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50 YEARS OF BEAUTY WITH AN EYE ON THE FUTURE: MICAM’S ANNIVERSARY EDITION CELEBRATES INNOVATORS

The sector: the first 5 months saw an increase in the value of exports (+8.4%) and in the trade balance (+13.1%), but a fall in volumes (-0.4% in exports, -2.3% in production) with domestic consumption still sluggish in the first part of the year;


MIPEL 116
THE NEW EDITION SPEEDS UP ON SUSTAINABILITY AND GREEN COMMITMENT

Next MIPEL edition, the most important international event dedicated to the B2B market of bags and fashion accessories, is starting under the guidance of the new President of Assopellettieri, Franco Gabbrielli.


TheOneMilano S/S 2020:
Dont change yourself. Change the game!

The new exhibition is almost here ADOPTING A SYSTEM APPROACH
and with seasonless area

Thursday, September 19, the curtain rises on the 6th edition of "TheOneMilano", presenting an even fuller and more business-oriented edition to its audience of Italian and international buyers, reflecting the macrotrends and up-and-coming trends in the world of fashion.


TheOneMilano
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italian fashion show
german accessories show
italian association
italian footwear show
       
Mido
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DaTE
ISPO
italian eyewear show
italian association
italian eyewear show
german sports show
What's On
International Footwear Exhibition organized by Assocalzaturifici
MIPEL-THE BAGSHOW is the most important B-to-B international event in the world dedicated to leather goods and fashion accessories.
 
 
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Footwear & Accessories Show - Milan Italy
Leather Goods & Accessories Show - Offenbach Germany
Italian Fashion Trends Show - Milan Italy
Sports, Euipment and Leisure Show - Munich Germany
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Video President Annarita Pilotti 2015-2019 - Assocalzaturifici
Leather Goods & Accessories Show - Offenbach Germany
Leather Goods & Fashion Accessories Show - Milan Italy
 
General Information
 
 
 
Italian Fashion Trends Show - Milan Italy (Z1260)
Elena Salvaneschi AF. Productions


Thursday, September 19, the curtain rises on the 6th edition of "TheOneMilano", presenting an even fuller and more business-oriented edition to its audience of Italian and international buyers, reflecting the macrotrends and up-and-coming trends in the world of fashion.

As firm believers in the fact that fashion is an expression of culture and social indicators, for the September edition of the exhibition, TheOneMilano has commissioned KB Knowledge, a Milan-based company specialising in trendwatching, to report on the major trends of the historic moment we are living through. The aim is to provide its specialised audience (who are always in a rush during Milan fashion week with fashion shows and exhibitions all joining forces) with a key to understanding the collections of its exhibitors and above all, in terms of marketing, a focus on the end consumers, who must find that the reason they want to buy these products is because they reflect their values and aspirations.

KB's Fashion Trendwatching has resulted in strongly developing themed areas: the first two "buying routes" of the exhibition.

The first buying route offers the most modern interpretations of how AESTHETIC CANONS are being reworked, the challenge of the moment.  Fashion, which has been accustomed to being exclusive, must increasingly demonstrate its capacity to be inclusive in today's world. This is an intriguing challenge whose credibility is based on authenticity and transparency and that begs the question of how to keep "allure" and magic alive whilst under the pressure of extolling normality.

Beauty becomes inclusive, fluid, genderless, boundless.

The stands tell the stories of collections created for women who are mothers, managers, and wives and who are at the same time sexy, active and fun (# 7.0), able interpreters of social movements (Arto) and of a new phenomenon that focuses on body positivity (Kissa) and adaptive fashion (Ulla Popken).

Being yourself makes the boundaries of normality wider in terms of gender fluid choices (Giorgia Andreazza), in powerful declarations of identity (Be), and in a positioning aimed at new generations that bring together East and West (Empathia).

The second buying route focuses on SUSTAINABILITY, the new mantra. The growing demand for clothing garments, the consequences of pollution caused by a manufacturing industry that relies on the intensive exploitation of resources, and an awareness that the raw materials used so far are not endless and must compete with the production of other resources essential for survival all mean that we must really think again about how production processes and products to be released on the market can be organised.

There are numerous collections that deal with sustainability: from Blueberry which is launching #natural, comfortable, affordable to Cinzia Caldi, with its hand-picked cotton and linen knitwear; from Cora Bellotto, with a collection featuring natural, environmentally and socially aware products, including nettle yarn, to Darin Achem which focuses on the values of life and humanity through a multicultural collection hovering between Lebanon and Mexico, offering a new definition of belonging; from Dotz, the Portuguese footwear brand that highlights the supply of raw materials and good business practices in its manufacturing and sales supply chain to Econyl swimsuits (a yarn made from salvaged fishing nets to protect the sea) by Savart.

The themed areas highlighted by Trendwatching KB are joined by two buying routes organised by TheOneMilano marketing team to help buyers choose from a wide and sound range of products. The September event is made even more special by its SEASONLESS section, something totally new and original in the fashion exhibition world. The area features collections that abandon the concept of predefined seasonality and whose style and opportunities to be worn go right across the board.  This is the world of Bruno Carlo, with its accessories that can be worn all year round, of Pamelaand of Margot, with season-beating “specials”, and of Lucarella, with its products that focus on the exceptional charm of formal and holiday-time fur. It is the magical world of Myak: special knitwear pieces made with yak yarn, boldly different, and proudly involved in the "a thread that unites" project, because it goes back to the land of the yak, Tibet, providing educational support to the country's children.

Also exhibiting in this sector is the winner of the "TheOneMilano seasonless" award, given out by the exhibition as part of the Mittelmoda competition for young designers and which will be awarded on 16 September at the final.

The last buying route is B.BOX, a treasure trove of everything beautiful and well-made. It also means the pure haut à porter stories of Anna Marchetti, Avagolf, Bohomoss, Club Voltaire, Ghibli, Nome Comune, and Daphne Milanowith their precise clothing and accessories collections, packed with details, and full of painstaking craftsmanship and care, even when produced industrially. And it means the close connections with the local area and traditions of Clamar and Mastromoda, glocal in business terms.

ALL 4 Business
TheOneMilano is also one of the unmissable dates in the diaries of the most important buyers because of its close and fruitful partnership with ICE ITA, the agency that promotes and internationalises Italian businesses abroad.  Coming to TheOneMilano are delegations from Kazakhstan, UK, Russia, USA, Korea, Japan, and United Arab Emirates, as well as numerous buyers from countries all across Europe.  At the Haut-à-porter Exhibition, sector specialists will find collections that reflect the event's modern and cosmopolitan heart, with companies from Italy, Germany, Brazil, UK, France, China, Egypt and Spain.  A real round the world trip taking in Europe, Asia and America. 

CBI @ THEONEMILANO
As of this edition, TheOneMilano has entered into an important partnership with CBI, Camera Buyer Italia, which brings together the most important multibrand luxury stores in Italy with the most beautiful store fronts in the country. The partnership will directly connect top quality companies with the universe of the top retailers in a comprehensive way. It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer a unique shopping experience.  Two projects are scheduled for this purpose:  The Best ONE Pics and The Best ONE New Talents, which will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The digital platform offering choice and analysis is ALWAYSON SHOW (www.alwaysonshow.com), the digital version of TheOneMilano that transforms physical trade days into 365 days of effective work. The AlwaysOn Show team, working in synergy with CBI, in the months prior to the exhibition opening, has photographed the exhibitors' collections to allow CBI VIP Buyers to assess them and compose looks that would be the perfect match for their fresh, creative and contemporary showcases.

"We are delighted to work with TheOneMilano, an innovative platform and observatory with a central role to play as part of Milan Fashion Week. The synergy brings together brands and the very best of Italian retail, promoting further growth for the "Made In Italy" sector,".said Francesco Tombolini, CBI President.

TheOneMilano SS 2020 exhibition will be taking place from 19 to 22 September in pavilion 3 at fieramilanocity, Porta Teodorico entrance, viale Scarampo. Times: 9.30 a.m. to 6 p.m. Further information and details: www.theonemilano.com

 
 
 
Italian Fashion Trends Show - Milan Italy (Z1246)
THEONEMILANO TEAMS UP WITH CAMERA BUYER ITALIA

Creating a coherent and responsive system


A system partnership.  Integration with the segment that follow on from the production chain.  The aim is to shorten times and distances between the various players and respond to the new challenges of the global fashion industry that call for increasingly fast action and answers for the markets.  A way to unite and join forces, thanks to the melting pot of quality that is Italian fashion.

TheOneMilano is looking beyond its borders and has established a partnership with CBI-Camera Buyer Italia to increase the opportunities for trade between brands and end consumers, thanks to the multi-faceted identity of the network of the 100 best Italian shops. The partnership between the women's haut-à-porter exhibition - a pioneer and promoter of an innovative trade fair format - and the most important association between luxury multi-brands in Italy will directly connect top-end companies with the retail universe in an even broader way.  It's a strategy to anticipate the demands of the various consumers through awareness of local trends in order to offer the best shopping experience.

With the project TheOne & CBI The Best Shops, the exhibition that is ambassador for Italian-made goods bolsters its image as an observatory, laboratory and privileged showcase for the stars of fashion: from big-name
brands with impressive heritages, to excellent small and medium-sized companies, the epitome of the wealth of the Italian and international production chain, as well as luxury start-ups and their premium collaborations. 

The first results of this important and innovative partnership will be revealed at the next TheOneMilano, taking place from 19 to 22 September 2019 in the pavilions of fieramilanocity.

Two projects are scheduled that will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands at the event and to the boldest new talent.

The first is The Best ONE Pics: an area devoted to displaying the total looks chosen by CBI fashion buyers after poring over the garments and accessories from the collections of over one hundred brands taking part in the next TheOneMilano.

The second area, The Best ONE New Talents, is an international stage for young must-have brands. These are designers whose creations are content-heavy in terms of research, that convey a visionary new message and that are therefore worthy of our attention and support.

TheOneMilano, 19-22 September @fieramilano
ci
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Leather Goods & Accessories Show - Offenbach Germany (Z1259)

 ILM Award 2019
Braun Büffel, Bree and MDLR received awards for their outstanding achievements at the Capitol Offenbach on 7 September


The presentation of the ILM Awards is one of the highlights of the International Leather Goods Fair in Offenbach. This year’s award ceremony did not only honour the crème de la crème. The ILM also celebrated its 70th anniversary with over 300 guests at this glamorous event in the Capitol Offenbach on the evening of 7 September.
With many outstanding contenders, it was not easy for the jury of seven experts to pick the winner. The ILM Award 2019 "Best in Basics" went to the leather manufacturer Braun Büffel. Bree Collection won in the category "Best in Fashion" and the award in the category "Best Newcomer" went to the young company MDLR. Arnd Hinrich Kappe, Managing Director of Messe Offenbach, underlined the importance of the ILM Award: "We are delighted at the extraordinarily high number of entrants. The products submitted clearly demonstrate that creativity, functionality and craftsmanship are alive and well, and highly successful, in our industry."

The winners:

Category Best in Basics: Braun Büffel

The leather manufacturer Braun Büffel won the jury over with its exclusive business bag "Arizona 2.0". The classic men's bag stands out through its soft, full-grain cowhide and perfect workmanship. Sustainability is not just lip service. The credo "made in Germany" is adhered to throughout: from the raw material to the finished product. The leather used comes exclusively from farms in southern Germany. The leather is processed locally in a tannery that attaches particular importance to ecological and sustainable processing methods. The experienced bag makers at the Braun Büffel leather workshop in Kirn, founded in 1887, apply their craftsmanship and pay great attention to detail to produce an outstanding men's collection from this high-quality leather. In his laudatory speech, Dr. Joachim Stoll emphasized: "The combination of sustainably produced premium leather and the traditional craftsmanship of Braun Büffel's fine bag makers makes the "Arizona 2.0" business bag a unique accessory for men that has both style and class.

The nominees were Deuter, Vaude and Braun Büffel.

Category Best in Fashion: Bree Collection

The Bree company convinced the jury with their high-quality, 100% sustainable ladies' handbag "Nature Beauty". The slightly wavy shape of the bag picks up on the fashion theme "saddle bag", one of the very latest trends. The neat design reflects organic shapes, hitting the nerve of a modern generation that is looking for longevity and quality when choosing its products. Alongside the language of form, particular attention is paid to the selection of materials which are exclusively of European origin. For Simone Reiner who gave the laudatory speech, it’s the perfect bag: "We were particularly impressed by the outstanding quality and excellent craftsmanship of the handbag "Nature Beauty”. Functional and aesthetic at the same time, Bree’s "saddle sag" is an eye-catcher and sure to be a favourite that goes with any outfit.”

Nominees were Plinio Visona, von rauten and Bree Collection

Category Best Best Newcomer: MDLR

The newcomer MDLR impressed the jury with its skilful mix of design, function and communication. The young, independent label from Frankfurt am Main designs and produces sporty urban bags and accessories with an intelligent system. All MDLR products are modular and can be combined with click buckles using a high-quality, robust plug-in system. The unisex bags can be put together to suit your taste or requirements. The 100% vegan bags from the MDLR "L-Line" are made of robust nylon in clear colours, catching the fashionable and sporty spirit of the times. In his laudatory speech, Loimi Brautmann put it in a nutshell: "MDLR has its roots in the urban street style scene and reflects the look & feel of this world perfectly. The products stand out for their intelligent design and communication perfectly tailored to the target group. In short: MDLR connects."

Nominees were Airpaq, KeyKeepa and MDLR

The ILM Award

The ILM Award carries prize money of 6,000 euros. The winners in the categories Best in Basics, Best in Fashion and Best Newcomer are selected by a jury of experts. The jury for the ILM Award 2019 included Loimi Brautmann (Urban Media Project, Offenbach), Prof. Madeleine Häse (Pforzheim University, Faculty of Design) Kathrin Hempel (Atelier "Die Taschenmacherin", Alzenau), Simone Reiner (Textilwirtschaft, Deutscher Fachverlag, Frankfurt), Dr. Joachim Stoll (Leder Stoll, Frankfurt), Esther Schulze-Tsatsas and Dimitrios Tsatsas (Tsatsas, Frankfurt)

Offenbach, 7 September 2019

 
 
 
 
 
 
Assocalzaturifici (Trade Association for Italian Shoemakers) (Z1251)
The powers for the members of new Chairman Siro Badon’s team have been decided

The assignment of duties and responsibilities to the Deputy Chairmen

was the first step towards the implementation of the new projects in a sector that is constantly evolving




Siro Badon’s term as Chairman of Assocalzaturifici for the years 2019-2023 was consolidated today with the assignment of the powers to his new Deputy Chairmen.

This step means the executive board supporting the new Chairman at the helm of the Association is now fully operational.

As highlighted by Badon in his inaugural address, the cornerstones of the Association's activities in the coming years will be Italian manufacturing, innovation in the sector, sustainability of the production cycle, as well as a focus on trade fairs and a close dialogue with institutions.

In accordance with this vision and the articles of association, the Chairman will be responsible for all institutional activities, in particular those involving Confindustria Moda and Confindustria, aside from supervising the organisation of MICAM, an event which is increasingly central to the policies for promoting business in the sector at an international level.

The assignment of the powers to Deputy Chairmen (Federico Bartoli for Training; Giovanna Ceolini for Europe; Pasquale della Pia for digitalisation and sustainability; Salina Ferretti for Asia, America, Seoul, Tokyo and children’s footwear; Giampietro Melchiorri for Russia and the former CIS bloc countries and Emerging Countries) will make it possible to implement the course of action expressed by the Chairman and agreed with the Meeting of Shareholders, while identifying the individuals that will be responsible for the Association’s activities.

In particular:

FEDERICO BARTOLI of the company Tiger Flex Srl (Monsummano Terme, Potenza) will be responsible for training: this is a strategic area for the competitiveness of Italian footwear. It is essential, on the one hand, for updating producers on the new technologies that are available in sector, and on the other for creating new skills and welcoming on board new generations of workers in each phase of the production process.

Federico Bartoli, class of 1974, represents the third generation of the family which founded the company Tiger Flex in 1952. Federico Bartoli has been working in the company’s historic factory in Monsummano, characterised by the iconic Tiger on the roof, since 1998, and was around to witness the event which changed the face of the whole sector in 2002, with the acquisition of the shoe factory by the Kering-Gucci group. He has been production director since 2008. As he sees it there are three essential components in work: excellence, efficiency and passion.

Federico Bartoli has held important posts in Confindustria Northern Tuscany since 2014, as chairman of the leather and footwear section, where the first point of his policy programme concerned training.
This is an aspect Bartoli has always been very attentive and sensitive to, as he was one of the creators of the Project "E' di moda il mio futuro", a venture by the fashion department of Confindustria Northern Tuscany that aimed to increase awareness with youngsters of the employment opportunities in the textile, clothing and footwear sectors.

GIOVANNA CEOLINI of the company Parabiago Collezioni Srl (Parabiago, Milan) will be responsible for activities linked to the market in Europe, those relating to the Industry Trade Fairs Committee for the organisation of the Moda Made in Italy event, for leather and accessories, which is promoted by Assocalzaturifici and held every six months in Munich. This will establish the Association's presence in the European market, which is fundamental for Italian companies, and in terms of protecting them in the context of trade fair events.

Giovanna Ceolini was born on 23 May 1959 and is an Italian entrepreneur and the sole director of Parabiago Collezioni Srl.

Immediately after obtaining her high school diploma in bookkeeping, she started working in the footwear sector in her hometown Parabiago (an important international footwear manufacturing district north of Milan), initially as a samples and sales manager for the Cele Ferrario shoe factory, and subsequently as general manager for the Conceria Buscatese tannery. Her first entrepreneurial venture was in 1995 alongside Karl Schlecht and Thierry Rabotin before she went on to found her own shoe factory, Parabiago Collezioni, in 1999. She chairs the Footwear Manufacturing Group for Confindustria in the Northern Milan area.

PASQUALE DELLA PIA of the company Della Pia Srl (Arzano, Naples) will be responsible for areas linked to digitalisation and sustainability, two key aspects in this new phase in the evolution of the market. These areas are increasingly important for defining the standards of the production processes in the footwear sector and by overseeing them, Assocalzaturifici will enable companies to develop towards new objectives and improve their competitiveness.

Pasquale Della Pia owns the Calzaturificio Della Pia srl shoe factory in Arzano (NA) along with his brother Giovanni and is its Sales manager. The company produces for luxury brands and its own brand "Deimille", which will be renamed D Milano starting from SS2020.

Since 2011 he has been a board member of Anci and has worked in the industrial union of Naples as Deputy Chairman of the fashion and design section. He is a member of the MODEC Regional Chamber of fashion for the Campania region and a founder of the Museo del Vero e del Falso, a Confindustria Campania association. He is a founding member of the Scientific Committee of ITS Campania Fashion which offers training courses for the production of footwear. Along with the CEC Chairman, Cleto Sagripanti, in April 2019 he organised the WFC – World Footwear Congress in Naples.

SALINA FERRETTI, of the company Falc Spa (Civitanova Marche, Macerata) will be responsible for Asia and America and will therefore focus on the international market and coordinate trade fair events in Seoul and Tokyo which Assocalzaturifici will be focusing on to offer quality showcases for Italian companies in Asian markets, where Italian products remain extremely popular. She will also be responsible for children’s footwear, a segment in which quality and safety are constantly evolving.

Since 2006 Salina Ferretti has been General Manager of Falc, a children’s footwear company that owns Naturino, Falcotto and Voile Blanche, a collection for men and women, as well as other brands.

Ferretti was born in the United Kingdom in 1967 and went to school there until she was a teenager. In 1993 she graduated in Economics and Business Management at Bocconi University in Milan and in the same year she started working in Frankfurt as a Management Controller for Merloni, a leading European home furniture company. In 1995 she joined the Falc group as Sales Manager for European markets. From 2004 to 2006 she lived in Beijing where the company opened more than 80 corner stores in various Chinese cities. Since 2006 she has been General Manager of Falc. In 2016 she was appointed Chairman of the Association of footwear manufacturers in Macerata.

GIAMPIETRO MELCHIORRI, of the Gal.Men. Srl shoe factory (Montegranaro, Fermo) is responsible for the market which includes Russia and the Countries of the former CIS bloc as well as Emerging Countries and will therefore also deal with events organised in these markets, such as OBUV in Moscow as well as the events in Kiev and Almaty in Ukraine. These are markets with a long-standing strong relationship with Italian products that need a special focus to ensure that Italian companies are well placed to seize these opportunities. Melchiorri will also be responsible for Made in Italy production, which must be protected to guarantee quality and continue to raise awareness on this issue with international markets and institutions.

Giampietro Melchiorri is 54 years old. He is married and has two children. Since 1985 he and his brother Lucio run the GAL.MEN shoe factory, which was founded by their father Alessandro in 1955.

Melchiorri is highly involved in the Confindustria network in the province of Fermo, where his company is based. In particular, he held the post as Chairman of the footwear section for Confindustria Fermo for 2015-2016, when he also became Chairman of Confindustria Fermo.

Since 2017 he has been Chairman of Confindustria for the Central Adriatic Ascoli Piceno and Fermo areas.

The executive board also includes CHARLOTTA BACHINI (of the Gardenia Srl shoe factory in Santa Maria a Monte, Pistoia) with the post of Chair of the Association's Young Entrepreneurs and ANNARITA PILOTTI (of the company Loriblu Spa, of Porto Sant’Elpidio, Fermo), the last Chair of the Association. The latter two board members will offer an important contribution to the board as they represent, respectively, a connection with the sector's future expectations and the results that have already been reached by the Association.

Milan, 22 July 2019

 
 
 
Assocalzaturifici (Trade Association for Italian Shoemakers) (Z1249)

LA MODA ITALIANA @ SEOUL: from 9 to 11 July at the Westin Chosun Hotel

Tommaso Cancellara, General Director of Assocalzaturifici


Ente Moda Italia turns the spotlights on the new collections of 28 Italian brands, in collaboration with Sistema Moda Italia and Assocalzaturifici. Great expectations for the latest edition of the project that presents Italian style to South Korea, one of the most responsive and dynamic markets of the moment.

Ente Moda Italia is back in South Korea with a new edition of “La Moda Italiana @ Seoul”, the exhibition-rendezvous that has been presenting a selection of collections from Italian companies to the Korean market for fourteen seasons.

From Tuesday 9 to Thursday 11 July 2019, inside the Grand Ballroom of the Westin Chosun Hotel, one of the most beautiful hotels in downtown Seoul, the protagonists will be 28 Italian brands with their new men’s and women’s fashion collections for spring-summer 2020 featuring: clothing, accessories, bags and luggage, footwear, millinery, coats and jackets, knitwear and total looks.

Once again this edition of “La Moda Italiana @ Seoul” is produced in close cooperation with Sistema Moda Italia and Assocalzaturifici and will involve the promotional consultancy of People of Taste, the innovative business agent platform that supports international designers and their creativity on the South Korean market. In fact, EMI has launched the www.lamodaitalianaaseoul.com web portal, in collaboration with People of Taste, which will provide members of the trade with lots of useful information about the event and the participating companies.

“Our presence in Seoul is an important opportunity for small and medium sized Italian businesses to present their collections and maximize the quality of their products vis-à-vis South Korean fashion retailers”, says Alberto Scaccioni, CEO of Ente Moda Italia. ”Past seasons have thrown up concrete and significant feedback on the part of sector players – at the last summer edition there were over 900 buyers, these included the country’s most important department stores, big fashion groups and the top retailers and independent multi-brands – and, for this reason at this edition we have once again registered great interest on the part of Italian companies, also considering the trend of our exports to this country. The updated figures regarding exports to Korea, recorded by Confindustria Moda show that, in the first three months of 2019, Italian fashion-textiles performed really well, with an overall increase of +22%, confirming the great vivacity of a market that appreciates Italian style and creativity. Undoubtedly our participation at Seoul is confirmed as a strategic tool at the service of Italian companies that we also realize thanks to the synergic collaboration with Sistema Moda Italia and Assocalzaturifici with which we share the objective of top quality promotion of our country’s fashion”.

“A sector like footwear well represents the value and the journey of Made in Italy fashion: in fact, like many other industries, footwear finds the most important part of its commercial expression in the international market. Looking at the latest sector surveys, Italy is in third place among the exporters on a worldwide level and is in second place for leather footwear” observes Tommaso Cancellara, General Director of Assocalzaturifici. “Our production finds its most important interlocutors in Asian countries and the ongoing dialogue with them represents an essential condition for keeping the interest of our buyers on this continent alive and demonstrating the value of the research and quality that is contained within a Made in Italy product. So a rendezvous like “La Moda Italiana @ Seoul” constitutes an ideal moment for allowing companies in our industry to enter into contact with a market that is ready to welcome them, as well as to reaffirm the quality of our footwear, the strong identity of which represents an Italian flag in the world.”

This edition of La Moda Italiana @ Seoul will also feature the special partnerships of Kimbo caffè and Misura Corea whose products will contribute to offering an Italian-style welcome to the Korean buyers coming to the event to meet Italian entrepreneurs.

Here are the brands that will be participating at this edition:

AFG 1972, ALEX & CO., AMA PURE, BARBARA DI DAVIDE, BASETTI COLLECTION, CALPIERRE, CANTARELLI, CARMENS, CERBERO, CERUTTI, DANIELE LEPORI, DI FRANCO, FERRUCCIO VECCHI, FILOMOTI, FONTANELLI, FUSELLA MADE IN ITALY, GALLOTTI, HUBERT GASSER, LAFABBRI, MY LAB, NELLO SANTI, RAFFAELE D’AMELIO, RFR FABIANO RICCI, ROSSI FUTURING, SALCO, THIERRY RABOTIN, VEZZO and VOLPI.

For more information:

www.lamodaitalianaaseoul.com

EMI - ENTE MODA ITALIA, was established in 1983 by the Sistema Moda Italia and Centro di Firenze per la Moda Italiana to promote, propagate and valorize Made in Italy abroad. Within the context of this mission, EMI organizes the participation of qualified Italian firms in some of the most important international trade fairs which include Italian Fashion @ CPM Collection Première Moscow, Italian Fashion @ Capsule in New York, Italian Fashion @ Liberty Fairs in New York and Las Vegas, La Moda Italiana @ Almaty (Kazakhstan), La Moda Italiana @ Kiev, La Moda Italiana @ CENTRESTAGE in Hong Kong and La Moda Italiana @ Project Tokyo.

ASSOCALZATURIFICI represents, on a national level, businesses of an industrial nature that operate in the footwear production sector. It includes around 600 registered companies and is the spokesperson for an industry which comprehensively invoices over € 14.2 billion, employs 75,600 people and exports 85% of its production. The association’s mission is to contribute to the establishment of an innovative, entrepreneurial, international and sustainable system that is capable of promoting the economic, social, civil and cultural growth of the country. Assocalzaturifici is part of the European Footwear Confederation and is a regular member of Confindustria. In March 2017 it joined Confindustria Moda, the federation which brings together the businesses and associations in the fashion textiles sector and the complementary ambassadors of the excellences of Italian manufacturing.

 
 
 
 
 
 
Footwear & Accessories Show - Milan Italy (Z1265)


The sector: the first 5 months saw an increase in the value of exports (+8.4%) and in the trade balance (+13.1%), but a fall in volumes (-0.4% in exports, -2.3% in production) with domestic consumption still sluggish in the first part of the year;

- A total of 1303 exhibitors, comprising 695 Italian and 608 foreign firms, will take part in the trade-fair;

- IT’S SHOE TIME: an exhibition to celebrate our 50th anniversary;

- Creativity and innovation: discovering young talents;

- Dynamism, technology and sport: debut of the PLAYERS DISTRICT;

- Trends and ideas: seminars and workshops for those engaged in the trade

A point of arrival that is, above all, a starting point: with the forthcoming edition, to be held at the Fiera Milano (Rho) from 15-18 September - the first under the supervision of the newly-appointed President Siro Badon - MICAM celebrates its fiftieth anniversary by offering all those engaged in the industry an exciting line-up of new events, activities and experiences.

THE FOOTWEAR SECTOR IN THE FIRST HALF OF 2019

The figures for the sector show a favourable export performance in terms of value (+8.4% in the first 5 months) and a double-digit increase in the trade surplus (+13.1%).
However, there remain serious concerns: shrinking volumes, an increasingly wide gap between large brands and small and medium-sized enterprises (SMEs), difficulties on several major foreign markets and a chronically weak domestic consumption, which after a decade of slow erosion, in the first six months records a 3.7% drop in volume and -3.2% in household spending, with a sharp drop in in-store retail sales (-11% pairs sold, with an approximate 16% drop in expenditure), while online sales continue to grow (+10.3% in quantity and +17.3% in spending), and now accounts for 11% in terms of quantity and 13% in terms of expenditure of total purchases made by Italian households. Chain stores remain stable (stability in terms of volume and an increase of 2.3% in value).

MICAM 88: FIGURES AND BRANDS FOR THE 50th ANNIVERSARY EDITION

A total of 1303 exhibitors - 695 Italian and 608 foreign companies – will be showcasing their collections for S/S 2020 at this special edition of the fair, which will cover an area of over 60,000 sqm.

Amongst the big names present this year are returning brands Nero Giardini, Alberto Guardiani and Nine West, and new entries North Sails, Hush Puppies and Donald Pliner. MICAM 88, the 50th anniversary edition, opens in a particularly delicate moment for a sector that generates a turnover of around 14.3 billion euros, employs more than 75,000 workers and exports 85% of its production.

“We are celebrating our fiftieth birthday by looking above all to the future – explains Siro Badon, president of Assocalzaturifici and MICAM – We will be recounting five decades of footwear history with an exhibition that will be set up first at the fair and then at Milan’s MUDEC, a gift to the fashion capital in the form of our history and tradition. But we are not only looking at the past: new creative ideas, start-ups, new values for the sector and original channels of communication are in fact the guidelines we need to follow in order to look forward to the next fifty years”.

IT’S SHOE TIME: THE 50TH ANNIVERSARY EXHIBITION

The exhibition that celebrates MICAM’s fiftieth anniversary is an exciting and immersive digital story which traces the evolution of shoe fashions, shapes and colours over five decades and depicts footwear as a cultural and social phenomenon which, with its changing trends, colourful characters and inventive creations, is always at the centre of attention. It’s Shoe Time will be set up in Pavilion 1 where visitors will be able to immerse themselves in the world of footwear, decade after decade. After MICAM, the exhibition will move to MUDEC, Milan’s Museum of Cultures where it will be open to the public from 19 to 22 September, (with free entry): a ‘gift’ to a city which is at the heart of the international fashion system and which over the years has allowed MICAM to grow and establish itself as the leading event in one of the fashion world’s key sectors: footwear.

CREATIVITY AND INNOVATION: SPOTTING NEW YOUNG TALENT

MICAM 88 will be dedicating ample space to several events that focus particularly on the industry’s prospects for the future and on the talented young people who are likely to become its leading lights in the coming years.

So the Emerging Designers are back once more to astound us with their creative and unusual designs, the original shapes of their models and their use of innovative materials. Starting with this edition, each designer will have the support of an Influencer, as part of an evolution that involves not only the product but also the way it is publicized and promoted. The emerging designers present at MICAM will be: Adult, Anna Baiguera, Annie Gestroemi, Andrea Mondin, Balluta, King Ping, Maison Ernest, Marie Weber, Me.Land, Panafrica, Paolo Ronga, Seven All Around.

The 12 Influencers flanking them: Camilla Agazzone, Giulia Calefato, Rita Capparelli, Francesca Chelli, Valeria Conte, Asia Corvino, Martina Favaro, Eros Grecu, Camilla Lucchi, Martina Panagia, Elisabetta Pistoni, Marianna Zuliani. After its debut at the last edition, the area dedicated to Italian Footwear startups, promoted by the Italian Trade Agency (ITA) and the Ministry of Economic Development, will also be back in September (Fashion Square, pav. 1). The following companies were selected by Suitex International, an international recruitment firm specialising in fashion, to exhibit their collections: Ambleme, Federica Fasoli, Le Scarpe di Marta, Levius, Max Moore, Naglev, P448 Shoes, Samboue, Thomas Neuman.

Another event that is sure to be of great interest to those operating in the industry will be 26th edition of the international contest International Lab of Mittelmoda - The Fashion Award, in which the collections of 25 finalists representing 14 different nations will be shown on the catwalk. The event will be hosted by MICAM on Monday 16 September 2019, starting at 18.30, in the Fashion Square.

Still on the subject of the evolution of the fashion world from a communications point of view, three important Chinese influencers, Danso, HiyaSonya and Sarah, will be at MICAM to provide an exclusive coverage of the trade fair and present the newest and most innovative products on show primarily to an Asian audience.

Making its first appearance at MICAM is the PLAYERS DISTRICT, a brand-new area designed to provide the variegated world of outdoor and sports shoes with its own exclusive space.

With brands such as Lotto, Bjorn Borg, CMP, Dolomite, Joma Sport, Garmont and Skechers, the PLAYERS DISTRICT will liven up pavilion 7 with a preview of the most interesting novelties on the market, in an area inspired by the dynamism of the most exciting sporting events and designed to show off the wide variety of products offered by international brands to the best effect.

Within the new PLAYERS DISTRICT, a special area called The Arena will be set up, where DAMOVE’s thrilling performers and freestylers will take turns to show off their skills and where the first edition of the MICAM TROPHY – Football Edition, a 3 vs 3 soccer tournament with kit sponsored by Lotto, will take place Celebrity testimonial and world champion Gianluca Zambrotta will kick off the tournament on 15 September 2019 from 13.00 to 14.00.

TRENDS AND IDEAS: SEMINARS AND WORKSHOPS FOR PROFESSIONALS

We have joined up with an exceptional organization with the aim of helping fashion footwear professionals activate and measure the Voices that matter for their brand through a data analysis platform. Accordingly, a new event organised by Launchmetrics and entitled the State of Influencer Marketing 2019. Data, Insights & Panel Discussion on Influence in Fashion Today has been added to our line-up of fashion parades and WGSN seminars and workshops, and is scheduled for Sunday 15 at 16.45.

MICAM IS NOW EVEN MORE SPECIAL: LOUNGE RESERVED FOR TOP BUYERS

At MICAM a select number of top buyers taking part in the trade fair will have the opportunity to access the VIP Lounge, which will offer exclusive services such as a bar and restaurant, cloakroom, left-luggage storage, transportation to the city and airports, as well as the possibility of booking other facilities in the city.

The Lounge will be completely inspired by China: in its 88th edition MICAM has chosen to pick up on the Chinese tradition according to which 88 is a lucky number, and is pleased to extend this happy circumstance to all its most important guests by means of an elegant oriental setting.

In addition, on 17 September a select number of invitees will be able to take part in an exceptional event aimed at presenting the genius typical of our country through one of its main exponents: Leonardo Da Vinci.

With “Art reflects Beauty”, MICAM will commemorate 500 years since the death of Leonardo da Vinci and celebrate its own 50th anniversary, by offering its most important guests a private guided visit to Da Vinci’s Last Supper and an aperitif in Leonardo’s Vineyard.

MIPEL AND HOMI FASHION&JEWELS: AN EXTRA OPPORTUNITY

Those in the fashion world who come to the Fiera Milano primarily to see what MICAM has to offer will also be able to visit two other important exhibitions taking place in adjacent pavilions: Mipel, the leading international show of leather goods and accessories will be held at the same time as MICAM, from 15 to 18 September, while HOMI Fashion&Jewels, the new event focusing on costume jewellery and fashion accessories, is scheduled for 13-16 September.

The next edition of MICAM 89 will be held from 16 to 19 February 2020 and PLUG-Mi the sneakers culture experience is waiting for you from 5 to 6 October 2019 in Pavilion 4 of the Fiera Milano City.

 
 
 
Footwear & Accessories Show - Milan Italy (Z1254)
FOOTWEAR TRENDS FOR SPRING/SUMMER 2020


Shoe trends for Spring/Summer 2020 are inspired by three different themes: Designing Emotion which interprets the interaction between technology, craftsmanship and man; Code Create, a trend with a futuristic look that brings the physical and digital world closer together; Empower Up, the young trend that takes its inspiration from the punk culture or modern African culture.

Materials are of the finest quality and the colour palette is more varied than ever: pastel shades rub shoulders with livelier colours, while luminous nuances contrast sharply with more vibrant tones.

A preview of trends will be presented at the 88th edition of MICAM, to be held at Fiera Milano (Rho) from 15 to 18 September 2019.



DESIGNING EMOTION - WOMEN, KIDS

Designing Emotion shows how technology and craftsmanship can work together to create models that valorise imperfections and forge a deeper sense of connection after purchase. The colour palette introduces a range of pastel shades with a contemporary twist, combined with warm brown tones in contrast to nuances typical of gemstones. In footwear, traditional techniques are used together with cutting-edge tools and machinery, while high-quality materials are a must. Modelled lasts play a key role in the creation of leading products.

 


DESIGNING EMOTION - MEN, KIDS

Designing Emotion represents the interaction between human beings and technology, due to the fact that man is becoming more and more digital, and tech devices increasingly hands-on. The trend presents bright colours that evoke retro-style emotions and conjure up familiar materials. Earthy tones contrast with vibrant contemporary colours. Shoe designs favour organic shapes, with surfaces and colours that give a plain unfussy look. By using craft techniques alongside automated and laboratory processes, the aim is to improve and enhance traditional footwear.

 


CODE CREATE - WOMEN, KIDS

Code Create presents a fusion of science, technology and nature, using futuristic materials to rewrite dress codes and accessory design conventions. The focus is on natural materials, combined with sustainable synthetic materials, to stimulate perception. In shoes, the colour palette features shades that evoke emotions. Bright colours stand out amongst the more usual, natural tones.

 


CODE CREATE - MEN, KIDS

Nature and technology join forces to create new designs, materials and products that bring the physical and digital worlds closer. Code Create evokes shapes and bio-design techniques that draw on the best features of both trekking and bespoke shoes, creating a slightly mystical, futuristic look. The trend is influenced by both technology and nature, and the colour palette reflects this duality. Classic, natural tones contrast with artificial, almost digital colours.

 


EMPOWER UP - WOMAN, KIDS

There is a new sense of vitality and change in the air, entirely due to the presence of new generations and groups that previously had no voice. Empower Up is a young, optimistic trend, inspired by the growing influence of Generation Z. The footwear combines fun, eco-sustainable designs with exclusively summery capsule collections. This oversized trend features excessively kitsch embellishments combined with vintage elements. The colour palette is made up of bold and pre-faded colours, chosen from a range of mid-tones and shades of blue.

 


EMPOWER UP - MEN, KIDS

Empower Up takes a practical approach, celebrating the new voices in society and consumer participation in design. The punk influence is now more evident and runs counter to the beachy look. In footwear, high-quality materials and details are inspired by modern African culture. The trend expresses joy with bright, lively colours, and with a slightly faded quality inspired by sportswear, recalling vintage models of the 1980s’.

 
 
 
 
 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1233)
The 2019 edition of the
MIDO Eyewear Show closes

IF RECORDS ARE MADE TO BE BROKEN…
MIDO DOES IT WITH EASE, CONFIRMING ITS GLOBAL LEADERSHIP

The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days to approx. 59,500 industry professionals from 159 countries.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

The significance of this edition was also apparent in the caliber of visiting officials. Filled with amazement and admiration, one after another, the Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.
Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the 3 days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry companies, opticians, buyers, the media and institutions for a proper celebration of the Gold Edition”, concludes Vitaloni.

See you next year: February 29 - March 2, 2020!

The wonder continues … #Livethewonder



 
 
 
 
 
Sports, Euipment and Leisure Show - Munich Germany (Z1256)

Wanted: innovative young entrepreneurs in the sports business

ISPO Brandnew supports start-ups by offering funding packages worth a total of €400,000

No matter if physical product or digital service: All start-ups from the sports business have the chance to get one of the 50 ISPO Brandnew support packages.

 

• The world’s largest and oldest international start-up competition in the sports business marks its 20th anniversary

• Nominations for ISPO Brandnew 2020 are being accepted now

• Start-ups with a chance to obtain one of 50 ISPO support packages worth up to €25,000

 

The nomination period for ISPO Brandnew 2020 is now open: The world’s largest and oldest international platform for start-ups in the sports industry has been recognizing innovative young entrepreneurs and their products since 2000. Any entrepreneur interested in winning one of the 50 coveted support packages worth a total of €400,000 can register online free of charge until October 11, 2019. All sports business brands that will have been in business no longer than four years at the time of ISPO Munich 2020 and that have not been listed before as an ISPO Munich exhibitor are eligible to compete.

From useful apps to new sports equipment: Young entrepreneurs from the sports business can nominate both physical products and digital services that facilitate access to sports, support the sports experience or simplify it – for individuals or groups – for ISPO Brandnew. An independent jury of professionals will select the winners from the nominations. It will be composed of successful entrepreneurs and former participants in ISPO Brandnew. Up to 50 companies will win the extensive support package that will be worth up to €25,000 each.

An award with many benefits

The support package awarded by ISPO Brandnew will include booth space in the Brandnew Village of ISPO Munich 2020 and exclusive access to the global ISPO Network with all of its services – from access to the open innovation community for crowdsourcing and market-research projects to preparation programs for entering the Chinese market and coverage in ISPO’s own media channels.

Another new addition is the Networking Night. During this event, start-ups will have an opportunity to personally talk with investors, partners and former winners. “These discussions and the opportunity to make global contacts will open many doors for the award winners,” said David Badalec, the head of ISPO Brandnew.

Trends and public pitch are decisive


The jury will select the winners at the end of October 2019. Unlike past years, there will be no categories for nominations this time. During their meeting, the jurors will develop a range of categories based on the nominations themselves as a way of highlighting industry trends and topics.

Nominees will be informed about the results at the beginning of November. The winners will then be directly incorporated into planning for ISPO Munich 2020 with the ISPO Brandnew team. During the public pitch at the trade fair, all winners will make a live presentation to the jury and battle for the title of overall winner.

You will find all information about the competition, the nomination process and registration online.

About ISPO Brandnew
ISPO Brandnew has been an important competitive event for founders in the sports industry since 2000 and offers promising newcomers the chance to successfully enter the business. "ISPO Brandnew played a leading role in the first chapter of the Maloja success story in addition to passion. Young companies profit from the attention, the application disciplines and motivates. Everything is geared towards being among the best," reports Peter Räuber of Maloja, ISPO Brandnew Winner 2005. ISPO Brandnew has also been an important accelerator for other internationally renowned brands such as GoPro, NaishKites and ON Running.

About ISPO
ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai as well as OutDoor by ISPO, the online news portal ISPO.com, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. With its far-reaching mix of innovation promotion, industry networking, know-how and editorial insights, ISPO works 365 days a year to support companies and sports enthusiasts, and to foster passion for sport worldwide.

Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

 
 
 
 
   
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Dr. Jeanette Loos named Global Head of ISPO Group -Z1255

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ISPO Munich: Survey "Women in the sports business" As a target group, women are
gaining ground, but not in management
positions - Z1202



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ISPO Trend Report
Digital, individual and sustainable: Winter
sports trends for 2019/2020
- Z1201



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Facts, trends and information about ISPO
Munich 2019 - Z1199


   
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Highlights, innovations, and sports stars
- Z1197



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ISPO Award jury honors the most innovative
sports products for 2019/2020 - Z1192



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DA-TE, which means “fashion eyewear, without prescription - Firenze Italy (Z1250)

7th EDITION OF DaTE READY TO OPEN
THE AVANT-GARDE EYEWEAR EVENT PAR EXCELLENCE


DaTE, the event dedicated to avant-garde eyewear, opens Saturday, September 21st at the Leopolda di Firenze exhibition center.

In a return to “the origins”, to the Eastern inspiration behind the name of the show, several exhibit areas –Yin, Yang, Tao and Zen – have been redefined for the 7th edition. In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction. 

The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.  Taking up the oriental tradition, the chings(representing water, fire, air etc.) will guide the whole event by suggesting DaTE as ‘’seeing’’ in advance, as an avant-garde of eyewear.

DaTE, indeed, encompasses different inner worlds personality, identity and ways of perceiving an exceptionally innovative design object. It stakes its claim as a source of inspiration for a different vision of the world of eyewear.
Again this year, the exhibitors who will fill the halls of the Leopolda were carefully selected from companies all around the globe – from the US to Japan, by way of Austria, Belgium, Denmark, Russia, the UK, Spain, Portugal, France and, of course, Italy.

Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.

DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5.

The official hashtags are #dateyewear2019and#shapingavantgarde

Instagram https://www.instagram.com/dateyewear/

Facebook https://it-it.facebook.com/DateEyewearOfficial/


DaTE

Stazione Leopolda

Viale Fratelli Rosselli, 5 – Florence, Italy

Saturday 21 and Sunday 22 September, 10am to 7pm – Monday 23 September,10am to 5pm

Admission is free; registration required www.dateyewear.com

 
 
 
       
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MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1261)


Next MIPEL edition, the most important international event dedicated to the B2B market of bags and fashion accessories, is starting under the guidance of the new President of Assopellettieri, Franco Gabbrielli. Many new collaborations will be presented thanks to the contribution of Gabbrielli who, already at his nomination at the end of June, declared that among the priorities to direct efforts there would have to be the renewal of the MIPEL fair, which must focus more and more on quality, young people and innovative ideas.

“I joined the organization when MIPEL116th edition was already mostly planned but we have already brought several interesting innovations that I am sure will be appreciated by visitors and exhibitors; I'm already thinking about the next MIPEL117 to complete the path of renewal I have in mind", says Gabbrielli.

The event, organized by Assopellettieri with the support of ITA-Italian Trade Agency and MISE, renews its commitment in favor of environmental sustainability and social responsibility.

Next edition, MIPEL116, which will be held in pavilion 10 of Fiera Milano Rho from 15 to 18 September, in conjunction with MICAM and HOMI (15 and 16 September) continues the path begun last season, based on awareness of the supply chain and consumers on sustainability.

The event, which brings together over 350 brands and more than 12,000 qualified visitors from all over the world (96 countries), welcomes established brands including: Athison, Bric's, Cabin Zero, Caterina Lucchi, Cromia, Gabs, La Martina, Tosca Blu, and for the first time new companies such as: Aeronautica Militare, Gio Cellini, Lamborghini, Nannini.

Many initiatives and special collaborations designed for the new edition of the fair.


President of Assopellettieri, Franco Gabbrielli



HOT NEWS!

MIPEL AND RDS 100% GRANDI SUCCESSI: FEEL THE MUSIC RDS 100% Grandi Successi is the official radio of MIPEL 116.

In the increasingly globalized and multimedia world, the collaboration between MIPEL and RDS (one of the top italian leading radios) is a sign of the fair that, besides confirming itself as a reference point in its segment, aims to involve the final consumer and the general public in order to interact in the world.

On the other hand, RDS is once again close to the world of entrepreneurship and its international showcases such as MIPEL, the largestevent dedicated to leather goods and fashion accessories.

The event, now in its 116th edition, will benefit in these days from a lot of communication in the RDS show-schedule aimed at promoting the event and in the days of the Fair the hosts Petra Loreggian, Sunday 15 September and Giuditta Arecco, Monday 16 September, will tell about all the curiosities and news with live connections with the radio thus creating a link with the general public. Furthermore, in the MIPEL pavilion, in collaboration with RDS and its DJs, it will be set up a dedicated space: a meeting place where to listen to the music, meet the main interpreters of Italian industry and participate in the scheduled workshops in the four days of the fair that will be moderated by the hosts Petraand Giuditta.

RDS 100% Grandi Successi, with its vocation to be an entertainment company, thus accompanies MIPEL in a path dedicated to promoting the Fair and the entrepreneurial realities that represent the pride of Made in Italy.

The sponsors of the initiative are: YKK, UNIC, FIERAMILANO and Ta-Bru SpA.

THE CREATIVE THEME

MIPEL invests and bets again on sustainability.

Assopellettieri, the trade association that promotes MIPEL, tries again to raise awareness among industry, buyers and consumers on a topical issue that involves everyone.

First of all, the setting up: visitors to the fair will be greeted by a suggestive display: meta-phorical installations in which all the green of our planet hills, mountains, grass, trees, flowers leaves the land due to indiscriminate exploitation and pollution. Nature does not die but voluntarily moves upwards, leaving the ground to which it belongs to remain suspended, as in a sort of limbo, on the heads of visitors as to remind them the weight of their own responsibility towards the Planet and future generations.

The vegetation and trees are raised in the air, at the entrances and along the aisles of the pavilion. The flowers are imprisoned in the plastic as well as in plastic are the crowns of the trees whose dry trunks are lying in the air. Only arid lands, cement and polluted water surfaces remain on the surface.

The collaboration with the artist Enrica Borghihas also been renewed: with her artistic work Enrica creates a heterogeneous universe that comes to life and takes life from materials that our society rejects and discards. In the upcoming MIPEL edition Enrica presents,in the “SCENARIO” square, the most important site in the pavillon, her ”Nebulosa”: floating, shimmering and light as a wind blow, the plastic bottles, cut and deformed with heat from the hands of Enrica, stand out precious in the suspended space. They seem to twirl like butterflies. They remind us the thousands of bottles that we all throw into our plastic bells.

THE AREAS OF THE EVENT SCENARIO

The leading sector of MIPEL has been confirmed. Positioned at the heart of the event, it is the stage dedicated to research companies and the coolest brands. The key words of this area are: creativity, innovation and research. A unique and original set-up will characterize this area and allow the uniqueness of the brands and products that will be exhibited here to emerge further.

Also in this area the message of the event will be clear: the nature that metaphorically abandons us: on the ground the gray cement, cold and impersonal, high and suspended, as if to distance itself from the work of the man who has taken up space vital to nature, the luxuriant green crossed by flashes of light.

In the SCENARIO square a new project also takes shape: SIGNATURE.

• SIGNATURE -THE PROJECT

Prestigious position within the SCENARIO square will be occupied by the innovative SI-GNATURE project promoted by MIPEL.

Storytelling, uniqueness, made in Italy, sustainability, traceability, are the key words for the companies participating in the project that present their creations in a different way, giving space to the story behind each product, underlining the characteristics of sustainability un-derstood as a story “ behind the scene” handed down for generations and updated through modern design and innovative techniques.

The story of a product becomes the "Signature" mark that characterizes each leather goods brand; different stories that highlight the creative ability of Italian brands.

The underlying intent of the project is to tell the world of leather goods to the contemporary generations of consumers who are paying more and more attention to stories, products and processes; but at the same time also a different way of dialoguing with international buyers.

The brandsparticipating in the project are: Athison, Boldrini Selleria, Claudia Firenze, De Couture, Innuè, Lara Bellini, Plinio Visona’, Terrida, 11-10 Undici Dieci.

MIPEL STREETSTYLE AREA

Mipel Street Style Area is back: a space where new trends are absolute protagonists. Thanks to the strong collaboration between MIPEL and UNIC-Italian Tanneries, which supplies the leather and fabrics that, together with the finished products, make up the area, visitors have the opportunity to observe them closely butabove all to touch them andunderstand their features. The layout of this space is entirely designed to create a direct link with the raw materials.

THE CIRCULAR ECONOMY OF MIPEL: THE SPECIAL PROJECTS

At MIPEL116 all the special projects are linked together and united by the common deno-minator which is sustainability. This is how the consumption of plastic bottles will be com-pensated by the creation of drinkable water wells for the most unlucky populations and in raising awareness of visitors and exhibitors to recycle them properly; part of the carbon dioxide produced in the days of the fair will be compensated by trees planted in another area of the world, an activity that will also support local economies, ensuring farmers and workers with work and food.

The environmental sustainability promoted by MIPEL116 is highlighted also from the promotion of virtuous means of transport such as the tram, dedicating a special project to it.

Here are all the details of the various projects:

ATTACCATIALTRAM

It is a new contest dedicated to all MIPEL exhibitors supported by the Lombardy Region and with the patronage of the Municipality of Milan. The project consists in the creation of a limited edition product inspired by the tram, the iconic Milanese means of transport with a sustainable soul due to its low environmental impact and example of virtuous urban mobility.

The 15 finalist brands will have the opportunity to exhibit their creations within a dedicated area of MIPEL and will have a further opportunity for visibility during the evening event of "MIPEL IN CITTÁ", the Fuorisalone of the Fair, which will take place at the San Pietro Concept Store in Porta Venezia and during which the three best projects will be announced. The three winners will have the opportunity to exhibit their creations in the shopping window of the Concept Store for a week. The jury will be: Franco Gabbrielli, president of Assopellettieri and creator of the brand "Gabs", Roberto Lambicchi, Fairs Director of the Lombardy Region and Virginia Varinelli, fashion influencer who boasts about 450K followers.

The finalists brands are: Aballi, Alberto Olivero, Artphere, Athison, Baiadera-I Dipinti, Bru-ga Venezia, Ciak Roncato, Femea Milano, Jadise Sicilia, Laboratorio Mariucci, Le Zirre Napoli Limited Edition, My Best Bag by Florence Bags srl, Ripani, 11-10 Undici Dieci, Va-lentino Orlandi.

RECYCLEàEATàENJOY

With the aim of encouraging the recycling of plastic bottles consumed during the event, MIPEL has thought of a fun and tasty initiative! Infact, during the 4 days of the event, two very special eco-compactors will be placed inside the pavilion: for each plastic bottle intro-duce in them, they will generate a ticket that will allow, both visitors and exhibitors, to re-ceive a tasty free snack in one of the dedicated points scattered around inside the pavilion.

The aim is to make visitors and exhibitors aware of the importance of waste separation by passing on the message that "differentiating repays, always!". The free snack ticket is obviously a symbol: recycling waste correctly allows everyone to be rewarded by nature.

FEEL THE GREEN!

THE ENVIRONMENTAL AND SOCIAL COMMITMENT OF MIPEL BECOMES A FOREST THANKS TO TREEDOM

MIPEL is at the forefront of environmental protection through a new initiative created in collaboration with Treedom,the only web platform in the world that allows you to plant a tree at a distance and follow it online.

All trees are planted directly by farmers in various countries of the worldand contribute to producing environmental, social and economic benefits.

MIPEL has thus created its own forest named "FEEL THE GREEN", populated by 300 trees donated to each of its exhibitors; in this way the show aims to contribute to the reduction of Co2 emissions and therefore to produce not only environmental but also socialbenefits, contributing to the sustenance of the economies of the countries in which these trees have been planted.

On the Treedom platform, which can also be accessed from the totem in the pavilion, the MIPEL forest will remain "open" to the public throughout the month of September, so as to give the opportunity to all participants in the event to adopt and plant their own tree and thus make a personal contribution to the cause.

MIPEL AND WAMI: DRINKING WATER BECOMES AN EXTRAORDINARY GESTURE

Mipel is once again linked to WAMI - Water with a Mission, a startup that was born with an ambitious mission: to help reduce the world water problem and make the daily gesture of drinking water extraordinary.

Every WAMI bottle purchased finances a water development project in villages without access to water; WAMI in fact builds aqueducts and water networks by connecting individual families with a tap where there was never any drinking water available. By entering the code on the neck of the bottle on the site, it is possible to see to which family was given water.

Each of the bottles consumed during MIPEL donates 100 liters of water to needy villages; MIPEL choice to adhere to the WAMI mission is thus realized in the donation of 800,000 liters of water to communities in Senegal, Tanzania and Kenya that did not have access to this resource.

WAMI is 100% recyclable and 50% made from recycled plastics. Trees are planted in Italy in order to compensate CO2 emissions.

MIPEL AND “IL GIRASOLE” SOCIAL COOPERATIVE TOGETHER TO SUPPORT SOCIAL INTEGRATION

Also for this edition, the collaboration with the leather workshop of the "Il Girasole" Social Cooperative in Florence continues. The Cooperative supports those in difficulty, encourages the “teaching of a job” and social integration.. Thanks to the support of UNIC–Italian Tanneries the guys of the Cooperative have produced manually gadgets and leather products that will be distributed during MIPEL presentation events to international buyers and press.

Moreover, thanks also to the contribution of YKK Italia SpA, which has been working with Assopellettieri for a long time, they have been realized some leather card holders, for MIPEL116 press conference, using recycled materials supplied by UNIC–Italian Tanner-ies and by YKK Italia SpA with the aim of enhancing all the components of the product.

WORKSHOPS

MIPEL confirms itself as a meeting place for cultural exchange between subjects coming from different sectors. Through a rich program of workshops the public will have the opportunity to discuss various topics related to the supply chain.

Among others, Beppe Angiolini, the most famous Italian fashion buyer in the world, Nicola Giuggioli, CEO of ECO-AGE, a company that aims to help companies create a culture of sustainability, and Virginia Varinelli, fashion influencer with about 450k that has created her own consulting and web-developer company.

“MIPEL IN CITTÁ”, the “side event” of the fair

The connectivity path between MIPEL and Milan continues, the city will be in fact the prestigious location for MIPEL side-event to be held on Monday 16 September.

MIPEL 116 has chosen the San Pietro Concept Store, in Porta Venezia; on September 16th, the store will host the 116th MIPEL cocktail party in collaboration with RDS 100% Grandi Successi, which will liven up the evening thanks to a deejay set and one of its top anchorwoman, Rossella Brescia.

During the event the #ATTACCATIALTRAMcontest will be presented and the three best projects will be awarded; the winners’ products will be displayed in the shopping window of the concept store for a week starting from September 17th.

TOP BUYER INCOMING PROJECT

ITA-Italian Trade Agency, MISE and MIPEL will work together also for the next edition to give more and more impetus to the internationalization path of the event and support the Made in Italy in the world.

The incoming project of top international buyers is back, thanks to which MIPEL attracts more and more foreign buyers to the event.

Following the path of internationalization and the success of the previous editions, the MIPEL LEATHERGOODS SHOWROOM IN KOREA initiative will return from 15 to 17 October in Seoul; the event will bring the best of Italian realities to the heart of one of the most important reference markets for Italian leather goods. This project is in addition to another successful initiatives such as MIPEL roadshows which have allowed the organization to present the event to buyers and press of important worldwide markets such as Japan (Tokyo) France (Paris) and Germany (Berlin).

These projects confirm MIPEL as an example of Italian excellence always open to the international competition, to the future and the innovation.

 
 

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1262)

 BAGS AND LEATHER GOODS STYLE DIRECTIONS SS 2020


Three stories to forecast the most relevantstyles of leather goods lovers which can be summarized through three adjectives: FOOLISH, POSITIVE, SENSITIVE.

FOOLISH:
#show #easy #bling #feminine #asian #attraction #sunshine #bold #international #eyecatching #exciting #folk #young #futuristic

Bags with geometric shapes, spacious and soft shoppers with intense and electric colors in contrast to each other: light blue, green water, pink and cold white are the season’s must-have products. 

Follies of stylemeld together withinlay worksandcrochet decorations.

Widespread the use oflaminated fabrics woven together with leather 4D digital printed andlarge hole synthetic rope nets that recallfishing nets.



POSITIVE:


#techcraftmade#premium #healthy #classic #nature #light #comfort #exotic #exotic  #essential #smoothfeel #conservative #classic #localessence #premium #wellbeing

Compact volumes and rigid structures are widespreadbut also shopper, bucketsand soft backpacks with natural colors, from beige to powder, brick red and orange brown.

This trend focuses on unlined bags enriched withweaves of natural straws and crochet decoration made of recycled raffia and cotton.

Classic volumes renewed with the use ofvegetal tanned leathers turn into unique and customizable products.



SENSITIVE:


#abstractdesign #architectonic #sophisticated #modernism #refined #niche #research #retrofuturism #innovative #focustarget#technology

The research of new shapes, asymmetric and modern cuts, leather with minimal, smooth and shimmering surfaces is the key point to create innovative products.

Canvas or cotton decorated with embossed drawings and digital printed materials areenriched with colorful accessories andplastic chains.

Cool, summer shades from bright green to blue, light and intense lilacs, beige and black combinations to accentuate the light and dark lines of decorations.


 
 

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1263)

SIGNATURE PROJECT: THE ART OF STORYTELLING


Prestigious position within the SCENARIO square is occupied by the innovative SIGNATURE project promoted by MIPEL.

Storytelling, uniqueness, made in Italy, sustainability, traceability, are the key words for the companies participating in the project that present their creations in a different way, giving space to the story behind each product, underlining the characteristics of sustainability understood as a story “ behind the scene” handed down for generations and updated through modern design and innovative techniques.

The story of a product becomes the "Signature" mark that characterizes each leather goods brand; different stories that highlight the creative ability of Italian brands.

The underlying intent of the project is to tell the world of leather goods to the contemporary generations of consumers who are paying more and more attention to stories, products and processes; but at the same time also a different way of dialoguing with international buyers.

The brands participating in the project are: Athison, Boldrini Selleria, Claudia Firenze, De Couture, Innuè, Lara Bellini, Plinio Visona’, Terrida, 11-10 Undici Dieci.


ATHISON

Athison is a brand of Manifattura di Domodossola, world leader company established in 1913 and specialized in the production of premium quality braided materials. Our bags collection is the result of technology, traditions and fine raw materials. All the processes are done internally in order to guarantee a product 100% Made in Italy.

Over hundred years of expertise and handcraft traditions wisely combined with the latest technologies. A celebration of colors marries sustainability and attention to the environment. Only the best hides, deep dyed into water based tinctures, and beautifully woven with potato starch waxed cotton threads.


 
BOLDRINI SELLERIA

Since 1955 Boldrini Selleria has been synonymous with excellence in the Made in Tuscany leather bag.A handcrafted workshop handed down from father to son; bags with a classic taste revisited in a modern way, in step with the times and with the needs of the international market. Timeless bags for a quality authentic, original, protected and preserved for over 60 years.

The Opera collection represents for us the most prestigious collection that best identifies our brand: top-quality vegetable tanned leather, attention to details but also innovative design and stylistic research.



 

CLAUDIA FIRENZE

“Claudia Firenze” is synonymous with cultural tradition and Tuscan craftsmanship in the creation and manufacturing of leather products. Founded in Florence in 1971 by Vittorio Sequi, and still run by the family, a strong technical competence coexist within it, animated by enthusiasm and creativity.

From the Tuscan landscape that surrounds us we take inspiration to create our bags, handmade in Florence by expert craftsmen; from nature we take the positive energy of the sun to power our company through solarpanels.


 

DECOUTURE

DeCouture: where “modern” and “classic” meet and merge giving life to accessories with an unmistakable look. Handcrafted techniques updated and reinvented to create models with a sophisticated taste, aristocratic but still modern, with a strong Rock allure.

The “Chain Crochet”, the exclusive workmanship that characterizes the Dalida line, through its innumerable creative possibilities, allows to create unique accessories. Created by our artisans according to the personal taste of each customer thanks to the Made to Order service.


 

INNUÉ

Our idea is a product made by hand in an era of automated production processes. This is achieved using exclusively handcrafted techniques and accurate quality control to create a unique and exclusive product through the choice of precious and selected materials.

Experience the present at its best; a concept for two identities illustrated through the dual use of the reversible SOFIA bag that aims to describe the different female personalities, sometimes colourful and humorous, sometimes minimal and serious.


 

LARA BELLINI

Along with excellent materials and a combination of contrasting and harmonious colour schemes and geometrical lines, the Lara Bellini brand has become a true icon of “Made in Milan” with high quality craftsmanship and attention to detail that characterizes each creation.

The Lara Bellini’s Vela mini bag, handmade by milanese craftsmanship, reminds the sails blown by the wind. Inspired by the passion for the sea and sailing of Lara and Claudio Bellini, tells a story of love and attention to details.

 

PLINIO VISONÁ

The Plinio Visonà Maison was founded in Vicenza in 1959, founded by the homonymous artisan and entrepreneur; nowadays it has been developed in an innovative and cosmopolitan way by his sons who try to spread identity, artisan tradition, culture and love for beauty all over the world. In 2019 the brand celebrates the important milestone of the first 60 years of activity.

Heritage: Plinio Visonà was born in Vicenza, territory of Palladian villas and rolling hills. Historicity: from generation to generation, skilled hands create handmade bags in the historic headquarter. Signature: The patented seam is still today the company signature.

 

TERRIDA

Our Mantra is Made in Italy, Made in Ethics, Made in Magic.“Made in Italy” is a value but no longer enough: our products aremade of “sustainable” materials but also respecting human dignity and legality. “Made in Ethics”: man at the center, highlighting the value of each person. “Made in Magic”: the art and magic of manual creativity and ideas.

From love for nature, from tradition to research, a new vegetable waterproof tanned leather is born. From skilled arts, manual creativity, uniqueness of the processing, from respect for nature a new concept of bag is born. A genuine vegetable waterproof tanned leather bag.


 

UNDICI DIECI 11-10

The idea was born almost as a joke, from the passion for creativity of the designer and creator of the brand which, not by chance, bears his date of birth fire branded on each piece.

Each garment is hand-dyed so it takes on completely different colors and shades.


 
 
 

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1264)

#ATTACCATIALTRAM, A CONTEST DEDICATED TO ALL MIPEL EXHIBITORS


It is a new contest dedicated to all MIPEL exhibitors supported by the Lombardy Region and with the patronage of the Municipality of Milan. The project consists in the creation of a limited edition product inspired by the tram, the iconic Milanese means of transport with a sustainable soul due to its low environmental impact and example of virtuous urban mobility.

The 15 finalist brands will have the opportunity to exhibit their creations within a dedicated area of MIPEL and will have a further opportunity for visibility during the evening event of "MIPEL IN CITTÁ", the Fuorisalone of the Fair, which will take place at the San Pietro Concept Store in Porta Venezia and during which the three best projects will be announced. The three winners will have the opportunity to exhibit their creations in the shopping window of the Concept Store for a week. The jury will be: Franco Gabbrielli, president of Assopellettieri and creator of the brand "Gabs", Roberto Lambicchi, Fairs Director of the Lombardy Region and Virginia Varinelli, fashion influencer who boasts about 450K followers.

The finalists brands are: Aballi, Alberto Olivero, Artphere, Athison, Baiadera-I Dipinti, Bru-ga Venezia, Ciak Roncato, Femea Milano, Jadise Sicilia, Laboratorio Mariucci, Le Zirre Napoli Limited Edition, My Best Bag by Florence Bags srl, Ripani, 11-10 Undici Dieci, Va-lentino Orlandi.

Here the detailsof each project:



ABALLI

The product presented for the contest aims to demonstrate how the ancient and the new of a city like Milan can live together. The bag is made of leather with the addition of reflective leather inserts that remind to pavé on which the rails are placed, which give functionality and "a touch of modernity" to the traditional setting. Furthermore, to represent the reticular windows of the vehicle, there is an ornamental detail on both sides of the bag.


 

ALBERTO OLIVERO

For #ATTACCATIAL TRAM project the brand was inspired by the shapes that make the TRAM MOD.1500 unique. The front part has been reproduced on the backpack, while the lower panel has been transformed into a large pocket. One of the details that makes it up is thewood handle that takes inspiration from the "Pantografo" (element that allows the passage of electricity from tram electric wires) and recalls the classic interior of these historical mean. In memory of the folding shape, the backpack has an aesthetic butalso functional element that reproduces it. The materials respect the sustainability standards thanks to vegetable tanned leather and Orca t3, a railway certified material derived from processing waste.




 

ARTPHERE

For #ATTACCATIAL TRAM contest, has been renewed one of the iconic backpack. It is characterized not only by its modern design, which is in contrast with the historicity of the tram, but also for its functionality and safety: for this reason it can be used by those who work and usually moves by public transports. The orange front part recalls the classic Milanese style and the opening mechanism reminds to its old wooden seats.


 

ATHISON

"STRESA" bag is the product realized for #ATTACCATIAL TRAM contest. The braiding, made of cotton, refersto the tram, while the elongated "T" represents the electrical current that allows the vehicle movement. The embroidery is realized with the colours that characterized Milan and the date 1913 corresponds to the brand birth.


 

BAIADERA –I DIPINTI

"IRMA” is a shoulder bag with clean lines made of neoprene fabric with leather finishing. Strictly hand painted, the illustration reproduces some of the most important Milanese symbols. This comfortable bag is perfect for daily journeys on public transport. The yellow colour is a clear reference to the tram.


 

BRUGA VENEZIA

This bag is completely made by hand. According with the concept of sustainability, have been used all materials recovered from brand native area: in particular from Venice. The product, which reproduces a real tram, has a rigid wood base that recalls the interiors of the vehicle. The bag body is crocheted with silk while the inserts that remind the windows and the handles, are made of Murano glass.

 

CIAK RONCATO

For #ATTACCATIAL TRAM contest Ciak Roncato starts from one of its iconic models: the E-pop trolley and emphasizes the figure of the tram that is reproduced through the use of a front screen and an additional rear screen. Shells have been punctured to recreate the interiors of the vehicle. Also the wheels recall the effect of the moving and tram mechanical parts. At the end, both front and rear lighting highlight the concept.

 

 

FEMEA MILANO

Review of "MILANO" bag of"CITY COLLECTION -LIMITED EDITION". Made of leather, completely by handusing traditional methods. The main feature is the marble powder low-relief that represents Milan and the historical Milanese means of transport.


 

JADISE SICILIA

Jadisebag is inspired by the old Milanese green 1723 tram and its wooden details. The cuts joined by green-colored studs are elements that recall the metal plates joined by rivets, the central closure is inspired by the only street light on tram while the wooden handle is supported by brown leather straps. One of the most important element is represented by the pendant: red and oval, referring to the mirror of the mean. On the front side the number "1723" and on the back side a multi-purpose mirror. To decorate it there are lot of figures of stylized citizens who get in and off from tram every day.

   

LABORATORIO MARIUCCI

The idea is inspired by everyday life scene: a classic ride on tram number 10. An orange leather bag, made with materials taken from ATM warehouses such as handles, signs and electric cables. Inside it there is a clutch with a small "souvenir" given by people on tram that represents "the Essence of the tram",  a “life piece" of each of us.

   

LE ZIRRE NAPOLI LIMITED EDITION

The "Tram Clutch" took its inspiration from the colour of the Milanese mean of transport. It has an elongated shape recalling the tram. The main material used is the hand-painted jute canvas on which is represented the side profile of the vehicle. A great importance is given to sustainability theme thanks to the use of natural dyes such as the yellow from saffron, a typical symbol of Milanese cuisine.

   

MY BEST BAG BY FLORENCE BAGS

MI-1501, the bucket-clutch bag that was born from the registration number of the first tram in Milan. It is made with sustainable materials and is apparently flat: it rotates on itself and is worn by a handle recalling the one of the tram. Zip opens and the bag turns into a bucket with a drawstring to carry by hand.

The base is a circular ring in eco-sustainable wood with a metal one that enhances it. The bag body is made of nylon and the handle is in eco-sustainable leather. The colors used are those of tram.

   

RIPANI

The project aims to represent tram under its most peculiar aspects: a street style bag realized with production wastes and natural fabrics according with sustainability theme.  The interior is made of ecological material, while the exterior iscomposed of multiple pieces of recovered leather. What immediately catches the look is the word "FORBIDDEN TO SPOIL" on the shoulder strap of the bag that recalls the ban explicitly stated on the tram.

   

UNDICI DIECI 11-10

The #ATTACCATIAL TRAM project comes from a leather backpack with a light alloy handle recalling the handle of the old historical Milanese trams. The fabric seat is represented by the front pocket of the backpack that opens itself like the real seat.

   

VALENTINO ORLANDI

The product aimsto symbolize the central figure of the initiative: the tram, in a fun and cool way. The element that best fits with the brand's heritage is embroidery, for this reason on the mini bag has been recreated a special matelassé inspired by the seats padding. The breaking symbol is represented by the plastic handle, similar to the one on the Milanese means of transport.


 
 
 
 
       
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International Footwear Exhibition organized by Assocalzaturifici
 
MIPEL-THE BAGSHOW is the most important B-to-B international event in the world dedicated to leather goods and fashion accessories.
 
 
 
 
 
 
 
 
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