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TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1365) |
Italo Rota: “TheOneMilano anticipates a new model for fashion exhibitions” |
The world-renowned Italian architect is behind a revolutionary overhaul of the layout for the high-end women’s ready-to-wear exhibition, alongside the celebrated set designer Margherita Palli.
“We started by looking at how to transform a straight exhibition space into a complex setting, drawing inspiration from old-fashioned local markets, which might look disorganized on the surface but are neat and tidy underneath. Our central idea was that it’s always Winter somewhere in the world, with people constantly on the move around our ever-shrinking planet,” explains star architect Italo Rota. Alongside the celebrated set designer Margherita Palli, he was commissioned by TheOneMilano to redesign the exhibition spaces at fieramilanocity for the 7th edition of the international high-end women’s ready-to-wear hub which takes place from 20th to 23rd February 2020.
The project is one-of-a-kind in the fashion industry. It is the first time the event has called on the vision of two globally-renowned artists to reshape both its sales spaces and the role of the exhibition hub itself, turning it into an ever more emotional, experiential moment.
Italo Rota describes this significant step change in detail. “It’s a transitional, hybrid exhibition that anticipates a new way of creating this type of event. In a couple of years, new technologies - not least 5G - will transform the physical nature of exhibitions; cutting-edge analogue will live alongside pioneering digital, and there will be new needs such as creating online fashion shows. An important role will be played by artificial intelligence, which will enable the products on show to be adapted in real time to suit visitor and market needs. Fashion exhibitions are also set to become more emotional events involving all five senses, like a theatre of memory with experiences we will never forget.”
The project is no less innovative for its sustainability: “The idea is that the exhibition should be as low-impact as possible, with modular structures and reusable materials to reduce waste. It is important for us to be able to appreciate the positive aspects of the climate emergency. TheOneMilano might even become a touring event in the near future,” the architect goes on to say.
While Rota has completely redesigned the interiors, turning the aisles into avenues and adding gigantic structures, wintry trees and snowballs, Margherita Palli has reshaped the new meeting place Piazza del Fare, a showcase for artisan crafts, as well as the relaxation area. “I wanted to highlight the work of artisans, whose creativity no longer relies on their hands alone but now involves digital technologies. We need to create a story around the products, and our audiences should be able to feel the atmosphere in a place that sparks new ideas. The project will also provide trade operators with a tranquil workplace, giving them modular structures that can be adapted to suit last-minute needs.”
The new model for TheOneMilano is highly inclusive at heart, not only addressing new visitors but ensuring that the exhibition sector integrates more widely with the high-end manufacturing industry. “Once purely trade events, exhibitions will become more open to the wider public; while it’s true that a store is the mirror for a product and brand, nowadays it’s important to open up the production sector to show off all the qualities of the supply chain.”
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ILM - Leather Goods & Accessories Show - Offenbach Germany (Z1305) |
ILM - Communication. Know-how. Collections.
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The leather industry will be getting together again between February 29 and March 2, 2020 at the International Leather Goods Fair in Offenbach. When the ILM Winter Styles opens its doors, around 300 international exhibitors will present their collections for Autumn/Winter 2020/21, meaning that once again the International Leather Goods Fair is fully booked - down to every last corner.
All the important German and international brands are represented at the ILM. The product range includes everything from bags, small leather goods and accessories through to luggage, umbrellas and school items. This variety is reflected not only in the elegantly designed stands, but also in the ILM Runway Shows, stylishly choreographed by Bettina von Bassewitz. The two shows "Bag World" and "Travel World” are a great source of inspiration for the specialist trade.
Visitors to the "Concept Square” can also expect to find plenty of inspiration and innovation. This area, which celebrated its successful première at the last fair, gives start-ups the opportunity to present their creations in a good light. "The ILM is the most important date in the calendar of the bags, accessories and luggage segments. But we offer much more than just good products. We also focus on communication and meetings," said Arnd Hinrich Kappe, Managing Director of Messe Offenbach. With this aim in mind, more talks have been planned and they are being supplemented by well-informed panel discussions on various topics related to the trade. But there is another very important factor for Mr Kappe: “Last but not least, the personal exchange between exhibitors and visitors is crucial to the success of a trade fair.” At the after work parties held in the trade fair foyer on Saturday and Sunday evenings, there is plenty of opportunity for lively discussions among the industry insiders.
Opening times:
February 29 to March 2, 2020, daily from 9 a.m. to 6 p.m. (trade visitors only)
Framework programme:
Spring/ summer 2021 Fashion Forecast at 10 a.m. on Sunday, March 1, 2020,
After Work Parties at 6 p.m. on February 29 and March 1, 2020
Daily: Talks, panel discussions and Runway Shows
Prices/ fair catalogue:
Day ticket: EUR 12
3-day ticket: EUR 18
Tickets may be purchased online at www.ilm-offenbach.de after prior registration.
The fair catalogue can be ordered from Messe Offenbach about two weeks before the fair for a dispatch/handling charge. The catalogue is available free of charge at the trade fair.
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Assocalzaturifici - Trade Association for Italian Shoemakers (Z1313) |
HIGHS AND LOWS OF THE ITALIAN FOOTWEAR INDUSTRY IN 2019 |
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A snapshot of the current state of the industry emerging from a survey of the first nine months of 2019 conducted by the Confindustria Moda Research Centre for Assocalzaturifici |
EXPORTS ARE UP (+6.7% BY VALUE) BUT VOLUME OF PRODUCTION IS DOWN (-2.9%) AS ARE HOUSEHOLD PURCHASES (-3.3%)
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It has been a year of ups and downs for the Italian footwear industry: 2019 saw a drop in production (-2.9% by quantity over the first nine months of the previous year) and household purchases (-3.3% by quantity), while exports performed well (+6.7% by value). These are the most significant figures to emerge from a note on economic trends in the first nine months of 2019 prepared by the Confindustria Moda Research Centre for Assocalzaturifici.
The report reveals the widening gap between the performance of the big brand names and that of the small enterprises producing shoes under their own trademarks, which form the backbone of the country’s footwear-making districts: more than half of the sample surveyed reported lower levels of production in the first nine months of this year than in the same period last year (-2.9% average by volume, but with a much more marked drop in production among smaller businesses).
“The international success of Italian shoes, confirming the appeal of Italian fashions on world markets, has been rescaled by shrinkage in volumes, translating into a drop in production and employment,” explains Assocalzaturifici Chair Siro Badon. “At this time of low domestic demand, we ought to be patriotic and support Italian footwear makers by buying more Italian shoes. The whole world envies us for the creations of our small shoemaking businesses, but we often underestimate their worth, carried away by our preference for international fashions. The footwear industry needs a new emphasis on youth and innovation. The industry needs to invest in vocational training for the workers of the future, because our companies are going through a hard time, characterised by generational turnover, and, especially, to make use of the innovative business platforms at its disposal. The next Micam, the leading footwear trade fair, in February will introduce a new area called Micam X, an initiative bringing together the most innovative, high-tech proposals for footwear, demonstrating to dealers from all over the world the latest new trends in three important areas: materials, retail and sustainability. Sustainability above all is the key driver for intercepting consumers’ demands and changing lifestyles today. Global markets are of course important to our member companies, but it’s equally important to make sure everyone sits down at the table to play by the same rules. This is why we're working hard to obtain European approval of legislation introducing obligatory information on origin.
If customers all over the world and the most prestigious fashion brands are willing to pay a premium price for shoes made in Italy, we need to protect this added value. Otherwise the industrial heritage of a crucial sector of the Italian economy will be lost, with very serious consequences for employment in the country.”
There has been no significant improvement in domestic demand since the summer: household purchases were down -3.3% by quantity in the first nine months of the year, or -2.6% by value. The only growing segment is athletic footwear and sneakers (+1.5% by volume and +3.5% in terms of spending). Sales of “classic” shoes were down for both men (by about 10% by volume) and women (-6%, though sales of ankle boots and high boots remained stable).
One of the few areas to perform positively was exports, up +6.7% by value thanks to work performed on contract for luxury brands, with a slight drop in terms of quantity (-0.8% in the first eight months of the year, as much as -4.2% in the case of leather shoes) and an average price +7.5% higher. Breaking down the trends by market, there were encouraging signs from Switzerland (+24.2% by value) and France (+9% in terms of both value and volume), which together account for almost a third of the total value of Italy’s footwear exports, while difficulty persisted in exports to Germany (-8.7% by volume), Russia (-18.5%) and the Middle East (-14%), with a -12.8% drop by volume in the Arab Emirates. Exports to the USA were up (+11.6% by value), as were exports to the Far East (+9.2% on the whole). The “China+Hong Kong” aggregate, now the fifth largest export market by value, grew 3.1% by volume and 8.5% in terms of value.
The total number of footwear manufacturers in the first nine months of 2019 was 4,357 (148 less than in the previous year, a -3.3% drop), while the number of employees remained practically unchanged at 75,474 (-0.3%, 206 workers less). The period saw significantly increased resort to wage support in the leather industry (+28.3% authorised hours).
In the end, people in the business are pessimistic about the future. The majority of those interviewed about their expectations for the coming year did not foresee any growth at all, and practically all of them don’t believe that the measures included in the2020 Economic and Finance Document will bring any economic benefits for enterprises.
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MICAM - Footwear & Accessories Show - Milan Italy (Z1370) |
MICAM MILANO FROM 16 TO 19 FEBRUARY 2020:
NEW LAYOUT, MORE CONTENT AND CLOSER ATTENTION TO ISSUES OF SUSTAINABILITY
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• New layout: focus on sustainability
• Players District: the game continues
• Emerging designers and Startups: spotlight on young talent
• From accessories to the supply chain: concurrent trade fairs
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MICAM Milano returns to the Fiera Milano from 16 to 19 February 2020 and, with
its new MICAM in Wonderland communication campaign, embarks on a new edition chock-a-block with novelties.
The main features of the International Footwear Fair’s forthcoming February 2020 edition will be a renewed and even more dynamic layout, with a strong focus on innovation, trends and sustainability, without neglecting new creative talents.
“The digitalisation of production processes, an awareness of the issues of sustainability in the fashion supply chain, and the need to train and attract professional figures with up-to-date skills into our companies – these are the three issues that are changing the footwear industry all over the world – observes Siro Badon, Chair of Assocalzaturifici and MICAM – For this reason, from this edition onwards, we are going to focus strongly on the changes taking place in every sector of the industry, providing dealers and companies with concrete answers, identifying the best practices to follow and turning the spotlight on creative and productive businesses that have distinguished themselves thanks to their ability to look ahead and project themselves into the future”.
MICAM 89 will be attended by 1205 exhibitors, including 628 Italian and 577 foreign companies, who will be presenting a preview of their collections for F/W 2020-2021. Amongst the big names present at the fair for the first time are HIDE & JACK and MANILA GRACE while ALBERTO FASCIANI, BORBONESE, DKNY and LOVE MOSCHINO will be returning again this year.
NEW LAYOUT: FOCUS ON SUSTAINABILITY
Confirming its ability to anticipate trends, starting from this edition MICAM Milano has renewed its layout in order to reflect the changes taking place within the market, giving “traditional” areas an even stronger identity and enriching the trade show with new content.
The theme of environmental and social sustainability will be prevalent at MICAM, in various different forms and contexts, testifying to the profound transformation that the footwear industry, too, is involved in promoting within the fashion and accessories sector.
As well as being designed to spotlight the new MICAM X project, the Fashion Square’s new setup will also open the way for a closer collaboration with the various trade-fair events in the supply chain. Lineapelle, the leading international exhibition dedicated to leather, accessories, components, fabrics, synthetics and models for the fashion and luxury industry, will make its research on the latest trends in materials for the FW20/21 season available to MICAM X, as well as giving presentations on the most innovative aspects and constant evolution of leatherware.
The aim of this initiative is to show how the use of highly innovative and sustainable materials is of benefit to the product, both in terms of style and technological innovation, while also laying the basis for a new approach with the customer.
The WGSN workshops dedicated to the new trends and ideas that will dominate the coming season will also be held in the MICAM X area.
In the Man Square, the area dedicated to men’s shoes, the emphasis will be instead on lightheartedness: for the first time, an area will be set up devoted to traditionally male hobbies and passions. After being pampered in the barber shop, men will be able to visit the cigar lounge where talks illustrating the technique of preparing and smoking cigars will be given. A games area with billiard table, toy car race track and open bar will also be available for visitors.
In the iKids Square, the artist Allison Hoffman will use completely recycled yarn to create the Wonder Dolls, a limited-edition collection representing characters from MICAM in Wonderland. Sales proceeds will be used to fund primary school projects in Malawi run by HUMANA People to People Italia.
Apart from the iKids Square, the Wonder Dolls will also be sold in the Assocalzaturifici Area in pavilion 1 stand F01, at the Press Office in pavilion 1 stand G01 and in the Humana Area pavilion 4 stand N07.
Also, on the first two days of MICAM, the artist Riccardo Zangelmi - the first and only Italian LEGO® Certified Professional - will construct a child’s shoe made entirely with LEGO® bricks. 500 small shoe-shaped gadget keyrings made with mini LEGO® bricks will also be available.
The values of eco-sustainability will be the protagonists of The Garden (Pav. 4), a space dedicated to the theme of respect for the environment for the first time at MICAM. Here, hanging leaf shapes and illuminated texts projected onto the floor of the corridor will invite reflection on the subject, while a bar counter with comfortable seats in the form of rocks will welcome visitors.
Visitors to this space will receive a special pencil: if planted after use, it will in fact be able to germinate and grow, thanks to the forget-me-not seeds contained inside it.
The special guest area for international buyers has also been redesigned: the theme of the Vip Lounge in Pav. 1 E01 pays homage to the Russian culture and is dedicated to Russia and ex CIS countries, which are key players in the global footwear market.
PLAYERS DISTRICT: THE GAME CONTINUES (Pav. 7P)
Following the success of the first edition, the Players District is back again this February. This area of MICAM Milano was designed to provide the variegated world of outdoor and sports shoes with its own exclusive space: it represents an important vantage point from which to observe a constantly evolving market and a unique
occasion for buyers, dealers and retailers.
Amongst the brands exhibiting here are: Lotto, Bjorn Borg, CMP, Dolomite, Joma Sport, Skechers and Patrick.
A feature of the area will once again be The Arena – a space enlivened by professional performances of freestyle entertainment such as bike trial, football, basketball and breakdance: the full lineup of events is available on the event calendar.
EMERGING DESIGNERS AND STARTUPS: SPOTLIGHT ON YOUNG TALENT
Attentive as ever to the younger generations, MICAM Milano will once again play host to 12 talented young designers, the Emerging Designers (Pav. 4E), selected by a panel of experts.
One of the highlights of the fair will be represented by the fashion parade showcasing their creations, which will be held on 17 February starting at 12.45.
The Italian Footwear Startup space will also be back again at this edition: this area is curated by ICE and the Ministry of Foreign affairs and International Cooperation in collaboration with Suitex International, an international recruitment company specialising in fashion, which has selected 8 startups to exhibit at MICAM (Pav. 1 D05): BOTTEGA SENATORE, ID.EIGHT, MARCO PROIETTI DESIGN, UNALIRA, WAO, YUOOL, ZINGALES SHOES.
FROM ACCESSORIES TO THE SUPPLY CHAIN: CONCURRENT TRADE FAIRS
While MICAM is on, fashion industry professionals have the possibility of visiting two other events that are highly representative of the fashion-accessory galaxy: MIPEL, the world’s most important leather fair and HOMI Fashion & Jewels, the only event in Italy devoted to costume jewellery, jewellery and accessories.
The final day of MICAM, 19 February, on the other hand, coincides with the opening day of LINEAPELLE, the international platform for leather, accessories, components, fabrics, synthetics and models, and SIMAC, an international exhibition of machinery and technologies for the footwear, leather goods and tanning industries.
For all visitors to MICAM, the fact that these fairs are being held concurrently provides a further opportunity for discovering new trends and doing business.
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MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1368) |
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As it is evident, the circumstances which have emerged in recent days will prevent most of the exhibiting companies from China from participating in MIDO 2020. As a result, this year, the “Fair East” area (pavilion 7), which traditionally hosts the Asian exhibitors, will not be open.
In order to reduce the impact from this situation, MIDO will make available to the exhibitors who are unable to attend a digital platform making it possible for them to present their new products on-line, and for the visitors registered to view them and come into contact with the companies directly. MIDO4U.COM will be active for the exhibitors from Monday 17 February and for the visitors from Monday 24 February.
“It’s a small but concrete contribution to support our Chinese and Asian colleagues, to whom we address our thoughts and solidarity, that, with their participation, have been attending Mido for so many years “ declared MIDO President Giovanni Vitaloni
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MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1362) |
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Looking forward to MIDO 2020 –
Eyewear of the Future as seen by the Certottica Academy |
In honor of the extraordinary 50th anniversary of MIDO, the second-year students of the ITS Academy in eyewear design and engineering (a 2-year postgraduate course funded by the Veneto Region and MIUR, run by Fondazione ITS Cosmo and promoted by Certottica), produced 25 designs as a tribute to the Golden Edition.
Based on input from MIDO, which provided mood inspiration for the 50th anniversary, the students came up with concepts of interpretation – using gold to represent the 50th anniversary, the number 50, the 1970s as inspiration for shapes and trends, the phases of the moon, concentric rings (drawing ideas from the crosscut section of a tree trunk) and the shape of the lens with the MIDO logo.
The best projects will be displayed at the Certottica stand from February 29 to March 2, Pavilion 4 - A04 B10.
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ISPO - Sports, Equipment and Leisure Show - Munich Germany (Z1361) |
ISPO forms new Awards & Innovation team
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With the ISPO Award, ISPO Brandnew and ISPO Textrends, the all-year ISPO sports network offers three platforms for the latest innovations in the sporting goods industry. A new internal team will now handle the entire organization, execution and enhancement of the products.
The innovation platforms ISPO Award, ISPO Brandnew and ISPO Textrends have been relevant trend indicators for the sporting goods industry for years. In order to cope with the growing strategic relevance, ISPO is establishing the new “Awards and Innovation Team”.
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The innovation platforms ISPO Award, ISPO Brandnew and ISPO Textrends have been relevant trend indicators for the sporting goods industry for years. In order to cope with the growing strategic relevance, ISPO is establishing the new “Awards and Innovation Team”.
Image credit: Messe München
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- New internal team will work for the ISPO award and innovation platforms
- Start is set for the second competition for Outstanding Outdoor
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From recognition of exceptional material and design innovations to the springboard for startups and the award for the best products in the sporting goods and outdoor industry: The product platforms ISPO Textrends, ISPO Brandnew and ISPO Award with their related honors have been relevant seals of quality and trend indicators for the sporting goods business for years now. All three platforms are playing an increasingly important role within the ISPO portfolio. The award portfolio was expanded last year with the addition of Outstanding Outdoor. To address the growing strategic significance, ISPO is expanding the related internal product management team.
New, well-known team
On January 1, Franziska Zindl became Head of Awards & Innovation and replaced David Badalec who left the company. Previously, Zindl had served as ISPO Community Manager in the area of Digitize—Retail & Industry Services since October 2018. Before moving to Munich, she was a project manager at Messe Berlin, including for tools Berlin and Retailtech Solutions at Panorama Berlin
The newly created positions of (Senior) Product Manager for Awards & Innovation were assumed by three well-known ISPO colleagues:
Jacqueline Eskandar worked for two years at bikesale.de in the area of sales & marketing before she joined the ISPO team in 2016. In addition to her work as project manager for ISPO Munich and OutDoor by ISPO, she has been working with the ISPO Award and, occasionally, with ISPO Brandnew since 2018.
Susanne Reinthaler has been a project manager for ISPO Munich and OutDoor by ISPO in the areas of outdoor and snowsports since 2018. The 28-year-old sports economist also worked for more than three years as marketing manager at Marmot Mountain Europe GmbH.
Stephan Barth followed his athletic passion after completing a banker training program and earning a business administration degree. After completing an internship at ISPO Open Innovation, he assumed a full-time position as a project manager for ISPO Digitize and for the segments snowsports and shoes at ISPO Munich and OutDoor by ISPO.
The partnership with the creative agency Pascher+Heinz was ended following the restructuring of the team and the conclusion of the past ISPO Munich. “For more than 20 years Pascher+Heinz served as the agency for our award and innovation platforms. We would like to thank them for our long, trusting partnership,” said Dr. Jeanette Loos, Global ISPO Group Director.
Outlook: Outstanding Outdoor enters the second round
The new team got down to work right away: In the lead-up to the next OutDoor by ISPO (June 28 – July 1, 2020, in Munich), the second competition for the product award Outstanding Outdoor that is presented to exceptional outdoor and sporting goods products is about to take place. The nomination period will run from April 1 to May 8. Special early-bird conditions apply until April 17.
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DaTE - fashion eyewear without prescription - Firenze Italy (Z1274) |
Next edition: September 19-21, 2020
DaTE LIVES UP TO EXPECTATIONS, DRAWING SELECT EXHIBITORS AND A DISCERNING AUDIENCE TO FLORENCE IN A QUEST FOR THE AVANT-GARDE
Spring event announced to air ideas and insights on the “culture” of international eyewear
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The eyewear of the future showcase – the 7th edition of DaTE and the 4th held in Florence – draws to a close. The organizers’ expectations were met and exceeded as trade professionals and select buyers lined up to see the latest eyewear innovations, with the intention of diversifying their own product lines, while scoping out design and avant-garde ingenuity. The array of 121 carefully selected exhibitors led to an increase in the number of overseas visitors. What they saw was research and innovation, experimentation with shapes and colors, as well as a focus on sustainability and materials.
Visitors and exhibitors also used social media to spread the word. During the three days of the show, there were 100,000+ views of content and more than 43,000 people reached through Facebook and Instagram. User engagement was off the charts as they produced, on Instagram alone, more than 3,000 content items, between stories and feeds, using the official hashtags for the event.
Parallel to its B2B event held each Fall, DaTE has decided to forge a new path in the coming year by organizing an international meeting in Milan in the Spring of 2020 that will focus on culture and the world of eyewear. “The idea is to offer an opportunity to share ideas about design, innovation and technology in the realm of eyewear.
A workshop where eyewear experts and technicians come together to share insights and novel ideas about eyewear as a social and cultural object and as an accessory, leaving aside discussion of the commercial aspects” explained DaTE President Giovanni Vitaloni.
The next edition of DaTE is scheduled for September 19th to 21st, 2020.
Updates and news on the website https://dateyewear.com/ social profiles of the event: Instagram https://www.instagram.com/dateyewear/ Facebook https://it-it.facebook.com/DateEyewearOfficial/
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MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1369)
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MIPEL117:
THE WORLD OF LEATHER GOODS MEETS IN MILAN |
After the brilliant performance of last September (+ 19% attendance compared to the September 2018 edition) MIPEL is preparing to reopen the doors of Hall 10 of FieraMilano-Rho from 16 to 19 February 2020 to present the FW2020/21 proposals of the over 300 participating brands.
The most important international exhibition in the world dedicated to bags and leather accessories, now in its 117th edition and organized under the patronage of the Municipality of Milan, confirms itself as an essential appointment for all brands, more or less known, who want to present the own product and get in touch with the main buyers worldwide.
At the same time as MIPEL, MICAM, the international footwear exhibition (16-19 February), and HOMI Fashion & Jewels (15-18 February), the event dedicated to fashion accessories, bijoux and trendy jewelry will take place, thus creating an exclusive polo reference in the universe of fashion accessories and an unmissable international business opportunity. Also noteworthy is the concurrence of two days with Milan Fashion Week (18- 19 February) and one day with the LINEAPELLE and SIMAC fairs (19 February).
Among the new brands present at MIPEL: RefrigiWear, Romeo Gigli e Spalding, rientrano invece brand come Golla, Ynot e Valigeria Roncato. are included. Confirmed, among the most devoted to MIPEL: Aereonautica Militare, Athison, Braccialini, Bric's, Caterina Lucchi, Gabs, Gio Cellini, Nannini e Secrid.
THE SUPPORT OF MAECI AND ITA – ITALIAN TRADE AGENCY
Also for this edition, MIPEL benefits from the support of the Ministry of Foreign Affairs and International Cooperation and the ITA for the enhancement of major trade fair events. Thanks to public support, the event strengthened buyers' international hospitality and communication activities.
BETWEEN SUSTAINABILITY, CRAFTSMANSHIP AND ITALIANITY
There are three themes on which the event turns the spotlight on: sustainability, craftsmanship and Italianity that the event promotes also through its advertising campaign which sees as protagonists some young leather goods manufacturers handling the tools of the trade, expression of craftsmanship (leather pieces, hammers, anvils, awls, chalks, scissors etc ...) but also with the emblems of Italian spirit, this to emphasize the added value of the Italian style of the event.
Italy is considered the cradle of art and know-how, MIPEL is therefore the ideal stage in which to present the best products and brands, the expression of the art of leather manufacturing from all over the world, of which, however, Italy remains absolute leader. The decision to place some young leather goods manufacturers immersed in a colorful world at the center of the communication campaign is not accidental: too often the world of leather goods is understood as "old", "traditional", "boring", MIPEL overturns the stereotype and recounts the beauty of a sector that can offer many job opportunities to young people who want to get involved. According to Confindustria Moda estimates, in the next 3 years the world of italian fashion industry will register a need of approximately 48,000 operating workers, of which a significant part refer to the leather goods sector which is, precisely, in continuous growth; therefore, there is an incredible world of opportunities to be seized by young people and this is one of the messages that the event wants to launch. Within the campaign there are also references to the theme of environmental sustainability: flowers and leaves join the other objects present and also through the use of ironic videos MIPEL launches the message that waste materials such as plastic, cans etc…, if properly recycled they can actually turn into new resources and therefore contribute to environmental well-being.
The line of sustainability will also be explored through the set-ups, collaboration with reference partners and the organization of specific workshops; in this way MIPEL aims to raise awareness among exhibitors and visitors about the contribution that each individual can make to the common cause of sustainability understood not only in the environmental sphere, but also in the social, economic and productive spheres.
NEWS AND CONFIRMATIONS
Visitors will be greeted by a new layout of the pavilion whose lanes will be covered with carpet made with eco-sustainable materials and, therefore, completely recycled and recyclable. The new layout will be characterized by a central area, the nerve center of the event: the area will be dedicated to two sectors that gather the greatest interest:
• the TREND AREA, the place where raw material and finished product come together to create an area of synthesis of the trends of the FW2020-21 season; the area was born from the collaboration with UNIC Italian Tanneries, which supplies the leathers and fabrics that best represent the trends presented, and the companies participating in the show whose products most representative of the reference trend are selected to make up the area.
• SCENARIO, the flagship sector of the event where are located the most innovative and modern collections, bags and accessories made with sustainable materials or techniques, the brands that are not yet well known but super-cool! 37 are the brands that will exhibit in this area. Starting from the Trend Area, a wider area will be developed which will be set up with over 1,500 plants and only recycled materials that will then be given new life. It will be a space dedicated to workshops and performances that will animate the days of the fair.
In addition, starting at 6.30 pm on February 17th, the area will be the perfect stage for an exclusive party dedicated to exhibitors and visitors and animated by the extraordinary music of "Ben DJ", a name that means "party" in exclusive environments around the world. Of Tunisian origin but Milanese foster, Ben Dj is a true star for those who love dance music. Deejay and producer is disputed in VIP parties all over the world and was among the jurors of "All Together Now", the new music show conducted by Michelle Hunziker and J-Ax, aired on Canale 5.
On the occasion of this exclusive cocktail, interesting news will also be announced that will concern the edition of MIPEL next September (from 20 to 23).
THE "ITALIAN START UP" PROJECT
In one of the most important areas of the event, the square of the SCENARIO sector, a space will be set up dedicated to 10 young Italian designers, selected together with the ITA-Italian Trade Agency, who distinguished themselves for the creative idea of the project as well as for having made their own in some cases, sustainability issues: 11-10 Undici Dieci, Anita Bilardi, B Prime, Domozero, Eremo, Lara Bellini, Le Moki Milano, SPAZIOiF, ViaMailBag, Vive la Difference.
With this project, named "ITALIAN STARTUP", MIPEL and ITA reaffirm their support for emerging realities in order to find ever new ways to enhance and promote Italian creativity and genius. The brands selected for this area are also present within the event with thier own stand and being part of this project will therefore have an additional opportunity for visibility in the eyes of visitors and operators.
MIPEL SUPPORTS AND PROMOTES THE COMMUNITY OF SAN PATRIGNANO
MIPEL and the community of San Patrignano have started a collaborative project that has all the credentials to get far. The first step is to host a stand entirely dedicated to the young people of the community inside Hall 10 of FieraMilano-Rho whi will showcase the creations of the Design Lab of the San Patrignano leather goods sector and will perform live, during fair hours, practical demonstrations of working and decorating leather. This is an interesting way to let know the production reality of the Community that operates today both under its own brand (producing a San Patrignano brand line that, through MIPEL contacts, hopes to distribute to contribute to the sustainability of the Community) and in close contact with the most important Italian companies in the sector.
The leather goods sector of San Patrignano develops the understanding of the artisan product as a fusion of experiences from tradition and innovation processes in favor of excellence "designed and made in Italy". The focus of the project is the ability to understand the product, the knowledge of its tangible and intangible values, highlighting the value of applied production excellence. The cognitive background acts as an indispensable platform for developing skills related to all phases of product realization.
The sector collaborates as a production laboratory for important Made in Italy companies and with companies that decentralize their production processes with district logic. The presence at MIPEL, the cradle of leather goods, is therefore an incredible opportunity for the guys of the community who will thus be able to immerse themselves in an experience of direct contact with the major players in the sector.
The evolution of the project foresees that MIPEL may become in the future a moment in which the guys of the community, trained within the Design Lab and finished the recovery process, can get involved and introduce themselves to the companies present at the event which, accepting the challenge, they will therefore be able to count on a motivated and competent workforce.
In addition to hosting the children inside the fair, MIPEL has decided to support another sector of the community, the graphic one, by entrusting it with the printing of the official catalog of the event.
COLLABORATION WITH CAMERA BUYER ITALIA
An interesting news of this edition is the collaboration started with Camera Buyer Italia (CBI) which will sponsor two of the talks scheduled for the 4 days of the fair. The topics covered will be the central ones of the show (Italianity, sustainability, craftsmanship) addressed through the privileged eye of the buyers, the link between the brands and the final consumer.
There will also be a moment of in-depth analysis dedicated to the analysis on the change in the way of approaching brands by different generations of buyers.
A partnership, the one between MIPEL and CBI, which wants to be a first step for future wide-ranging initiatives: “CBI represents the most advanced point of the business model linked to the trade in fashion products, this for two main reasons: - comments Franco Gabbrielli, President of MIPEL and ASSOPELLETTIERI - first of all because this model has been able to span the decades consolidating a prestigious position but also because it has managed to interpret the transition from physical to digital trade in the right way, seizing and understanding its opportunities. We have the possibility - continues Gabbrielli - to share many collaborative hypotheses at a synergic level and this first step certainly goes in this direction by promoting an exchange of ideas and a sharing of projects also for the future of leather goods".
TALKS AND PERFORMANCES
MIPEL enriches its calendar of events from edition to edition, placing itself increasingly not only as a meeting and business moment between buyers and exhibitors but also as a moment of discussion of some of the main themes so dear to the fashion system today and more particularly to the supply chain of belonging: sustainability, digitalization, Made in Italy, start-ups, internationalization opportunities.
With this in mind, starting from Sunday 16 February, various “talks” will be held in the MIPEL workshop area (hall 10, between lane I and lane H), moderated by the journalist Andrea Guolo, to which all the visitors of the event will have free access. Among the various interventions planned, in addition to those of Camera Buyer Italia, there is also the testimony of the founders of the MIRTA platform, the e-tailer who bet on the craftsmen; the story of start-ups like Afhra, Boarini Milanesi and Red Rossini who, as new-born of independent leather goods, can be considered a mix between vision and courage and, finally, the testimony of the guys of the Leather goods Design Lab of San Patrignano where the bag is the (new) life.
The days of the event will also be enlivened by the performance of very different artists but with one common factor in common: the passion and the desire to communicate through their art and therefore leave a mark.
So on Sunday, February 16, visitors will be captured by the sounds and percussion of "Damat", a young composer and street drummer born in '94 who uses recycled materials to reproduce music. He started playing his mother's pots from an early age, now Damat plays in the biggest Italian and world cities with buckets, pots, plates and any other object that can produce a sound. He has participated in several television programs such as: Tu Si Que Vales, Edicola Fiore and Czechoslovakia Got Talent.
Monday 16 February at h. 17.00 instead it will be the turn of the social actress Tiziana Di Masi with her show: "Before buying, think!", an interactive show on education for sustainable purchasing, traceability and the real made in Italy. With more than 220 performances with the show "All I'm about to tell you is false" on tour since 2013, Tiziana is a na tional anti-counterfeiting testimonial for the Ministry of Economic Development and her show went on stage in the Chamber of Deputies, in the Senate and broadcast live on RAI Cultura. Since 2016 she is testimonial for legal purchase education for Confcommercio and Confindustria.
Space for dance instead on Tuesday 18 February thanks to "Modulo Academy": training place, born in Milan, dedicated to urban dances, is aimed at all students who wish to make dance their profession. On the occasion of the collaboration with MIPEL, "Modulo Academy" has created a flashmob with a street character, with a strongly current language, enhancing the artistic expression in all its forms, from dance to craftsmanship, with awareness in the present and trust in a future eco friendly. The academy dancers will perform twice starting from h. 17:00.
All performances will take place in the workshop area of pavilion 10.
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INHORGENTA - International Trade Fair for Jewellery, Watches, Design, Gemstones and Technology - Munich Germany (Z1366) |
Start of INHORGENTA MUNICH 2020:
Many new brands, trends and innovations |
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Image Copyright Messe München
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• Diverse portfolio of exhibitors with high-quality newcomers
• Focus on the industry’s top issues
• Trade fair highlights: The art of Swiss watchmaking at the Salon Suisse and glamour at the INHORGENTA AWARD
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Today (February 14, 2020) marks the start of INHORGENTA MUNICH, the international trade fair for timepieces, jewelry and gemstones, at the Munich exhibition center with 1,055 exhibitors from 44 countries. The industry’s leading trade fair offers an exciting supporting program with the very latest topics and numerous highlights.
At the start of INHORGENTA MUNICH 2020, Klaus Dittrich, Chairman and CEO of Messe München, offers a positive outlook for the coming days: “Both the increase in the number of exhibitors for the fifth year in a row and the brands attending demonstrate that INHORGENTA MUNICH is not only the leading trade fair but also the most diverse platform for jewelry, watches and gemstones in Europe.” In particular, Timepiece Hall A1 continues to be a growth area with prominent newcomers such as Erwin Sattler, Festina and Fortis. Hall B1 Fine Jewelry is growing by an impressive 22 percent this year, with industry giants such as Autore, Frey Wille, Chimento Staurino Fratelli and Luisa Rosas.
What matters in the industry: Sustainability and the future of retail
In designing the 2020 trade fair, INHORGENTA MUNICH aligned itself with the industry’s current focus topics. The changing consumer behavior and the Barbara Kals PR Manager Tel. +89 949 21473 Barbara.Kals@messemuenchen.de Messe München GmbH Messegelände 81823 München Deutschland messe-muenchen.de Press release | 14. February 2020 | 2/2 discussion surrounding sustainability have brought about a major shift in the industry. In a study conducted among exhibitors and visitors for INHORGENTA MUNICH, findings revealed that major sustainability challenges for the industry include the credibility of certifications (46 percent), closely followed by the quality of jewelry and watches (44 percent). In addition, some 64 percent of those surveyed believe that social media will have the greatest influence on the retail trade in future. Hall C2, which was newly redesigned in keeping with the sustainability aspect, will give these topics a special platform with TRENDFACTORY MUNICH. Visitors will benefit from the expertise of numerous top speakers, such as Rita Lahlou, head of jewelry at Amazon, Ryan Taylor, founder of Consensas, and Patricia Syrvud from the University of Delaware.
Switzerland is the official partner country of INHORGENTA MUNICH 2020
A special highlight of INHORGENTA MUNICH 2020 is the partner country Switzerland. The central gathering point is the Salon Suisse in Hall A1 with the prominent Swiss watch brands Parmigiani Fleurier, Czapek and Bumont. In addition, the renowned Musée international d’horlogerie will be showcasing the art of watchmaking from the 18th century right through to the present day with a select range of exhibits. In the “My Watch” exhibition of creative consultant Joachim Schirrmacher and photographer Franco Tettamanti, Swiss personalities present their own watch and the story behind it.
INHORGENTA AWARD 2020: Craftsmanship, innovation and creativity
The INHORGENTA AWARD will be presented this year for the fourth time. A jury of industry experts and opinion leaders decided on three finalists in each of six categories, all of whom look forward to receiving the coveted prize. New to the jury were Claudia Hofmann, stylist and co-founder of the Fashion Council Germany, and Jörn Kengelbach, chief editor of the ROBB REPORT magazine. The nominees in the Public Choice categories were selected through online voting. A new feature in 2020 is the introduction of the second Public Choice category “Best Watch”, which highlights the positive trends in the watch segment at the fair. The recognized industry award will be presented on February 16, 2020, at a glamorous gala at the BMW Welt in Munich.
Jewelry shows, after-work parties and much more: INHORGENTA MUNICH shows its diverse side
Jewelry shows are a permanent part of the event calendar at INHORGENTA MUNICH. This year, Claudia Hofmann will be the lead stylist for the models. Breath-taking pieces of fine jewelry will be specially showcased in puristic, allwhite looks.
With a wide range of presentations, panels and knowledge formats, the fair is an information platform with and for industry professionals. Campus Talks offer young designers and goldsmiths the ideal contact point for all topics related to starting their careers. Watch professionals and enthusiasts can share ideas at the Watch Talks.
The popular after-work parties will offer a relaxed atmosphere and ideal networking opportunities once again in 2020.
About INHORGENTA MUNICH
INHORGENTA MUNICH, the international trade fair for watches, jewelry and gemstones is the order and communication platform for the industry and reflects the market in all its diversity. Spread over six halls at Messe München, exhibitors from across the globe will present their latest creations. Through its extensive supporting program, comprising the Jewelry Shows, the INHORGENTA FORUM and the INHORGENTA AWARD, the trade fair offers an in-depth overview of international trends and developments. In 2019, the trade fair brought 1052 exhibitors from 41 countries and more than 27,271 visitors from 77 countries to Munich. The next INHORGENTA MUNICH will be held from February 14 to 17, 2020.
Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa, and South America, and with around 70 representatives abroad for more than 100 countries, Messe München has a truly global presence.
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