Once again here in England we are in lockdown, staying in our homes venturing out only for specific
reasons to avoid any unnecessary contact with anyone. We are required not to meet people socially unless we live in the same home or have a support bubble in place. Everyone must have a good reason to venture out otherwise it is illegal and fines of £200, which doubles if further offences are committed. Up to a maximum amount of £6,400 can be imposed.
Welcome to 2021, the ‘New Year’!
Smart working is the new normal for many with computer software programs like; ‘Teams’, ‘Zoom’,
Starleaf’, ’PGI’, ‘Capterra’, ‘Techradar etc, being used daily for business and social pleasure. Likewise social networking platforms like: ‘Facebook’, ‘Instagram’, ‘LinkedIn’, ‘Twitter’, etc, have become essential online tools to communicate ideas, news and promote products and services. We are now living in a digital world with the internet connecting everyone.
Today computers, laptops, Ipads, smartphones and a whole host of electronic devises connect us to
the world at large. When it comes to entertainment music services like ‘Spotify’, Epidemicsound’,‘Jango’, ‘Music.Youtube’, ‘Soundcloud’, ‘Accuradio’, ‘Freeplaymusic’, ‘Pcmag’, etc, the list seems endless. Online entertainment services like the BBC iPlayer have become gripping entertainment platforms that transport us into another world escaping the realities of Covid life. Let’s face it who doesn’t want to escape the current lockdown and the restrictions impose? Even for God fearing believers, the Church universally has gone online with recorded services on YouTube coupled with live streaming of worship, teaching ministries and Zooming sessions. Socially much of the worlds people are now truly connected online like never before.
2021 is fast becoming the ‘Digital World’
For many years www.pcdsreview.com has been effectively promoting live trade exhibitions. Covid-19 has resulted in most being cancelled or postponed. Last year we started promoting digital platforms for business to continue throughout the pandemic for shows such as; MIDO4U for eyewear, Always Online for Italian fashion and up until the end of 2020, due to budget cut backs, ISPO.
Whilst some express the view that when the pandemic is over live events will return to pre-Covid levels of business it is our view that a new era is emerging whereby hybrid live and virtual events will become normal.
At PCDS Review we are delighted that numerous vaccines have been developed and approved to provide good protection against Covid-19 with mass vaccination underway. Today we live as if we have Covid-19 with; Social Distancing, Self Isolation, Corona Virus Testing, Track & Trace, Wearing Masks, Washing Hands, etc.