Friends of PCDS Review ‘Buy Less – Buy Wisely’.
We’re days away from trade events taking place in Germany and Italy: Jewellery, Watches and Gem Stones INHORGENTA MUNICH; Bags and Accessories MIPEL 123 MILANO; Eyewear and Ophthalmic Equipment MIDO 2023; Footwear & Accessories MICAM MILANO; and Women’s Ready to Wear Fashion TheOneMilano; the new season’s proposals will soon be presented to the world’s international buyers.
The ‘Buy Less – Buy Wisely’ campaign is a means to attaining real sustainability, sustainability of the world’s resources and sustainability among the work force, it presents a major challenge. Over production not only leads to excessive waste but is detrimental to protecting the world’s natural resources and labour force. Fashion has an extremely important part to play in saving the planet and the livelihood of craftsmen and women.
Currently, the market is recovering from the pandemic; it’s facing higher material, labour and production costs, whilst addressing sustainability issues. For years unfair competition has decimated once thriving local industries, often leading to poorer quality/performance and shorter product life. Isn’t it time to raise standards, create level playing fields for businesses to compete on equal terms? Isn’t it time to set the bar higher in terms of service, quality and product performance? Isn’t it time that consumers had the opportunity to change their purchasing habits, demanding retailers to face up to their responsibilities too, even if it means higher prices!
‘Buy Less – Buy Wisely’, should be at the very heart of every buyer! Let’s hope companies taking part in the forth coming trade events, live and/or digital, present products that will enable retailers to inspire their customers to bring about positive changes in the market that will prolong the life of planet earth.
