Creating a coherent and responsive system

A system partnership.  Integration with the segment that follow on from the production chain.  The aim is to shorten times and distances between the various players and respond to the new challenges of the global fashion industry that call for increasingly fast action and answers for the markets.  A way to unite and join forces, thanks to the melting pot of quality that is Italian fashion.

TheOneMilano is looking beyond its borders and has established a partnership with CBI-Camera Buyer Italia to increase the opportunities for trade between brands and end consumers, thanks to the multi-faceted identity of the network of the 100 best Italian shops. The partnership between the women's haut-à-porter exhibition - a pioneer and promoter of an innovative trade fair format - and the most important association between luxury multi-brands in Italy will directly connect top-end companies with the retail universe in an even broader way.  It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer the best shopping experience.

With the project TheOne & CBI – The Best Shops, the exhibition that is ambassador for Italian-made goods bolsters its image as an observatory, laboratory and privileged showcase for the stars of fashion: from big-name brands with impressive heritages, to excellent small and medium-sized companies, the epitome of the wealth of the Italian and international production chain, as well as luxury start-ups and their premium collaborations. 

The first results of this important and innovative partnership will be revealed at the next TheOneMilano, taking place from 19 to 22 September 2019 in the pavilions of fieramilanocity.

Two projects are scheduled that will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The first is The Best ONE Pics: an area devoted to displaying the total looks chosen by CBI fashion buyers after poring over the garments and accessories from the collections of over one hundred brands taking part in the next TheOneMilano.

The second area, The Best ONE New Talents, is an international stage for young must-have brands. These are designers whose creations are content-heavy in terms of research, that convey a visionary new message and that are therefore worthy of our attention and support.

TheOneMilano, 19-22 September @fieramilanoci
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Ente Moda Italia turns the spotlights on the new collections of 28 Italian brands, in collaboration with Sistema Moda Italia and Assocalzaturifici. Great expectations for the latest edition of the project that presents Italian style to South Korea, one of the most responsive and dynamic markets of the moment.

Ente Moda Italia is back in South Korea with a new edition of “La Moda Italiana @ Seoul”, the exhibition-rendezvous that has been presenting a selection of collections from Italian companies to the Korean market for fourteen seasons.

From Tuesday 9 to Thursday 11 July 2019, inside the Grand Ballroom of the Westin Chosun Hotel, one of the most beautiful hotels in downtown Seoul, the protagonists will be 28 Italian brands with their new men’s and women’s fashion collections for spring-summer 2020 featuring: clothing, accessories, bags and luggage, footwear, millinery, coats and jackets, knitwear and total looks.

Once again this edition of “La Moda Italiana @ Seoul” is produced in close cooperation with Sistema Moda Italia and Assocalzaturifici and will involve the promotional consultancy of People of Taste, the innovative business agent platform that supports international designers and their creativity on the South Korean market. In fact, EMI has launched the www.lamodaitalianaaseoul.com web portal, in collaboration with People of Taste, which will provide members of the trade with lots of useful information about the event and the participating companies.

“Our presence in Seoul is an important opportunity for small and medium sized Italian businesses to present their collections and maximize the quality of their products vis-à-vis South Korean fashion retailers”, says Alberto Scaccioni, CEO of Ente Moda Italia. ”Past seasons have thrown up concrete and significant feedback on the part of sector players – at the last summer edition there were over 900 buyers, these included the country’s most important department stores, big fashion groups and the top retailers and independent multi-brands – and, for this reason at this edition we have once again registered great interest on the part of Italian companies, also considering the trend of our exports to this country. The updated figures regarding exports to Korea, recorded by Confindustria Moda show that, in the first three months of 2019, Italian fashion-textiles performed really well, with an overall increase of +22%, confirming the great vivacity of a market that appreciates Italian style and creativity. Undoubtedly our participation at Seoul is confirmed as a strategic tool at the service of Italian companies that we also realize thanks to the synergic collaboration with Sistema Moda Italia and Assocalzaturifici with which we share the objective of top quality promotion of our country’s fashion”.

“A sector like footwear well represents the value and the journey of Made in Italy fashion: in fact, like many other industries, footwear finds the most important part of its commercial expression in the international market. Looking at the latest sector surveys, Italy is in third place among the exporters on a worldwide level and is in second place for leather footwear” observes Tommaso Cancellara, General Director of Assocalzaturifici. “Our production finds its most important interlocutors in Asian countries and the ongoing dialogue with them represents an essential condition for keeping the interest of our buyers on this continent alive and demonstrating the value of the research and quality that is contained within a Made in Italy product. So a rendezvous like “La Moda Italiana @ Seoul” constitutes an ideal moment for allowing companies in our industry to enter into contact with a market that is ready to welcome them, as well as to reaffirm the quality of our footwear, the strong identity of which represents an Italian flag in the world.”

This edition of La Moda Italiana @ Seoul will also feature the special partnerships of Kimbo caffè and Misura Corea whose products will contribute to offering an Italian-style welcome to the Korean buyers coming to the event to meet Italian entrepreneurs.

Here are the brands that will be participating at this edition:

AFG 1972, ALEX & CO., AMA PURE, BARBARA DI DAVIDE, BASETTI COLLECTION, CALPIERRE, CANTARELLI, CARMENS, CERBERO, CERUTTI, DANIELE LEPORI, DI FRANCO, FERRUCCIO VECCHI, FILOMOTI, FONTANELLI, FUSELLA MADE IN ITALY, GALLOTTI, HUBERT GASSER, LAFABBRI, MY LAB, NELLO SANTI, RAFFAELE D’AMELIO, RFR FABIANO RICCI, ROSSI FUTURING, SALCO, THIERRY RABOTIN, VEZZO and VOLPI.

For more information:

www.lamodaitalianaaseoul.com

EMI - ENTE MODA ITALIA, was established in 1983 by the Sistema Moda Italia and Centro di Firenze per la Moda Italiana to promote, propagate and valorize Made in Italy abroad. Within the context of this mission, EMI organizes the participation of qualified Italian firms in some of the most important international trade fairs which include Italian Fashion @ CPM Collection Première Moscow, Italian Fashion @ Capsule in New York, Italian Fashion @ Liberty Fairs in New York and Las Vegas, La Moda Italiana @ Almaty (Kazakhstan), La Moda Italiana @ Kiev, La Moda Italiana @ CENTRESTAGE in Hong Kong and La Moda Italiana @ Project Tokyo.

ASSOCALZATURIFICI represents, on a national level, businesses of an industrial nature that operate in the footwear production sector. It includes around 600 registered companies and is the spokesperson for an industry which comprehensively invoices over € 14.2 billion, employs 75,600 people and exports 85% of its production. The association’s mission is to contribute to the establishment of an innovative, entrepreneurial, international and sustainable system that is capable of promoting the economic, social, civil and cultural growth of the country. Assocalzaturifici is part of the European Footwear Confederation and is a regular member of Confindustria. In March 2017 it joined Confindustria Moda, the federation which brings together the businesses and associations in the fashion textiles sector and the complementary ambassadors of the excellences of Italian manufacturing.

Sustainability, education & training and internationalisation: Siro Badon,
the new Assocalzaturifici chair,
explains the guidelines of his mandate

Increasing the focus on sustainability, with communication campaigns and targeted actions, requesting tax exemption for new samples and education and training activities, and establishing a scientific committee for MICAM.

This is the vision of the new Chair, with modernisation and continuity, ever at the service of the footwear businesses.

The Assocalzaturifici General Meeting, which met in Milan this morning during the Assembly of Confindustria Moda, proclaimed Siro Badon, of shoe manufacturer De Robert, as the Chair of Assocalzaturifici for the 2019-2023 four-year period.

The newly elected Chair has outlined a few policies that will steer his mandate: Made in Italy, innovation in the industry, sustainability of the production cycle, focus on the world of trade fairs and dialogue with the institutions: these were just some of the aspects highlighted in his speech.

INNOVATION THROUGH RESEARCH, EDUCATION AND TRAINING

Mr Badon’s policy speech placed the emphasis on innovation, understood both as product research & development and as a focus on education and training and on the need for institutions to do their bit to make it effective, with tax relief and targeted actions.

Research, in particular, characterised by both new production techniques and creativity and fashion content for the creation of new samples, plays a strategic role in the realm of goods made in Italy and must be subject to tax exemption and relief.

Training and education is also strategic in order to prevent the loss of professionalism and to make sure the next generation enters the industry with modern skills: to this effect, the Association aims to be the driver of policies for the transfer of skills between the regions and to foster ever-closer relations with Universities and higher technical institutes.

Regional resources, requested through hard lobbying in Italy and Europe, and an increased focus on interprofessional funds shall be the tools giving concrete expression to Assocalzaturifici’s action on the matter of the industry’s professionalisation.

The new chair also reaffirmed the desire to strengthen the association’s network of relations in Italy and to deploy targeted actions through research and innovation plans and projects, including as part of the new EU programme for 2021-2027 in partnership with CEC (European Confederation of the Footwear Industry).

SUSTAINABILITY: AN ASSET FOR THE MARKET AND BUSINESSES

Mr Badon reminded those present of how sustainability is one of the biggest challenges of the future, given consumers’ growing sensitivity to this theme, but also considering the need for businesses to save resources, cut down on waste and optimise energy supply.

According to the new chair, it has now become essential for this reason to draw up a strategic plan, in which CIMAC, Research & Development and Education and Training will play a fundamental role within Assocalzaturifici, to help reduce environmental impact and step up the circular economy approach in the fashion industry. The association will also be busy with a communication campaign diffused through international trade fair events, but not only.

In the context of production certification, Mr Badon reaffirmed, in particular, the role of CIMAC as one of the fundamental assets when it comes to the quality of production. He also observed how it should be strengthened, including through cross-cutting partnerships in the fashion industry to build an even more effective network of synergies and services for businesses.

INTERNATIONALISATION AND TRADE FAIRS: THE PIVOTAL ROLE OF MICAM

With regard to market strategies, the newly elected chair announced that the trade fair policies and internationalisation activities will be supported and strengthened, in partnership with the ITA, through promotional and trade missions, scouting on the markets and incoming buyer programmes to present the assets of the Italian footwear industry to international customers: history, tradition, savoir faire, but above all savoir vivre, the Italian way of life.

He then reasserted the Association’s support to promote attendance of the Member Companies at foreign events, with a view to consolidating and boosting the presence of Italian companies on the various markets.

In the context of trade fairs, Mr Badon reminded those present that MICAM is the world’s best showcase of shoes made by small-medium and large Italian companies, announcing the intention to establish a Technical and Scientific Committee made up of representatives from Confindustria Moda, experts from the fashion world, influencers, sociologists, industry consumption analysts and exhibitors. The Committee will constantly interact and discuss with the Chair to make attendance of companies and buyers at the event even more widespread and strategic.

THE IMPORTANCE OF DIALOGUE WITH THE INSTITUTIONS

Following on seamlessly from Assocalzaturifici’s activity over the recent years, the new Chair reaffirmed the commitment and presence of the association in the districts to share the problems of the entrepreneurs and work with them to identify common solutions.

Among the aspects of particular importance for the new chair is the lobbying concerning the importance of Italian-made goods in Italy, in the EU and in all other major footwear-producing countries, so that, with the support of the various industry organisations and Confindustria Moda, common policies and initiatives can be boosted to make the “made in...” label and certificate of product origin mandatory.

Assocalzaturifici’s lobbying with the various Italian and European institutions will focus on themes such as cutting the cost of work, in an ongoing collaboration with the Ministry for Foreign Affairs and the Ministry of Economic Development, but also with ITA, SACE and SIMEST.

ABOUT SIRO BADON

Siro Badon was born in Padua and joined the family business - Saonara-based shoe manufacturer De Robert Srl - in 1976, working with his father, who founded the company in 1955, and with his brother Roberto in production management. Later on, he was responsible for the administrative management of the company, of which he became the Chairman in 1986.

Since the 1990s, he has focused on the business area, establishing the company in Northern Europe and embarking on a number of trips to Asia, where he has signed important trade agreements in Japan, Korea, Hong Kong and Taiwan.

For achieving these objectives, which have consolidated De Robert on the international scene, he was awarded the “Marco Polo” prize by Unioncamere del Veneto in 2010, as recognition for the significant internationalisation achieved by a SME.

Among the roles held in institutions and his positions within associations, he was a member of the General Council of Confindustria Venezia Rovigo, he was on the Board of Governors of NeaFidi, Confindustria Padova, Confindustria Veneto, Politecnico Calzaturiero and, at a national level, he was Deputy Chair of Assocalzaturifici in charge of Education and Training for 8 years.

He has been Chair of the Consorzio Maestri Calzaturieri del Brenta [Consortium of Master Shoemakers of Brenta] (ACRiB) since 2011. In the same year, he was unanimously called upon to lead ACRiB, becoming the Consortium's Chair in the year of its 50th anniversary. To ensure its continuity for another 50 years, he has steered ACRiB on the fundamental pathway of system integration with Confindustria Venezia Area Metropolitana di Venezia e Rovigo, for which he is coming to the end of his term as the Chair of ACRiB-Footwear Division.

Milan, 26 June 2019

7th EDITION OF DaTE READY TO OPEN
THE AVANT-GARDE EYEWEAR EVENT PAR EXCELLENCE

DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21stat the Leopoldadi Firenze exhibition center.

In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas –Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. 

The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.  Taking up the oriental tradition, the chings(representing water, fire, air etc.) will guide the whole event by suggesting DaTe as ‘’seeing’’ in advance, as an avant-garde of eyewear.

DaTE, indeed, encompasses different inner worlds personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear.
Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy.

Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.

DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rdfrom 10 - 5.

The official hashtags are #dateyewear2019and#shapingavantgarde

Instagram https://www.instagram.com/dateyewear/

Facebook https://it-it.facebook.com/DateEyewearOfficial/

DaTE

Stazione Leopolda

Viale Fratelli Rosselli, 5 – Florence, Italy

Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September,10am to 5pm

Admission is free; registration required www.dateyewear.com