DaTE, which means “fashion eyewear, without prescription - Firenze Italy (Z1274)1

Next edition: September 19-21, 2020

DaTE LIVES UP TO EXPECTATIONS, DRAWING SELECT EXHIBITORS AND A DISCERNING AUDIENCE TO FLORENCE IN A QUEST FOR THE AVANT-GARDE

Spring event announced to air ideas and insights on the “culture” of international eyewear



The eyewear of the future showcase – the 7th edition of DaTE and the 4th held in Florence – draws to a close. The organizers’ expectations were met and exceeded as trade professionals and select buyers lined up to see the latest eyewear innovations, with the intention of diversifying their own product lines, while scoping out design and avant-garde ingenuity. The array of 121 carefully selected exhibitors led to an increase in the number of overseas visitors. What they saw was research and innovation, experimentation with shapes and colors, as well as a focus on sustainability and materials.

Visitors and exhibitors also used social media to spread the word. During the three days of the show, there were 100,000+ views of content and more than 43,000 people reached through Facebook and Instagram. User engagement was off the charts as they produced, on Instagram alone, more than 3,000 content items, between stories and feeds, using the official hashtags for the event.

Parallel to its B2B event held each Fall, DaTE has decided to forge a new path in the coming year by organizing an international meeting in Milan in the Spring of 2020 that will focus on culture and the world of eyewear. “The idea is to offer an opportunity to share ideas about design, innovation and technology in the realm of eyewear.

A workshop where eyewear experts and technicians come together to share insights and novel ideas about eyewear as a social and cultural object and as an accessory, leaving aside discussion of the commercial aspects” explained DaTE President Giovanni Vitaloni.

The next edition of DaTE is scheduled for September 19th to 21st, 2020.

Updates and news on the website https://dateyewear.com/ social profiles of the event: Instagram https://www.instagram.com/dateyewear/ Facebook https://it-it.facebook.com/DateEyewearOfficial/

 
 
Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1272)2

DaTE si conferma evento di riferimento per l’occhialeria d’avanguardia
A settembre 2019 ancora alla Leopolda e molto probabilmente, in primavera, un’edizione a stelle e strisce


Firenze, 25 settembre 2018 – Giunto alla sesta edizione, la seconda a Firenze, il DaTE conferma il suo ruolo di evento autunnale clou per il mercato italiano dell’eyewear di avanguardia. Sono stati circa 3000 i buyer e i professionisti venuti a scoprire in anteprima le creazioni di oltre 200 marchi selezionati provenienti da USA, Giappone, Austria, Danimarca, UK, Spagna, Francia e Italia. Ottima anche la performance dei canali social ufficiali: oltre 28mila visualizzazioni dei post, più di 2mila visite del profilo Instagram e oltre mille contenuti creati dagli utenti con gli hashtag ufficiali #dateyewear2018 e #shapingavantgarde. Eccellenza è la parola d’ordine del DaTE, la cui forza si basa su pochi, ma fondamentali elementi: un gruppo ristretto di aziende selezionate, un target di addetti ai lavori e professionisti di alto profilo, un allestimento minimale ma d’impatto, pensato per favorire il business, valorizzare le collezioni e le persone che le hanno pensate. In questo senso Firenze e la Leopolda, grazie alla loro centralità e attrattività, si confermano location ideali che ospiteranno anche l’edizione 2019 in programma dal 21 al 23 settembre. Sempre guardando al futuro, gli organizzatori del DaTE hanno sorpreso tutti annunciando agli espositori presenti a Firenze l’intenzione di organizzare un’edizione di DaTE USA, a Santa Monica, California, nel mese di maggio 2019. Si tratta di un’idea nata in collaborazione con Fiera Milano e Agenzia ICE che mira ad esportare il format vincente di DaTE all’estero, puntando su un mercato ricco e ricettivo, dove non vi sono eventi specializzati e dove questa tipologia di prodotti è molto apprezzata. Ora la parola passa agli espositori: per trasformare le intenzioni in realtà gli organizzatori attendono il riscontro delle aziende. Le selezioni sono già iniziate.
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Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1250)3

DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.


DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center. In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas – Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang. DaTE, indeed, encompasses different inner worlds – personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear. Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy. Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface. DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5. The official hashtags are #dateyewear2019 and #shapingavantgarde Instagram https://www.instagram.com/dateyewear/ Facebook https://it-it.facebook.com/DateEyewearOfficial/ DaTE Stazione Leopolda Viale Fratelli Rosselli, 5 – Florence, Italy Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September, 10am to 5pm Admission is free; registration required www.dateyewear.com

Da-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1250)4

7th EDITION OF DaTE READY TO OPEN
THE AVANT-GARDE EYEWEAR EVENT PAR EXCELLENCE


DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.

In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas –Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. 

The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.  Taking up the oriental tradition, the chings(representing water, fire, air etc.) will guide the whole event by suggesting DaTE as ‘’seeing’’ in advance, as an avant-garde of eyewear.

DaTE, indeed, encompasses different inner worlds personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear.
Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy.

Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.

DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5.

The official hashtags are #dateyewear2019and#shapingavantgarde

Instagram https://www.instagram.com/dateyewear/

Facebook https://it-it.facebook.com/DateEyewearOfficial/


DaTE

Stazione Leopolda

Viale Fratelli Rosselli, 5 – Florence, Italy

Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September,10am to 5pm

Admission is free; registration required www.dateyewear.com

 
 
 
 
 
 
 
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