DaTE PROVES RESTART IS POSSIBLE:
PRE-REGISTERED VISITOR NUMBERS ON TRACK


DaTE will continue to promote trade globally between companies and professionals through to the end of the year on the digital platform developed with ITA

The 8th edition of DaTE, the showcase event for eyewear of the future, closed yesterday in Florence. 1,000 pre-registered professionals and select buyers visited the show, meeting organizers’ expectations and confirming the importance of in-person events.



“I can emphatically say we are pleased with the outcome of this edition of DaTE – stated Giovanni Vitaloni, President of the event. In a complicated year like this, we believe it sent a strong message, not only about re-starting our industry but also about a true resurgence of optimism and confidence. We had the courage to organize an in-person event – the first for eyewear – and our efforts were reciprocated with the exhibitors’ exemplary motivation and the positivity and determination of companies and visitors”.

Over these three days, DaTE allowed exhibitors to show new collections, previously visible only on line, to present their innovations and projects, until now only shared digitally (after the postponement of MIDO 2020) and even to make a market debut. “DaTE is an amazing space that encompasses many different realms that have as their sole purpose to create, experiment, innovate and amaze. DaTE is the place where avant-garde eyewear is the future, a future we are already part of” – remarked Dante Caretti, founding partner, along with Cristina Frasca, who revealed a juicy trend fact: “the new trend that came to light at DaTE 2020 is that there is no trend. The person wearing the eyewear creates their own look based on their personality and taste. Here at DaTE, everyone is free to be daring and bold and to come into contact with independent eyewear makers who take pride in their brilliant designers and their commitment to creativity”.




Thanks to the support of ITA (Italian Trade&Investment Agency) hosted European buyers and their Italian counterparts showed up and found out just how appealing independent eyewear can be. “Meeting face-to-face is still a must and those who were here really wanted to be– concluded Vitaloni. Quality in every area was achieved and we will keep working on the numbers, depending on the global health crisis”.

Online interaction with users also yielded positive results. Over the three days of DaTE, FB and IG posts reached 80,000 users with a total of 5,584 interactions, with engagement more than double the average. Video content exceeded 1,300 views in just a few hours after publication.

The next physical appointment with avant-garde eyewear will be in 2021 but DaTE continues online, through the end of the year, at https://dateyewear.ice.it, the platform developed with ITA that allows visitors to meet virtually with exhibitors and view their collections.



Updates and information are available on the website https://dateyewear.com/ and on Instagram https://www.instagram.com/dateyewear/ and Facebook https://it-it.facebook.com/DateEyewearOfficial/
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DaTE, which means “fashion eyewear, without prescription - Firenze Italy (Z1432)

MORE THAN 80 BRANDS ON HAND AT
THE 8TH EDITION OF DaTE.

A DIGITAL PLATFORM DEVELOPED WITH ITA
(Italian Trade&Investment Agency)
TO ALLOW VIRTUAL MEETINGS BETWEEN ITALIAN AND INTERNATIONAL EXHIBITORS AND BUYERS 

Milan, September 10, 2020 – More than 80 brands will display their latest innovations at the 8th edition of DaTE, scheduled for September 19-21 at the StazioneLeopolda di Firenze. For these small and medium-sized artisan businesses from Italy and abroad, experimentation and innovation are like a value-added badge of honor. The complete list of exhibitors is available starting today on the show website: https://dateyewear.com/exhibitors/.

Adigital platform also developed with the support of ITA (Italian Trade&Investment Agency) will ensure everyone can participate by allowing exhibitors to virtually meet with international and Italian buyers who are unable to visit Florence. They can familiarize with the exhibiting brands and schedule appointments on line with company representatives. The link to the platform will soon go live on line and be announced through DaTE social media channels: www.instagram.com/dateyewear/ and https://it-it.facebook.com/DateEyewearOfficial/

“We are extremely pleased with the keen interest and participation initially demonstrated by our exhibitors, andnow by visitors. Just a week after registration opened, the numbers have fueled our hopes
– remarked DaTEPresidentGiovanni Vitaloni. The digital platform, developed with the support of ITA, ensures that no one misses out on the opportunity to visit DaTE, to do business and to stay up to date on the latest products. It is now an essential tool for tradeshow events that we count on adapting to also bring to MIDO.”

In recent weeks, the DaTE organizers have been busy finalizing all the arrangements foranti-contagion safety. Everyone will have their temperature taken at the entrance; wearing protective masks will be mandatory inside the exhibit area; entrances and exits will be through two separate doorways; stands will be set up with disinfectant gel for hand sanitization; normal cleaning activities in the common areas have been intensified; entrance will be allowed only with a digital badge, available to download free on the website at time of registration. During accreditation, visitors are also required to indicate the days on which they intend to visit the show.

Information and updates are available on the dateyewear.comwebsite and social media profiles www.instagram.com/dateyewear/ and https://it-it.facebook.com/DateEyewearOfficial/.


DaTE, which means “fashion eyewear, without prescription - Firenze Italy (Z1428)


Stazione Leopolda Florence, Italy, September 19-21, 2020

EYEWEAR GETS “REAL” AGAIN.

THE COUNTDOWN TO THE 8TH EDITION OF DaTE HAS BEGUN.

REGISTRATION OPENS TOMORROW FOR BUYERS AND MEDIA.




Milan, September 3, 2020 – Eyewear gets “real” again with the 8th edition of DaTE. Set to open in Florence on September 19, for the first time, buyers, opticians, manufacturers and media will meet face-to-face in a physical place: the Stazione Leopolda. All contagion-prevention standards will be implemented, in compliance with the measures set by the Italian Ministry of Health. The show will feature Italian and international exhibitors – the list of brands will be announced next week – and is the eyewear industry’s first European trade show in the Fall of 2020.

Registration opens tomorrow at https://dateyewear.comYou will receive your digital admission pass via email, allowing access to the show.

«We hope the 2020 edition of DaTE will be the first of many opportunities to relaunch our industry which, although experiencing difficulties, has shown resilience and strength in adversity – remarked Giovanni Vitaloni, President of DaTE. Today, more than ever, we need to rediscover the tangible values and efficacy of human relations in a “real” setting. This is why we decided to go forward with the show, the first European event catering to our industry. It is a crucial opportunity to lay the groundwork for things to come, a trial run and a positive sign for all of our stakeholders. Businesses understood the importance of being on board and responded with keen interest. And, starting today, we await the response of Italian visitors anxious to contribute to re-starting our industry. Stronger, together: the time has come for all of us to refresh the page and re-imagine ourselves, to start growing again, inspiring each other. Each and every member of the supply chain is valuable. We look forward to seeing you come out in force, ensuring you an entirely safe show». 

Updates and news are always available at dateyewear.com and on the event’s social profiles: www.instagram.com/dateyewear/and https://it-it.facebook.com/DateEyewearOfficial/ .


DaTE, which means “fashion eyewear, without prescription - Firenze Italy (Z1274)

Next edition: September 19-21, 2020

DaTE LIVES UP TO EXPECTATIONS, DRAWING SELECT EXHIBITORS AND A DISCERNING AUDIENCE TO FLORENCE IN A QUEST FOR THE AVANT-GARDE

Spring event announced to air ideas and insights on the “culture” of international eyewear



The eyewear of the future showcase – the 7th edition of DaTE and the 4th held in Florence – draws to a close. The organizers’ expectations were met and exceeded as trade professionals and select buyers lined up to see the latest eyewear innovations, with the intention of diversifying their own product lines, while scoping out design and avant-garde ingenuity. The array of 121 carefully selected exhibitors led to an increase in the number of overseas visitors. What they saw was research and innovation, experimentation with shapes and colors, as well as a focus on sustainability and materials.

Visitors and exhibitors also used social media to spread the word. During the three days of the show, there were 100,000+ views of content and more than 43,000 people reached through Facebook and Instagram. User engagement was off the charts as they produced, on Instagram alone, more than 3,000 content items, between stories and feeds, using the official hashtags for the event.

Parallel to its B2B event held each Fall, DaTE has decided to forge a new path in the coming year by organizing an international meeting in Milan in the Spring of 2020 that will focus on culture and the world of eyewear. “The idea is to offer an opportunity to share ideas about design, innovation and technology in the realm of eyewear.

A workshop where eyewear experts and technicians come together to share insights and novel ideas about eyewear as a social and cultural object and as an accessory, leaving aside discussion of the commercial aspects” explained DaTE President Giovanni Vitaloni.

The next edition of DaTE is scheduled for September 19th to 21st, 2020.

Updates and news on the website https://dateyewear.com/ social profiles of the event: Instagram https://www.instagram.com/dateyewear/ Facebook https://it-it.facebook.com/DateEyewearOfficial/


Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1272)

DaTE si conferma evento di riferimento per l’occhialeria d’avanguardia
A settembre 2019 ancora alla Leopolda e molto probabilmente, in primavera, un’edizione a stelle e strisce


Firenze, 25 settembre 2018 – Giunto alla sesta edizione, la seconda a Firenze, il DaTE conferma il suo ruolo di evento autunnale clou per il mercato italiano dell’eyewear di avanguardia. Sono stati circa 3000 i buyer e i professionisti venuti a scoprire in anteprima le creazioni di oltre 200 marchi selezionati provenienti da USA, Giappone, Austria, Danimarca, UK, Spagna, Francia e Italia. Ottima anche la performance dei canali social ufficiali: oltre 28mila visualizzazioni dei post, più di 2mila visite del profilo Instagram e oltre mille contenuti creati dagli utenti con gli hashtag ufficiali #dateyewear2018 e #shapingavantgarde. Eccellenza è la parola d’ordine del DaTE, la cui forza si basa su pochi, ma fondamentali elementi: un gruppo ristretto di aziende selezionate, un target di addetti ai lavori e professionisti di alto profilo, un allestimento minimale ma d’impatto, pensato per favorire il business, valorizzare le collezioni e le persone che le hanno pensate. In questo senso Firenze e la Leopolda, grazie alla loro centralità e attrattività, si confermano location ideali che ospiteranno anche l’edizione 2019 in programma dal 21 al 23 settembre. Sempre guardando al futuro, gli organizzatori del DaTE hanno sorpreso tutti annunciando agli espositori presenti a Firenze l’intenzione di organizzare un’edizione di DaTE USA, a Santa Monica, California, nel mese di maggio 2019. Si tratta di un’idea nata in collaborazione con Fiera Milano e Agenzia ICE che mira ad esportare il format vincente di DaTE all’estero, puntando su un mercato ricco e ricettivo, dove non vi sono eventi specializzati e dove questa tipologia di prodotti è molto apprezzata. Ora la parola passa agli espositori: per trasformare le intenzioni in realtà gli organizzatori attendono il riscontro delle aziende. Le selezioni sono già iniziate.
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Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1273)

DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.


DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center. In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas – Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang. DaTE, indeed, encompasses different inner worlds – personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear. Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy. Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface. DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5. The official hashtags are #dateyewear2019 and #shapingavantgarde Instagram https://www.instagram.com/dateyewear/ Facebook https://it-it.facebook.com/DateEyewearOfficial/ DaTE Stazione Leopolda Viale Fratelli Rosselli, 5 – Florence, Italy Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September, 10am to 5pm Admission is free; registration required www.dateyewear.com


Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1250)

7th EDITION OF DaTE READY TO OPEN
THE AVANT-GARDE EYEWEAR EVENT PAR EXCELLENCE


DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.

In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas –Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. 

The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.  Taking up the oriental tradition, the chings(representing water, fire, air etc.) will guide the whole event by suggesting DaTE as ‘’seeing’’ in advance, as an avant-garde of eyewear.

DaTE, indeed, encompasses different inner worlds personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear.
Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy.

Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.

DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5.

The official hashtags are #dateyewear2019and#shapingavantgarde

Instagram https://www.instagram.com/dateyewear/

Facebook https://it-it.facebook.com/DateEyewearOfficial/


DaTE

Stazione Leopolda

Viale Fratelli Rosselli, 5 – Florence, Italy

Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September,10am to 5pm

Admission is free; registration required www.dateyewear.com

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