Creating a coherent and responsive system

A system partnership.  Integration with the segment that follow on from the production chain.  The aim is to shorten times and distances between the various players and respond to the new challenges of the global fashion industry that call for increasingly fast action and answers for the markets.  A way to unite and join forces, thanks to the melting pot of quality that is Italian fashion.

TheOneMilano is looking beyond its borders and has established a partnership with CBI-Camera Buyer Italia to increase the opportunities for trade between brands and end consumers, thanks to the multi-faceted identity of the network of the 100 best Italian shops. The partnership between the women's haut-à-porter exhibition - a pioneer and promoter of an innovative trade fair format - and the most important association between luxury multi-brands in Italy will directly connect top-end companies with the retail universe in an even broader way.  It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer the best shopping experience.

With the project TheOne & CBI – The Best Shops, the exhibition that is ambassador for Italian-made goods bolsters its image as an observatory, laboratory and privileged showcase for the stars of fashion: from big-name brands with impressive heritages, to excellent small and medium-sized companies, the epitome of the wealth of the Italian and international production chain, as well as luxury start-ups and their premium collaborations. 

The first results of this important and innovative partnership will be revealed at the next TheOneMilano, taking place from 19 to 22 September 2019 in the pavilions of fieramilanocity.

Two projects are scheduled that will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The first is The Best ONE Pics: an area devoted to displaying the total looks chosen by CBI fashion buyers after poring over the garments and accessories from the collections of over one hundred brands taking part in the next TheOneMilano.

The second area, The Best ONE New Talents, is an international stage for young must-have brands. These are designers whose creations are content-heavy in terms of research, that convey a visionary new message and that are therefore worthy of our attention and support.

TheOneMilano, 19-22 September @fieramilanoci
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0	TheOneMilano whats going on - Z1245		1	TheOneMilano returns to Korea with Mipel - Z1238
2	TheOneMilano ends with 11,165 visitors - Z1234		3	Final News Letter - Z1235
4	For your stay in Milan - Z1220		5	TheOneMilano - A winter garden at the women's haute-à-porter exhibition at Fieramilanocity from 22 to 25 February a great boost for business: constant upgrading in terms of content, image and services - Z1218
6	Opportunities or Challenges - Z1219		7	Allwayson, a successful first six months for the online showcase fashion, always, everywhere - Z1217
8	Easy TheOneMilano - Z1209		9	TheOneMilano wishes you a happy new year - Z1187
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Once again, the next ILM - the leading international fair for the leather and luggage industry - is fully booked, down to every last corner. When the fair doors open in Offenbach from 7 to 9 September 2019, around 300 exhibitors from over 25 countries will be presenting their collections of leather goods, luggage, school items, umbrellas and fashion accessories for the 2020 summer season. “Unfortunately, we couldn’t fit everyone in this time either”, regretted Arnd Hinrich Kappe, managing director of Messe Offenbach.

ILM The Award 2019. Exhibitors and visitors of the 151st fair can look forward to exciting side events. A touch of glamour will envelop the trade fair city on the River Main during the festive ILM awards ceremony on 7 September. The winners in the various categories will be selected by a top-class jury in advance.

Inspiration & Orders. As always, the ILM will present an impressive and carefully curated program. The shows have been given a redesign. The new motto “Runway” puts a clearer focus on the product. Bags, suitcases and accessories are stylishly presented in harmony with the individual wishes and requirements of the different brands. The division into the segments "Bag World“ and "Travel World“ has been retained and offers buyers valuable help with placing successful orders. In addition, various inspiring talks on topics of interest to the trade such as retail, marketing and trends provide a lot of fresh new impulses for individual businesses. But the ILM also offers plenty of opportunity for personal contacts, which is particularly important in this digital age. On Sunday evening exhibitors and visitors can network in a relaxed atmosphere at the "After Work Party" in the foyer of the fair.

Around 6,000 trade visitors from over 50 countries are expected at the ILM Summer Styles 2019. The number of buyers from the textile and footwear industry has seen particularly strong growth over many years. The same can be said of the internationality of the visitors. All over the world, the ILM is seen as a reliable international order fair and is a popular meeting venue for the industry.

Key information at a glance

Opening times:
7 to 9 September 2019, daily from 9 a.m. to 6 p.m. (trade visitors only)

Highlights:
ILM The Award 2019 – awards ceremony at 6 p.m. on Saturday, 7 September 2019 (Personal invitation only)
Fashion Forecast autumn/winter 2020/21 at 5 p.m. on Sunday, 8 September 2019
After Work Party at 5 p.m. on Sunday, 8 September 2019
Daily: various talks and Runway Shows

Prices/ fair catalogue:
Day ticket: 12 EUR
Season ticket: 18 EUR
Tickets may be purchased online at www.ilm-offenbach.de after prior registration. The fair catalogue can be ordered from Messe Offenbach about two weeks before the fair for a dispatch/handling charge. The catalogue is available free of charge at the trade fair.

1	The ILM 2020 dates have been fixed - Z1236		2	Voices from the ILM winter styles - Z1228
3	The economic situation in the German leather goods and luggage industry in 2018 - Z1226		4	150th ILM in Offenbach: A really good fair - Z1227
5	Taschentrends Frühjahr/sommer 2019 International Leather Goods Fair Offenbach - Z1224		6	ILM Winter Styles from 16-18 February 2019 in Offenbach - Z1222
7	New calmness v. sporty dynamics - A season between feminine reduction, pattern mix and power dressing - Z1223		8	Press release of the Federal Association of the German Leather Goods Retail Trade (BLE) on ILM Winter Styles - Z1225
9	ILM: Orders, networking and internationality in the spotlight - Z1196		10

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The assignment of duties and responsibilities to the Deputy Chairmen
was the first step towards the implementation of the new projects in a sector that is constantly evolving

Siro Badon’s term as Chairman of Assocalzaturifici for the years 2019-2023 was consolidated today with the assignment of the powers to his new Deputy Chairmen.

This step means the executive board supporting the new Chairman at the helm of the Association is now fully operational.

As highlighted by Badon in his inaugural address, the cornerstones of the Association's activities in the coming years will be Italian manufacturing, innovation in the sector, sustainability of the production cycle, as well as a focus on trade fairs and a close dialogue with institutions.

In accordance with this vision and the articles of association, the Chairman will be responsible for all institutional activities, in particular those involving Confindustria Moda and Confindustria, aside from supervising the organisation of MICAM, an event which is increasingly central to the policies for promoting business in the sector at an international level.

The assignment of the powers to Deputy Chairmen (Federico Bartoli for Training; Giovanna Ceolini for Europe; Pasquale della Pia for digitalisation and sustainability; Salina Ferretti for Asia, America, Seoul, Tokyo and children’s footwear; Giampietro Melchiorri for Russia and the former CIS bloc countries and Emerging Countries) will make it possible to implement the course of action expressed by the Chairman and agreed with the Meeting of Shareholders, while identifying the individuals that will be responsible for the Association’s activities.

In particular:

FEDERICO BARTOLI of the company Tiger Flex Srl (Monsummano Terme, Potenza) will be responsible for training: this is a strategic area for the competitiveness of Italian footwear. It is essential, on the one hand, for updating producers on the new technologies that are available in sector, and on the other for creating new skills and welcoming on board new generations of workers in each phase of the production process.

Federico Bartoli, class of 1974, represents the third generation of the family which founded the company Tiger Flex in 1952. Federico Bartoli has been working in the company’s historic factory in Monsummano, characterised by the iconic Tiger on the roof, since 1998, and was around to witness the event which changed the face of the whole sector in 2002, with the acquisition of the shoe factory by the Kering-Gucci group. He has been production director since 2008. As he sees it there are three essential components in work: excellence, efficiency and passion.

Federico Bartoli has held important posts in Confindustria Northern Tuscany since 2014, as chairman of the leather and footwear section, where the first point of his policy programme concerned training.
This is an aspect Bartoli has always been very attentive and sensitive to, as he was one of the creators of the Project "E' di moda il mio futuro", a venture by the fashion department of Confindustria Northern Tuscany that aimed to increase awareness with youngsters of the employment opportunities in the textile, clothing and footwear sectors.

GIOVANNA CEOLINI of the company Parabiago Collezioni Srl (Parabiago, Milan) will be responsible for activities linked to the market in Europe, those relating to the Industry Trade Fairs Committee for the organisation of the Moda Made in Italy event, for leather and accessories, which is promoted by Assocalzaturifici and held every six months in Munich. This will establish the Association's presence in the European market, which is fundamental for Italian companies, and in terms of protecting them in the context of trade fair events.

Giovanna Ceolini was born on 23 May 1959 and is an Italian entrepreneur and the sole director of Parabiago Collezioni Srl.

Immediately after obtaining her high school diploma in bookkeeping, she started working in the footwear sector in her hometown Parabiago (an important international footwear manufacturing district north of Milan), initially as a samples and sales manager for the Cele Ferrario shoe factory, and subsequently as general manager for the Conceria Buscatese tannery. Her first entrepreneurial venture was in 1995 alongside Karl Schlecht and Thierry Rabotin before she went on to found her own shoe factory, Parabiago Collezioni, in 1999. She chairs the Footwear Manufacturing Group for Confindustria in the Northern Milan area.

PASQUALE DELLA PIA of the company Della Pia Srl (Arzano, Naples) will be responsible for areas linked to digitalisation and sustainability, two key aspects in this new phase in the evolution of the market. These areas are increasingly important for defining the standards of the production processes in the footwear sector and by overseeing them, Assocalzaturifici will enable companies to develop towards new objectives and improve their competitiveness.

Pasquale Della Pia owns the Calzaturificio Della Pia srl shoe factory in Arzano (NA) along with his brother Giovanni and is its Sales manager. The company produces for luxury brands and its own brand "Deimille", which will be renamed D Milano starting from SS2020.

Since 2011 he has been a board member of Anci and has worked in the industrial union of Naples as Deputy Chairman of the fashion and design section. He is a member of the MODEC Regional Chamber of fashion for the Campania region and a founder of the Museo del Vero e del Falso, a Confindustria Campania association. He is a founding member of the Scientific Committee of ITS Campania Fashion which offers training courses for the production of footwear. Along with the CEC Chairman, Cleto Sagripanti, in April 2019 he organised the WFC – World Footwear Congress in Naples.

SALINA FERRETTI, of the company Falc Spa (Civitanova Marche, Macerata) will be responsible for Asia and America and will therefore focus on the international market and coordinate trade fair events in Seoul and Tokyo which Assocalzaturifici will be focusing on to offer quality showcases for Italian companies in Asian markets, where Italian products remain extremely popular. She will also be responsible for children’s footwear, a segment in which quality and safety are constantly evolving.

Since 2006 Salina Ferretti has been General Manager of Falc, a children’s footwear company that owns Naturino, Falcotto and Voile Blanche, a collection for men and women, as well as other brands.

Ferretti was born in the United Kingdom in 1967 and went to school there until she was a teenager. In 1993 she graduated in Economics and Business Management at Bocconi University in Milan and in the same year she started working in Frankfurt as a Management Controller for Merloni, a leading European home furniture company. In 1995 she joined the Falc group as Sales Manager for European markets. From 2004 to 2006 she lived in Beijing where the company opened more than 80 corner stores in various Chinese cities. Since 2006 she has been General Manager of Falc. In 2016 she was appointed Chairman of the Association of footwear manufacturers in Macerata.

GIAMPIETRO MELCHIORRI, of the Gal.Men. Srl shoe factory (Montegranaro, Fermo) is responsible for the market which includes Russia and the Countries of the former CIS bloc as well as Emerging Countries and will therefore also deal with events organised in these markets, such as OBUV in Moscow as well as the events in Kiev and Almaty in Ukraine. These are markets with a long-standing strong relationship with Italian products that need a special focus to ensure that Italian companies are well placed to seize these opportunities. Melchiorri will also be responsible for Made in Italy production, which must be protected to guarantee quality and continue to raise awareness on this issue with international markets and institutions.

Giampietro Melchiorri is 54 years old. He is married and has two children. Since 1985 he and his brother Lucio run the GAL.MEN shoe factory, which was founded by their father Alessandro in 1955.

Melchiorri is highly involved in the Confindustria network in the province of Fermo, where his company is based. In particular, he held the post as Chairman of the footwear section for Confindustria Fermo for 2015-2016, when he also became Chairman of Confindustria Fermo.

Since 2017 he has been Chairman of Confindustria for the Central Adriatic Ascoli Piceno and Fermo areas.

The executive board also includes CHARLOTTA BACHINI (of the Gardenia Srl shoe factory in Santa Maria a Monte, Pistoia) with the post of Chair of the Association's Young Entrepreneurs and ANNARITA PILOTTI (of the company Loriblu Spa, of Porto Sant’Elpidio, Fermo), the last Chair of the Association. The latter two board members will offer an important contribution to the board as they represent, respectively, a connection with the sector's future expectations and the results that have already been reached by the Association.

Milan, 22 July 2019

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Ente Moda Italia turns the spotlights on the new collections of 28 Italian brands, in collaboration with Sistema Moda Italia and Assocalzaturifici. Great expectations for the latest edition of the project that presents Italian style to South Korea, one of the most responsive and dynamic markets of the moment.

Ente Moda Italia is back in South Korea with a new edition of “La Moda Italiana @ Seoul”, the exhibition-rendezvous that has been presenting a selection of collections from Italian companies to the Korean market for fourteen seasons.

From Tuesday 9 to Thursday 11 July 2019, inside the Grand Ballroom of the Westin Chosun Hotel, one of the most beautiful hotels in downtown Seoul, the protagonists will be 28 Italian brands with their new men’s and women’s fashion collections for spring-summer 2020 featuring: clothing, accessories, bags and luggage, footwear, millinery, coats and jackets, knitwear and total looks.

Once again this edition of “La Moda Italiana @ Seoul” is produced in close cooperation with Sistema Moda Italia and Assocalzaturifici and will involve the promotional consultancy of People of Taste, the innovative business agent platform that supports international designers and their creativity on the South Korean market. In fact, EMI has launched the www.lamodaitalianaaseoul.com web portal, in collaboration with People of Taste, which will provide members of the trade with lots of useful information about the event and the participating companies.

“Our presence in Seoul is an important opportunity for small and medium sized Italian businesses to present their collections and maximize the quality of their products vis-à-vis South Korean fashion retailers”, says Alberto Scaccioni, CEO of Ente Moda Italia. ”Past seasons have thrown up concrete and significant feedback on the part of sector players – at the last summer edition there were over 900 buyers, these included the country’s most important department stores, big fashion groups and the top retailers and independent multi-brands – and, for this reason at this edition we have once again registered great interest on the part of Italian companies, also considering the trend of our exports to this country. The updated figures regarding exports to Korea, recorded by Confindustria Moda show that, in the first three months of 2019, Italian fashion-textiles performed really well, with an overall increase of +22%, confirming the great vivacity of a market that appreciates Italian style and creativity. Undoubtedly our participation at Seoul is confirmed as a strategic tool at the service of Italian companies that we also realize thanks to the synergic collaboration with Sistema Moda Italia and Assocalzaturifici with which we share the objective of top quality promotion of our country’s fashion”.

“A sector like footwear well represents the value and the journey of Made in Italy fashion: in fact, like many other industries, footwear finds the most important part of its commercial expression in the international market. Looking at the latest sector surveys, Italy is in third place among the exporters on a worldwide level and is in second place for leather footwear” observes Tommaso Cancellara, General Director of Assocalzaturifici. “Our production finds its most important interlocutors in Asian countries and the ongoing dialogue with them represents an essential condition for keeping the interest of our buyers on this continent alive and demonstrating the value of the research and quality that is contained within a Made in Italy product. So a rendezvous like “La Moda Italiana @ Seoul” constitutes an ideal moment for allowing companies in our industry to enter into contact with a market that is ready to welcome them, as well as to reaffirm the quality of our footwear, the strong identity of which represents an Italian flag in the world.”

This edition of La Moda Italiana @ Seoul will also feature the special partnerships of Kimbo caffè and Misura Corea whose products will contribute to offering an Italian-style welcome to the Korean buyers coming to the event to meet Italian entrepreneurs.

Here are the brands that will be participating at this edition:

AFG 1972, ALEX & CO., AMA PURE, BARBARA DI DAVIDE, BASETTI COLLECTION, CALPIERRE, CANTARELLI, CARMENS, CERBERO, CERUTTI, DANIELE LEPORI, DI FRANCO, FERRUCCIO VECCHI, FILOMOTI, FONTANELLI, FUSELLA MADE IN ITALY, GALLOTTI, HUBERT GASSER, LAFABBRI, MY LAB, NELLO SANTI, RAFFAELE D’AMELIO, RFR FABIANO RICCI, ROSSI FUTURING, SALCO, THIERRY RABOTIN, VEZZO and VOLPI.

For more information:

www.lamodaitalianaaseoul.com

EMI - ENTE MODA ITALIA, was established in 1983 by the Sistema Moda Italia and Centro di Firenze per la Moda Italiana to promote, propagate and valorize Made in Italy abroad. Within the context of this mission, EMI organizes the participation of qualified Italian firms in some of the most important international trade fairs which include Italian Fashion @ CPM Collection Première Moscow, Italian Fashion @ Capsule in New York, Italian Fashion @ Liberty Fairs in New York and Las Vegas, La Moda Italiana @ Almaty (Kazakhstan), La Moda Italiana @ Kiev, La Moda Italiana @ CENTRESTAGE in Hong Kong and La Moda Italiana @ Project Tokyo.

ASSOCALZATURIFICI represents, on a national level, businesses of an industrial nature that operate in the footwear production sector. It includes around 600 registered companies and is the spokesperson for an industry which comprehensively invoices over € 14.2 billion, employs 75,600 people and exports 85% of its production. The association’s mission is to contribute to the establishment of an innovative, entrepreneurial, international and sustainable system that is capable of promoting the economic, social, civil and cultural growth of the country. Assocalzaturifici is part of the European Footwear Confederation and is a regular member of Confindustria. In March 2017 it joined Confindustria Moda, the federation which brings together the businesses and associations in the fashion textiles sector and the complementary ambassadors of the excellences of Italian manufacturing.

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1	Sustainability, education & training and internationalisation: Siro Badon, the new Assocalzaturifici chair, explains the guidelines of his mandat e -Z1248		2	11 “stories” of Italian footwear businesses Innovating as craftspeople: a new book about family footwear businesses, edited by LIUC - Z1247
3	Siro Badon appointed Chair of Assocalzaturifici by the association’s Board - Z1242		4	'Made in Italy' Shoes go to Russia represented by 130 companies - Z1240
5	140 Brands in Munich for the 'Moda made in Italy' event - Z1241		6	Italian-Made footwear and clothing in the CIS area: "La Moda Italiana" opens in Kazakhstan and Ukraine - Z1237
7	The Italian footwear industry - 2018 prelimanary results - Z1215		8
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Shoe trends for Spring/Summer 2020 are inspired by three different themes: Designing Emotion which interprets the interaction between technology, craftsmanship and man; Code Create, a trend with a futuristic look that brings the physical and digital world closer together; Empower Up, the young trend that takes its inspiration from the punk culture or modern African culture.

Materials are of the finest quality and the colour palette is more varied than ever: pastel shades rub shoulders with livelier colours, while luminous nuances contrast sharply with more vibrant tones.

A preview of trends will be presented at the 88th edition of MICAM, to be held at Fiera Milano (Rho) from 15 to 18 September 2019.

DESIGNING EMOTION - WOMEN, KIDS
Designing Emotion shows how technology and craftsmanship can work together to create models that valorise imperfections and forge a deeper sense of connection after purchase. The colour palette introduces a range of pastel shades with a contemporary twist, combined with warm brown tones in contrast to nuances typical of gemstones. In footwear, traditional techniques are used together with cutting-edge tools and machinery, while high-quality materials are a must. Modelled lasts play a key role in the creation of leading products.

DESIGNING EMOTION - MEN, KIDS
Designing Emotion represents the interaction between human beings and technology, due to the fact that man is becoming more and more digital, and tech devices increasingly hands-on. The trend presents bright colours that evoke retro-style emotions and conjure up familiar materials. Earthy tones contrast with vibrant contemporary colours. Shoe designs favour organic shapes, with surfaces and colours that give a plain unfussy look. By using craft techniques alongside automated and laboratory processes, the aim is to improve and enhance traditional footwear.

CODE CREATE - WOMEN, KIDS
Code Create presents a fusion of science, technology and nature, using futuristic materials to rewrite dress codes and accessory design conventions. The focus is on natural materials, combined with sustainable synthetic materials, to stimulate perception. In shoes, the colour palette features shades that evoke emotions. Bright colours stand out amongst the more usual, natural tones.

CODE CREATE - MEN, KIDS
Nature and technology join forces to create new designs, materials and products that bring the physical and digital worlds closer. Code Create evokes shapes and bio-design techniques that draw on the best features of both trekking and bespoke shoes, creating a slightly mystical, futuristic look. The trend is influenced by both technology and nature, and the colour palette reflects this duality. Classic, natural tones contrast with artificial, almost digital colours.

EMPOWER UP - WOMAN, KIDS
There is a new sense of vitality and change in the air, entirely due to the presence of new generations and groups that previously had no voice. Empower Up is a young, optimistic trend, inspired by the growing influence of Generation Z. The footwear combines fun, eco-sustainable designs with exclusively summery capsule collections. This oversized trend features excessively kitsch embellishments combined with vintage elements. The colour palette is made up of bold and pre-faded colours, chosen from a range of mid-tones and shades of blue.

EMPOWER UP - MEN, KIDS
Empower Up takes a practical approach, celebrating the new voices in society and consumer participation in design. The punk influence is now more evident and runs counter to the beachy look. In footwear, high-quality materials and details are inspired by modern African culture. The trend expresses joy with bright, lively colours, and with a slightly faded quality inspired by sportswear, recalling vintage models of the 1980s’.

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1	SPORTS AND OUTDOOR SHOES ENTER THE FIELD: THE “PLAYERS DISTRICT” DEBUTS AT MICAM - Z1253		2	AT MICAM MONDAY 16 SEPTEMBER “INTERNATIONAL LAB of MITTELMODA – The Fashion Award 2019' -Z1252
3	MICAM, A MADE-TO-MEASURE EVENT... -Z1243		4	Micam 87 closes with over 43 thousand visitors - Z1221
5	Previews of footwear trends fall/winter 2019-20 - Z1216		6	Micam is like a quality shoe: fashionable and made to measure - Z1214
7	MICAM 87 Seminars and Events - Z1212		8	Creativity and fun: A line-up of artistic performances taking place in and outside the pavilions of Micam 87 - Z1213
9	The best of the world's footwear production at the 87th edition of Micam Milano - Z1211		10	Priscilla queen of Micam February 11th at 6:30pm, Fashion Square, Hall 1 - Z1210

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The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days to approx. 59,500 industry professionals from 159 countries.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

The significance of this edition was also apparent in the caliber of visiting officials. Filled with amazement and admiration, one after another, the Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.
Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the 3 days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry – companies, opticians, buyers, the media and institutions – for a proper celebration of the Gold Edition”, concludes Vitaloni.

See you next year: February 29 - March 2, 2020!

The wonder continues … #Livethewonder

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1	Deputy Minister Dario Galli visits the show. Mido honors most attractive optical stores, explains eyewear consumers habits, is a business barometer. - Z1232		2	Mido's 49th Edition opens in Milan: The future of eyewear is here. - Z1230
3	2018: A waiting year for Italian eyewear - Z1231		4	2019 Edition focuses on continuity - Z1204
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Dr. Jeanette Loos named Global Head of ISPO Group

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1	ISPO Munich points the industry toward the future - Z1207		2	ISPO Munich: Survey "Women in the sports business" As a target group, women are gaining ground, but not in management positions - Z1202
3	ISPO Trend Report Digitalization accelerates individualization - Z1200		4	ISPO Trend Report Digital, individual and sustainable: Winter sports trends for 2019/2020 - Z1201
5	Facts, trends and information about ISPO Munich 2019 - Z1199		6	Highlights, innovations, and sports stars - Z1197
7	Second ISPO Munich sports week carries enthusiasm for sports from the trade fair to the city - Z1195		8	ISPO Award jury honors the most innovative sports products for 2019/2020 - Z1192
9	Awareness at ISPO Textrends for Fall/Winter 2020/21 tick all the boxes with emphasis on sustainability, functionality and creativity - Z1193		10	Hall B5 to bring skiing together under one roof at ISPO - Z1191

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7th EDITION OF DaTE READY TO OPEN
THE AVANT-GARDE EYEWEAR EVENT PAR EXCELLENCE

DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.

In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas –Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. 

The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.  Taking up the oriental tradition, the chings(representing water, fire, air etc.) will guide the whole event by suggesting DaTE as ‘’seeing’’ in advance, as an avant-garde of eyewear.

DaTE, indeed, encompasses different inner worlds personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear.
Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy.

Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.

DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5.

The official hashtags are #dateyewear2019and#shapingavantgarde

Instagram https://www.instagram.com/dateyewear/

Facebook https://it-it.facebook.com/DateEyewearOfficial/

DaTE

Stazione Leopolda

Viale Fratelli Rosselli, 5 – Florence, Italy

Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September,10am to 5pm

Admission is free; registration required www.dateyewear.com

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