ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1336)

ISPO Munich to showcase solutions for responsible and sustainable consumption


In 2020, the world’s largest multi-segment trade fair for the international sports business, ISPO Munich, will also be a platform for the sporting goods industry to showcase comprehensive solutions and technology for ensuring responsible and sustainable consumption. In line with the motto “Be responsible—Sport for a planet worth living on”, visitors to the trade fair being held between January 26 and 29 will be able to find out everything they need to know about new approaches as well as areas of potential and innovative solutions for ensuring that the sports industry is sustainable. A wide variety of event spaces will also provide a compact overview and give attendees the opportunity to discover promising new applications and areas with development potential across all sectors.


ISPO Munich to showcase solutions for sustainable consumption. 

Image credit: Messe München


• The motto “Be responsible” will bring sustainability to center stage

• The Sustainability Hub will feature guided tours, presentations and more

• The Textrends Hub will reveal the sustainable textiles of the future


Terms such as sustainability, fair trade and social responsibility have been on the radar of sporting goods manufacturers for years now and are gaining traction as important topics thanks to public debate. Consumers are increasingly on the look-out for fair-trade products as well as those made using environmentally friendly processes and now expect companies themselves to also adopt an appropriate stance. In line with the motto “Be responsible”, ISPO Munich 2020 will be offering visitors a comprehensive insight into the areas of environmental protection, production & design, and society & health. Brands such as adidas Terrex and VAUDE will be unveiling their latest developments in these areas. Trade fair visitors can also look forward to interesting insights from corporate social responsibility experts and an overview of the latest sustainability projects and products across the entire industry.

Focus areas with an interesting supporting program

Sports, fashion and lifestyle have always been inherently linked to people’s individual attitude and identity. Focus areas dedicated to specific topics as well as special exhibition and networking spaces will feature a diverse supporting program full of presentations and workshops every day to enable exhibitors, experts and visitors to exchange information and ideas specifically focused on the future.

The focus areas and events at a glance:

Sustainability Hub (Hall A2)

In line with the maxim “Do good and talk about it”, visitors can expect a wealth of information and products all relating to sustainability in Hall A2. In addition to an extensive program of presentations, ISPO Munich will also be providing themed guided tours as part of the Sustainability Hub. Change makers can meet in the Speakers Corner and enjoy networking, panel discussions and top-class presentations. One of the slots will be for ISPO’s new partner Neonyt who will talk about The Future of Sports Fashion at 10:30 on Sunday morning. Visitors who prefer more open exchanges and swarm intelligence will enjoy the panel discussion entitled “Virtually Fashionable—and Sustainable?”. Representatives from Zalando, Arianee, Human Solutions, Lectra and Bogner will be discussing the relationship between fashion and sustainability. The Sustainability Hub is being curated by the long-term partners Brands for Good and GreenroomVoice.
 
ISPO Academy Masterclass (Sustainability Hub in Hall A2)

The Sustainability Hub will also be of interest to international design students as they will be impressed by an exceptional initiative which ISPO has set in motion: as part of the ISPO Academy Masterclass, up-and-coming designers will be showcasing the creative and functional potential of performance wear in the 21st century in daily speeches and presentations. The public presentation of the masterclass will take place at 16:00 on Monday.
 
Textrends Hub (Halls C1 and C2)


This platform for showcasing innovative materials and accessories for performance wear will be used by exhibitors to present their latest innovative developments relating to fabrics, fibers, cuts and components for sportswear and outdoor clothing. The Textrends Hub is an important source of inspiration for designers and product managers but also media representatives.

All times, dates and info for the events, panel discussions, workshops and live demonstrations of the focus areas as well as of ISPO Munich 2020 can be found in the ISPO Munich 2020 events database.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1332)

ISPO Munich 2020 to showcase concepts and solutions for a more active society

With the motto “Be active” ISPO Munich focus sports for a healthy society.
Image credit: Messe München



ISPO Munich 2020 (January 26 to 29) is the international platform for developments and trends in the sporting good industry: this year, in line with the motto “Be active” and in addition to the latest sports trends, retailers, brands and sporting goods manufacturers will also be discussing and tackling the global issue of inactive lifestyles in today’s society. Industry experts will be discussing the links between exercise and health and presenting solutions for the entire sports industry in special focus areas, networking spaces and separate events. As a multi-segment trade fair, ISPO Munich is both a source of inspiration and a driver of business.


•The motto “Be active” highlights how sport can contribute to ensuring a healthy society

• Innovative developments in the sports business offer solutions

• Numerous events will provide inspiration and fresh momentum


According to general information published by the World Health Organization (WHO), almost one in three adults does not do enough physical activity. According to a recent WHO study, almost 20 percent of adolescents aged between 11 and 17 are not sufficiently physically active either. Sport is an important way of counteracting pressure to perform well at school or at work, media overload and stress as well as the global issue of inactive lifestyles which is one of the main challenges facing modern society.

ISPO Munich 2020 will be highlighting just how important it is to see practicing sport as an all-round, holistic approach to a new lifestyle, and in line with the motto “Be active” will be broadening the sports agenda by also covering topics such as health, nutrition and mental strength. Innovative developments in the sports business provide brand-new opportunities and ways of addressing social problems such as health-related issues, environmental issues and sustainability issues and offer real solutions.

Focus areas with presentations, workshops and a supporting program

ISPO Munich will really bring the main topics to life in special focus areas. Partly curated by industry experts, innovative sports, fashion and lifestyle concepts will be showcased, potential will be identified and burning questions on sports developments relating to society as a whole will be answered here.

The focus areas at a glance:

• Body & Mind (Hall B3): Here visitor can expect anything and everything to do with health and fitness as well as an all-encompassing, holistic approach to humans and their environment. In their presentations (held daily between 10:30 a.m. and 6 p.m.), experts will cover various different areas, including “Biohacking & Neuroathletics” and “Yoga & Wellbeing”.
 
• ALPIN Snow & Safety Summit (Halls A3 & A4): Safety and sustainability both on and off the slopes will be the main topics here. The panel discussions will feature high-profile experts such as sporting goods manufacturers, retailers and representatives of associations and from the world of politics and will cover various topics, including sustainability seals as well as the opportunities and risks involved in ski tours. As part of live demonstrations, visitors will be able to learn more about hard shell jackets made from recycled materials, pin bindings, ski tour bindings and airbags.
 
• ES_COM Electronic Sports Competition & UNILEAGUE eFootball (East Entrance): esports have developed into an important part of the sports industry boasting a large global fan base and incredible growth figures. In addition to show matches, experts will be explaining what esports are all about and highlighting the opportunities involved for the sports industry in workshops and presentations.

Many other topics and events relating to the motto “Be active”, including the ISPO Munich Sports Week and the Mobile Health & Fitness focus area (Hall A6), will be worth checking out. All times, dates and info for the events, panel discussions, workshops and live demonstrations of the focus areas as well as of ISPO Munich 2020 can be found in the ISPO Munich 2020 events database.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1328)

Winners of the ISPO Awards named
ISPO Award jury honors sporting goods highlights of 2020

In lively discussions and sometimes really close decisions an international jury of experts chose the winners of the ISPO Award 2020.
Image credit: Messe München/Matthias Robl


The winners of the ISPO Awards 2020, the gold standard of the sporting goods industry, have been selected. A jury of highly respected experts picked the highlights from a group of more than 430 submissions. Nearly 100 products will receive the honor of Product of the Year, Gold Winner or Winner this year. The winners who competed in the four segments Snowsports, Outdoor, Fitness & Team Sports and Running impressed the jury with their innovation, function and design and beat out the competition in the process. The issue of sustainability was considered as a supplemental topic. Visitors attending ISPO Munich from January 26–29, 2020, will be able to experience many of the award-winning products in Hall B1 and attend the official award ceremony.


• Jury selected winners from more than 430 submissions in four segments

• Additional awards for special achievements in sustainability

• ISPO Award presentation and exhibition during ISPO Munich


The nominated products were closely evaluated during a three-day meeting of the 42 jurors who came from 13 countries. The jury consisted of retailers, designers, athletes, media and product specialists as well as selected consumers from the ISPO community. Beforehand, some of the jurors also took part in three experience days that gave them the opportunity to try out the winter sports, outdoor and fitness products. A separate jury of experts evaluated the sustainability aspects of the products. “We had some very lively discussions and some really close decisions,” said Franziska Zindl, who oversees the ISPO Award. “All of the submitted products demonstrated the extent to which the industry has adapted to social changes and consumer needs. We also clearly saw the entire industry’s growing commitment to sustainability issues.” A report on the jury meeting is available online.

ISPO Award presentation and exhibition during ISPO Munich

The first day of ISPO Munich 2020 will be devoted to the ISPO Award 2020. For the first time in the award’s history, the products of the year will be officially presented on the first day of the trade fair. The awards in the Outdoor and Sustainability segments will be presented at 10:00 on Sunday morning, January 26, on the Academy Stage (West entrance). The winners of the Snowsports, Fitness & Team Sports and Running segments will receive their awards starting at 15:00.

The award-winning products of official ISPO Munich exhibitors will be showcased throughout the trade fair in Hall B1.

The ISPO Award: gold standard for the sporting goods industry

The ISPO Award is presented each year by a different jury made up of international and highly respected experts. This year’s jurors evaluated more than 430 submissions in four segments. The ISPO Award is considered to be the gold standard for the industry and a guide that retailers, consumers and media representatives can use to work their way through the product-packed sporting goods market. The award-winning products can be viewed all year round at ispo.com.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1319)

Sports Week 2020: Unique Events for Sports Fans

The city of Munich and its surrounding areas will once again be gripped by sports fever at the same time as the world’s largest sports trade fair, ISPO Munich 2020, takes place. Whilst around 2,800 international exhibitors will be showcasing the latest trends and products in the sporting goods industry to more than 80,000 visitors in the trade show halls, Sports Week from January 25 to February 1, 2020 will be encouraging all end consumers to get active.

With the Sports Week taking place at the same time as ISPO Munich 2020 the city and the surrounding areas will be gripped by sports fever. The crowning finale of the event program: the Night Run on February 1 in the Munich Olympic Park.
Image credit: Messe München


• List of events for end consumers held in parallel with ISPO Munich for the third time

• Numerous workshops, presentations and product tests, etc. for everyone

• Closing event: Night Run in the Munich Olympic Park for the whole family


This is the third time that numerous partners from the sports industry will be taking the euphoria for sports, exercise and activities felt inside the trade fair halls out into the open for consumers and sports fans from Munich, Germany and Austria as part of workshops, presentations and product tests.

The feeling of going on an expedition or climbing a mountain but in the city

The Expedition Day will kick-start the week on Saturday, January 25 at Globetrotter Ausrüstung in Munich. Visitors will be able to take part in workshops and attend short presentations by the DAV (German Alpine Club) and the Berlin Centre for Travel & Tropical Medicine, get tips from manufacturers and take altitude training taster courses in an altitude chamber. The Snow & Safety workshop at the Keller Sports store provided in conjunction with the outdoor brand Mammut on Sunday, January 26 will help attendees hone their skills. Avalanche-related safety information, proper conduct when mountaineering, avalanche airbag functions and many other topics will be covered as part of the program.

Town & country at night

OaC NightHikes will take place in seven German and Austrian towns on January 29. The night hikes, organized by the non-profit organization Outdoor against Cancer (OaC), are a way of encouraging people to exercise and a mini symposium on exercise for cancer sufferers as well as their family members and friends. Everyone is welcome to take part. Alternatively, OaC will also be providing cross-country skiing fans with the opportunity to take part in a nighttime cross-country ski run in Tegernsee in partnership with Madshus. The evening ski tour on the slopes on Thursday, January 30 held in cooperation with Schöffel, the Bavarian Zugspitze Railway, K2 Skis and the skiing magazine Bergstolz will take participants high up into the mountains. The tour will end at Drehmöser 9 in Garmisch-Partenkirchen with a “fireside chat” with professional freeride skier Roman Rohrmoser.

Running festival for people of all ages

The Night Run on Saturday, February 01 will be the big final event. There will be 5-km and 10-km tracks as well as a Kids Run. All runs will start and finish in the Kleine Olympiahalle (Small Olympic Hall) which will also host the running exhibition featuring test and refueling stations provided by partners.

The Gore-Tex Uphill Challenge will run throughout the entire Sports Week: runners who conquer the Olympiaberg (Olympic Hill) between January 25 and February 01 and upload their run to Strava will be entered into a competition to win top-notch prizes.

For more information and to register for these and other events, please visit the website, and for regular updates also see facebook.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1301)

ISPO Brandnew 2020
A fresh breeze for the industry: sports start-ups convince with new, smart ideas

Out of about 400 applications the jury of ISPO Brandnew 2020 chose eight winners who will compete for the title of “Overall Winner” in a live pitch during ISPO Munich. Messe München/Matthias Robl


The winners of ISPO Brandnew 2020, the leading startup competition of the sports industry, have been selected. An independent jury of experts evaluated the entries in eight categories, drew up an initial list of 50 selected brands and then picked out one winner in each category from this list. The victors won over the jury with their sustainable, customizable concepts and products that have a huge fun factor. For the award-winning startups, ISPO Brandnew creates a powerful springboard into the modern sporting goods business with its customer-focused mission. All winners and selected brands will present their solutions at ISPO Munich (January 26–29, 2020) in the Brandnew Village in Hall B4.

• Eight winners selected from 400 applications
• Brandnew Village filled with 50 selected members at ISPO Munich
•Live pitch for the “Overall “inner” during the trade show

As a way of addressing the changing demands of the sports business, eight new categories that are based closely on market needs were created for ISPO Brandnew 2020. “In times when consumers are increasingly searching for solutions that facilitate a sense of the body, attentiveness and sustainability in the best-possible way, we have recognized startups that will bring new energy into the sports business and satisfy customer needs,” said David Badalec, the head of ISPO Brandnew.

The eight winners cover the broad spectrum of the sporting goods industry, from outdoor and water sports, digital tools, apps and mobility to fitness, and team and winter sports. The jury consisted of an interdisciplinary group of industry insiders: Finalists from previous years, journalists and other industry experts offered their wide-ranging points of view.

Roadmap for ISPO Brandnew 2020

The “Overall Winner” 2020 has not been chosen yet. On Sunday, January 26, the eight winners will make their pitches for the top overall award starting at 4.30 p.m. at the ISPO Brandnew Village in hall B4 during ISPO Munich. Directly following the award ceremony will take place, which then turns into the Networking Night, including all winners, selected brands, former award winners and industry experts.

General information about ISPO Brandnew and details about the exhibited products in the ISPO Brandnew Village at ISPO Munich 2020 can be found online.

Here is an overview of the ISPO Brandnew “Winners” who have already been determined:

Winner Outdoor Adventure: KEEGO Bottle
Austria, 2018, www.keego.at

KEEGO unites the best of two worlds: the moldability and the lightness of a plastic bottle with the hygiene and durability of a metal container. The multi-layer KEEGO bottle has inner surface made of titan that protects water from plastic particles, prevents the formation of mold and fights corrosion. The polymer exterior provides elasticity and grip. The dirt-repelling titan surface makes cleanup a breeze and increases the bottle’s durability in the process.

Winner Urban Outdoor: mvdham,
Germany, 2018, www.mvdham.com

Inspired by extreme outdoor clothing, the Berlin label mvdham is aimed at active city residents—and uses exclusively natural fibers. The products include the company’s very own LAPALUE creation, a padded, two-layer fabric made of silk and wool. The jackets and coats should look good, be wide enough to accommodate a number of layers worn beneath them and provide protection from the wind and weather during bike rides. The aim is to meld function, design and sustainability. As part of the company’s sustainability philosophy, mvdham strives to use as many local producers and suppliers as possible.

Winner Matchtime: SensuSport
Germany, 2017, www.sensusport.com

World-class athletes are known not simply for exceptional technique and their specially trained bodies. They also have a feel for the right form of movement. This is exactly what SensuGlasses are designed to train. Feel, not sight, is really what golf is all about. The idea: As the player swings the club, the lenses of SensuGlasses turn black. The idea is for the golfer to concentrate completely on the response of the club and learn to feel the ball and motion of the swing.

Winner Slopes&Parks: Switch Boards
Poland, 2017, www.switch-boards.com

Park skis, jibbing boards, training bindings or trampoline skis—with Switch Boards’ equipment, winter freestylers and halfpipe cracks have an opportunity in the summer to work on their moves and tricks on kicker and big airs. The Polish startup focuses primarily on professional operations like parks and training halls as well as on end consumers. Designed to function on all trampolines, the boards and skis offer plenty of flexibility, minus the sharp edges of normal skis. The company also has special training bindings which users can wear with shoes or barefoot.

Winner Body&Mind: Enda Running
Kenya, 2018, www.endasportswear.com

After producing a multitude of fast runners, Kenya has come up with its first running shoe, the Enda Lapatet. The training shoe is designed to take on the giants of the industry—and is beaming with self-confidence: Enda plans to present the lightest, most comfortable and most affordable shoe in its class. Designed in cooperation with Kenyan athletes, the Lapatet provides support to the natural mid-foot motion—the typical Kenyan running style. Enda Running also plans to be an economic-development factor. This is why the shoes are produced only in Kenya.

Winner Future Mobility: COWBOY
Belgium, 2018, www.cowboy.com

With its 2019 model, Cowboy sets out to take the next step towards creating a connected bicycle. The purpose of the logically designed e-bike for the city is not just to get the rider quickly and comfortably from one place to the next. What’s more, all functions of the bike—from theft protection through to the activation of the integrated lights—can be controlled and monitored via an app. The smartphone keeps the rider up to date on the battery’s state of charge, assists with navigation and alerts the rider about necessary maintenance work with the help of remote diagnosis.

Winner Offshore: EXOlung
Austria, 2018, www.exolung.com

The mission of the startup EXOlung is to change shallow water diving for recreational and utility purposes and to create new channels into the underwater world. The light and compact diving device uses the diver’s leg movements to transport air up to five meters below the water’s surface. Divers can remain underwater for as long as they want. The addition to the typical set of mask, snorkel and fins is designed to be uncomplicated, robust and affordable. Little maintenance or care is required, and no tanks must be loaded or refilled.

Connected Sports: Awayco
United States, 2018, www.awayco.com

Awayco is determined to bring new energy to the rental business for high-quality bicycles, winter sports equipment and surfing gear, to sustainably fight waste and overconsumption—and to lure more customers into sporting goods stores. The app is designed to help users find more than 20,000 high-quality brand products at specialty retailers in over 150 locations. The booking and payment process is done in advance via the app. The stores profit from the integration of store websites, platform marketing, local marketing support and intuitive in-store booking software.

 

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1299)

eSports
ISPO broadcasts Rocket League Championship Series live

ISPO further expands its eSports engagement and becomes the exclusive broadcaster of the Rocket League Championship Series in German-speaking countries. Messe München.


ISPO is becoming increasingly involved in the eSports segment. Since November, the world’s leading sports network has been Germany’s exclusive digital host of the Rocket League championships. Live broadcasts via its own channels are the logical next step in its involvement, which began when the final of the Rocket League AMD Masters was held live on stage at ES_COM (Electronic Sports Competition) by ISPO Digitize 2019.

  • ISPO steps up involvement in eSports
  • Live broadcasts of championships on Twitch and ispo.com
  • The aim: to attract new, young target groups

Since 2016, the Rocket League Championship Series has been the platform for the game’s top teams from North America, Europe, Oceania and South America to battle it out on, and boasts a prize pool of a total of USD 1,000,000. This year, for the first time ever, ISPO is broadcasting the competition live with German commentary on ISPO Digitize’s Twitch channel and on ISPO.com. More than 100,000 viewers tuned in for the regional championships on November 16 and 17 earlier this year. Attention is now turning to the Promotion Tournament (November 30 – December 1) and the absolute highlight of the series, the World Championship (December 13-15).

Attraction and integration of new target groups

For ISPO, the increased involvement in eSports is a fitting strategic step designed to attract young target groups and further tap into the potential that this sport has to offer. Dr. Jeanette Loos, Global ISPO Group Director: “We believe in the power of eSports to bring people together and to drive innovation. It is not just an international and digital sport but about as inclusive a sport as you can possibly get. That’s why we are so keen to step up our involvement in this area. We are thrilled to be the exclusive broadcaster for the RLCS 2019 in the German-speaking world.”

ISPO receives support from the eSports consultancy Force of Disruption and Team FireWall, which already organized the AMD Masters by ISPO Digitize. In collaboration with gaming PC manufacturer Tentelian, Team FireWall takes care of the production side of all the streaming and simultaneously brings a large and extensive community from the German-speaking world along for the ride with it.

Background: Rocket League teams and talented individuals

With Jonas “vel” Schaffrick, Arne “Baithoven” Löffler and Pascal “Bass” Brand, who as is clear from their online “handles” are former and/or active Rocket League professionals, ISPO and Team FireWall are bringing together some of the most sought-after talented individuals and presenters that the game has to offer in the German-speaking world.

Numerous well-known eSports organizations are competing against each other in the current eighth season of the Rocket League Championship. The favorites include: Reciprocity, who are currently topping the leaderboard of the Regular Season in Europe, as well as Veloce, the only team with German players in it. From North America, NRG in particular, which has been the best team in the region for some time now, and Spacestation Gaming are looking good. Pittsburgh Knights are the insider’s tip though.

Overview of the scheduled broadcasts

Promotion Tournament NA – November 30, 9 p.m. - 2 a.m. (CET)
Promotion Tournament EU – December 1, 6 p.m. - 11 p.m. (CET)
The World Championship LAN Finals – December 13 to 15, time tbc

Outlook: eSports at ISPO Munich 2020

Rocket League will also be a firm fixture on the program of events at the upcoming ISPO Munich from January 26 to 29, 2020. As such, the well-equipped eSports Arena at the East Entrance will play host to the AMD Rocket League Masters 2020. Other highlights awaiting visitors on site will include the hosting of the SIMRacing Cups and the Finals of the UNILEAGUE eFOOTBALL (FIFA20). There will also be presentations and discussions as well as a Hackathon on eSports and the future of sports. All the action on stage will be broadcast on Twitch, Facebook, Twitter and YouTube. Various gaming events will also be held in the events area in Hall C6. The detailed program will soon be available online.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1297)

ISPO releases a series of whitepapers on the values of Chinese sports consumers

The quantitative and qualitative analysis of 7.7 million Chinese social media posts formed the basis for the Chinese Sports Consumer Values whitepaper series—a multi-faceted portrait of values that influence the consumer behaviour of Chinese sports enthusiasts. Messe München


China’s rocket-like rise from a developing country to a world power has swept the sporting goods industry along with it. In particular, major sporting events drive the market and create tremendous potential for national and international companies. But what is the best way to address and reach athletes in China? What matters to them in their daily lives? ISPO and the consulting company Trendbüro have jointly explored these questions and come up with some answers in a seven-part whitepaper series called “Chinese Sports Consumer Values.” It is a study that explores and illuminates the key values of sporting goods customers in China and evaluates their meaning for the sporting goods business.

  • Comprehensive portrait of the values of Chinese sporting goods customers
  • Specific recommendations for sporting goods companies in the Chinese market
  • Collaboration with Trendbüro based on the China Consumer Value Index 2019

The papers in the China Sports Consumer Values series are based on the Chinese Consumer Value Index 2019: Researchers evaluated 7.7 million posts on the most popular Chinese social media channels, the micro-blogging service Sina Weibo and the “super app” WeChat on the basis of qualitative and quantitative criteria. The result was a comprehensive portrait of values in China, complemented by the latest findings from trend research. Drawing on this general research, ISPO and Trendbüro dug deeper into the sports segment. They worked together with the writer and cultural anthropologist Maggie Li to develop a detailed, seven-part study for this specific area.

Values as a business driver
Each whitepaper focuses on one of seven key values: simplicity, health, nature, community, success, recognition and freedom. The whitepapers are divided into different interpretations of these general terms, specific examples of successful brands and projects that are based on the value and the understanding of it as well as the meaning of the value for new business models. The different types of lives led in cities and rural areas are taken into consideration, just as generational and income differences are. The research also led to the development of specific, clearly formulated recommendations for companies in the sporting goods and outdoor industry. Elena Jasper, Exhibition Director of ISPO Beijing & ISPO Shanghai, said the entire industry would profit from the new findings: “By understanding Chinese consumers in this depth, we as ISPO can align our engagement in China more specifically to the predominant needs. The added value for both producers and brands is even clearer. The findings will help them to better understand the Chinese market, avoid possible complications in advance and fully benefit from the existing business potential.”

Sports, the “miracle weapon”
One finding stands out: Sporting goods customers in China are driven by time and professional pressures, which are exacerbated by the complexity of everyday life. Leisure time outside of work is rare and should be used ideally. Sports fulfill several purposes. In addition to the desire to remain healthy, regular physical activity is associated with success and recognition. It promotes identification. Sports are a way to climb to higher, presumably more important strata of society. As a result of the limited amount of leisure time in China and the size of the country with its many rural areas, online shops that are open at all times and are available everywhere are an absolute must for a successful business.

The entire English whitepaper series is available online and can be downloaded for free.

Background: ISPO in China
ISPO’s success story in Asia began back in 2005 with “ispo china,” the international trade fair for sports, fashion and lifestyle brands. As part of Messe München’s internationalization strategy, the existing ISPO concept was exported to the growth market of China where it became a real hit. After two successful years, the first “ispo china winter”—now ISPO Beijing, the leading trade fair for the sporting goods industry in the Asia-Pacific region—was held in 2007. In 2015, ISPO Shanghai was launched to serve as an exhibition for summer sports in the pulsating metropolitan area of Shanghai. ISPO has been part of the market’s development for 16 years now. It showcases trends and helps European companies make the leap to China and Chinese companies make the jump to Europe.

 

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1293)

ISPO Munich 2020: Start of ISPO anniversary year

For 50 years, ISPO Munich offers an annual preview of the latest sports highlights. Messe München Image.


2020 is set to be a very special year for the sports industry as the global sports network ISPO will celebrate its 50th anniversary. ISPO Munich has been the highlight ever since 1970. The world’s leading sports trade fair has been providing an overview of the innovative products to emerge from the sports world, generating fresh and important impetus and driving the development of the industry for 
five whole decades. The who’s who of the sports industry will be in attendance in Munich from January 26 to 29 under the motto “Be responsible. Be active. Be creative.” keen to discover the latest outdoor, winter sports and fitness trends and maintain existing contacts and network with new ones. In addition to the trade fair highlights, visitors will also be given an insight into further anniversary activities and events which are planned to take place throughout 2020.

  • Strong focus on sports industry’s future since 1970 
  • ISPO Munich forecasts numerous anniversary highlights 
  • Motto: Be responsible. Be active. Be creative.

ISPO Munich  is the very first highlight in the sports calendar every single year. “For 50 years we have been creating valuable connections, bringing the world of sport together in one place for four days and passionately driving the development of sport”, says Markus Hefter, Exhibition Director for ISPO Munich. “Our goal is to create enthusiasm for sport in each of us and at the same time to create awareness for a sustainable approach to nature.” This approach is expressed in this year's motto “Be responsible. Be active. Be creative.”

Be responsible—Act consciously

Sustainability, whether in relation to production processes or materials, has been a long-running issue for sporting goods manufacturers for many years and is gaining more and more importance due to the social discussion. Anyone keen to find out more about various aspects of sustainable products, from their design and manufacture right through to their sale, should visit the Sustainability Hub. This will be located in Hall A2 where, for the first time ever, a concise overview of sustainably produced sports products will be provided in a separate, dedicated exhibition area.

Be active—Experiencing the world of sport

Visitors can find out how passion for sports can be raised and how the global lack of physical activity can be actively countered within the topic “Health, exercise and sport”.  Numerous activities are planned, including both presentations and live demonstrations on stage. Yoga professionals, for example, will be demonstrating how people can inject energy into their everyday lives simply with some gentle exercise in the Body & Mind Village in Hall B3. As its name suggests, the Outdoor Snow & Safety Summit in Hall A3 will be all about responsible, careful approaches to outdoor activities whereby experts will be providing attendees with useful information regarding safety both on and off the slopes. Outside the realm of traditional sports, esports have developed into an important sector of the sports industry boasting a large global fan base and incredible growth figures. The East Entrance at ISPO Munich will be the perfect place to discover more about this new and popular sport and the opportunities it could hold for the sports industry and to even try out some of the games for yourself.

Be creative—Inspiring innovation

From the use of new technologies which make skis even faster and sportswear even lighter right through to the invention of new types of sports equipment, the industry’s innovative prowess knows no bounds. Numerous innovative new products have been unveiled and launched in recent years at ISPO Munich. The ISPO Brandnew Village in Hall B5 will be highlighting the up-and-coming trends expected to take the start-up scene by storm this year. The standout innovative products created by established sporting goods manufacturers will be showcased as part of the ISPO Award in Hall B1. Innovation requires inspiration, and this will be provided by the ISPO Academy with its extensive conference program at the West Entrance. Presentations will be given on various subjects, including digitalization and the Chinese sports market. All highlights from the individual areas and segments can be found online .

Service & Tickets

With the ISPO Munich App, all information about the trade fair is already available in advance. It also enables industry participants to stay in touch before, during and after the trade fair. ISPO Munich tickets for the anniversary year of 2020 are available online .

 

 
ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1276)1
Who will get the gold?
Application period for the ISPO Award 2020 has begun
For the ninth time, ISPO honors outstanding products and services of the sports industry with the renowned
ISPO Award.
Image credit: Messe München industry with the renowned ISPO Award.


For the ninth time, ISPO honors outstanding products and services of the sports industry with the renowned ISPO Award. Companies from the entire sporting goods industry can submit their new products until December 6, 2019. The internationally staffed expert jury judges the products according to a strictly defined catalog of criteria. The well-established seal of quality helps the featured companies attract special attention for their business.


• Seal of quality for the sporting goods industry with a strong external impact

• Registration deadline December 6, 2019


ISPO, the leading international sports business network, presents the ISPO Award every year in recognition of the top products in the sports industry. In doing so, an international and neutral jury of experts made up of media representatives, retailers, athletes, consumers and material experts review several hundred submissions according to certain criteria, such as design, function, sustainability and innovation. David Badalec, responsible for the ISPO Award, explains: “It is the trendsetting, innovative products in particular that carry the sporting goods market forward – and they often find a special way to make sports more enjoyable. This is one aspect we pay special attention to.” Companies from the entire sports industry can submit products – regardless whether they are exhibiting at the ISPO trade fairs.

A prize with a big impact

For many years, the ISPO Award has been the seal of quality for innovation, quality and functionality with a high external impact in various segments - from health & fitness to outdoor and snow sports. Winners benefit from the award in several ways: Specialized retailers focus on products that have been distinguished and add them to their upcoming product ranges. For consumers, the award serves as a reason for buying the product, and journalists use it as a source of information when covering the next season’s highlights.

The winners also receive a comprehensive communications and benefits package. This includes the ISPO Award label, hangtags and stickers for the product award at the point of sale (POS) along with product features and extensive media presence on the ispo.com news platform, all of which generate additional marketing opportunities with greater external impact at sporting goods retailers and with consumers.

Application period with an early-bird bonus

Companies can benefit from special early-bird rates when submitting their products by November 6, 2019. Exhibitors at ISPO Munich and ISPO Beijing pay only an additional 125 Euro (instead of 325 Euro) per product submission with the early bird rate, and 200 Euro (instead of 450 Euro) with the regular rate.

Award ceremony at ISPO Munich

The ISPO Awards are presented at ISPO Munich from January 26 through 29, 2020. All “Products of the Year” and the “Gold Winner” from official ISPO Munich exhibitors will also be presented during ISPO Munich and ISPO Beijing (February 12 through 15, 2020).

More information on the ISPO Award is available online.

About the ISPO Award Over the course of its long history, the ISPO Award has established itself as the seal of quality for the sporting goods industry. The award is a year-round guide to products for the coming season and is aimed at retailers, journalists and end customers. At specialist retailers, for example, the seal of quality is identifiable as a label on the products and visible via point-of-sale systems. The international jury is made up of athletes, retailers, journalists, designers and consumers who choose the best sports products after in-depth discussions and a secret vote. The best innovations in each segment are named “Product of the Year” by the specialist jury. The ISPO Award is presented across a total of 80 different categories, reflecting the wide variety of products of the sporting goods industry. The award-winning products can be viewed all year round at ispo.com.

About ISPO

ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai as well as OutDoor by ISPO, the online news portal ISPO.com, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. With its far-reaching mix of innovation promotion, industry networking, know-how and editorial insights, ISPO works 365 days a year to support companies and sports enthusiasts, and to foster passion for sport worldwide.

Messe München

Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1256)2

Wanted: innovative young entrepreneurs in the sports business

ISPO Brandnew supports start-ups by offering funding packages worth a total of €400,000

No matter if physical product or digital service: All start-ups from the sports business have the chance to get one of the 50 ISPO Brandnew support packages.

 

• The world’s largest and oldest international start-up competition in the sports business marks its 20th anniversary

• Nominations for ISPO Brandnew 2020 are being accepted now

• Start-ups with a chance to obtain one of 50 ISPO support packages worth up to €25,000

 

The nomination period for ISPO Brandnew 2020 is now open: The world’s largest and oldest international platform for start-ups in the sports industry has been recognizing innovative young entrepreneurs and their products since 2000. Any entrepreneur interested in winning one of the 50 coveted support packages worth a total of €400,000 can register online free of charge until October 11, 2019. All sports business brands that will have been in business no longer than four years at the time of ISPO Munich 2020 and that have not been listed before as an ISPO Munich exhibitor are eligible to compete.

From useful apps to new sports equipment: Young entrepreneurs from the sports business can nominate both physical products and digital services that facilitate access to sports, support the sports experience or simplify it – for individuals or groups – for ISPO Brandnew. An independent jury of professionals will select the winners from the nominations. It will be composed of successful entrepreneurs and former participants in ISPO Brandnew. Up to 50 companies will win the extensive support package that will be worth up to €25,000 each.

An award with many benefits

The support package awarded by ISPO Brandnew will include booth space in the Brandnew Village of ISPO Munich 2020 and exclusive access to the global ISPO Network with all of its services – from access to the open innovation community for crowdsourcing and market-research projects to preparation programs for entering the Chinese market and coverage in ISPO’s own media channels.

Another new addition is the Networking Night. During this event, start-ups will have an opportunity to personally talk with investors, partners and former winners. “These discussions and the opportunity to make global contacts will open many doors for the award winners,” said David Badalec, the head of ISPO Brandnew.

Trends and public pitch are decisive


The jury will select the winners at the end of October 2019. Unlike past years, there will be no categories for nominations this time. During their meeting, the jurors will develop a range of categories based on the nominations themselves as a way of highlighting industry trends and topics.

Nominees will be informed about the results at the beginning of November. The winners will then be directly incorporated into planning for ISPO Munich 2020 with the ISPO Brandnew team. During the public pitch at the trade fair, all winners will make a live presentation to the jury and battle for the title of overall winner.

You will find all information about the competition, the nomination process and registration online.

About ISPO Brandnew
ISPO Brandnew has been an important competitive event for founders in the sports industry since 2000 and offers promising newcomers the chance to successfully enter the business. "ISPO Brandnew played a leading role in the first chapter of the Maloja success story in addition to passion. Young companies profit from the attention, the application disciplines and motivates. Everything is geared towards being among the best," reports Peter Räuber of Maloja, ISPO Brandnew Winner 2005. ISPO Brandnew has also been an important accelerator for other internationally renowned brands such as GoPro, NaishKites and ON Running.

About ISPO
ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai as well as OutDoor by ISPO, the online news portal ISPO.com, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. With its far-reaching mix of innovation promotion, industry networking, know-how and editorial insights, ISPO works 365 days a year to support companies and sports enthusiasts, and to foster passion for sport worldwide.

Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

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Dr. Jeanette Loos named Global Head of ISPO Group

Dr. Jeanette Loos


Dr. Jeanette Loos has assumed the newly created position of Global Head of ISPO Group at Messe München. Her areas of responsibility include the strategic refinement of the entire ISPO portfolio, increased synergies among the individual stationary and digital platforms of ISPO and the optimization of processes at the ISPO Group. In her function, she reports directly to Tobias Gröber, Executive Director of the Business Unit Consumer Goods at Messe München.

New position of Global Head of ISPO Group

• Focus on strategic enhancement of the ISPO cluster

Loos, who earned a doctorate in communications studies, has a broad range of experience in the areas of digital transformation, organization development, process optimization and change management. In her most recent position, she was a Senior Manager / Principal at goetzpartners Management Consultants. Previous positions included Techem Energy Services and the University of Hohenheim. Loos has also spent a considerable amount of time abroad, working in Brazil, China and Japan. As a former youth athlete in fistball, sport is still one of her passions. 

Dr. Jeanette Loos is now heading the entire ISPO cluster. The exhibition directors of ISPO Munich, ISPO Beijing and ISPO Shanghai as well as OutDoor by ISPO report to her. Her areas of responsibility also include the ISPO Business Solutions, which comprises the online news portal ISPO.com, ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. Tobias Gröber, Executive Director of the Business Unit Consumer Goods at Messe München, says: “I am really happy that we could attract Jeanette Loos, an experienced strategist who can draw on her experience and management skills to fuel our effort to refine the ISPO Cluster.”

About ISPO
ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai as well as OutDoor by ISPO, the online news portal ISPO.com, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. With its far-reaching mix of innovation promotion, industry networking, know-how and editorial insights, ISPO works 365 days a year to support companies and sports enthusiasts, and to foster passion for sport worldwide.

Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

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ISPO Munich points the industry toward the future

ISPO Munich, the world’s largest trade fair for sporting goods, ended today with a successful attendance total of about 80,000 visitors. Even though the winter weather made it difficult for some visitors to attend the fair, it also brightened spirits in the 18 halls of Messe München. In addition to innovations in the areas of winter sports, outdoor and fitness, the industry learned how to remain attractive to consumers of the future. The issues of sustainability, digitalization and, for the first time, eSports played a major role here. 
Lectures and games were broadcast from the new eSports Arena via an own Twitch channel
ISPO


•About 80,000 visitors from 120 countries
•Sustainability and digitalization are the talk of the trade fair
•ISPO Munich Sports Week excites consumers

Klaus Dittrich, Chairman and CEO of Messe München, says: “ISPO Munich showed there is a deep, untapped pool of potential for the brands and retailers of the sporting goods industry. This can fuel growth and, above all, energize the industry. We also successfully introduced the area of eSports this year.” Talks and games were broadcast from the new eSports arena on the fair’s own Twitch channel. More than 300,000 viewers over the past three days clearly demonstrated the range of eSport. This creates a tremendous opportunity for the entire sports industry, particularly in terms of reaching young target groups. Digitalization plays a key role here. “Failing to think digitally is not an option,” says Stefan Herzog, General Secretary of the Association of German Sports Retailers. “The world is changing. Each of us must change, too. ISPO Munich offers specialist retailers everything they need to be competitive today and tomorrow.” “According to Herzog, new platforms such as ISPO Digitize are the ideal complement. Since its premiere a year ago, ISPO Digitize has become the place to go for manufacturers and retailers of sporting goods who want to learn about digital products and services—and, above all, visualize the potential of digitalization. The next ISPO Digitize Summit will be held on July 3 and 4, 2019, in Munich.


Focus topic sustainability - consumers are demanding more resource-efficient and recyclable products
ISPO


Sustainability is becoming a higher priority

“Each of us is responsible for our planet,” Dittrich says. “The sporting goods industry can do its part by using sustainable materials and production processes.” Consumers are also increasingly demanding that products be made in an environmentally conscious manner and be recyclable. “The industry has an opportunity to become trailblazers and to set standards before government regulators take matters into their own hands,” state Arne Strate, General Secretary of the European Outdoor Group (EOG). He adds, “sustainability has also become a business model.”

ISPO Munich Sports Week and Night Run

For sports fans beyond the exhibition halls, the ISPO Munich Sports Week took place for the second time: a joint initiative with sporting goods retailers, fitness partners and brands that is designed to fuel Munich’s passion for sports with a large number of activities. More than 170 events provide a week’s worth of athletic excitement and fun for consumers. The highlight was the ISPO Munich Night Run presented by BUFF® on February 2, an event that drew a record number of about 650 participants. “It was a great race and the perfect way to start the year,” says Florian Neuschwander, a professional runner who won the event. The ISPO Munich Sports Week will continue through February 9.

ISPO Munich in numbers

Around 80,000 industry visitors from 120 countries came to Munich (2018: 83,606). The countries with the largest number of visitors (in this order) were Italy, Austria, France, Switzerland, Great Britain and the Russian Federation.

A total of 2,943 exhibitors showcased their products and innovations. This represents an increase of 5 percent over the previous year. The share of international exhibitors also set a record at 89 percent (2018: 88 percent). The largest participant groups by country were Germany, China, France, Great Britain, Italy, Taiwan and the United States.

The next ISPO Munich will be held from January 26 to 29, 2020, in Munich.

Other dates include Outdoor by ISPO from June 30 through July 3, 2019; ISPO Digitize on July 3 and 4, 2019; and ISPO Shanghai from July 5 to 7, 2019.

Service

You will find more details and background information about the four days of the trade fair and other industry news at ispo.com. The media database offers photo material. All ISPO TV reports are available on our website and in our media library.


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ISPO Munich: Survey
“Women in the Sports Business”
As a target group, women are gaining ground, but not in management positions


The international survey of ISPO Munich involving 833 exhibitors and visitors to ISPO Munich shows that a high share of sports products is specifically aimed at women – but there are still too few female managers. While the sports business increasingly focuses on women and their requirements as a target group, a lot of potential is not being exploited in the areas of marketing and product development.



ISPO Munich for Women in Sports Business.
ISPO


• Women are becoming an increasingly important target group
• But the majority of decision makers and marketers in the sports business are male
• Women’s Lounge powered by Frauen Verbinden invites interested parties to discuss this situation

“Women choose their own equipment and are very careful in making sure that they have the right gear. Products and their properties are becoming increasingly important; appearance is no longer the central aspect. Women are becoming more and more relevant as a target group,” says Maria Elena Rizzieri, Woman Project Leader at Blizzard / Tecnica. Manufacturers are also responding to this trend. “The number of products specifically for the female target group is increasing. These include gender-specific products that correspond with anatomical and ergonomic demands,” adds Kim Scholze, Community Manager at ISPO Munich and responsible for the ISPO Initiative “Women in the Sports Business.”

833 manufacturers and retailers from the sporting goods industry took part in the survey with the focus on “women in leadership” and “women as a target group.” 79 percent of manufacturers said women are important to extremely important for their company’s sales. For 46 percent of the manufacturers, the significance of women as a target group has increased over the last two years. Retailers also reported the high degree of relevance in this regard: For a quarter of them, special women’s collections or products make up at least half of their entire range. For 35 percent, the share is between 25 and 49 percent.


Graphic for the survey “Women in Sports Business”
ISPO


In most cases, women have no input with regard to the manufacture of the products

In other words, women as a target group are increasingly important in the sports industry, but more than half of the manufacturing companies (53 percent) have no special campaign planning to address this target group. More than half (53 percent) of the retailers also admitted they have no separate, holistic concept for female customers. There is also some room for improvement when it comes to product development: For example, 94 percent of manufacturers that offer special collections for women say they involve women in product development. However, in only 22 percent of the companies it is predominantly women who make the final decision about these products. This is why advertising and marketing seem to be more male-focused and, in many cases, do not reflect the reality of life of the women the products are aimed at.

Still few women in management positions

77 percent of the companies (retailers and manufacturers) have less than half of their management roles filled by women. In fact, in almost half the companies that took part in the survey (48 percent) the share of female managers is less than 25 percent.

Women filled more than 50 percent of managerial positions in just 16 percent of the companies surveyed. Development plans for women could improve the situation, but 73 percent of the manufacturers and retailers do not offer special coaching, mentor programs, or similar. In addition, only 54 percent of the companies have the topic of work-life balance anchored in their company culture.

ISPO Munich for Women in the Sports Business

The survey is part of a large-scale initiative of ISPO Munich on the subject of “Women in the Sports Business” that was launched two years ago. “Our aim is to raise awareness in the industry and encourage discussion within society in order to drive change in the business. There are still too few female managers in the sporting goods industry. In addition, the industry does not yet adequately address the target group-specific approach of women; there is still a lot of potential here,” explains Kim Scholze. This concerns above all retailers. “Women are largely the decision-makers on the family budget, so it's all the more important to meet their needs in the best possible way.”

ISPO Munich is not only focusing on these topics in its survey. The largest trade fair in the sports business is encouraging discussion within the scope of the “ISPO Munich Women’s Lounge powered by Frauen Verbinden” in Hall A1. The program is supplemented with guided tours, panel discussions, and individual interviews. Within the scope of “ISPO Talks by Frauen Verbinden” on February 4 at 11:00 am there will also be a series of five to eight-minute talks on the subject of digital culture on the ISPO Academy Stage. The complete program is available online. ISPO Munich will be held from February 3 to 6.


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ISPO Trend Report
Digitalization accelerates individualization
Individualized products are moving to the forefront, creating a broad range of new opportunities for the sporting goods industry in the process. This trend is all about “me, myself and I.” And that should be found in the product being purchased. Examples range from personally designed athletic shoes or skis to customized ski boots. Brands are learning that they must integrate their customers into manufacturing processes or into the late-stage refinement work that goes into their products. The trend is being accelerated by digital gadgets, those popular “wearables” that are actually mini-computers that support athletes during their activities and collect data. These data then form the basis for the manufacture of even more personalized products. At ISPO Munich (February 3–6, 2019), trade visitors will gain a comprehensive overview of today’s and tomorrow’s trends.
The megatrend known as “individualization” is sweeping through more and more segments of the sporting goods industry.
ISPO

• The megatrend known as “individualization” is sweeping through more and more segments of the sporting goods industry
• The development is generating new potential
• Fitness trackers create a foundation of data

Wearables as a basis for more personalized products


New technologies like 3D printing and advances in artificial intelligence enable sports equipment to be produced increasingly faster and efficiently to meet customers’ specific needs and requests. With the help of data that fitness trackers and other digital devices collect about the body, athletic performance and health, products that match an athlete much like a fingerprint can now be produced. For instance, the ISPO Brandnew Finalist snowcookie of Switzerland has developed a smart ski system that uses sensors—one worn on the user’s chest and the other two attached to the skis—to capture independently the motion of the body and skis. Sunnto, a Finnish expert for athletic watches and the winner of the ISPO Award Winner 2019, has developed the Movesense sensor that can track every movement, physiology in sports and more. The sensor can be used in every sport, including swimming, track and field and skiing. By contrast, the ISPO Brandnew Digital Finalist FiTS offers individual services. The start-up has developed a motivation program that comprises individual training schedules, recipe videos and real-time voice guidance.

Functionally adapted skis and individual boot fitting

Individualization delivers a tremendous amount of added value if the product can be adapted to the user’s own body. This year’s overall winner of the start-up competition ISPO Brandnew, ORGINAL +, is one of the companies that is successfully shaping the individualization trend. With the help of proprietary software based on artificial intelligence, the company produces custom-made skis for individual customers. The software can design a functionally adapted ski by interpreting biometric data and additional information like skiing style and preferred types of slopes.

The scan-fit app from Fischer, a boot-fitting pioneer, facilitates the easy search for the right ski boot. A precise 3D foot measurement calculates the individual boot size to create the perfectly fitting ski and cross-country ski boot.

You will find additional details about the products and other examples in the Winter Sports Trend Report.

Micro-factories and 3D product development of boot upper materials

To meet local or individualized needs in the production process, “micro-factories” represent the future of the clothing industry. They link the 3D simulation of clothing directly to production. It is a milestone along the way to Industry 4.0. In cooperation with the German Institute of Textile and Fiber Research (DITF), ISPO Munich will present the ISPO Textrends Microfactory, where the entire digital process chain from the first virtual design and the digital textile print to automated cutting will be exhibited. The ISPO Textrends Microfactory will form the heart of Hall C4. In cooperation with H. Stoll, a leader in flat-knitting machine technology, the DITF institute will also present the integration of the digital 3D product development of boot upper materials into a fully automatic knitting process. It represents an advance in rapid-prototyping of 3D-knitted products for development and production in the textile value chain.


 
 
 
 
 
 
 
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