration for designers and product managers but also media representatives.

All times, dates and info for the events, panel discussions, workshops and live demonstrations of the focus areas as well as of ISPO Munich 2020 can be found in the ISPO Munich 2020 events database.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1332)

ISPO Munich 2020 to showcase concepts and solutions for a more active society

With the motto “Be active” ISPO Munich focus sports for a healthy society.
Image credit: Messe München

ISPO Munich 2020 (January 26 to 29) is the international platform for developments and trends in the sporting good industry: this year, in line with the motto “Be active” and in addition to the latest sports trends, retailers, brands and sporting goods manufacturers will also be discussing and tackling the global issue of inactive lifestyles in today’s society. Industry experts will be discussing the links between exercise and health and presenting solutions for the entire sports industry in special focus areas, networking spaces and separate events. As a multi-segment trade fair, ISPO Munich is both a source of inspiration and a driver of business.

•The motto “Be active” highlights how sport can contribute to ensuring a healthy society

• Innovative developments in the sports business offer solutions

• Numerous events will provide inspiration and fresh momentum

According to general information published by the World Health Organization (WHO), almost one in three adults does not do enough physical activity. According to a recent WHO study, almost 20 percent of adolescents aged between 11 and 17 are not sufficiently physically active either. Sport is an important way of counteracting pressure to perform well at school or at work, media overload and stress as well as the global issue of inactive lifestyles which is one of the main challenges facing modern society.

ISPO Munich 2020 will be highlighting just how important it is to see practicing sport as an all-round, holistic approach to a new lifestyle, and in line with the motto “Be active” will be broadening the sports agenda by also covering topics such as health, nutrition and mental strength. Innovative developments in the sports business provide brand-new opportunities and ways of addressing social problems such as health-related issues, environmental issues and sustainability issues and offer real solutions.

Focus areas with presentations, workshops and a supporting program

ISPO Munich will really bring the main topics to life in special focus areas. Partly curated by industry experts, innovative sports, fashion and lifestyle concepts will be showcased, potential will be identified and burning questions on sports developments relating to society as a whole will be answered here.

The focus areas at a glance:

• Body & Mind (Hall B3): Here visitor can expect anything and everything to do with health and fitness as well as an all-encompassing, holistic approach to humans and their environment. In their presentations (held daily between 10:30 a.m. and 6 p.m.), experts will cover various different areas, including “Biohacking & Neuroathletics” and “Yoga & Wellbeing”.
• ALPIN Snow & Safety Summit (Halls A3 & A4): Safety and sustainability both on and off the slopes will be the main topics here. The panel discussions will feature high-profile experts such as sporting goods manufacturers, retailers and representatives of associations and from the world of politics and will cover various topics, including sustainability seals as well as the opportunities and risks involved in ski tours. As part of live demonstrations, visitors will be able to learn more about hard shell jackets made from recycled materials, pin bindings, ski tour bindings and airbags.
• ES_COM Electronic Sports Competition & UNILEAGUE eFootball (East Entrance): esports have developed into an important part of the sports industry boasting a large global fan base and incredible growth figures. In addition to show matches, experts will be explaining what esports are all about and highlighting the opportunities involved for the sports industry in workshops and presentations.

Many other topics and events relating to the motto “Be active”, including the ISPO Munich Sports Week and the Mobile Health & Fitness focus area (Hall A6), will be worth checking out. All times, dates and info for the events, panel discussions, workshops and live demonstrations of the focus areas as well as of ISPO Munich 2020 can be found in the ISPO Munich 2020 events database.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1328)

Winners of the ISPO Awards named
ISPO Award jury honors sporting goods highlights of 2020

In lively discussions and sometimes really close decisions an international jury of experts chose the winners of the ISPO Award 2020.
Image credit: Messe München/Matthias Robl

The winners of the ISPO Awards 2020, the gold standard of the sporting goods industry, have been selected. A jury of highly respected experts picked the highlights from a group of more than 430 submissions. Nearly 100 products will receive the honor of Product of the Year, Gold Winner or Winner this year. The winners who competed in the four segments Snowsports, Outdoor, Fitness & Team Sports and Running impressed the jury with their innovation, function and design and beat out the competition in the process. The issue of sustainability was considered as a supplemental topic. Visitors attending ISPO Munich from January 26–29, 2020, will be able to experience many of the award-winning products in Hall B1 and attend the official award ceremony.

• Jury selected winners from more than 430 submissions in four segments

• Additional awards for special achievements in sustainability

• ISPO Award presentation and exhibition during ISPO Munich

The nominated products were closely evaluated during a three-day meeting of the 42 jurors who came from 13 countries. The jury consisted of retailers, designers, athletes, media and product specialists as well as selected consumers from the ISPO community. Beforehand, some of the jurors also took part in three experience days that gave them the opportunity to try out the winter sports, outdoor and fitness products. A separate jury of experts evaluated the sustainability aspects of the products. “We had some very lively discussions and some really close decisions,” said Franziska Zindl, who oversees the ISPO Award. “All of the submitted products demonstrated the extent to which the industry has adapted to social changes and consumer needs. We also clearly saw the entire industry’s growing commitment to sustainability issues.” A report on the jury meeting is available online.

ISPO Award presentation and exhibition during ISPO Munich

The first day of ISPO Munich 2020 will be devoted to the ISPO Award 2020. For the first time in the award’s history, the products of the year will be officially presented on the first day of the trade fair. The awards in the Outdoor and Sustainability segments will be presented at 10:00 on Sunday morning, January 26, on the Academy Stage (West entrance). The winners of the Snowsports, Fitness & Team Sports and Running segments will receive their awards starting at 15:00.

The award-winning products of official ISPO Munich exhibitors will be showcased throughout the trade fair in Hall B1.

The ISPO Award: gold standard for the sporting goods industry

The ISPO Award is presented each year by a different jury made up of international and highly respected experts. This year’s jurors evaluated more than 430 submissions in four segments. The ISPO Award is considered to be the gold standard for the industry and a guide that retailers, consumers and media representatives can use to work their way through the product-packed sporting goods market. The award-winning products can be viewed all year round at

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1319)

Sports Week 2020: Unique Events for Sports Fans

The city of Munich and its surrounding areas will once again be gripped by sports fever at the same time as the world’s largest sports trade fair, ISPO Munich 2020, takes place. Whilst around 2,800 international exhibitors will be showcasing the latest trends and products in the sporting goods industry to more than 80,000 visitors in the trade show halls, Sports Week from January 25 to February 1, 2020 will be encouraging all end consumers to get active.

With the Sports Week taking place at the same time as ISPO Munich 2020 the city and the surrounding areas will be gripped by sports fever. The crowning finale of the event program: the Night Run on February 1 in the Munich Olympic Park.
Image credit: Messe München

• List of events for end consumers held in parallel with ISPO Munich for the third time

• Numerous workshops, presentations and product tests, etc. for everyone

• Closing event: Night Run in the Munich Olympic Park for the whole family

This is the third time that numerous partners from the sports industry will be taking the euphoria for sports, exercise and activities felt inside the trade fair halls out into the open for consumers and sports fans from Munich, Germany and Austria as part of workshops, presentations and product tests.

The feeling of going on an expedition or climbing a mountain but in the city

The Expedition Day will kick-start the week on Saturday, January 25 at Globetrotter Ausrüstung in Munich. Visitors will be able to take part in workshops and attend short presentations by the DAV (German Alpine Club) and the Berlin Centre for Travel & Tropical Medicine, get tips from manufacturers and take altitude training taster courses in an altitude chamber. The Snow & Safety workshop at the Keller Sports store provided in conjunction with the outdoor brand Mammut on Sunday, January 26 will help attendees hone their skills. Avalanche-related safety information, proper conduct when mountaineering, avalanche airbag functions and many other topics will be covered as part of the program.

Town & country at night

OaC NightHikes will take place in seven German and Austrian towns on January 29. The night hikes, organized by the non-profit organization Outdoor against Cancer (OaC), are a way of encouraging people to exercise and a mini symposium on exercise for cancer sufferers as well as their family members and friends. Everyone is welcome to take part. Alternatively, OaC will also be providing cross-country skiing fans with the opportunity to take part in a nighttime cross-country ski run in Tegernsee in partnership with Madshus. The evening ski tour on the slopes on Thursday, January 30 held in cooperation with Schöffel, the Bavarian Zugspitze Railway, K2 Skis and the skiing magazine Bergstolz will take participants high up into the mountains. The tour will end at Drehmöser 9 in Garmisch-Partenkirchen with a “fireside chat” with professional freeride skier Roman Rohrmoser.

Running festival for people of all ages

The Night Run on Saturday, February 01 will be the big final event. There will be 5-km and 10-km tracks as well as a Kids Run. All runs will start and finish in the Kleine Olympiahalle (Small Olympic Hall) which will also host the running exhibition featuring test and refueling stations provided by partners.

The Gore-Tex Uphill Challenge will run throughout the entire Sports Week: runners who conquer the Olympiaberg (Olympic Hill) between January 25 and February 01 and upload their run to Strava will be entered into a competition to win top-notch prizes.

For more information and to register for these and other events, please visit the website, and for regular updates also see facebook.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1301)

ISPO Brandnew 2020
A fresh breeze for the industry: sports start-ups convince with new, smart ideas

Out of about 400 applications the jury of ISPO Brandnew 2020 chose eight winners who will compete for the title of “Overall Winner” in a live pitch during ISPO Munich. Messe München/Matthias Robl

The winners of ISPO Brandnew 2020, the leading startup competition of the sports industry, have been selected. An independent jury of experts evaluated the entries in eight categories, drew up an initial list of 50 selected brands and then picked out one winner in each category from this list. The victors won over the jury with their sustainable, customizable concepts and products that have a huge fun factor. For the award-winning startups, ISPO Brandnew creates a powerful springboard into the modern sporting goods business with its customer-focused mission. All winners and selected brands will present their solutions at ISPO Munich (January 26–29, 2020) in the Brandnew Village in Hall B4.

• Eight winners selected from 400 applications
• Brandnew Village filled with 50 selected members at ISPO Munich
•Live pitch for the “Overall “inner” during the trade show

As a way of addressing the changing demands of the sports business, eight new categories that are based closely on market needs were created for ISPO Brandnew 2020. “In times when consumers are increasingly searching for solutions that facilitate a sense of the body, attentiveness and sustainability in the best-possible way, we have recognized startups that will bring new energy into the sports business and satisfy customer needs,” said David Badalec, the head of ISPO Brandnew.

The eight winners cover the broad spectrum of the sporting goods industry, from outdoor and water sports, digital tools, apps and mobility to fitness, and team and winter sports. The jury consisted of an interdisciplinary group of industry insiders: Finalists from previous years, journalists and other industry experts offered their wide-ranging points of view.

Roadmap for ISPO Brandnew 2020

The “Overall Winner” 2020 has not been chosen yet. On Sunday, January 26, the eight winners will make their pitches for the top overall award starting at 4.30 p.m. at the ISPO Brandnew Village in hall B4 during ISPO Munich. Directly following the award ceremony will take place, which then turns into the Networking Night, including all winners, selected brands, former award winners and industry experts.

General information about ISPO Brandnew and details about the exhibited products in the ISPO Brandnew Village at ISPO Munich 2020 can be found online.

Here is an overview of the ISPO Brandnew “Winners” who have already been determined:

Winner Outdoor Adventure: KEEGO Bottle
Austria, 2018,

KEEGO unites the best of two worlds: the moldability and the lightness of a plastic bottle with the hygiene and durability of a metal container. The multi-layer KEEGO bottle has inner surface made of titan that protects water from plastic particles, prevents the formation of mold and fights corrosion. The polymer exterior provides elasticity and grip. The dirt-repelling titan surface makes cleanup a breeze and increases the bottle’s durability in the process.

Winner Urban Outdoor: mvdham,
Germany, 2018,

Inspired by extreme outdoor clothing, the Berlin label mvdham is aimed at active city residents—and uses exclusively natural fibers. The products include the company’s very own LAPALUE creation, a padded, two-layer fabric made of silk and wool. The jackets and coats should look good, be wide enough to accommodate a number of layers worn beneath them and provide protection from the wind and weather during bike rides. The aim is to meld function, design and sustainability. As part of the company’s sustainability philosophy, mvdham strives to use as many local producers and suppliers as possible.

Winner Matchtime: SensuSport
Germany, 2017,

World-class athletes are known not simply for exceptional technique and their specially trained bodies. They also have a feel for the right form of movement. This is exactly what SensuGlasses are designed to train. Feel, not sight, is really what golf is all about. The idea: As the player swings the club, the lenses of SensuGlasses turn black. The idea is for the golfer to concentrate completely on the response of the club and learn to feel the ball and motion of the swing.

Winner Slopes&Parks: Switch Boards
Poland, 2017,

Park skis, jibbing boards, training bindings or trampoline skis—with Switch Boards’ equipment, winter freestylers and halfpipe cracks have an opportunity in the summer to work on their moves and tricks on kicker and big airs. The Polish startup focuses primarily on professional operations like parks and training halls as well as on end consumers. Designed to function on all trampolines, the boards and skis offer plenty of flexibility, minus the sharp edges of normal skis. The company also has special training bindings which users can wear with shoes or barefoot.

Winner Body&Mind: Enda Running
Kenya, 2018,

After producing a multitude of fast runners, Kenya has come up with its first running shoe, the Enda Lapatet. The training shoe is designed to take on the giants of the industry—and is beaming with self-confidence: Enda plans to present the lightest, most comfortable and most affordable shoe in its class. Designed in cooperation with Kenyan athletes, the Lapatet provides support to the natural mid-foot motion—the typical Kenyan running style. Enda Running also plans to be an economic-development factor. This is why the shoes are produced only in Kenya.

Winner Future Mobility: COWBOY
Belgium, 2018,

With its 2019 model, Cowboy sets out to take the next step towards creating a connected bicycle. The purpose of the logically designed e-bike for the city is not just to get the rider quickly and comfortably from one place to the next. What’s more, all functions of the bike—from theft protection through to the activation of the integrated lights—can be controlled and monitored via an app. The smartphone keeps the rider up to date on the battery’s state of charge, assists with navigation and alerts the rider about necessary maintenance work with the help of remote diagnosis.

Winner Offshore: EXOlung
Austria, 2018,

The mission of the startup EXOlung is to change shallow water diving for recreational and utility purposes and to create new channels into the underwater world. The light and compact diving device uses the diver’s leg movements to transport air up to five meters below the water’s surface. Divers can remain underwater for as long as they want. The addition to the typical set of mask, snorkel and fins is designed to be uncomplicated, robust and affordable. Little maintenance or care is required, and no tanks must be loaded or refilled.

Connected Sports: Awayco
United States, 2018,

Awayco is determined to bring new energy to the rental business for high-quality bicycles, winter sports equipment and surfing gear, to sustainably fight waste and overconsumption—and to lure more customers into sporting goods stores. The app is designed to help users find more than 20,000 high-quality brand products at specialty retailers in over 150 locations. The booking and payment process is done in advance via the app. The stores profit from the integration of store websites, platform marketing, local marketing support and intuitive in-store booking software.


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